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The New Language

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Has it seriously come to this? First, it started out that we couldn’t speak to each other. Instead of talking face to face, we used our cell phones to text each other. And to make that even worse, we couldn’t even spell the words out. U know what I mean? But, alas, we have figured out to condense it even further. Now, we use one simple picture for an entire phrase.

The emoji – literally translating to pictograph – started in Japan in the 1990’s by a communications firm. It started with a heart and quickly caught on. The emojis helped communicate feelings within the text message to avoid misunderstanding. Unlike emoticons, which can only be expressed in type, emojis are an actual cartoon picture. With a large gallery and wide variety of emojis, you’ll always be able to find something to depict your thoughts and feelings.

Starting with cell phones, they’ve slowly moved their way into social media platforms, and our hearts.  If you aren’t currently speaking emoji, it’s time to start. To help you out, we created a cheat sheet of often used emojis. In other words, why use 140 characters when you can use one?

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The 10 Best Celebrities at Social Media

By | Digital Marketing, Facebook, Instagram, Pinterest, Social Media, Twitter, Uncategorized | No Comments

Between Facebook, Twitter, Instagram, Tumblr, and Vine almost everybody has a social media account on one platform or another – including celebrities. Whether they are musicians, actors or authors they are tweeting and sharing information about their lives. However, some celebrities are better than others.

Let’s take Shia LaBeouf as an example. He fits into the not so good category. For a month he tweeted “I am not famous anymore.” Nothing else. No explanation. And it’s funny, because he is still famous. Shia gets into the habit of repeating the same tweets over and over again for weeks at a time: “Start Creating”, “Stop Creating”, let me show you how many miles I ran with my Nike+, “Follow my Heart” in many different fonts… you get the picture.

While some celebrities may not be the greatest at tweeting and instagramming, some are above amazing. Here we are going to talk about the ten best celebrities and their social media platforms. Let the countdown begin.

10. Kim Kardashian

As much as I hate to admit it, Kim made the list. But with her 38.4 million Instagram followers, 33.2 million Twitter followers and 25 million Facebook likes how could she not? Although, that is the only reason she is on the list. She isn’t doing the world any good through her social media platforms (Ian Somerhalder, Sophia Bush, Emma Watson…) but clearly, people like her and her selfies.

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9. Emma Watson
Emma is constantly informing her 18 million Twitter followers and 30 million Facebook followers on the HeForShe Campaign and gender equality and still has time to root for the England National Women’s soccer team. She knows what’s important and what needs to be shared. Even on social media, Emma presents herself in a professional way and is capturing everyone’s attention, including other celebrities. It’s almost like she knows magic or something.

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8. Ashton Kutcher

Ashton uses Facebook as his main social media platform to talk about the definition of beauty, women’s rights, and other social issues with his 17 million fans. He knows how to start – and keep – a conversation going, even on tough subjects.

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7. Leonardo DiCaprio

Unlike Kim Kardashian, Leo uses social media to promote charities and other organizations that he works with. Between Oceana, the Elephant Crisis and oceanic conservation projects through his foundation, Leo has pledged $11 million and shares the information on his social media platforms, so you too, can help. And with his 13.1 million Twitter Followers and 985K Instagram followers, people around the world are learning how they can make the world a better place. He hasn’t won an oscar yet, but he’s won our hearts.

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6. Anna Kendrick

Anna has been known for fangirling moments with other celebrities, which she hilariously tweets so the whole world knows she met Beyonce. Her thoughts are hilarious and I’m sure her 4.42 million followers are glad they get to read her mind. And not to mention, she’s a fan of The Bachelor and isn’t afraid to let everyone know.

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5. J.K. Rowling

First of all, anybody who writes Harry Potter automatically gets added to the list. Secondly, Jo is amazing to her fans. She’s constantly answering fans questions on Twitter and retweeting what’s important to her. She also spends time tweeting about her non-profit organization, Lumos, to her 4.8 million fans.

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4. Ellen Degeneres

Ellen is constantly making her 45 million Twitter followers laugh. Between her #MondayMotivations and #YoureWelcomeWednesdays,  there is always something to look forward to throughout the week. She keeps up on celebrities birthdays and national news in a light-hearted and fun way. And let’s not forget the most famous Oscar selfie of all time! With over 3 million retweets, this photo made history.

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3. John Green

John has a unique approach with his social media presence, but I’m sure his 2.5 million YouTube subscribers won’t complain. The author and his brother, Hank Green, have a YouTube channel called vlogbrothers where they vlog about important issues like health care reform, social equality and more. He then gets on his Twitter account to raise awareness and promote his new books/books turned movies (which we all love!) to his 4.3 million followers. It might be a different approach, but it works for him.

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2. Robert Downy Jr.

In March of 2014 RDJ started his Facebook experience with a post explaining that he’s a “late bloomer” to social media but “basically, here goes.” Since then, he has doubled his Facebook following and currently has 25 million likes. He engages with his followers, asks questions and posts relatable status updates. With The Avengers: Age of Ultron recently coming to theaters, RDJ has kept to an Avengers/Iron Man theme, and his fans are going crazy!

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Taylor Swift

71 million Facebook likes, 60 million Twitter followers, 36.7 million Instagram followers, 1.3 million YouTube subscribers, 2.5 followers on Google+, 13K followers on Pinterest and her Tumblr… need I say more? Taylor is great at sharing photos of her life and making her seem like a genuine, down to earth person that we all want to be friends with. Seriously, can we just be best friends?

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What’s in a Logo?

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Your logo is the face of your company. It’s a key graphical representation that displays your company’s unique identity. Alone, a logo anchors your company’s branding.  A well-designed logo is a necessary part of any company’s overall marketing strategy. It’s a visual cue that tells a story of the brand’s culture, behavior and values.

Think about it. What do you think of when you see a blue bird? Golden arches? How about an apple?  These logos have become the brand. How many Nike items have you seen that just have the swoosh? The “Nike” is no longer needed, but everybody still knows what brand you are wearing.

Let’s talk more about Nike. In 1971, Carolyn Davidson was given $35 to create the logo for a company who made $27.8 billion dollars last year! Of course, Nike didn’t become a billion dollar company overnight, but when it did, The Swoosh was right by it’s side like it always had been. In fact, in 1971 The Swoosh came with “Nike” written right across it. In 1978, the “Nike” was moved above The Swoosh until 1995 when “Nike” was dropped all together. At that moment, The Swoosh became the logo.

Just like the Nike logo, some logos change slightly as the brand grows while others make a more significant change. The Mozilla Firefox logo changed drastically within a year. Between 1898 and today Pepsi has gone through 10 different logo changes. Each logo has a small change, but putting the 1898 logo beside today’s, you wouldn’t even guess they are from the same business. And Fiat’s 11 different logos look like they all belong to different companies.

It’s all about creating a logo that represents your company and works with your brand. ! So, it’s important that it represents your company perfectly. After all, your logo will be everywhere! Stationary, letterheads, business cards, your website…. the list goes on and on of places that will feature your logo.

So, what’s in a logo?

Your brand and everything that your company stands for is in this one, simple logo. Make it something to remember.

The Year to be Mobile Friendly!

By | Digital Marketing, Mobile Marketing, Uncategorized, User-Friendly Website, Web Marketing, website | No Comments

Since 1907, millions of people have watched the ball drop in New York City’s Times Square, starting the New Year’s resolutions. Gyms will be packed for another week before the resolutions slowly stop and bad eating habits come back.

January is here. It’s the time for new beginnings with a new year ahead of you. Now that your resolutions have begun – and maybe ended – take time to look at your business and see where it’s at and where you want it to be at the end of 2015.

Here’s a simple resolution that can help build your business throughout the new year: be mobile friendly!

It’s a small way to make a huge impact. 1 billion Facebook users are mobile users. That’s a lot of people using their smart phones to be on Facebook. Don’t you think they are looking at your site too? Only 26% of small businesses have a mobile website. Now is the time to make your website mobile friendly.

The survey, “What Users Want Most From Mobile Sites Today,” was conducted for Google by independent market research firms Sterling Research and SmithGeiger. Let’s see what they had to say.

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Is Podcasting an Effective Marketing Platform?

By | Digital Marketing, Mobile Marketing, Target Audience, Uncategorized, Web Marketing | No Comments

So, what is podcasting? It is simply a form of digital broadcasting. These podcasts are downloaded from the internet so that they can be listened to. The thing that makes a podcast great is that people can subscribe to them so that when a new podcast is available for download.
How can this play in to a marketing plan? It is true that podcasting is not right for every business, but if it will work for the product or services that you provide, I would highly recommend it. Podcast usually come as a series of related topics, but you do not have to stick to this method for your marketing plan. Podcasts can be used to describe new products or services, or it can be used to market your company in general. One other reason that I will recommend podcasting as a marketing tool is because of statistics. On average, a person will stay on a website for about 2-3 minutes, while people who listen to a podcast stay engaged for around 20 minutes (depending on the length of the podcast). This creates a great opportunity to sale your business and your products.

The Pros:

  • Podcasts do not just have to be audio…they can also include video.
  • The technology allows for use on mobile devices, so you can reach a greater number of individuals.
  • Consumers can subscribe to the podcasts.
  • Podcasts can easily be intertwined with your website and social media accounts.
  • Podcasts allow you to connect with your customers on a more personal level. By being able to hear the emotion behind the voice is more effective than words on a page.

The Cons:

  • Podcasts are not right for every type of business.
  • The bandwidth needed to run a podcast series can be costly if you do not already have access to it.
  • You must continually create new and interesting content to keep your listeners engaged.
  • Podcasts are not seen as usual marketing platform, so gaining interest may be difficult to begin with.
  • The person who is making the recordings must have the passion for your product or service that you want your customers to have.

What it comes down to is brand awareness. You are not just selling a product or service, but your business in general, and this is great way to do it; as long as you have the resources and the desire to step outside of the box when it comes to your marketing plan.

Website and Marketing Evolution: Why You Should Remain Proactive

By | Digital Marketing, Facebook, Homepage, Inbound Marketing, Mobile Marketing, Pinterest, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

We all know what evolution is, but how does it apply to websites and marketing? The answer is simple. At some point, your target audience is going to change. Whether it is, their personal tastes or you are targeting a different group all together. It all comes down to change. If you develop a website and marketing campaign, and never change it, you will lose the interest of your audience.
Look at social media marketing, it is constantly changing and evolving into something different on a daily basis. This change keeps the content and design fresh and up to date. I am not saying that you need to evolve your website and marketing campaigns on a daily basis, but it is something that needs to be done routinely. By evolving your content, you will be able to stay current with themes in your area of business. Other than updating special offers, you need to update the text on your website. For instance, maybe one of your products or services has changed; if you do not update the information for this, you will be misleading your customers. Another thing to consider is that in any field of business, there are always changes in terminology or acronyms used to abbreviate certain names/titles. If you do not stay current with this change in terminology, you have the chance of missing potential customers, because your site does not contain this new keyword. As I mentioned earlier in this series, it is critical to have these keywords, so that search engines can return your website as a possible fit to someone’s search.
Website and marketing evolution is not as hard as you may think, but if you have questions regarding what should be done; contact us…and let us maintain and evolve your website and marketing platforms.

What Is Call-to-Action, and Why It Is Important

By | Digital Marketing, Inbound Marketing, Mobile Marketing, Uncategorized, Web Design, website, Website Design and Development | No Comments

Call-to-Action (CTA) is the way we convince individuals to perform an action. This action can lead to an increase in customers/clients. Call-to-Action is an important aspect of internet marketing, because it requires the customer to perform an action. Some key phrases used in CTA are:

  • “Act now”
  • “Signup now”
  • “Get yours now”
  • “Click here”
  • “Download now”
  • “Free Download”
  • “Try it free”
  • “Click here to start your free trial”
  • “Join now”
  • “Order now”
  • “On sale for a limited time, get yours now now”
  • “Buy now”
  • “Signup here”

By using one of these CTA phrases, or one that suits your needs, you will gain a larger customer/client base. This is because you are asking your audience to take action. By asking your audience to do something, you are creating an interaction with the customer. This desirable interaction can sometimes be lost on the internet. By creating this interaction your customers/clients will be inclined to share your website, blog, etc. with others; thus increasing your overall exposure.

How Content Can Make or Break You

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

Now that we have gone over the different platforms that you can use for internet marketing, I will discuss the importance of content creation. What is content creation? It is the development of content, which will appeal to your audience and inform them of your products and services. When you think of content, you probably think of the text that is on the page. However, content goes a lot deeper than just those words. Content involves text, visual, and design aspects. The reason all of these fall into the same category, is that they coexist as a single entity. They work together to create an accessible design. Accessibility is the key to successful and functional design.
When it comes to the text component of your website, ads, social media/blogs, and emails, you need to go back and look at who your audience is. Your audience will determine the type of language that you use. Of course, you will want to be technically correct, but you also want to make sure that you are using words that are accessible to your audience. If your audience falls into a highly educated category, and are considered experts, then you can use terminology that is specific to their needs. If you intend on reaching a more general audience you need to be careful of the terminology you use. I would like to introduce you to a very popular writing concept that is used in all platforms of writing. It is called “plain language”; this is the art of writing with simple terminology that is direct and accessible to any audience. I have mentioned the word “accessibility” many times through this post, and that is because it should be the main focus while creating information that is used in all of the platforms I talked about. Without accessibility, your information will fall short of reaching your intended audience.  Also remember to include important keywords while writing your text.  These keywords will allow your audience to have a better chance of finding your information on the internet.  As I mentioned in previous posts, keywords are the direct component of SEO (search engine optimization).  If you write your text with this in mind, then it will be easier to implement SEO for your website.
Like I mentioned earlier, content involves visual and design aspects used in any of these platforms. Visual can include images, video, flash, and infographics. All of these help represent your products and services. It is important that you maintain accessibility in your visual content as well.
You may be wondering how design falls into content, and that is because it involves how you put together all of the content used in any of these platforms. Design involves layout, color and font choices, and organization. With design, you create smooth transitions from one point of importance to the next. Design also allows you to create visually appealing content. You want your content to be exciting, something that will draw in your audience by making them feel like they want to continue reading. A word of caution; do not go overboard! Sometimes simple is the best option, but remember that your goal is to draw in your audience.

How To Get Your Website Seen

By | Digital Marketing, Homepage, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Target Audience, Uncategorized, User-Friendly Website, Web Marketing, website, Website Presence | No Comments

Getting your website seen by potential customers is the main goal of all internet marketing. There are many ways people can come across your website; maybe they got your website address off of a printed ad, a commercial, business card, referral from a friend or business associate, or ads that they may have stumbled upon while surfing the internet. However, the most common way that your website will be found is through search engines.
When it comes to the internet, 84% off all internet involvement goes through search engines. Throughout this series, you have heard me refer to SEO (search engine optimization)…this is a pivotal plan that must be implemented if you want to get your website seen. Using specific key words within the content of your website, will allow search engines to bring your website closer to the front of the pack, when returning search results. Associated with search engine results are also things like Google Organic (natural), Google Pay-Per-Click Ads, and Google Local search. Google Organic and Google Local search, help determine which results are returned during a search. Pay-Per-Click Ads are another form of advertising that you can use for your business. Remember it is important to make sure that your website is optimized for search engine results. If you can optimize your website, so that it shows up on the first page of results, you are more likely to reach customers. It is proven that most people who are searching for something, will only click on results returned on the first page.
Here at Social Eyes Marketing, we specialize in SEO. We know what it takes to get your website seen…so give us a call at 1-208-955-6679, and let us help you with your website.

Who Is Your Audience, and How Should You Reach Out to Them?

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Conversion, Website Design and Development, Website Presence | No Comments

Knowing who your audience is will greatly improve the overall success of your internet marketing goals. By identifying the attributes of your audience, you will be able to reach out to the customers you already have and potential customers. Here are the questions you should ask when deciding who your audience is.

  • Who would be interested in the product or service that I offer (who is the primary target)?
  • If I already have customers, who are they?
  • What are the demographics of your intended audience (age, sex, education level, etc.)?
  • What type of category do they fall into (professional, general public, experts, etc.)?

 

By asking these questions, you will be able to determine the best strategy for appealing to their needs. After determining who your customers are, you need to determine what platforms are going to allow you to reach them.

Choosing Your Platform
I listed several different platforms in my post for the first topic in this series. This will be a review of these platforms, and their benefits.

Email—can work for both incoming and outgoing marketing. In the form of incoming marketing, it will allow the customer/potential customer to contact you. The benefits of this are that you will be able to have a one-on-one connection with the individual. With this connection, you will be able to respond to their personal needs and secure them as a customer. In the form of outgoing marketing, by obtaining lists of email addresses, you can send out mass emails that will be delivered to the individuals who are most likely to need your product or services. The benefit of this is that you do not have to search for possible clients; you can usually just purchase a list of email addresses that fall into your category of business.

Social Media/Blogging—is the most modern way of doing internet marketing. In most cases, social media can help you reach a more diversified audience. It is especially beneficial in targeting a younger audience. In today’s society, Facebook and Twitter both have well over 1 billion users. That is large group of people that you can potentially reach. The average person spends 3+ hours on social media during the day. The potential for gaining customers by using social media has unending potential.

Ads—are not just for print anymore. When we are browsing or searching the internet, we are confronted by ads in almost every empty space. Ads are the most important type of marketing in any market. Ads allow us to highlight our products and services in a way that stands out from the background. Ads are a great way of offering specials, and introducing new products or services. The marketing industry has been about ads, whether they were for print, radio, or television. Now the internet has given businesses the opportunity to reach even more people with the ads that adorn most websites.

Websites—are the root of internet marketing. The goal of all of these other platforms is to draw the customer to your website. Websites allow you to have an in depth description of products and services. Websites may not be the first impression a customer has of your business, but it is probably the most important. Design, content, and functionality are key to having successful website. Before you tackle any other platform, make sure that your website is professional, attractive, and finished.

Search Engine—is usually the way an individual will find your website. To increase your chances of having customers be able to find your business in a search, you should implement SEO (search engine optimization). SEO is a process of optimizing your website so that it will show up in the search results. At least 90% of users will click on website listed on the first page of search results. If you want to get your website seen, you must implement an SEO plan.

Mobile—is an important thing to consider wen developing your website, ads, and social media sites. More than 60% of people who use the internet, do so from a mobile device. This means, that you must make your website, and other platforms you may use optimized for mobile devices.

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