Doesn’t it always seem like you’re in competition for the most followers, friends, likes, comments, with your social media? Whether we would like to admit it or not, we’re in a time where we thrive off of that little red notification on Facebook, or that “new follower” notification on Twitter. We like the attention and we can’t get enough of it. But are the people you’re getting the attention from the people you really want to be interacting with? Probably not.
I am all for social media, I love it. It’s an amazing way to connect and network with people I may not have had the opportunity to connect with otherwise. However, that being said, it also connects you with about twice as many of the wrong people. With social media it is vital to filter through it and make sure you’re in contact with the people you want to be in contact with. Don’t waste your time and clutter your feeds with posts, and people, that do absolutely nothing for you. Wasting time talking to these people only hurts you, and you may miss that perfect connection. I am sure most of you have come across at least one of these people, but don’t let yourself become one of them.
Nothing brings you down quite like the person you follow that always seems to have bad day and can’t wait to share it with the world. I don’t know who decided it was acceptable to use social media as your personal diary, but enough is enough already. Negativity only attracts more negativity, so people want to surround themselves with a network that empowers them instead.
Now Sally is THE industry. No one is better or does anything better than she does, and she will make sure you know it, too. I highly suggest unfollowing these people. Run far, far away in fact. The self-important Sally’s are only here for themselves and not interested in you. They will put down the people just starting out in the industry and even the industry itself to make themselves look better. You gain absolutely nothing from them except the frustration you will get when you read their posts hourly.
Much like the Self-Important Sally, the Know-It-All just brings negativity to your feed. Having a productive debate, or conversation is a great way to connect and get ideas flowing but can be abruptly ended when the know-it-all chimes in with his “opinions” and slowly but surely your other contacts will no longer want to be involved. Social media is about engaging everyone in conversation and connectedness- this guys gives you the complete opposite of that. Don’t be that guy.
The Brain Picker
Social media is meant to connect people, and learn more about them, but sometimes people take it too far. If done right it can be such a beneficial tool for sparking great conversation. But in a blink of an eye, it’s all down hill from there and suddenly becomes a public dumping session that is the biggest waste of time. They start off with a simple question, and once you answer the questions keep coming. Then you find your self in a never ending revolving door full of detailed questions about every single thing you do and how you do it. You certainly can answer these questions but be cautious when you do so. This is their time and expertise they are spending giving free advice and getting nothing done. Don’t be a brain picker and waste the little time they have.
The Tweeter who Tweets About Work, But Doesn’t Actually Work
This has to be one of the most common “wrong” people you find on social media. If you really were working you would not have time to tweet about every single second of your day. You can tweet that you’re working hard until the cows come home, but just because you tweeted that does not magically make you a hard worker. Maybe you just have too much time on your hands, but your networks don’t so tread lightly when interacting with them because their time is valuable, and don’t be their counterproductive annoyance.
Have you read my latest blog? I have a new e-book available, you should check it out. Don’t miss my new pod cast next Tuesday! You first followed him last month and you already know what is schedule is, and have seen his entire life’s work because that’s all he talks about. He will take any and every opportunity to plug his work in so you know what he’s doing and has done. Social media is a great marketing tool, but there is a fine line between great marketing and being a shameless self-promoter that everyone is shaking his or her head at. It’s just not fun when the person only talks about themselves and bombards you with what they’ve accomplished.
Now you may think jumping to the gun after one post is a little hasty, and maybe it is. But 9/10 times you can count on being just another roadblock to productively networking. You’ll get a chance, or two, but that will only last so long before they click unfollow faster than you have time to share another Negative Nancy post or tweet. If you’re not bringing any value to their inspirational daily dose of social media, you’ll get kicked to the social media curb- where you should be.
Sometimes it just isn’t about getting the most followers or likes. It’s about really engaging the people who will be beneficial to you and your business. Quality over quantity people.