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Monthly Archives: September 2015

Content is King

By | Digital Marketing, Web Marketing, website | No Comments

Content marketing is one of the most important trends this year. With content marketing you are able portray the exact reason why your customers need your product or service, without being in their face about it. In order to get sales and grow your business, you need to be advertising where your customers are. They are online, reading content their friends posted on Facebook or retweeted on Twitter.

We’ve all heard it before, word of mouth is, ideally, the best form of advertising. It’s cheap, and society tends to trust their friends. If your mom or brother uses a product and swears by it, wouldn’t you want to try it out? Content marketing is essentially the online version of word of mouth advertising when your content is being shared by customers.

Since content is king is the online world, I’ve compiled a list of popular royalty to help you understand exactly why content is important and needs to be a part of your marketing strategy.

1. Content marketing is there to tell your customers why they need your product or service. How will it benefit your customer? Without selling your product or service, your content marketing needs to be truthful, straightforward, and tell it how it really is. Princess Mia Thermopolis Renaldi (The Princess Diaries) is just a normal teenager trying to make her way in the world. Without being in-your-face, Mia subtly shows Genovia why she would be a make a good Princess for their country.

2. Your content will bring in traffic to your site. With links, your article can direct users to other areas of your website, allowing potential customers to see what other products and services you offer. Those links can also connect users to other blog posts that are relevant to the ones they are currently reading, allowing those posts to get more views and your information to continue getting shared and liked. King Joffrey (Game of Thrones) might be selfish, hated by viewers and a total brat, but he does get a lot of attention, which is exactly what you want your content marketing to get.

3. Content marketing is a great way to engage with both new and existing customers. Great content will keep customers coming back and will keep your customers loyal to your brand. Simba (The Lion King) left his pride at a young age but when he returned years later, his pride was waiting for him and ready for Simba to be their king.

 

Social Media vs a Blind Date

By | Digital Marketing, Ello, Facebook, Food for thought, Instagram, Pinterest, Social Media, Twitter | No Comments

First dates are a work of art. We’ve all been there, we’ve all experienced the nauseated feeling we get as we wait for the doorbell to ring or experience the (what-seems-like-forever) walk to the door. We’re already dreading something that hasn’t even happened yet. And there’s a 50% chance we might actually have a good time on this particular date. So, why do we feel this way? Maybe it’s that we get so comfortable with what we know, that we are afraid to branch out and try new things. i.e., everybody freaked out when Facebook added the timeline to your personal wall.

“If it isn’t broken, don’t fix it” – everybody on my newsfeed after that incident.

So what, Facebook changed in appearance and a little in how we do things? Did it make it better? Eh, that’s debatable. It definitely didn’t make it worse. The point is, Facebook forced us to get out of our comfort zone and try something new. The real question is, how have we coped when new social media sites have come along?

Twitter was an instant success and Instagram took off. So we weren’t afraid of those sites. Google + hasn’t been doing nearly as well as it thought it would and Ello is barely in existence. Some social media sites hit it off and others don’t.

But, why do we like certain sites and not the others? Did we try a “blind date” with all of them and decide which sites we agreed to go steady with? I’ll admit, I’m not that keen on certain ones either. I tried out Twitter, but I haven’t fully committed but Instagram has stolen my heart. One of the problems could have been that Twitter only allows so many characters in one tweet (trust issues). How can you trust something when you may not be getting the full story?!

The whole point of this rant is that maybe we should give all social media platforms a try before dumping them before the relationship starts. Just like a good, old-fashioned blind date, trying a new social media platform is a good thing to do before committing to just one. Try them out, see what you like and don’t like about each platform. And give them time. Sometimes you just flat out need some good quality time alone with each of them to find out what works for you and what doesn’t.

No matter what happens, Facebook will always be there to welcome you back.

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