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Category Archives: Website Conversion

Who Is Your Audience, and How Should You Reach Out to Them?

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Conversion, Website Design and Development, Website Presence | No Comments

Knowing who your audience is will greatly improve the overall success of your internet marketing goals. By identifying the attributes of your audience, you will be able to reach out to the customers you already have and potential customers. Here are the questions you should ask when deciding who your audience is.

  • Who would be interested in the product or service that I offer (who is the primary target)?
  • If I already have customers, who are they?
  • What are the demographics of your intended audience (age, sex, education level, etc.)?
  • What type of category do they fall into (professional, general public, experts, etc.)?

 

By asking these questions, you will be able to determine the best strategy for appealing to their needs. After determining who your customers are, you need to determine what platforms are going to allow you to reach them.

Choosing Your Platform
I listed several different platforms in my post for the first topic in this series. This will be a review of these platforms, and their benefits.

Email—can work for both incoming and outgoing marketing. In the form of incoming marketing, it will allow the customer/potential customer to contact you. The benefits of this are that you will be able to have a one-on-one connection with the individual. With this connection, you will be able to respond to their personal needs and secure them as a customer. In the form of outgoing marketing, by obtaining lists of email addresses, you can send out mass emails that will be delivered to the individuals who are most likely to need your product or services. The benefit of this is that you do not have to search for possible clients; you can usually just purchase a list of email addresses that fall into your category of business.

Social Media/Blogging—is the most modern way of doing internet marketing. In most cases, social media can help you reach a more diversified audience. It is especially beneficial in targeting a younger audience. In today’s society, Facebook and Twitter both have well over 1 billion users. That is large group of people that you can potentially reach. The average person spends 3+ hours on social media during the day. The potential for gaining customers by using social media has unending potential.

Ads—are not just for print anymore. When we are browsing or searching the internet, we are confronted by ads in almost every empty space. Ads are the most important type of marketing in any market. Ads allow us to highlight our products and services in a way that stands out from the background. Ads are a great way of offering specials, and introducing new products or services. The marketing industry has been about ads, whether they were for print, radio, or television. Now the internet has given businesses the opportunity to reach even more people with the ads that adorn most websites.

Websites—are the root of internet marketing. The goal of all of these other platforms is to draw the customer to your website. Websites allow you to have an in depth description of products and services. Websites may not be the first impression a customer has of your business, but it is probably the most important. Design, content, and functionality are key to having successful website. Before you tackle any other platform, make sure that your website is professional, attractive, and finished.

Search Engine—is usually the way an individual will find your website. To increase your chances of having customers be able to find your business in a search, you should implement SEO (search engine optimization). SEO is a process of optimizing your website so that it will show up in the search results. At least 90% of users will click on website listed on the first page of search results. If you want to get your website seen, you must implement an SEO plan.

Mobile—is an important thing to consider wen developing your website, ads, and social media sites. More than 60% of people who use the internet, do so from a mobile device. This means, that you must make your website, and other platforms you may use optimized for mobile devices.

Conversion Rate Optimization

By | Digital Marketing, Homepage, Inbound Marketing, Search Engine Optimization, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Conversion, Website Design and Development, Website Presence | No Comments

If you want to increase the traffic to your website, there are three major areas to consider. These areas are part of CRO (conversion rate optimization). CRO is the process of optimizing all aspects of your website that draw somebody in. These include the overall design of your website landing pages, and sponsored search ads.
The most important thing to consider when creating these landing pages and ads is the keywords that you use. These keywords will help individuals find your page.

Here are some important things to remember when choosing your keywords.

  • Make sure that the keywords are relevant, so that your intended audience will be able to think of these words when searching the internet.
  • Remember to group and organize your keywords. Specific keyword groupings of a relevant nature will increase the chances of your website showing up in a search.

 

The next item to consider is the landing page itself. The landing page is an introduction of what is to come if they continue into a website. This is why the overall design and attractiveness is important. Here are some things to consider when designing your landing page.

  •  Landing pages should always be the highest quality.
  •  Headlines should be concise and compelling.
  •  The content of the landing page should be concise and straight to the point.
  •  Make sure that your content will make sense to your intended audience.
  •  Make sure the design is attractive, but also simple and clean. Try out several pages, until you find out what will work best.  AVOID CLUTTER!!!
  •  Do not request too much information, ask for only what is necessary…keep it user friendly.

 

The other item you need to consider is the CTA (call to action). The CTA is part of both the landing page and the ads. CTA is important, because it asks the individual to take action. Here are some things to remember when considering the CTA.

  •  Keywords are important to creating good ads. These ads need to ask for a CTA, because this brings the customer further into the website.
  •  When creating the CTA for your landing page, remember that it needs to stand out.
  •  CTAs should be a focal point.
  • CTAs need to be visually appealing.
  • Most importantly, make sure that your CTA on your ad ties into the CTA on your landing page.

If you use these optimization tools, you are guaranteed to increase the traffic to your website.

Why Visitors Leave Your Site and How You Can Prevent It

By | Web Design, website, Website Conversion, Website Presence | No Comments

After all of that waiting and work the website is finally up, but visitors seem to be leaving your site after only a few seconds. This isn’t actually uncommon.

So the real question is how do you keep customers at your site without leaving? There are many factors that play in to this question, but it is very fixable.  Make sure that the visitors are given the information they are looking for, make it smooth to transition from place to place on the site and create a design and layout that will keep them interested. Most of us have been on a site that makes us frustrated, doesn’t have what we are looking for, or is extremely boring, and it always leads to us continuing our search elsewhere.

Below explains why visitors leave your site and provides some tips to keep your visitors from leaving:

Slow Loading Pages

Slow load times are probably the number one way that websites push visitors away. In the new digital age, visitors want the information they are looking for right now and they will not wait for your website if they can get the same information more efficiently elsewhere.

This could also be influenced by the connection speed of the user, so some of it is out of your control. However, by using a program like Google Analytics you can learn what percentages of your visitors have different types of internet connections. From this data you can get a good idea about how fast your pages need to load.

Annoying Pop-Ups and Advertisements

Nowadays an advertisement on a website is common. However, ads, especially pop-up ads can chase visitors away if they are too distracting or intrusive. Make sure that your website is not covered in obnoxious, poorly placed advertisements as this will irritate a visitor and keep them from exploring your site. Most visitors now have come to expect ads on websites and blogs, and you shouldn’t lose many visitors on that principal alone. However, if you use accept ads that are overly flashy, have moving parts or changing colors, pop up on their screen randomly, then you could chase some people away.

You also should never interrupt a visitors experience when they are filling out a survey or form. This will allow visitors to interact with the website without distractions or annoyances, causing them to stay longer and complete their on-going task. Excessive or misused pop-up windows can cause visitors to get frustrated and leave the site.

Confusing Navigation

If your website has poor navigation and visitors cannot figure out where to go next, they are going to leave. Be sure that there is a clear navigation path to take the visitor directly to the information they are seeking. Make sure that this path is convenient, quick, and easy to understand and is created to be useful to a visitor during their experience.

If visitors have a hard time finding their way through the site they will leave. The navigation bar and drop down menus should be thought out. The pages that are most important or most commonly sought after should be very easy to find, and navigation should be logical and intuitive.

Content is Boring and Irrelevant

A person will visit your site because they think you are offering information that they can find useful. The content you have on your site must reflect your services and products in an easy, simple format.  Don’t break their trust by delivering poor quality information and content.

Make sure that the content is updated and represented in a positive, fun way.  Make your content unique, something that they cannot find anywhere else. Make sure that the content is what the visitor is expecting.

Audio or Video that Starts Automatically

We have all been on those sites where a video or sound starts playing. The worst is when you can’t find where it is coming from. What do you do? Leave the page, of course. Although audio and video are very common online today, most visitors prefer to have the option to start it themselves. Visitors that are greeted with an audio that they didn’t choose to start will often click the back button and leave. If you use these elements in your pages, give the visitor the option to start them.

Unprofessional

You can lose visitors if your site looks unprofessional, especially if you’re in an industry where visitors expect to see professionalism. A good example of this would be a lawyer. The professionalism of the service provided is critical, so having a website that doesn’t convey that professional image could mean losing business and visitors.

Having visitors stick around is all about the user experience that they have on your site. When a visitor has a bad experience on your site then you are virtually losing a customer. Creating relevant, compelling content, increasing site speed, reducing the use of ads and providing clear navigation with a professional appearance will allow your visitors to have an overall great experience while on your site.

 

Techniques to Improve Your Web Conversion

By | Uncategorized, Website Conversion | No Comments

If you have a website for your business you probably are interested in two things, increasing targeted traffic and increasing conversions. For some business owner’s the problem arises when you get traffic on your website but for some reason that traffic does not lead to a sale.

Your conversion rates measure the number of possible customers that go on to your site and buy. In the context of a website, it is usually the percentage of visitors that make a purchase. Most people tend to only focus on increasing the number of visitors, when in reality is they don’t realize the problems that their site may have for customers wanting to buy something, thus, do not get any of those visitors to make a purchase.  Often times these simple problems with their site, if solved, would make a huge difference on their conversion rate.

Improving a website conversion rate can be relatively simple. Here are a few techniques you can use in order to improve your conversion rates:

Be Consistent

When it comes to the look and feel of your site be sure to make the site aesthetically pleasing to the customer. The website should be simple yet professional, and the transitions from page to page should be uniform and easy to maneuver throughout.

Visitors shouldn’t have to adjust to each individual page; they should be comfortable with the layout on every page they visit. If you can keep the redirection and different templates on each page to a minimum, then more people will likely want to stay longer on your website.

Having consistency will make it easier for visitors to compare products, possibly leading to a sale. You need to make it stand out with a clean, user-friendly layout. Your website should give visitors the feeling that you are a reputable, trustworthy company. Make sure the color schemes are consistent along with any fonts and other styling details.  If you ensure that it does, you will see an increase in overall conversions.

Have Easy to Find Contact Information

Questions and concerns often arise during the decision making process. The contact information should be easy to access and find. If a customer can’t find that information then they may get frustrated and take their business elsewhere.

If the customer has a specific question that gets answered by a customer service representative they are more likely to purchase from that website. If however no contact information is displayed, this makes you look like you are trying to hide something and will possibly affects your credibility.

Use High-Quality Images

Your product image has to be eye-catching, producing interest in the viewer. Make sure that the picture is a high- quality image that appeals to the eye.

Adding images that have different colors and angles can really boost your conversion rate. For some, they relate more and interpret more visually as opposed to reading text. Especially in a page dominated primarily by text, an image or two is a great way to break up content and keep visitors engaged. You want to please both types of people with quality images and clear text.

Create Detailed Product Descriptions

Don’t fill the description and pages of your site with useless information. The product description is a crucial part in the customer’s decision making process. Use this section to highlight the features of your product in an easy-to-understand way.

Be sure that your description leaves nothing out, and is as detailed as possible, without being too overwhelming. You don’t want your visitor to have any unanswered questions when they go to purchase that item.

Consider Pricing

One of the most significant contributors to conversions is the price of the item. Pricing can be very tricky for almost any industry. If you price yourself to high you may lose customers to the cheaper competitor, and if you price to low you may come off as cheap. The best thing to do is to make sure that you do your research and come up with an industry competitive offer that makes you profitable and covers your expenses. Also, make it easy for yours customers to buy from your site. Include a variety of different methods to pay online, which will help increase online orders.

Be Honest

Do not try to trick your customers. Display the prices and extra charges clearly for the customer to see, avoid using any gimmicks they will lead you down a path of refunds and angry customers. If a customer goes to pay for their item and realizes that shipping is way too much, then most likely they will leave that item in the shopping cart and go look somewhere else for the product.

If you take all of these techniques and apply them to your website, then there is no doubt that you will see a positive increase in your web conversions. Take action now, and those visitors won’t just be going to your site just to look, but will in return actually make a purchase.

 

 

 

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