It’s not enough to just have a social media account – you must make a presence on the various platforms. What’s the point of having a Facebook page if you aren’t going to use it. Social media has made it easier than ever to communicate with customers around the world. Businesses can share deals, sales and general information where customers and clients can communicate back and fully share their experience by writing a review. Below are six ways to boost your social media presence.
Look for Opportunities for Discussion
By engaging with your customers you’re showing that you are a real human. Everybody is sick of automated voice calls or talking to someone overseas. By discussing trending topics, you show your audience that you are aware of the latest buzz and ready to get on board with that conversation. Everybody has an opinion. And it seems at this day in age, that everybody loves to express their opinion on social media sites. Look for those opportunities and grab them.
Communication is key in any relationship. Listen to your audience and understand their needs. Social media is not a way one form of communication. You’re not meant to talk at your audience, but with them.
Produce Good Content
Your audience won’t pay attention to your social media profiles unless you’re producing good, interesting content that pertains to them in some way or another. Experiment to find out what exactly your target audience likes: stories, information, images, video. Besides breaking news topics, keep your content related to your business. Your audience has liked and followed your pages because you have a product or service that they want or need and they are specifically interested in that product. The fasted way to lose followers is by producing content that don’t want or need to see.
Engage with Everyone
It’s as simple as that. Engage with the customers who leave reviews. Engage with the customers who ask questions on your wall. Engage with the customers who tweet about you. Engage with the customers who send you a private message. Engage with everyone and they will communicate back.
Hashtags have proven to bring more engagement to tweets and posts. Look for trending hashtags and strike up a discussion on your wall. Create your own brand hashtag and use it consistently.
Give Them a Reason
Give your audience a reason to engage with your business. Provide a benefit so they want to follow you and continue to support your business and social media presence.