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September 2014

Internet Marketing Part 1 of 6

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What Is Internet Marketing?
Internet marketing (also known as internet advertising, online marketing and online advertising) is the different ways that we advertise our businesses and products/services over the internet. We have many different platforms to take advantage of, in order to optimize the way we reach our current/potential customer base. The following is a list of different platforms that we can use. Later in this series, I will explain these platforms in more depth.

  • Websites
  • Email
  • Social Media /Blogging
  • Mobile
  • Search Engine (search results and optimization)
  • Ads

How does it Work?
All of the platforms I mentioned above compile into the bigger picture. Websites are the base for all internet marketing; the goal is to get as much traffic to your website as you can. By using these other platforms, you will draw current/potential customers to your website, doorstep, or phone line. Internet marketing is the same principle as paper marketing (newspapers, magazines, flyers, pamphlets, and posters). The only difference is that internet marketing can reach a larger group of people more effectively, and “guess what”…it is also environmentally friendly.


Internet Marketing 6 Part Series

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6 Part Series on Internet Marketing

This 6 part series will cover what you need to know about internet marketing, and how it can benefit your business. Each week I will cover one of these topics:

  1. What is internet marketing, and how does it work?
  2. How to decipher your audience and choose the platforms that will reach them.
  3. How you can get your website seen?
  4. How content can help or hinder you, in reaching your goals.
  5. How, and why, you should implement a solid call to action (CTA) plan for all of your internet marketing ventures.
  6. Website and Marketing evolution; why you should remain proactive.

Conversion Rate Optimization


If you want to increase the traffic to your website, there are three major areas to consider. These areas are part of CRO (conversion rate optimization). CRO is the process of optimizing all aspects of your website that draw somebody in. These include the overall design of your website landing pages, and sponsored search ads.
The most important thing to consider when creating these landing pages and ads is the keywords that you use. These keywords will help individuals find your page.

Conversion Rate Optimization Keywords

Here are some important things to remember when choosing your keywords.

  • Make sure that the keywords are relevant, so that your intended audience will be able to think of these words when searching the internet.
  • Remember to group and organize your keywords. Specific keyword groupings of a relevant nature will increase the chances of your website showing up in a search.

Conversion Rate Optimization Landing Page

The next item to consider is the landing page itself. The landing page is an introduction of what is to come if they continue into a website. This is why the overall design and attractiveness is important. Here are some things to consider when designing your landing page.

  •  Landing pages should always be the highest quality.
  •  Headlines should be concise and compelling.
  •  The content of the landing page should be concise and straight to the point.
  •  Make sure that your content will make sense to your intended audience.
  •  Make sure the design is attractive, but also simple and clean. Try out several pages, until you find out what will work best.  AVOID CLUTTER!!!
  •  Do not request too much information, ask for only what is necessary…keep it user friendly.

Conversion Rate Optimization CTA

The other item you need to consider is the CTA (call to action). The CTA is part of both the landing page and the ads. CTA is important, because it asks the individual to take action. Here are some things to remember when considering the CTA.

  •  Keywords are important to creating good ads. These ads need to ask for a CTA, because this brings the customer further into the website.
  •  When creating the CTA for your landing page, remember that it needs to stand out.
  •  CTAs should be a focal point.
  • CTAs need to be visually appealing.
  • Most importantly, make sure that your CTA on your ad ties into the CTA on your landing page.

If you use these optimization tools, you are guaranteed to increase the traffic to your website.

Handling Negative Feedback



Have you ever used social media in your personal life, and received a negative comment regarding something you posted? If you use social media as a marketing tool, you will also most likely receive negative comments at some point in time. On a personal page, the negative comments are usually about something you had posted or from a personal conflict with someone. With social media marketing, you will run into negative comments regarding different aspects of your business.

These are the areas that you will receive negative comments.

  • Product Quality – Issues regarding manufacturing defects or products not performing the way the advertising suggests they will perform. For example, a certain function may not have worked, or stopped working.
  • Customer Service – Issues regarding a complaint about service they received. For example, a customer service representative treated a customer poorly.
  • Branding/PR Issues – This is where PR issues have affected the overall view of the company. For example, your company gets associated with something negative or controversial.




What do you do once you receive a negative comment on your social media site? The most important thing that you can do is to stay proactive. This is your opportunity to openly explain or defend your company/product. If your product was defective, extend an apology and explain what steps you took to make the customer happy. If the customer received poor service, this is your chance to defend what your policies are, and to assure them that you took actions to prevent it from happening in the future. If your company has received a negative image, from a particular event, this is your opportunity to defend the ideals of your company.

Remember that once you openly address a complaint on a social media site, everyone who visits that site, will be able to see how you handle these situations. This will assure your current and potential customers that you are proactive with issues that may arise. Also, remember that the idea behind social media is to interact. Interact and create connections with your customers, whether it is from negative or positive experiences, responding to all experiences will assure the growth of your social media followers and your customer base.