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Monthly Archives: January 2015

Quick Tips for a Complete LinkedIn Profile

By | Digital Marketing, Social Media | No Comments

LinkedIn is the place to share your professional story. For a lot of people, it can be the place where you make your first impression. There’s certain information your profile must have in order to make a professional online presence. But that’s exactly what LinkedIn is and what it is here for. LinkedIn is meant to connect you to other business professionals in your industry. It has a lot to offer, but unless you’re taking full advantage of your profile, you may not be receiving the full benefits. Users who complete their profile are 40x more likely to receive opportunities through LinkedIn. It’s important to have a complete profile. And it’s never been easier. In seven easy steps you can be on your way to getting more profile views and more connections.

Your industry and location
Help other professionals in your area find you by putting your location on your profile with your field of work. Adding an industry can get your profile 15x more views, and attracting business professionals is exactly what you want to do.

Your current position
Current is the key word. Give a description of your current job position and make it catchy. This is the place to sell yourself and show other users what you can do. By sharing high-quality information, you’ll receive connections from other professionals in the same in line of work.

Two past positions
Having your two most recent jobs can generate 12x more traffic, so add to your skill set by posting two past positions. Showing off skills you acquired in past jobs can further your chances of making a connection. This will also allow you to make connections with people from your past.

Your education
You worked hard for you education – show it off! Profiles that list their education get 10x more profile views, so don’t think it will go unnoticed.

Your skills
Have a minimum of three skills to showcase your talent. This is where you set yourself apart from the competition. You’ve attracted business professionals by stating your industry and your current position, but now you need to seal the deal. How are you different from other candidates? Why do they need you? What can you do for him or her that nobody else can?

Your profile picture
Adding a profile picture makes your profile 14x more likely to be viewed by other users. As important as it is to have a profile picture, it’s equally important to use a professional picture. You want to relay the message that you a hard working individual, not that you like to snowboard on the weekends.

Have 50 connections
The last step is to have at least 50 connections. It sounds like a lot, but it’s not hard to achieve. Connect with coworkers, friends and classmates as a starting point. Once you start finding professionals on LinkedIn your connections will grow within your field.

The Year to be Mobile Friendly!

By | Digital Marketing, Mobile Marketing, Uncategorized, User-Friendly Website, Web Marketing, website | No Comments

Since 1907, millions of people have watched the ball drop in New York City’s Times Square, starting the New Year’s resolutions. Gyms will be packed for another week before the resolutions slowly stop and bad eating habits come back.

January is here. It’s the time for new beginnings with a new year ahead of you. Now that your resolutions have begun – and maybe ended – take time to look at your business and see where it’s at and where you want it to be at the end of 2015.

Here’s a simple resolution that can help build your business throughout the new year: be mobile friendly!

It’s a small way to make a huge impact. 1 billion Facebook users are mobile users. That’s a lot of people using their smart phones to be on Facebook. Don’t you think they are looking at your site too? Only 26% of small businesses have a mobile website. Now is the time to make your website mobile friendly.

The survey, “What Users Want Most From Mobile Sites Today,” was conducted for Google by independent market research firms Sterling Research and SmithGeiger. Let’s see what they had to say.

mobilefriendly

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