Your logo is the face of your company. It’s a key graphical representation that displays your company’s unique identity. Alone, a logo anchors your company’s branding. A well-designed logo is a necessary part of any company’s overall marketing strategy. It’s a visual cue that tells a story of the brand’s culture, behavior and values.
Think about it. What do you think of when you see a blue bird? Golden arches? How about an apple? These logos have become the brand. How many Nike items have you seen that just have the swoosh? The “Nike” is no longer needed, but everybody still knows what brand you are wearing.
Let’s talk more about Nike. In 1971, Carolyn Davidson was given $35 to create the logo for a company who made $27.8 billion dollars last year! Of course, Nike didn’t become a billion dollar company overnight, but when it did, The Swoosh was right by it’s side like it always had been. In fact, in 1971 The Swoosh came with “Nike” written right across it. In 1978, the “Nike” was moved above The Swoosh until 1995 when “Nike” was dropped all together. At that moment, The Swoosh became the logo.
Just like the Nike logo, some logos change slightly as the brand grows while others make a more significant change. The Mozilla Firefox logo changed drastically within a year. Between 1898 and today Pepsi has gone through 10 different logo changes. Each logo has a small change, but putting the 1898 logo beside today’s, you wouldn’t even guess they are from the same business. And Fiat’s 11 different logos look like they all belong to different companies.
It’s all about creating a logo that represents your company and works with your brand. ! So, it’s important that it represents your company perfectly. After all, your logo will be everywhere! Stationary, letterheads, business cards, your website…. the list goes on and on of places that will feature your logo.
So, what’s in a logo?
Your brand and everything that your company stands for is in this one, simple logo. Make it something to remember.