After all of that waiting and work the website is finally up, but visitors seem to be leaving your site after only a few seconds. This isn’t actually uncommon.
So the real question is how do you keep customers at your site without leaving? There are many factors that play in to this question, but it is very fixable. Make sure that the visitors are given the information they are looking for, make it smooth to transition from place to place on the site and create a design and layout that will keep them interested. Most of us have been on a site that makes us frustrated, doesn’t have what we are looking for, or is extremely boring, and it always leads to us continuing our search elsewhere.
Below explains why visitors leave your site and provides some tips to keep your visitors from leaving:
Slow Loading Pages
Slow load times are probably the number one way that websites push visitors away. In the new digital age, visitors want the information they are looking for right now and they will not wait for your website if they can get the same information more efficiently elsewhere.
This could also be influenced by the connection speed of the user, so some of it is out of your control. However, by using a program like Google Analytics you can learn what percentages of your visitors have different types of internet connections. From this data you can get a good idea about how fast your pages need to load.
Annoying Pop-Ups and Advertisements
Nowadays an advertisement on a website is common. However, ads, especially pop-up ads can chase visitors away if they are too distracting or intrusive. Make sure that your website is not covered in obnoxious, poorly placed advertisements as this will irritate a visitor and keep them from exploring your site. Most visitors now have come to expect ads on websites and blogs, and you shouldn’t lose many visitors on that principal alone. However, if you use accept ads that are overly flashy, have moving parts or changing colors, pop up on their screen randomly, then you could chase some people away.
You also should never interrupt a visitors experience when they are filling out a survey or form. This will allow visitors to interact with the website without distractions or annoyances, causing them to stay longer and complete their on-going task. Excessive or misused pop-up windows can cause visitors to get frustrated and leave the site.
If your website has poor navigation and visitors cannot figure out where to go next, they are going to leave. Be sure that there is a clear navigation path to take the visitor directly to the information they are seeking. Make sure that this path is convenient, quick, and easy to understand and is created to be useful to a visitor during their experience.
If visitors have a hard time finding their way through the site they will leave. The navigation bar and drop down menus should be thought out. The pages that are most important or most commonly sought after should be very easy to find, and navigation should be logical and intuitive.
Content is Boring and Irrelevant
A person will visit your site because they think you are offering information that they can find useful. The content you have on your site must reflect your services and products in an easy, simple format. Don’t break their trust by delivering poor quality information and content.
Make sure that the content is updated and represented in a positive, fun way. Make your content unique, something that they cannot find anywhere else. Make sure that the content is what the visitor is expecting.
Audio or Video that Starts Automatically
We have all been on those sites where a video or sound starts playing. The worst is when you can’t find where it is coming from. What do you do? Leave the page, of course. Although audio and video are very common online today, most visitors prefer to have the option to start it themselves. Visitors that are greeted with an audio that they didn’t choose to start will often click the back button and leave. If you use these elements in your pages, give the visitor the option to start them.
You can lose visitors if your site looks unprofessional, especially if you’re in an industry where visitors expect to see professionalism. A good example of this would be a lawyer. The professionalism of the service provided is critical, so having a website that doesn’t convey that professional image could mean losing business and visitors.
Having visitors stick around is all about the user experience that they have on your site. When a visitor has a bad experience on your site then you are virtually losing a customer. Creating relevant, compelling content, increasing site speed, reducing the use of ads and providing clear navigation with a professional appearance will allow your visitors to have an overall great experience while on your site.