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November 2012

Half of the World’s Social Media Users Visit Sites Via Their Phones

Road with trees

The increasing ubiquity of cell phones, particularly the rise of smartphones, has made social networking just a finger tap away. In a previous blog post we talked about how Americans are now spending more time on Facebook mobile than the website. This finding didn’t come as much of a surprise, since nearly half (46%) of all American adults now own a Smartphone. However, this mobile revolution doesn’t stop in America. Now, according to Nielsen’s upcoming ‘State of Social Media Report,’ half of the world’s social network users visit sites via their phones. Furthermore, the report found that the trend is most prevelent in Asia Pacific.
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Optimizing Your Social Media Marketing Strategy For The Holidays

Benches in autumn

The holiday season is upon us, bringing with it food, family, and holiday shopping. These final months of the year are when many companies make the majority of their profits, and the time of year when people are more willing to open their wallets for purchasing gifts and donating to charity. The National Retail Federation is expecting 2012 holiday sales to rise 4.1% over last year’s sales, and the total holiday haul is expected to reach $586.1 billion. Recognizing the growing importance of online marketing during the holidays, more than 20% of retailers in the U.S. are set to significantly increase their spending in either mobile, social or email marketing channels this year.

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