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Category Archives: website

Content is King

By | Digital Marketing, Web Marketing, website | No Comments

Content marketing is one of the most important trends this year. With content marketing you are able portray the exact reason why your customers need your product or service, without being in their face about it. In order to get sales and grow your business, you need to be advertising where your customers are. They are online, reading content their friends posted on Facebook or retweeted on Twitter.

We’ve all heard it before, word of mouth is, ideally, the best form of advertising. It’s cheap, and society tends to trust their friends. If your mom or brother uses a product and swears by it, wouldn’t you want to try it out? Content marketing is essentially the online version of word of mouth advertising when your content is being shared by customers.

Since content is king is the online world, I’ve compiled a list of popular royalty to help you understand exactly why content is important and needs to be a part of your marketing strategy.

1. Content marketing is there to tell your customers why they need your product or service. How will it benefit your customer? Without selling your product or service, your content marketing needs to be truthful, straightforward, and tell it how it really is. Princess Mia Thermopolis Renaldi (The Princess Diaries) is just a normal teenager trying to make her way in the world. Without being in-your-face, Mia subtly shows Genovia why she would be a make a good Princess for their country.

2. Your content will bring in traffic to your site. With links, your article can direct users to other areas of your website, allowing potential customers to see what other products and services you offer. Those links can also connect users to other blog posts that are relevant to the ones they are currently reading, allowing those posts to get more views and your information to continue getting shared and liked. King Joffrey (Game of Thrones) might be selfish, hated by viewers and a total brat, but he does get a lot of attention, which is exactly what you want your content marketing to get.

3. Content marketing is a great way to engage with both new and existing customers. Great content will keep customers coming back and will keep your customers loyal to your brand. Simba (The Lion King) left his pride at a young age but when he returned years later, his pride was waiting for him and ready for Simba to be their king.

 

Flat Design: The Trend to Try

By | Web Design, website | No Comments

There are two main stages to building a website. The design stage and the implementation stage. The design stage comes first.  What will it look like? What features will be on the home page? What does your company need to get out of having a website? How will your company be represented on the web?  A lot of planning and trial and error goes into this phase. It needs to be responsive. Important information needs to be placed before the fold. Call to Action buttons need to be clear and visible. The point of a website is to give information for your product/services and have it available on the web. So, of course, it’s important to think about these things when designing your site.

But today, it’s equally important to have a visually pleasing website that will capture your customers’ attention. With many competing websites, yours needs to stand out, and more importantly, keep your customer on it. So how will you keep your customer on your website? Here’s one tip that will engage your customer and keep them scrolling through the pages:

Embrace the new trend: Less is More.

Flat designs have become popular in the last few years, and it’s continuing to get even hotter in 2015. Flat design is a style without any stylistic elements to give the illusion of 3D. It’s focused on minimalist use of elements, typography and colors.  The simple and minimalist design is clean, attracting customers to your site. 3D designs with shadows and gradients tend to be too cluttered and distracting. A complicated website is distracting. Complicated and distracting designs will lose your visitors, text heavy sites are overwhelming, and stock images are generic and corny.  Keep it simple; Keep it flat.

Flat design really took off after it was introduced to the Windows 8 interface. This was the beginning of the shift from gradients and bulk textures to a more simple, “flat” appearance. You’ve probably noticed Google and Apple’s flat design approach with on their websites. It’s a simple design trend that is taking over major companies.

iOS6-vs-iOS7-side-by-side-1

And it’s not just on the internet. Flat design is slowly taking over brands from Olive Garden to Netflix to Hershey’s.

olivegarden

Major businesses are re-branding their companies to stay with the trend, not only in their logos, but online as well.

Flat, minimalistic designs and simple elements allow your browser to load quickly, keeping visitors on the page. When your site won’t load, you could lose a potential customer. Many public Wi-Fi connections remain slow, leaving you with no room for a slow website. Use a flat design to keep it fast!

Stay ahead of your competitors and stay relevant with your web site. Is a flat design the right move for your company?

The Year to be Mobile Friendly!

By | Digital Marketing, Mobile Marketing, Uncategorized, User-Friendly Website, Web Marketing, website | No Comments

Since 1907, millions of people have watched the ball drop in New York City’s Times Square, starting the New Year’s resolutions. Gyms will be packed for another week before the resolutions slowly stop and bad eating habits come back.

January is here. It’s the time for new beginnings with a new year ahead of you. Now that your resolutions have begun – and maybe ended – take time to look at your business and see where it’s at and where you want it to be at the end of 2015.

Here’s a simple resolution that can help build your business throughout the new year: be mobile friendly!

It’s a small way to make a huge impact. 1 billion Facebook users are mobile users. That’s a lot of people using their smart phones to be on Facebook. Don’t you think they are looking at your site too? Only 26% of small businesses have a mobile website. Now is the time to make your website mobile friendly.

The survey, “What Users Want Most From Mobile Sites Today,” was conducted for Google by independent market research firms Sterling Research and SmithGeiger. Let’s see what they had to say.

mobilefriendly

Website and Marketing Evolution: Why You Should Remain Proactive

By | Digital Marketing, Facebook, Homepage, Inbound Marketing, Mobile Marketing, Pinterest, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

We all know what evolution is, but how does it apply to websites and marketing? The answer is simple. At some point, your target audience is going to change. Whether it is, their personal tastes or you are targeting a different group all together. It all comes down to change. If you develop a website and marketing campaign, and never change it, you will lose the interest of your audience.
Look at social media marketing, it is constantly changing and evolving into something different on a daily basis. This change keeps the content and design fresh and up to date. I am not saying that you need to evolve your website and marketing campaigns on a daily basis, but it is something that needs to be done routinely. By evolving your content, you will be able to stay current with themes in your area of business. Other than updating special offers, you need to update the text on your website. For instance, maybe one of your products or services has changed; if you do not update the information for this, you will be misleading your customers. Another thing to consider is that in any field of business, there are always changes in terminology or acronyms used to abbreviate certain names/titles. If you do not stay current with this change in terminology, you have the chance of missing potential customers, because your site does not contain this new keyword. As I mentioned earlier in this series, it is critical to have these keywords, so that search engines can return your website as a possible fit to someone’s search.
Website and marketing evolution is not as hard as you may think, but if you have questions regarding what should be done; contact us…and let us maintain and evolve your website and marketing platforms.

What Is Call-to-Action, and Why It Is Important

By | Digital Marketing, Inbound Marketing, Mobile Marketing, Uncategorized, Web Design, website, Website Design and Development | No Comments

Call-to-Action (CTA) is the way we convince individuals to perform an action. This action can lead to an increase in customers/clients. Call-to-Action is an important aspect of internet marketing, because it requires the customer to perform an action. Some key phrases used in CTA are:

  • “Act now”
  • “Signup now”
  • “Get yours now”
  • “Click here”
  • “Download now”
  • “Free Download”
  • “Try it free”
  • “Click here to start your free trial”
  • “Join now”
  • “Order now”
  • “On sale for a limited time, get yours now now”
  • “Buy now”
  • “Signup here”

By using one of these CTA phrases, or one that suits your needs, you will gain a larger customer/client base. This is because you are asking your audience to take action. By asking your audience to do something, you are creating an interaction with the customer. This desirable interaction can sometimes be lost on the internet. By creating this interaction your customers/clients will be inclined to share your website, blog, etc. with others; thus increasing your overall exposure.

How Content Can Make or Break You

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

Now that we have gone over the different platforms that you can use for internet marketing, I will discuss the importance of content creation. What is content creation? It is the development of content, which will appeal to your audience and inform them of your products and services. When you think of content, you probably think of the text that is on the page. However, content goes a lot deeper than just those words. Content involves text, visual, and design aspects. The reason all of these fall into the same category, is that they coexist as a single entity. They work together to create an accessible design. Accessibility is the key to successful and functional design.
When it comes to the text component of your website, ads, social media/blogs, and emails, you need to go back and look at who your audience is. Your audience will determine the type of language that you use. Of course, you will want to be technically correct, but you also want to make sure that you are using words that are accessible to your audience. If your audience falls into a highly educated category, and are considered experts, then you can use terminology that is specific to their needs. If you intend on reaching a more general audience you need to be careful of the terminology you use. I would like to introduce you to a very popular writing concept that is used in all platforms of writing. It is called “plain language”; this is the art of writing with simple terminology that is direct and accessible to any audience. I have mentioned the word “accessibility” many times through this post, and that is because it should be the main focus while creating information that is used in all of the platforms I talked about. Without accessibility, your information will fall short of reaching your intended audience.  Also remember to include important keywords while writing your text.  These keywords will allow your audience to have a better chance of finding your information on the internet.  As I mentioned in previous posts, keywords are the direct component of SEO (search engine optimization).  If you write your text with this in mind, then it will be easier to implement SEO for your website.
Like I mentioned earlier, content involves visual and design aspects used in any of these platforms. Visual can include images, video, flash, and infographics. All of these help represent your products and services. It is important that you maintain accessibility in your visual content as well.
You may be wondering how design falls into content, and that is because it involves how you put together all of the content used in any of these platforms. Design involves layout, color and font choices, and organization. With design, you create smooth transitions from one point of importance to the next. Design also allows you to create visually appealing content. You want your content to be exciting, something that will draw in your audience by making them feel like they want to continue reading. A word of caution; do not go overboard! Sometimes simple is the best option, but remember that your goal is to draw in your audience.

How To Get Your Website Seen

By | Digital Marketing, Homepage, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Target Audience, Uncategorized, User-Friendly Website, Web Marketing, website, Website Presence | No Comments

Getting your website seen by potential customers is the main goal of all internet marketing. There are many ways people can come across your website; maybe they got your website address off of a printed ad, a commercial, business card, referral from a friend or business associate, or ads that they may have stumbled upon while surfing the internet. However, the most common way that your website will be found is through search engines.
When it comes to the internet, 84% off all internet involvement goes through search engines. Throughout this series, you have heard me refer to SEO (search engine optimization)…this is a pivotal plan that must be implemented if you want to get your website seen. Using specific key words within the content of your website, will allow search engines to bring your website closer to the front of the pack, when returning search results. Associated with search engine results are also things like Google Organic (natural), Google Pay-Per-Click Ads, and Google Local search. Google Organic and Google Local search, help determine which results are returned during a search. Pay-Per-Click Ads are another form of advertising that you can use for your business. Remember it is important to make sure that your website is optimized for search engine results. If you can optimize your website, so that it shows up on the first page of results, you are more likely to reach customers. It is proven that most people who are searching for something, will only click on results returned on the first page.
Here at Social Eyes Marketing, we specialize in SEO. We know what it takes to get your website seen…so give us a call at 1-208-955-6679, and let us help you with your website.

Who Is Your Audience, and How Should You Reach Out to Them?

By | Digital Marketing, Facebook, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Conversion, Website Design and Development, Website Presence | No Comments

Knowing who your audience is will greatly improve the overall success of your internet marketing goals. By identifying the attributes of your audience, you will be able to reach out to the customers you already have and potential customers. Here are the questions you should ask when deciding who your audience is.

  • Who would be interested in the product or service that I offer (who is the primary target)?
  • If I already have customers, who are they?
  • What are the demographics of your intended audience (age, sex, education level, etc.)?
  • What type of category do they fall into (professional, general public, experts, etc.)?

 

By asking these questions, you will be able to determine the best strategy for appealing to their needs. After determining who your customers are, you need to determine what platforms are going to allow you to reach them.

Choosing Your Platform
I listed several different platforms in my post for the first topic in this series. This will be a review of these platforms, and their benefits.

Email—can work for both incoming and outgoing marketing. In the form of incoming marketing, it will allow the customer/potential customer to contact you. The benefits of this are that you will be able to have a one-on-one connection with the individual. With this connection, you will be able to respond to their personal needs and secure them as a customer. In the form of outgoing marketing, by obtaining lists of email addresses, you can send out mass emails that will be delivered to the individuals who are most likely to need your product or services. The benefit of this is that you do not have to search for possible clients; you can usually just purchase a list of email addresses that fall into your category of business.

Social Media/Blogging—is the most modern way of doing internet marketing. In most cases, social media can help you reach a more diversified audience. It is especially beneficial in targeting a younger audience. In today’s society, Facebook and Twitter both have well over 1 billion users. That is large group of people that you can potentially reach. The average person spends 3+ hours on social media during the day. The potential for gaining customers by using social media has unending potential.

Ads—are not just for print anymore. When we are browsing or searching the internet, we are confronted by ads in almost every empty space. Ads are the most important type of marketing in any market. Ads allow us to highlight our products and services in a way that stands out from the background. Ads are a great way of offering specials, and introducing new products or services. The marketing industry has been about ads, whether they were for print, radio, or television. Now the internet has given businesses the opportunity to reach even more people with the ads that adorn most websites.

Websites—are the root of internet marketing. The goal of all of these other platforms is to draw the customer to your website. Websites allow you to have an in depth description of products and services. Websites may not be the first impression a customer has of your business, but it is probably the most important. Design, content, and functionality are key to having successful website. Before you tackle any other platform, make sure that your website is professional, attractive, and finished.

Search Engine—is usually the way an individual will find your website. To increase your chances of having customers be able to find your business in a search, you should implement SEO (search engine optimization). SEO is a process of optimizing your website so that it will show up in the search results. At least 90% of users will click on website listed on the first page of search results. If you want to get your website seen, you must implement an SEO plan.

Mobile—is an important thing to consider wen developing your website, ads, and social media sites. More than 60% of people who use the internet, do so from a mobile device. This means, that you must make your website, and other platforms you may use optimized for mobile devices.

Internet Marketing Part 1 of 6

By | Digital Marketing, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Marketing, website | No Comments

What Is Internet Marketing?
Internet marketing (also known as internet advertising, online marketing and online advertising) is the different ways that we advertise our businesses and products/services over the internet. We have many different platforms to take advantage of, in order to optimize the way we reach our current/potential customer base. The following is a list of different platforms that we can use. Later in this series, I will explain these platforms in more depth.

  • Websites
  • Email
  • Social Media /Blogging
  • Mobile
  • Search Engine (search results and optimization)
  • Ads

How does it Work?
All of the platforms I mentioned above compile into the bigger picture. Websites are the base for all internet marketing; the goal is to get as much traffic to your website as you can. By using these other platforms, you will draw current/potential customers to your website, doorstep, or phone line. Internet marketing is the same principle as paper marketing (newspapers, magazines, flyers, pamphlets, and posters). The only difference is that internet marketing can reach a larger group of people more effectively, and “guess what”…it is also environmentally friendly.

 

Internet Marketing 6 Part Series

By | Digital Marketing, Homepage, Inbound Marketing, Mobile Marketing, Search Engine Optimization, Social Media, Target Audience, Uncategorized, User-Friendly Website, Web Design, Web Marketing, website, Website Design and Development, Website Presence | No Comments

6 Part Series on Internet Marketing

This 6 part series will cover what you need to know about internet marketing, and how it can benefit your business. Each week I will cover one of these topics:

  1. What is internet marketing, and how does it work?
  2. How to decipher your audience and choose the platforms that will reach them.
  3. How you can get your website seen?
  4. How content can help or hinder you, in reaching your goals.
  5. How, and why, you should implement a solid call to action (CTA) plan for all of your internet marketing ventures.
  6. Website and Marketing evolution; why you should remain proactive.

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