Sometimes, companies ignore or forget how user friendly their website needs to be. Usability is crucial for the achievements of any web page and should never be neglected. Good functionality can enhance the performance of your web page and improve your possibilities of success. It can also improve sales and income for your business.
For your website to be successful, not only should it look professional, but it should also provide the visitor with an easy user experience. If you want your website to be effective, it has to be user friendly. This is why efficient functionality is essential. This will help your website stand out against your competitors.
A good website with user-friendly usability is about making it easy for visitors to find the information they need quickly and effortlessly and including a design that appeals to your customer.
There are many ways to improve the usability of your website. These characteristics can make your site more appealing and help with your online success. Below are a few essential characteristics of a user-friendly website.
1. Accessible for Anyone
Having a user-friendly website means that it should be accessible to anyone. There are simple web design techniques that can be applied to make sure your website can be accessed easily on-screen readers, making your website available to a larger audience.
2. Mobile Friendly
Today, more and more people use their mobile phones to access the Internet, so creating a mobile optimized website has become a necessity.
The first step is to check how your existing website appears on mobile. If your website cannot currently be accessed on mobile, then it is important to invest in finding a way to do this, especially with the number of people who use their mobile devices to access websites.
3. Well Planned Layout
How information is organized and presented on your website is vital for good usability. However, it is often neglected. It has become even more important today as websites offer a wide range of information and resources to attract their target market. Plan your website sections and categories carefully and present information in a way that it is easy for users to find. Thinking from the perspective of your users will help. This is particularly important if you offer a lot of content on your company’s website.
It has become even more important these days as sites provide a variety of details, content, and resources to attract the focus of their target audience. Plan your web page segments and categories properly in a way that it is easy for customers to find.
4. Fast Load Times
If a website takes too long to load then chances are most people will not stick around to wait. Nothing is more annoying for website visitors than a website that takes long to load. Slow speed is one of the main reasons visitors leave a website.
It is important to make sure that your backgrounds, plug-ins, and widgets are all used correctly to ensure fast load times. These factors are just a few that affect website speed. Try to limit their use and only use the ones that are absolutely necessary.
People are becoming less patient, especially nowadays with the advanced technology. A typical customer will only wait for a few seconds for your page to load, after which they will most likely navigate away to a competitor’s site never to visit again. You want to make sure that your backgrounds, plug-ins, and widgets are all used correctly to ensure fast load times. These factors are just a few that affect website speed. Try to limit their use and only use the ones that are absolutely necessary.
5. Browser Consistency
Browser compatibility can be easily overlooked. This is bad for branding and has a negative effect on website usability.
Although modern browsers have evolved and become more efficient, some inconsistencies may still exist in how a website looks in different browsers. It is important to ensure your website appears and behaves consistently across all major browsers such as Chrome, Internet Explorer, Firefox, and Safari.
6. Effective Navigation
Good navigation is one of the most important aspects of website usability. It is important for the navigation to be organized, simple to use, and clutter-free. Try to limit the number of menu items as much as possible. A drop-down menu or sub-navigation may work better on large site with many sections and pages.
7. Good Color Scheme
The right contrast between the background of the website and content is one of the most basic yet most important web design principles that should never be overlooked. Good contrast between background and text color makes your content easy to read and lack of contrast, makes it very difficult for visitors to read your content. Make sure it is also a color that appeals to your visitors. If it does not work to flatter your business, or is a color that makes no sense then it can create a significant first impression, and not a good one.
The success of your website depends on its user friendly capabilities. This is one factor that will set you apart from your competitors. Good usability helps to provide a seamless experience for visitors and improves your chances of success.