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August 2013

Inbound marketing to the rescue: Your cold calling days are over

Fox in the woods

Inbound marketing is used by many different industries. Anyone trying to make a sale can definitely benefit from switching their marketing scheme and start generating some more useful leads.

Outbound marketing

To understand how important inbound marketing is you must first understand outbound marketing.

Outbound marketing is TV ads, print ads, paper mail, spam email, flyers and cold calling known as telemarketing.

Outbound marketing is targeting people who you often times know nothing about and they know nothing about you. So you have to “warm them up” to the idea of your product or services. Everyone knows how annoying it is when you sit down for a meal, the phone rings, and on the other end is a salesperson trying to get you to purchase something you have absolutely no interest in.

How they “warm” you up is by continuing to call, leave voicemails and send emails until you show just a glimpse of interest. Telemarketers can work on lists thousands of pages long and only get a couple sales in the end. Working with cold leads can be frustrating for both the employee and the employer. Discouraged salespeople don’t work as hard as those who are able to make sales left and right with less work put into the sale.

With the boom of the internet sales have started to shift more towards inbound marketing. Consumers now have access to information that they use to consults professionals about. They can now sift through information without having an overly eager salesperson pushing a sale on them.

With inbound marketing you target an audience who is already interested because they are looking for you. This kind of marketing uses social media, blogs, podcosts, eBooks, whitepapers, enewsletters and SEO (search engine optimization) to draw people in to your business.

Why use inbound marketing

You may be old fashioned and think there is no need to use the internet to make a sale but on the contrary. 2 billion people currently use the internet and 70% of those people use the internet on a daily basis.

So not only are you missing out on more leads and more sales you are also spending more money in the long run than you would by using inbound marketing.

According to Hubspot Inbound marketing costs 62% less per lead than outbound marketing.

Now you are probably wondering how a blog and a Facebook are going to help your business succeed. Well, companies who blog generate 88% more leads than companies that don’t and 52% of all markets found clients via Facebook in 2013.

Statistics will prove time after time that inbound marketing is the way to go. So now all you need to know is how to use inbound marketing effectively.

How to use inbound marketing

There are different ways to go about inbound marketing and they are all important components to the puzzle. Some of these components include: Creating original and engaging content, using multiple outlets of social media, SEO, and blogging.


When I say content I am referring to all of the written language you use for your website, your social media and your blogs. You need to share your expertise and provide useful information to buyers and renters.

Your content needs to be easy to read, engaging and not full of confusing jargon. No one wants to pull out a dictionary in order to understand a page they are reading on the internet. Don’t talk down to your readers but make it simple for them to understand, use words that you don’t need a P.H.D to recognize and keep it light and interesting so the reader doesn’t just skim the first few sentences.

Social Media

Yes, social media can be used for businesses not just for bored college students who would rather post about what they just ate for lunch instead of study for their finals. Social media is a great way to get your business noticed and make sales.

Don’t just use one; use all of them including Facebook, Twitter, Pinterest and LinkedIn. Talk to people on these sites; don’t just push your own content. You should be giving your social media sites attention on the daily and if you don’t have time then hire someone to do it.


Keep in mind Google matters. In this generation everyone googles everything, from what house should I buy to what is that yellow fungus growing on my feet. This is where SEO comes in.

SEO or search engine optimization is the process of improving the visibility of your website on search engines such as Google. SEO as a marketing tool considers how search engines work, what people are searching for, formulating the best search terms or keywords for your business and which figuring out which search engines are preferred by your target audience.

Being at the top of Google is important to business and SEO is the way to get there.


According to Hubspot companies with 51 or more blog posts experienced a 77% in median monthly leads. So blogging isn’t really an option if you want to use the best inbound marketing strategy possible. Blogging helps with search engine placement but it also brings people to your site. If you are posting interesting articles at least once a week and using your social media sites to promote your blog then you are going to be able to draw more eyes on your site than ever before.

Create a fun and interesting blog that people will subscribe to and actually take the time to read and share on their social media pages. The key is to get your content seen and draw attention to your website which will ultimately bring leads to your front door.

Now you know

Now that you know what inbound marketing is, why you should use it and how to use it, you have no excuse to not be using inbound marketing for generating new business opportunities. It is the most effect way to draw in potential buyers and do it in a way that isn’t pestering them like with telemarketing.

This will not only generate leads for you but it will generate warm leads and hot leads which will put you ahead of those still going off of expensive lists that are colder than the Arctic. Take the opportunity now to expand your marketing horizons and give yourself the edge your company has been looking for.

There is nothing stopping you from being successful when you use inbound marketing.


How to use Facebook for something other than posting pictures of your cat in a Christmas sweater

snow over streetlamp

Facebook is commonly used by people who like to whine and/or brag about their lives, post stupid (sometimes funny) pictures and by those who have nothing better to do so they burn hours on the site without doing anything productive or contributing anything to society whatsoever.

What you may not know is there are some people out there that make the most out of their Facebook profiles by using it for promoting themselves and business, networking and job searching. These people are doing it right and if you aren’t one of those people then you should become one because people are sick of hearing how crappy your Monday is (which by the way, Mondays are just fine, it’s your life that sucks).

This can be done many ways.

First off, take off all of the pictures of yourself doing a keg stand half naked from your profile. No one, let me repeat myself, no one wants to see that; especially if the person viewing your page is considering you as an employee, an employer or as a business partner or connection. The best idea might be to create a private group on your Facebook for close friends and your old college buddies; post freely. But your refined adult self (not your 21-year-old rebellious alter ego) should be the only one posting to your public profile that potential clients, employers and business networks can see.

Secondly, set up a Facebook page for your business and use this for cross promoting. Make posts on the daily. You need to get yourself noticed in the professional world and this is a great way of doing it. Depending on what you do professionally you can post products, articles about your products and industry, any current deals you are having, interactive polls for your customers, relevant videos and anything that will draw people in to interact with your site and gain business for you.

Don’t make your page boring and dry still keep it fun and light-hearted. The funny pictures are ok but make sure it’s actually funny not just one of those you would have to be there types of funny.

Grammar! Learn how to use it! No one will trust your credibility if your status updates look like this: “Juss got done workin out! Gonna get a yummmmmyyyyy smoothie now!” or “Wat up fb…im sooooo borreeeddd!”  All of your posts, photo captions and your about me section should use proper spelling and grammar. Don’t get tempted to express how bored you are by adding extra letters to the word.

The next step to using your Facebook professionally is stop sending game invites! Your professional connections who are working 50 hours a week don’t have time to play Farmville, Candy Crush or Monster Legends with you. Honestly, if you have time to be playing those games then you should find a second or third job.

Use your Facebook to create events for your business and to search relevant events to attend for networking. Sending out paper invitations is outdated. Most people link their Facebook event calendars to their mobile phones and Google Calendars so they will be reminded when your event is coming up. You can post updates to the event and even have a guest list where invitees can RSVP.

Networking! As I’ve said, it’s very important. Add as many people as you can, join groups and like pages. Get your page seen because that’s what will rake in the business. You can also invite people to like your page this will send you to the top of Facebook user’s news feeds and that is where you want to be.

Cleaning up your Facebook and using it for professional networking and sales might be the smartest business decision you ever make. And now that you have the tools to be a productive member of the Facebook society use them because your friends can only tolerate so many Drunk Text from Last Night and FML statuses before they block you from their News Feed and write you off as an incompetent, unemployed maybe even worthless citizen.





Declutter Your Facebook News Feed in 1 Minute With This Hidden Tool

Woman holding sparkler

Facebook’s mission is to make the world more open and connected. It gives us the ability to connect with anyone and everyone we know, have known, and will know. This serves as a great way to keep up with high school friends, college friends, work friends, etc. However, oftentimes “connecting” with someone on Facebook doesn’t mean you want to see all of their updates in your news feed. So, how can you reduce the noise in your Facebook news feed without de-friending the majority of your connections? Enter, Facebook friends organizer – a handy, little-known Facebook tool that helps you clean up your news feed in minutes.

Most of you probably haven’t heard of this tool because there is no button for it on Facebook. In order to access it, you have to follow the link below. Once you open the below URL, you’ll be greeted with a tool that finds the friends you haven’t interacted with in a while and asks which ones you want to add to your acquaintances list. Once you move people to your acquaintances list, they won’t show up as often on your news feed (you can also add people to your acquaintances list by visiting their profile and selecting “add to list…”; however the Friend organizer tool adds people to the list in bulk and is therefore much faster than going through your friends and adding each “acquaintance” individually). Once you access this tool, you can check and un-check friends as you see fit.

I really like this tool because I don’t like Facebook choosing whose updates I see and don’t see. I know you can create your own friend lists manually (which is probably more effective), but when you have thousands of friends like I do, organizing them all into lists is too much of a headache. I use lists for their privacy settings and to control who can see what on my profile, but when it comes to controlling what I see in my news feed, I’d rather not have to take the time. Therefore, this handy little tool is perfect. It’s quick and simple, and weeds out all those “acquaintances” whose updates are causing news feed clutter.

Click here to give it a try: https://www.facebook.com/friends/organize


How to avoid getting banned from Reddit

Sunset over cityscape

Reddit is a source to find and post what is new and interesting on the web. With 70 million unique visitors in July, Reddit continues to grow in popularity.

A problem that has presented itself is the users getting banned for breaking “the rules.”

Here are a few guidelines to follow to avoid getting banned because that would just be…embarrassing.

1.       Do not excessively post links that are from your site, your personal content, or content that benefits you in some way. If more than one out of every ten links you post is your own content then you are a spammer and Reddit will ban your account. The funny (well not for you, but for the rest of us who follow the rules) part is Reddit will “shadow ban” your account. In other words you won’t know you are banned and you will be able to login and post content to the site but no one will see what you are posting.
2.       Do not beg for upvotes. Don’t say: “Please vote, the word needs to be spread,” “You vote for mine and I’ll vote for yours,” “Hey guys my story is looking lonely,” “I’ll buy a car for the 100th person to upvote me” or “Your grandmother will be forced into intercourse with a raging baboon if you don’t vote!” Begging for votes can be done in a number of ways and is frowned upon (no matter how creative you get with it), and you will be banned.  This includes posting to Facebook, Twitter or any other site telling people to go “upvote” your content or being lame enough to create fake accounts and upvote yourself. Just don’t do it.
3.       Do not post other people’s personal information. This can be in the form of screen shots of someone’s personal profile or comments or links to their Facebook. If you want to screenshot and share a funny quarrel between your two lose mouthed Facebook friends, make sure to black out all of the names. The Reddit Terms of Service states that “Users posting personal info are subject to an immediate account deletion.”
4.       Do not spam. Aside from posting your own personal content there are other ways of labeling yourself as a spammer and potentially getting banned from Reddit. One way is to continue to repost the same links just because you didn’t get the response you wanted the first 50 times. You are also a spammer if you post more often than you read stories on Reddit.
5.       Last of all, follow the rules of each subreddit you are involved in. Each subreddit has its own set of guidelines outside of the rules set aside by Reddit. Your posts can be deleted, blocked or banned if you disobey their rules.
If you enjoy being a member of the Reddit community, use a little common sense and follow these simple guidelines to help avoid getting banned.

Don’t Need Mobile? Think Again.

birds in the sky

Now a day, a person’s mobile device is becoming the main source of technology when it comes to accessing the internet. That is why having a mobile marketing strategy can yield just as much success and leads as any other outbound or inbound strategy done through a desktop. Businesses and organizations need to take advantage of this situation and realize that change is in the air. According to Slicktext.com, in 2014 mobile internet usage will overtake desktop internet usage. Mobile marketing is not just a fad. It is time to realize all the benefits and great things you can accomplish with a mobile strategy.

This infographic by SlickText.com highlights the advantages of mobile usage, search, and marketing that will get you to rethink how much effort and attention you’re placing on your mobile strategy.

Dont Need Mobile? Youre Nuts. image Mobile Marketing Infographic