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Category Archives: Facebook

Website and Marketing Evolution: Why You Should Remain Proactive

By | Digital Marketing, Facebook, Homepage, Inbound Marketing, Mobile Marketing, Pinterest, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

We all know what evolution is, but how does it apply to websites and marketing? The answer is simple. At some point, your target audience is going to change. Whether it is, their personal tastes or you are targeting a different group all together. It all comes down to change. If you develop a website and marketing campaign, and never change it, you will lose the interest of your audience.
Look at social media marketing, it is constantly changing and evolving into something different on a daily basis. This change keeps the content and design fresh and up to date. I am not saying that you need to evolve your website and marketing campaigns on a daily basis, but it is something that needs to be done routinely. By evolving your content, you will be able to stay current with themes in your area of business. Other than updating special offers, you need to update the text on your website. For instance, maybe one of your products or services has changed; if you do not update the information for this, you will be misleading your customers. Another thing to consider is that in any field of business, there are always changes in terminology or acronyms used to abbreviate certain names/titles. If you do not stay current with this change in terminology, you have the chance of missing potential customers, because your site does not contain this new keyword. As I mentioned earlier in this series, it is critical to have these keywords, so that search engines can return your website as a possible fit to someone’s search.
Website and marketing evolution is not as hard as you may think, but if you have questions regarding what should be done; contact us…and let us maintain and evolve your website and marketing platforms.

How Content Can Make or Break You

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

Now that we have gone over the different platforms that you can use for internet marketing, I will discuss the importance of content creation. What is content creation? It is the development of content, which will appeal to your audience and inform them of your products and services. When you think of content, you probably think of the text that is on the page. However, content goes a lot deeper than just those words. Content involves text, visual, and design aspects. The reason all of these fall into the same category, is that they coexist as a single entity. They work together to create an accessible design. Accessibility is the key to successful and functional design.
When it comes to the text component of your website, ads, social media/blogs, and emails, you need to go back and look at who your audience is. Your audience will determine the type of language that you use. Of course, you will want to be technically correct, but you also want to make sure that you are using words that are accessible to your audience. If your audience falls into a highly educated category, and are considered experts, then you can use terminology that is specific to their needs. If you intend on reaching a more general audience you need to be careful of the terminology you use. I would like to introduce you to a very popular writing concept that is used in all platforms of writing. It is called “plain language”; this is the art of writing with simple terminology that is direct and accessible to any audience. I have mentioned the word “accessibility” many times through this post, and that is because it should be the main focus while creating information that is used in all of the platforms I talked about. Without accessibility, your information will fall short of reaching your intended audience.  Also remember to include important keywords while writing your text.  These keywords will allow your audience to have a better chance of finding your information on the internet.  As I mentioned in previous posts, keywords are the direct component of SEO (search engine optimization).  If you write your text with this in mind, then it will be easier to implement SEO for your website.
Like I mentioned earlier, content involves visual and design aspects used in any of these platforms. Visual can include images, video, flash, and infographics. All of these help represent your products and services. It is important that you maintain accessibility in your visual content as well.
You may be wondering how design falls into content, and that is because it involves how you put together all of the content used in any of these platforms. Design involves layout, color and font choices, and organization. With design, you create smooth transitions from one point of importance to the next. Design also allows you to create visually appealing content. You want your content to be exciting, something that will draw in your audience by making them feel like they want to continue reading. A word of caution; do not go overboard! Sometimes simple is the best option, but remember that your goal is to draw in your audience.

Who Is Your Audience, and How Should You Reach Out to Them?

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Conversion, Website Design and Development, Website Presence | No Comments

Knowing who your audience is will greatly improve the overall success of your internet marketing goals. By identifying the attributes of your audience, you will be able to reach out to the customers you already have and potential customers. Here are the questions you should ask when deciding who your audience is.

  • Who would be interested in the product or service that I offer (who is the primary target)?
  • If I already have customers, who are they?
  • What are the demographics of your intended audience (age, sex, education level, etc.)?
  • What type of category do they fall into (professional, general public, experts, etc.)?

 

By asking these questions, you will be able to determine the best strategy for appealing to their needs. After determining who your customers are, you need to determine what platforms are going to allow you to reach them.

Choosing Your Platform
I listed several different platforms in my post for the first topic in this series. This will be a review of these platforms, and their benefits.

Email—can work for both incoming and outgoing marketing. In the form of incoming marketing, it will allow the customer/potential customer to contact you. The benefits of this are that you will be able to have a one-on-one connection with the individual. With this connection, you will be able to respond to their personal needs and secure them as a customer. In the form of outgoing marketing, by obtaining lists of email addresses, you can send out mass emails that will be delivered to the individuals who are most likely to need your product or services. The benefit of this is that you do not have to search for possible clients; you can usually just purchase a list of email addresses that fall into your category of business.

Social Media/Blogging—is the most modern way of doing internet marketing. In most cases, social media can help you reach a more diversified audience. It is especially beneficial in targeting a younger audience. In today’s society, Facebook and Twitter both have well over 1 billion users. That is large group of people that you can potentially reach. The average person spends 3+ hours on social media during the day. The potential for gaining customers by using social media has unending potential.

Ads—are not just for print anymore. When we are browsing or searching the internet, we are confronted by ads in almost every empty space. Ads are the most important type of marketing in any market. Ads allow us to highlight our products and services in a way that stands out from the background. Ads are a great way of offering specials, and introducing new products or services. The marketing industry has been about ads, whether they were for print, radio, or television. Now the internet has given businesses the opportunity to reach even more people with the ads that adorn most websites.

Websites—are the root of internet marketing. The goal of all of these other platforms is to draw the customer to your website. Websites allow you to have an in depth description of products and services. Websites may not be the first impression a customer has of your business, but it is probably the most important. Design, content, and functionality are key to having successful website. Before you tackle any other platform, make sure that your website is professional, attractive, and finished.

Search Engine—is usually the way an individual will find your website. To increase your chances of having customers be able to find your business in a search, you should implement SEO (search engine optimization). SEO is a process of optimizing your website so that it will show up in the search results. At least 90% of users will click on website listed on the first page of search results. If you want to get your website seen, you must implement an SEO plan.

Mobile—is an important thing to consider wen developing your website, ads, and social media sites. More than 60% of people who use the internet, do so from a mobile device. This means, that you must make your website, and other platforms you may use optimized for mobile devices.

Handling Negative Feedback

By | Digital Marketing, Facebook, Social Media, Web Marketing | No Comments

 

Have you ever used social media in your personal life, and received a negative comment regarding something you posted? If you use social media as a marketing tool, you will also most likely receive negative comments at some point in time. On a personal page, the negative comments are usually about something you had posted or from a personal conflict with someone. With social media marketing, you will run into negative comments regarding different aspects of your business.

These are the areas that you will receive negative comments.

  • Product Quality – Issues regarding manufacturing defects or products not performing the way the advertising suggests they will perform. For example, a certain function may not have worked, or stopped working.
  • Customer Service – Issues regarding a complaint about service they received. For example, a customer service representative treated a customer poorly.
  • Branding/PR Issues – This is where PR issues have affected the overall view of the company. For example, your company gets associated with something negative or controversial.

 

negativefeedback

 

What do you do once you receive a negative comment on your social media site? The most important thing that you can do is to stay proactive. This is your opportunity to openly explain or defend your company/product. If your product was defective, extend an apology and explain what steps you took to make the customer happy. If the customer received poor service, this is your chance to defend what your policies are, and to assure them that you took actions to prevent it from happening in the future. If your company has received a negative image, from a particular event, this is your opportunity to defend the ideals of your company.

Remember that once you openly address a complaint on a social media site, everyone who visits that site, will be able to see how you handle these situations. This will assure your current and potential customers that you are proactive with issues that may arise. Also, remember that the idea behind social media is to interact. Interact and create connections with your customers, whether it is from negative or positive experiences, responding to all experiences will assure the growth of your social media followers and your customer base.

 

 

 

How to use Facebook for something other than posting pictures of your cat in a Christmas sweater

By | Facebook, Social Media | No Comments

Facebook is commonly used by people who like to whine and/or brag about their lives, post stupid (sometimes funny) pictures and by those who have nothing better to do so they burn hours on the site without doing anything productive or contributing anything to society whatsoever.

What you may not know is there are some people out there that make the most out of their Facebook profiles by using it for promoting themselves and business, networking and job searching. These people are doing it right and if you aren’t one of those people then you should become one because people are sick of hearing how crappy your Monday is (which by the way, Mondays are just fine, it’s your life that sucks).

This can be done many ways.

First off, take off all of the pictures of yourself doing a keg stand half naked from your profile. No one, let me repeat myself, no one wants to see that; especially if the person viewing your page is considering you as an employee, an employer or as a business partner or connection. The best idea might be to create a private group on your Facebook for close friends and your old college buddies; post freely. But your refined adult self (not your 21-year-old rebellious alter ego) should be the only one posting to your public profile that potential clients, employers and business networks can see.

Secondly, set up a Facebook page for your business and use this for cross promoting. Make posts on the daily. You need to get yourself noticed in the professional world and this is a great way of doing it. Depending on what you do professionally you can post products, articles about your products and industry, any current deals you are having, interactive polls for your customers, relevant videos and anything that will draw people in to interact with your site and gain business for you.

Don’t make your page boring and dry still keep it fun and light-hearted. The funny pictures are ok but make sure it’s actually funny not just one of those you would have to be there types of funny.

Grammar! Learn how to use it! No one will trust your credibility if your status updates look like this: “Juss got done workin out! Gonna get a yummmmmyyyyy smoothie now!” or “Wat up fb…im sooooo borreeeddd!”  All of your posts, photo captions and your about me section should use proper spelling and grammar. Don’t get tempted to express how bored you are by adding extra letters to the word.

The next step to using your Facebook professionally is stop sending game invites! Your professional connections who are working 50 hours a week don’t have time to play Farmville, Candy Crush or Monster Legends with you. Honestly, if you have time to be playing those games then you should find a second or third job.

Use your Facebook to create events for your business and to search relevant events to attend for networking. Sending out paper invitations is outdated. Most people link their Facebook event calendars to their mobile phones and Google Calendars so they will be reminded when your event is coming up. You can post updates to the event and even have a guest list where invitees can RSVP.

Networking! As I’ve said, it’s very important. Add as many people as you can, join groups and like pages. Get your page seen because that’s what will rake in the business. You can also invite people to like your page this will send you to the top of Facebook user’s news feeds and that is where you want to be.

Cleaning up your Facebook and using it for professional networking and sales might be the smartest business decision you ever make. And now that you have the tools to be a productive member of the Facebook society use them because your friends can only tolerate so many Drunk Text from Last Night and FML statuses before they block you from their News Feed and write you off as an incompetent, unemployed maybe even worthless citizen.

 

 

 

 

Declutter Your Facebook News Feed in 1 Minute With This Hidden Tool

By | Facebook, Social Media | No Comments

Facebook’s mission is to make the world more open and connected. It gives us the ability to connect with anyone and everyone we know, have known, and will know. This serves as a great way to keep up with high school friends, college friends, work friends, etc. However, oftentimes “connecting” with someone on Facebook doesn’t mean you want to see all of their updates in your news feed. So, how can you reduce the noise in your Facebook news feed without de-friending the majority of your connections? Enter, Facebook friends organizer – a handy, little-known Facebook tool that helps you clean up your news feed in minutes.

Most of you probably haven’t heard of this tool because there is no button for it on Facebook. In order to access it, you have to follow the link below. Once you open the below URL, you’ll be greeted with a tool that finds the friends you haven’t interacted with in a while and asks which ones you want to add to your acquaintances list. Once you move people to your acquaintances list, they won’t show up as often on your news feed (you can also add people to your acquaintances list by visiting their profile and selecting “add to list…”; however the Friend organizer tool adds people to the list in bulk and is therefore much faster than going through your friends and adding each “acquaintance” individually). Once you access this tool, you can check and un-check friends as you see fit.

I really like this tool because I don’t like Facebook choosing whose updates I see and don’t see. I know you can create your own friend lists manually (which is probably more effective), but when you have thousands of friends like I do, organizing them all into lists is too much of a headache. I use lists for their privacy settings and to control who can see what on my profile, but when it comes to controlling what I see in my news feed, I’d rather not have to take the time. Therefore, this handy little tool is perfect. It’s quick and simple, and weeds out all those “acquaintances” whose updates are causing news feed clutter.

Click here to give it a try: https://www.facebook.com/friends/organize

 

Business Benefits of Using Social Media and Having a Website (Infographic)

By | Digital Marketing, Facebook, Social Media, website, Website Presence | No Comments

With competition in different industries growing, it is important to give your company a boost by using and taking advantage of all of the technology advances out there. Two of the most important elements that a successful business will use is social media and a website.

Social media continues to keep growing and the reach you can receive by utilizing Facebook, Twitter, etc. will help boost your brand recognition and allow visitors to engage with you on a different level. It is an easy and efficient way to learn about who is looking for your service or product and will allow you to improve your marketing efforts and grow.

According to this infographic, one of the main reasons company don’t have a website is because they think that they don’t need one. That couldn’t be farther from the truth. A company does need one. It is a great way for people to go online and learn more about what types of services and products you offer. It enables you to promote your business, and let customers know about the latest events and deals going on. It also goes back to the competition. Think of how much more business you will receive than them if you have a website.

BestWebHostingGeek.com lists some of the specific advantages of tapping into digital marketing in the following infographic:

 

#Stop #Using #Hashtags #On #Facebook

By | Facebook, Social Media | No Comments

The # symbol was invented to connect people, topics, and events you care about on social media. Though hashtags were initially invented to group tweets about a specific event or topic together for easy search, they have morphed into a form of creative expression. Since its birth on Twitter in 2007, the hashtag has found its way on television shows, advertisements, and other social networks like Instagram and Tumblr. However, one place you won’t find (functioning) hashtags is on the mother of all social networks: Facebook.

Though Facebook has been hesitant to adopt hashtags, Facebook users – unfortunately – have not. Since hashtags on Facebook are just dead text, they serve no purpose whatsoever.  Therefore, many people are beginning to use hashtags solely for nuanced articulation, rather than functional references/groupings. Using hashtags in this manner on Twitter wouldn’t necessarily be a bad thing, since Tweets are limited to 140 characters. However, when you begin to incorporate this hashtag fad on Instagram and Facebook, people get a little excessive (to put it lightly).

hashtag1I can understand the occasional Facebook user whose updates are a direct feed from Twitter and therefore contain a hashtag or two, but it drives me nuts to see photos with a million hashtags (like the one pictured to the left) in my FACEBOOK newsfeed. What’s worse, the people who post these photos to Facebook don’t even have a Twitter account, and therefore have no clue what a hashtag really is (or, needless to say, how to properly use one). So, hashtagging photos on Facebook turns into a game of monkey-see, monkey-do. The more people see it in their newsfeeds, the more people blindly join the bandwagon. Using hashtags on Facebook shows ignorance (and I won’t even get started on brands that do this).

So, for all you Hashtag-confused people out there, here are a few things to keep in mind:

  1. Hashtags don’t belong on Facebook, EVER.
  2. When you post an update to Facebook, it publicly states where the update was shared from (Via mobile, Twitter, Insagram, etc.). Therefore, people can see if your Facebook hashtags are a direct feed from hashtag-friendly sites (like Twitter), and when they’re not it makes you look even dumber.
  3. ‘#The’ is not a hashtag. Hashtagging conjunctions altogether is unnecessary and should be avoided. (which brings me to my next point..)
  4. #Dont #hashtag #every #word #in #a #sentence – this does nothing but show ignorance
  5. Limit the number of hashtags in each post to less than 5 (I recommend 1-3). Photos with 10+ hashtags come off, at best, vain or crying for attention.
  6. Keep your hashtags short: 1-2 words, 3 max! None of this: “#everystormrunsoutofrain” (yes, I pulled this example directly from my Facebook newsfeed)
  7. Keep them relevant. If you posted a picture of yourself on Instagram, don’t throw in off-the-wall hashtags like #quote or #Love, just so more people will see it. Including irrelevant hashtags on your Instagram photos to get more likes makes you seem desperate and comes of spammy.

I realize that Facebook is currently testing hashtags in beta, but until they are a public feature the guidelines above still hold true (even if/when they are introduced on Facebook, don’t disregard steps 3-7).  On that note, I’ll wrap it up with a great quote from Miki Pereanu:

“Hashtags on Facebook – or what happens when idiots become inspiration for the greater good of marketing.”

 

#HappyHashtagging

Consumers Now Value A Brand’s Facebook Page More Than Its Website

By | Facebook, Social Media | No Comments

There has been much speculation surrounding the value of a Facebook “Like,” and the ROI of a Facebook fan. However, according to a new study by market research company Lab42, liking a brand on Facebook now influences the consumer experience more than ever. In fact, the study found that 50% of consumers think a brand’s Facebook page is more useful than its website.

Of the 1,000 social media users surveyed, 82% of respondents said Facebook is a good platform for interacting with brands, and 50% agreed it’s more useful than a brand’s website. The study also found that the main reason users follow a brand on Facebook is for discounts and coupons.

For more details of the study’s findings, check out Lab42’s infographic below:

 

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