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April 2013

Instagram May Not Be The Only App Worth 1 Billion Dollars

Sunset over mountains

Path, a more intimate social-networking app that’s like a personal journal, is now growing by 1 million registered users a week after its most recent launch. Now, Path is among the top apps on the App Store, and has shown some significant staying power, according to AppData. Path’s growing popularity, competition with Facebook, and exact same feature set as Instagram (a feature set that is now worth $1 billion), begs the question: How much could this app be worth?

Written March, 2012:

On February 1st, 2012 the mobile timeline app known as Path announced a photo effect called depth. In doing so, not only was Path upstaging the mobile offerings of Facebook, it brought Instagram’s exact feature set to the app as well.  An announcement of this nature should have generated some buzz in the social media sphere. However – due to an impetuous display of public relations – the announcement was made at the peak of the frenzy following Facebook’s declaration that it would go public, and therefore didn’t generate as much buzz as expected. Despite this, thanks to Facebook’s recent billion dollar purchase of Instagram, Path may soon be getting the attention it was once denied.

In integrating Depth to enhance its photo editing feature, Path acquired the exact same feature set as Instagram – a feature set that is now worth $1 billion. Therefore, the follow-up question remains: How much is Path worth?

Unlike Instagram, which offered its features for free; Path makes a little money by selling some of the photo filters. I have been using Path for a while now and, though its social dynamics are similar to Instagram’s, I would argue that Path has a better interface. While Instagram boasts only its feature set for photos, Path allows videos, text statuses, place check-ins, and songs. I would describe Path as the perfect combination of Facebook, Foursquare, Instagram, and Twitter. Path, in my opinion, basically took the best features from each social network and combined them all into one app.

In addition to Depth and the photo features, Path’s newest version also plays a similar role to Gowalla – another app Facebook bought and immediately shut down. With Gowalla in the bag and Facebook’s recent acquisition of Instagram, Path and Facebook are staring each other down, feature for feature. Which brings us to our initial question of Path’s worth. However, this is a question that, initially, must be considered in terms of value rather than dollars. It’s not a question of how much money the app will sell for, but rather who will buy it.

Instagram is 1% of Facebook’s new valuation. Despite this, $1 billion seems like a very generous amount of money to pay for a company with no revenue. However, there was no generosity involved. Instagram, in fact, put up quite the fight, turning down several other offers. Therefore, the large sum of money Facebook finally forked over was most definitely the result of a bidding war – rather than munificence on Facebook’s part. Facebook tried to cut a deal with Instagram in 2011, and (when that was shot down) attempted building its own competing photo filters. However, I believe a competition with Google – or another social site-  served as the determining factor, causing Facebook to make Instagram an offer they couldn’t turn down. Hence, it is safe to assume that Facebook bought Instagram with the ulterior motive of keeping it away from a competitor.

If the billion dollar price of Instagram tells us anything, it’s a definite indicator that some competitor (my money’s on Google) wanted a piece. Now that Instagram is off the market, Path is the only app remaining that holds a candle to all of Facebook’s acquired features. Therefore, while the bet against Facebook for Instagram is over, the one for Path may be just beginning.


Why Every Business Owner Should Have a Solid SEO Plan for Their Website

Woman playing the harp

It is crucial for businesses owners to have a solid SEO plan. Creating a business website online takes a lot of hard work and can be fairly expensive for your business. Getting it up and running is big step but now that your website is complete, what do you do next?  Many people think that people will automatically start visiting their website because it’s there. Getting a website created is only the beginning. What many people don’t know is that 75% of users never scroll past the first page of search results according to a recent survey. That means that it is crucial that you have a good SEO plan in order to make sure your website gets enough traffic to be seen and in order to make a difference for your business.

No matter how amazing and efficient your website is, if you don’t have many visitors, you will not realize the true potential that the internet has to help your business. Below are some frequently asked questions that many website owners ask when trying to increase website traffic by looking at all the search engine optimization options that are available.

The most common question people ask is, “What exactly is SEO and how can I make sure I have the best SEO plan for my business?” SEO stand for Search Engine Optimization, and describes the process of making sure your website comes to the top of the search engine results whenever people search for keywords that relate to your site. For instance, if you are a property management company, you ideally want someone who types in “rentals” or “housing” to find your website right at the top of the search engine when they hit enter. This will give you a far better chance of having that customer click on your website and use your services.

The next question you may ask is, “How does it work and is it easy to do by myself?” This is a pretty complicated question, but the simple explanation is that you need to make sure that all the keywords are recent and relevant  to your website and are mentioned somewhere in the content on your website in the proper ratios to alert search engines that your site is a good source of information about that keyword. Another major part of SEO is making sure that other websites out there are talking about and linking to your website when referring to the relevant keywords.

SEO takes a lot of work, and we’ve only mentioned a few of the ways to optimize your website for search engines. It is best to be handled by a company that specializes in this service to ensure that your business website is getting the best results.

Is Your Lack Of A Mobile Website Turning Away Customers?

Sunset over ocean

53% of American cell phone owners have a Smartphone, and since 88% of all US adults are now cell phone owners, that means nearly half (46%) of all American adults own a Smartphone, according to recent findings by the Pew Internet and American Life Project. Moreover, 90% percent of those smartphone owners say they use the device to check email and surf the web. Therefore, with mobile Internet traffic on the rise, you may be turning away potential customers if you lack a mobile-friendly version of your website.

With numbers like these, developing a mobile-friendly website may seem like a no brainer. However, in this case common sense doesn’t translate into common practice among small business owners. Only 26 percent of small businesses have a mobile website – which can be detrimental, especially for local businesses.

It is pivotal that business owners consider how their website displays on a smartphone or tablet. If content isn’t easy to read or access on a smaller screen, it may cause potential customers to seek your products/services elsewhere.

In addition to making information easy to read on a smaller screen, there are several things you should consider when designing a mobile-friendly website:

  1. Less is more. Keep it simple with a one touch “Call Us/Contact Us” button, along with prominently displayed “Hours of Operation” and “GPS Directions” links. Customers don’t care about you; they want to know how you can benefit them. So it’s important display information a customer may be searching for at the top of your site and in plain text.
  2. Avoid flash players. Flash isn’t ideal for mobile sites due to loading time and small screen resolutions.
  3. Don’t make users download PDF’s and try to avoid making them navigate across several pages. Your mobile-friendly website should be straightforward and easy to quickly use.

Guidelines for Finding your Brand’s Social Voice

Cars driving at night
Although it may be hard for a business to find their voice on social networks it is also extremely important. Many people wonder how to respond, or what they should say but there is a number of different answers for every brand. Below are a few guidelines to help you decide what your voice should sound like:

1. Make a Decision on What You Are Wanting to Talk Aboutfacebook

Planning what subjects you are going to talk about will allow you to plan for those subjects you are not going to talk about. For many property managers this could be about new rentals, or  topics that relate to your management company. A good place to start is to look at competing brands. You don’t need to copy their strategy, but just take note of what they discuss and what they don’t and go from there.

2. Make Sure to Engage your Target Demographic.

Your brand should have a voice that talks to consumers in a language they understand. If you are a property management companies, then you will typically deal with a variety of people who are interested in finding a new home for themselves or are looking to use your management services. The type of communication you use should cater to your tenants or owners. If you are a car wash owner then you are targeting those customers in your area who are looking for a quick, efficient clean. If there is some type of disconnect (even if you have high engagement), you may not be communicating with your most valuable audience.

3. Be Genuinetwitter

Being authentic can set you apart from you’re competition by a large margin. You know your brand’s message better than anyone; therefore, you need to design your messaging to communicate that message. For what does your brand stand for? With what kinds of lifestyles + people can it be aligned? Consider what your target demographic likes besides your product or service and explore how you can integrate these things into messaging.

4. Consumer Response

Always respond to customer inquiries with respect. Respond as though you would expect an employee to respond face-to-face. It is about having a conversation with your fans and followers and interacting with them as much as possible. This will generally keep you on their good side and may create new leads for your business in the future.youtube

Here at Social Eyes Marketing, we are experienced in social media management and have a number of happy clients to prove it. Rely on someone that you can trust when it comes to your social networks.









Source: Social Media Examiner

How to Convert Fans and Followers into Paying Customers

Tall grass

You’ve set up a Facebook page and Twitter account for your business. You’ve spent time growing your digital presence and building your fan base through sharing useful content and engaging your target audience. You now have a loyal online fan base that’s liking and sharing your content. Great! Now what? How do you make that social sale? Here are several tactics you can put to use immediately to convert your fans, followers and subscribers into paying customers.

First, you have to define your conversion. Different businesses have different types of conversion. What’s yours? Consider what makes the most sense for you and what you want to measure.

Once you have identified your conversion, you have to figure out how you can lead fans and followers to your website, which is where conversions take place most often. Once people are on your website, you have to consider ways improve your conversion rates and get people to move down the sales funnel.

When thinking about conversions, it’s important to keep in mind the idea of holistic web marketing, which is all about integrating your different online and digital marketing so that you have a consistent message that’s most effective. There are 4 components to doing this:

Attraction – How do we get people to our website in the first place?

  • There are several effective ways of doing this which include using SEO, social media, and social content creation. You can also do this through traditional marketing, or advertising, or anything that attracts traditional customers to your website.

Retention – How do we keep the line of communication open?

  • People go to your website in information gathering mode. They may not make a decision immediately, so how it’s important you find ways to stay in front of them. One tool for doing this is email marketing. Get people to opt in to email newsletters and send emails to stay in front of them. Another powerful way to stay in communication is through social media. Put social media widgets on your homepage, and get people to connect with you. Getting that connection is much more powerful than just getting another page view on your website.

Conversion – how do we get somebody to move down the sales funnel?

  • See below

Measurement – Does it work?

  • You want to be able to measure through Google analytics for website and other tools. We need to be looking at traffic reports and metrics to know what’s working.



There are several different types of conversion:

  1. Buy now button: Someone clicks on it and hopefully they move through sales process
  2. Contact or lead capture forms: Collect their information and get back to them
  3. Phone:  difficult to measure from website standpoint
  4. Email signups can be very beneficial as well.

You may be asking, how are email signups a conversion? It’s a little yes, which leads to a big yes for most businesses. It’s all about lead capture, so by making people give the little yes you can use it to move forward to the big yes, or the sale.

When going for the little yes, it’s important to consider one of the many weapons of influence: consistency. For example, there was a transportation department in California that sent people to a nice, affluent neighborhood asking if they could stick a “Drive Safe” sign in their yards. Doing so would basically would ruin the landscape, the lawn, and the property value, so most people wouldn’t agree to let the department leave the sign in their front yard (only 17% allowed it). However, a few weeks later they went to another neighborhood with the same proposal, and this time 76% of people agreed to put the “Drive Safe” on their lawn. The difference is that, in the second neighborhood, they went weeks before asking residents to put a small, barely visible “Drive Safe” sticker in their windows first. Once they got that little yes, the people saw themselves as promoters for safe driving, so consequentially they were later okay with putting the big “Drive Safe” signs in their yards. Thus, the question becomes: What’s your window sticker? What little yes can you get from your visitors that makes them think it’s okay to take the next step?

Leading people from social media outposts to your website requires using the right bait. In the book “How To Win Friends and Influence People”, author Dale Carnegie talks about how he loves strawberries and cream, but for some reason fish love worms. So when he goes fishing, instead of baiting his hook with strawberries and cream he would bait it with worms. Therefore, don’t be focused on what you want, think about what’s in it for your audience. What’s the incentive? What will get your ideal customer excited? Are they looking for discounts? Free webinars? Local providers? Figure out the right incentive that gets someone to move down the sales funnel.

You want to bring people from social media websites to your own site. However, with Facebook it is different, in that studies have found that people don’t want to leave Facebook. Therefore, utilize the Facebook apps for closing sales. Include an enticing graphic on the app, or run ads that lead directly to the app and use those custom tabs to create conversions within Facebook.

Your Conversion Rate is what you consider a conversion divided by your website traffic. If your conversion rate isn’t where you think it should be there are several ways to improve it:

  • The first is to improve the quality of inbound traffic. If you are getting traffic from social media you have already done that, because that traffic consists of people who already know your brand and trust it and have confidence built up with you.
  • The second thing is that you have to create compelling offers for your audience. A few ways of doing this are by incorporating the following tactics: scarcity, limited time availability, and consequences. Use alarm-based marketing formula and your conversions will definitely go up.


So you have high quality traffic to your website and you are using the alarm-based formula, but people still aren’t converting the way you want them to. It’s because your visitors are still uncertain. There are several ways to reduce this uncertainty:

Make a good first impression:

  • First impressions matter. You must make sure that your website has a similar design as your social media – this builds up trust. If your website looks nothing like your social media outposts you’re breaking up the trust. You want continuity across platforms. Presentation counts!

Use Social Proof:

  • Another way to reduce uncertainty is through social proof. For example, video testimonials are extremely powerful. Also, using social buttons that show how many people have liked your content on Facebook or retweeted it on twitter is a form of social proof that further reduces uncertainty.

People are uncertain about the process, so make it as easy as possible.

  • Don’t think that they know your website. Make navigating your site easy and don’t overwhelm them with choices.


Once you have ensured to reduce the uncertainty of your website visitors by taking the above steps, here are a few final methods you can use to further boost your conversion rates:

  • Wrap it all up with a call to action. Every page on your website should have a call to action. Try putting your contact form at the bottom of every page and see how it improves your conversion rates.
  • Getting people involved could also greatly improve your conversion rates. When you get people involved in the sale, they are more likely to convert. What does that mean? It could be clicking on a link, or filling out a survey, or using an online calculator.
  • People are often worry that you may not have the right solution for them. So ease this uncertainty by offering them a money back guarantee. You can also prove you have the right solution by putting testimonials on your website.

Once you incorporate all of the above it is important that you use Google analytics or other insights to measure and determine what is and isn’t working. The digital sphere is constantly changing, which means your strategy and conversion approach will often need tweaking. However, the above steps are a great place to start.

Reviews Are a Very Powerful Tool (Infographic)


I am sure at some point you have gone online and looked at a product or service you were interested in and checked the reviews before making a purchase, and you are not alone. Today, anyone who is looking to spend money will make sure to do their research, and often times it is done by using the feedback left from other users.

Most businesses now offer the ability to go on to their site, and read the reviews. A negative review can lead to trouble for a company and that is why it is important to understand the impact that a review can have for current and future customers. This is an opportunity that business owners should be aware of.

PeopleClaim have put together this Infographic looking at some statistical measures of ratings and reviews. They were curious as to how many people were searching for reviews, what they were finding, and what type of decisions they were making based on this information.

PeopleClaim - The Review of Reviews







Source: http://socialmediatoday.com/rosalind-henshell/1381166/review-reviews-why-opinions-matter-infographic

GM’s Love/Hate Relationship With Facebook Advertising

Tiger in cage

General Motors shocked Wall Street and sent waves through the social media world when they announced to pull their $10 million Facebook advertising account just days before Facebook’s historic stock offering in May of 2013. Now, less than 1 year after publicly concluding that Facebook paid ads don’t work, the automaker has returned to advertising on the site.

The day GM announced they were pulling their Facebook ad campaign, I happened to be in a webinar with Scott Monty, head of social media at Ford, who responded to the situation by explaining Ford’s plan of increasing their Facebook marketing (rather than following GM’s lead and slowing it). Less than a year later, Ford has seen success with Facebook marketing/advertising, and GM wants back in the game. Despite Ford’s success, we found GM’s return to Facebook advertising a bit surprising. Therefore, we pulled this blog post from our vault to give some background on the situation (and some insight as to what other automakers are saying about Facebook ads):

Written Wednesday, May 23rd, 2013:

Yesterday, General Motors shocked Wall Street and sent waves through the social media world when they announced to pull their $10 million Facebook advertising account just days before Facebook’s historic stock offering. General Motors warranted their decision to stop advertising on the social media site by concluding that Facebook’s paid ads don’t have a large impact on consumers.

The irony lies in the fact that Facebook executives have spent the last few weeks attempting to convince investors that its advertising business makes the social network worthy of a sky-high valuation. Thus the move by GM, one of the largest advertisers in the U.S., spotlights an issue that has already been raised by many other marketers: whether advertising on Facebook actually helps sell more products.

While General Motors is consolidating its marketing budget, their main competitor, Ford, actually plans to expand its Facebook marketing efforts. Yesterday, not long after General Motors made this announcement, I was in a webinar with Scott Monty, head of social media at Ford, who responded to the situation by saying:

“It all comes down to execution. We’ve found Facebook ads to be very effective when we’ve strategically combined them with great content, engagement, and innovative ways of storytelling – rather than treating them as a straight media buy. And with over 10 million fans globally, Ford’s commitment to Facebook is clear, and not only are we are not slowing our span with Facebook – we are actually growing it. We are accelerating our efforts in Facebook over the course of the next year. So, it really is, for us, down to authentic storytelling and engagement wrapped with amplification so that we actually really do get a greater effect and a greater use for our marketing dollars.”

Ford isn’t the only auto maker that’s confident about Facebook’s value as an ad outlet. Dean Evans, Chief marketing officer of Subaru of America said that the company has committed more than $5 million in ad spending this year and, if the return on investment is there, will spend even more next year.

“Half the U.S. population is on Facebook, you have to work it to learn it,” says Mr. Evans.

However, while Ford and Subaru seem content with their Facebook marketing endeavors, GM isn’t the only auto maker that’s not entirely convinced. Earlier this month, a top marketing executive from the U.S. division of Kia Motors also questioned the value of Facebook ads, saying it was unclear how paid ads help sell cars.

“Companies in industries from consumer electronics to financial services tell us they’re no longer sure Facebook is the best place to dedicate their social marketing budget—a shocking fact given the site’s dominance among users,” said Nate Elliott, an analyst at market research firm Forrester, in a company blog post on Monday.

Regardless, keeping auto manufacturers engaged is pivotal for Facebook, as the auto industry is the largest pool of US advertising dollars and can often make or break a marketplace. Automotive companies and car dealers shelled out $13.89 billion on U.S. ads across all media last year, according to Kantar.

GM will continue to promote its product on Facebook, but without paying the social media company. Though GM only spent a fraction of its total 2011 ad spending of $1.8 billion, the $10 million GM forked over for Facebook advertising was only a tiny share of the site’s total 2011 revenue of $3.7 billion (most of which was in advertising sales).

However, Facebook discourages excluding ads from a Facebook marketing strategy (shocker), because only 16% of a brand’s fans will see a post about the brand without paying. If the brand pays Facebook a fee per ad, Facebook will use technology to ensure that the ad is seen by 75% of those who click a company’s “like” button on its website.

While speculation around Facebook ads will continue throughout the auto industry and marketing world, the question at hand remains: how will this news effect Facebook’s $105 billion IPO that’s scheduled for this Friday? Rick Summer, an analyst at equity researcher Morningstar Inc., rated Facebook at a “hold” at $32 a share with a $96 billion valuation, saying that it will take Facebook a very long time to build up its advertising business in a way that can justify its lofty valuation.




Why Hiring a Journalist May be the Best Content Marketing Move You Can Make

Blank Journal

The Perpetuation of social media has made communication a key success factor for marketers. In order for a brand to be successful in today’s social media sphere, they must develop a voice honed for talking – not selling. It is a cardinal rule of online marketing to avoid the loudspeaker approach, and talk with your audience, rather than at them. However, in order to do this you need to regularly produce engaging, influential, non-sales-like, grammatically correct content. You need someone who can write, work on a deadline, multitask, research, and think. Someone who is trained to create interesting stories and combine valuable information so that it’s actually readable. For this reason, hiring a journalist may be the smartest content marketing move you can make.

Thousands of people who have only known a career of telling stories through words and images, are out of a job. These journalists didn’t leave their jobs; their jobs left them. However, many are finding that employers in other fields are placing value on the things that they do best. Several big-name companies like Google, Think Insights, and Eloqua have made headlines in the last year when they unexpectedly hired a handful of journalists/reporters to fill seemingly non-journalistic positions.

“I had a simple problem I needed to fix – to produce more and better content,” said Eloqua CMO, Brian Kardon when discussing his hire of former Boston Herald reporter Jesse Noyes. This hiring decision proved to be a wise one, and nearly a year later Kardon maintains that hiring Noyes was the hub of Eloqua’s content marketing strategy.

When it comes to content marketing, fresh content is a must. However, continuously coming up with new ideas is not an easy feat – unless you are a journalist. Journalists, especially those who have experience working at a daily paper, were forced to come up with several enticing topics every day. Therefore, most can come up with ten topic ideas in a matter of minutes.

When writing content, knowing your topic is also essential. Whether you need to know about one product or a variety of clients, journalists take care to research and learn the topic first. That skill set demands that journalists take in and process information with extraordinary efficiency and clarity, a benefit in any line of work. They quickly learn, then turn around and write consumer-friendly content that teaches other people about the topic.

Furthermore, journalists know first-hand why the Internet matters, and many are well-equipped to help you execute online strategies such as blogging, creating video and audio, and connecting through social networks. In recent years, journalists have been required to do more with less; reporters and photographers took up videography, editing and blogging. They file stories for print, broadcast and online, some while also tweeting – a skill set demonstrating excellent multitasking abilities.

Another noteworthy skill accompanying many journalists is loyalty. According to Jill Geisler, “The journalists you may hire have been faithful to their vocation, even when the going got more than tough. They’ve adapted, learned new skills, added duties, taken pay cuts and furloughs, mourned the loss of colleagues and coverage, and kept on doing work that mattered. What does that mean to you? Speaking as a management coach, I say it means this: hiring journalists presents you a terrific opportunity. Give them a job they believe in and they’ll work like hell to help you succeed.”

The re-emergence of the written word as a center of power is everywhere. Facebook posts, blogs, tweets and text messages? All words. Therefore, hiring someone outside the company with a background dedicated to excellence in the written word just seems obvious. The power of communication can’t and shouldn’t be underestimated.











Facebook Announces New ‘Facebook Home’

Sheep in a Feild

As of today, Facebook launched a new crop of Facebook-centric apps for the Android home screen called “Facebook Home.” Much to the excitement, as the comments and crowdsourcing have suggested, no one.

Not to say that if you are interested in an Android platform that incorporates Facebook into the basic operations of the phone, making Facebook usage as simple and accessible as using a standard messaging service or dialing a phone number, that this phone is not for you.  Other tech sites have suggested, you may be in a very slim category of interested people.

As Facebook CEO, Mark Zuckerberg, puts it, Facebook Home is a family of apps designed to connect your home screen “with people, not apps.”

When you turn on your Android phone that has downloaded Facebook Home, you are immediately shown pre-downloaded content from friends and family on Facebook, “pushed” like a text to your phone while your phone is sleeping. A simple double-click of the screen allows one to “like” a picture or story, and there is a section to comment on the content as well.

The main draw of the new Facebook Home feature seems to be the chat/messaging features, called “chat heads.” Basically, if you download Facebook Home, new chats and messages will be “pushed” to your phone and notifications will popup in the form of your friend’s profile picture. If you do not feel like talking to them, simply swipe their face away to “trash” it, or click on their face to open up a chat box and converse with them.

Summed up, this bundled family of apps called Facebook Home, which strikes me as not quite an operating system, and not really an app either, is designed to bring Facebook content to you. Downloading Facebook Home will, essentially, permanently tether yourself to Facebook and keep you “connected” in real-time. For instance, Home is working, and will send notifications, even while you are using non-Facebook related apps. So keep in mind, that if downloaded, you are welcoming Facebook 24/7 into your life.

If that is for you, awesome. But to myself, and many others I have spoken to, we will keep our old apps and visit Facebook on our own time.

For those interested in using it, the app will be available on Google Play, April 12th. Also, if you have the most recent Facebook App on your Android, a link to download on the app will appear shortly as well. (Source:Examiner)

10 Things To Do While on “Social Media” Spring Break

Pink Flowers

A lot of people have taken the past few weeks off to enjoy time with the family for Spring Break. Here are 10 tips for your Social Media accounts and lifestyle. It is a good time to clean house and get to those things you don’t usually have time for during a normal busy week.

  1. Enjoy time with the family in real-time (no electronics).
  2. Update your Social Media profile photo across all platforms. Isn’t it about time for a refresh? Be sure and make them all the same! It is your brand and identity, so keep them professional and consistent.
  3. Update & Change your Social Media account passwords. Make them slightly different, say your root password contains the word: Idaho then change it up for each platform: IdahoTweet! or IdahoFB!
  4. Clean house and disconnect, unfriend and delete any SPAM accounts or BOTs that have followed you or that you accidentally followed. They aren’t doing you any good, so why not just unfollow and block them now.
  5. Repeat #5 but take it to your Inbox. How many SPAM/Junk/Sales emails do you get each day that you either ignore or delete on a daily basis. Really, GAP I get an email just about every day and there is nothing I ever want to buy. I also don’t need the 30% off in-store because you never have the size I want anyway.
  6. Find some new and interesting people to follow on Twitter & Google+. See who your friends are following and follow some of the more interesting people. Also, check out your friend’s lists on Twitter–they’ve already done the hard work to filter. Most lists are public, so you can follow individuals or the list too.
  7. Check out Vine, the new ulta-short-form video service. It is catching on and is going to be sticking around for awhile. You might as well get to know it sooner than later.
  8. Pin some interesting pins to Pinterest. If you have been too busy to play with Pinterest, you are missing out. The #1 demographic on Pinterest is 28-54 year old women. Men are catching up, but there is a lot of marketing power in this platform for just about every type of business niche.
  9. Untag people from your photos. No one likes to be surprised with a shot on Facebook and not many people want the world to see them in your photos. Even with the right privacy settings, it would be best to go old school and email your buds pics from the party instead of them finding out on Google or a timeline.
  10. Create or update your company and personal LinkedIn profile pages. How long has it been since you’ve updated your online resume and the product/services pages within your company profile? If you don’t care, then you should.       (Examiner.com)