Correct me if I am wrong but consumers buy from brands they trust. It may sound like such a simple solution to get more customers, but it is extremely important.
Luckily for businesses social media has the tools to inspire the kind of confidence in their company that leads to more money, but if not done correctly could leave your consumers discontent and searching elsewhere for that service or product.
In a recent survey done by Forrester Research 46% of consumers trust consumer reviews while 70% of consumers trust brand recommendations from friends. If you are looking to give fans the feeling that they can trust and rely on your company, follow these five simple rules:
1. Reply fast.
In the days of social customer service, people expect fast answers to their questions. Leaving a customer hanging is a sure way to break their trust – and encourage them to spread the word about your bad service through social channels. Super-fast responses are a great way to get them singing your praises instead.
2. Show the company behind the curtain.
Post content that shows your personality, whether it’s an informal Q & A or a simple post and reply. It’ll make your fans feel like they have a personal relationship with your brand.
3. Create a customer community.
No one can be a better advocate for you on social than your own customers. Make them feel prized by retweeting or sharing their content. Curate all the great comments they make about your product, service or support and make it publicly available.
4. Tap into the influencers.
There are bound to be bloggers, authors and speakers that people in your market trust. Identify who those people are and attempt to build a relationship with them. Share their content, collaborate on projects together, or even host them at your events.
5. Know your fans.
When your customer in Idaho receives an email from somewhere far away, it can come across as spam or out-of-touch. Go through your social data for insights about who your customers are, where they’re from, what their interests are. Use that to create more targeted marketing campaigns. Social data can help you get the messaging right.