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April 2019

What Is Digital Marketing?

Digital marketing is the advertising of products or services through digital technologies. Examples of these technologies include search engines, social media, email, and mobile apps. Today’s businesses utilize digital marketing as one of the most efficient forms of communication amongst their customers. While there are many forms of digital marketing, each digital marketing strategy can be customized for a particular target market.

What is a Digital Marketing Strategy?

As we mentioned above, there are many different types of digital marketing approaches. For this reason, it is important for every business to develop a digital marketing strategy that will help advertise the products or services for a particular group of customers. It is essential to narrow down ideas that can be executed within the different arenas of digital advertising; for example, these include content marketing, email marketing, social media marketing, and video marketing.

What are Marketing Analytics?

Marketing analytics are crucial to the development of any digital marketing strategy. The utilization of marketing analytics will help your business to measure, manage and analyze its marketing performance. These results will help you figure out how to be more efficient with your digital advertising methods.

How can a Digital Marketing Agency Help your Business?

A digital marketing agency strives to produce results-based marketing with digital strategies. In other words, traditional marketing strategies (such as cold calling and direct mail) are generally dismissed among digital marketing agencies. The idea is to provide digital marketing strategies through the use of an agency that is made up of digital marketing professionals with years of experience in this field.

B2B vs. B2C

There are two types of models that businesses usually adhere to: B2B and B2C. B2B stands for business-to-business. This is when you sell products or services to businesses. B2C stands for business-to-consumer. This is when you sell products or services to customers in the general public. Every business needs to establish one of these models in order to hone in on the proper type of digital marketing strategy. For example, B2B strategies are much different than those of B2C strategies. With a B2B strategy, the marketing efforts need to be designed in ways that are attractive to a business as a whole, rather than an individual consumer.

How to Develop a Successful Digital Marketing Strategy

Take a look at these how-to steps to help guide your forward with your digital marketing strategy:

  • Set your goals.Establishing your goals will help shape the overall strategy.
  • Evaluate the tools that you have on hand. It helps to understand the framework that you have in place when it comes to digital channels and assets. You can use these digital assets to help get started with your plan. You can add more assets along the way as you develop your plan further.
  • Create a content strategy. Develop your content and establish a landing spot for each piece of content that you develop. Whether it is social media, a video, or website content, an established guide will help you place these content pieces in the right spots.
  • Monitor your results. At the end of the day, you need to rely on analytics to get a handle on your results. If something isn’t working, you need to be aware of the issue so that it can be adjusted in a way that will improve your ROI (return on investment).

Keeping up with Digital Marketing

Let’s face it, technology moves fast in today’s world. Digital marketing is an ongoing component of every business that requires time and dedication. For this reason, many businesses will turn to a digital marketing agency for assistance. These are trained professionals who regularly keep up with all of the latest trends and tactics that are relevant in the world of digital advertising. At the end of the day, digital marketing is all about finding efficient ways to reach your customers. It takes a thorough, well-thought-out strategy to achieve this goal.

SEO Trends For 2019

In 2019 we have some new emerging trends in SEO as well as trends that have been on the rise for several years now. Let’s take a look at seven of the most important SEO trends to keep in mind in the coming months.

Less organic traffic to your site.

Because the use of search engine results page (SERP) features, that are becoming more and more commonly used by search engines, click through rates (CTR) are at an all-time low. One way you can avoid this is by not using simple keywords, basically nothing you could look up and be able to find the answer without clicking on a single link. An example of this type of query could be the searcher asking for the time in Tokyo, most search engines have features built into the results page that shows whatever time you searched for. (Plus advertising giants like Google are still looking to please their investors and reducing organic traffic means more money in their pockets.)

One way you can reduce the effects of SERP features is by building and maintaining your brand and creating brand loyalty among your customers. In the end, if you want to maintain or grow traffic to your sight, hiring a search engine optimization company may be your best bet!

Voice search gaining more and more popularity.

Voice search has been on the rise for quite a while now, but it’s just going to keep getting bigger and bigger. The good news is that there are little changes to be made to your current SEO process in order to optimize voice queries. One difference is that voice search requires simpler, easy to read content. In a case study done by Brian Dean, research found that most Google voice search results were written at a ninth-grade reading level. Plus, according to Bright Local, “58% of consumers have used voice search to find local business info in the last 12 months.” So, since local searches still depend more on the distance from searcher to business than, searchers may need to have more detailed queries to find your website if you’re not as close as the other guy. For instance, instead of “digital marketing Boise” they may have to say “search engine optimization Boise” to get the results they’re looking for.

Mobile searches still on top.

In today’s society, everyone seems to be constantly on the go, busier than ever. Due to this, mobile queries have been and will continue to be the majority of all internet searches. While mobile searching is really similar to desktop, it is critical that you make sure you are optimizing for mobile users and the UX needs to be on brand and easy to use… which brings us to our next trend of 2019.

Pretty matters and UX is more important than ever.

Ever come across a very poorly designed website? You know the type, tons of white space, confusing (or nonexistent) navigation features, just overall boring to look at and hard to use, maybe even glitchy. This can actually be detrimental to you and your organization because people generally make their decisions based on first impressions and aesthetics, not necessarily the content on your page. Make sure to keep UX in mind and keep your loading speeds high, your pop-ups and disruptive ads low, and your site mobile friendly and you should be in good shape. Another thing to keep in mind is user intent (UI). When considering keyword placement make sure your content matches the intent of the keyword and can actually be useful to the searcher or this can hurt you too.

Don’t discount backlinks.

So you’ve optimized for mobile, you’ve made sure your website is looking amazing, and your content is well written and easy for voice searches to use as a result, that’s all there is right? Wrong. Never ever forget about the importance of backlinking. While UX is extremely important to the success of your site, backlinking may be even more important. In a study of over 1 billion web pages in their content index, Ahrefs discovered that “there’s a direct correlation between total linking root domains and total organic search traffic.” So don’t get too caught up in UX that you forget that this is the most important ranking factor.

Need for accurate, well-written content.

The internet is HUGE. Trying to wrap our minds around the actual size of the entirety of the internet is pretty difficult. In order for your site to stand out amongst the billions of other web pages, you NEED to make sure your content is well written, accurate and easy to understand. Your information needs to come from a credible source or you will lose traffic to those who do.

Opportunities to Increase Traffic From Existing Content

Creating new content for your website can take a lot of time & effort. From researching blog topics to drafting & publishing the articles, it might even come at a high cost if you outsource the articles to a writer. Pruning away low performing content from your website, as well as increasing the quality of medium-high performing content is a quick & cheap way to increase traffic. Conducting an SEO Content Audit is an SEO Trend & marketing strategy that IT Companies use to highlight these quick-win opportunities.

More video.

YouTube reports that by 2021 80% of all web traffic will consist of video. If this doesn’t convince you that video is extremely important to your site’s success, it should. Owned by Google, Youtube is the second largest search engine, so it should not be forgotten. Plus, pages with video are 53 times more likely to show up on the first page of Google search results, so adding video can be a simple step in order to increase your site’s traffic.

Web Design Trends For 2019

The rate of progress in website design has been nothing short of phenomenal in the past few years. With faster, affordable technology now in most households, and businesses recognizing that a well-designed, attractive website is a must, web design agencies are constantly picking up new ideas.

The art of designing a website is one that requires several skills. Of course, a good web designer will be able to keep brand messaging to the forefront, but there is more to it than simply looking good and saying the right things. A website needs to be easy for the user to navigate, and simple to understand. It needs to get its message across quickly and effectively.

What tends to happen is that some new ideas are introduced that users like, and others that they don’t. The latter are soon removed and replaced, and the former expanded upon. This is what we mean when we talk about trends. Let’s have a closer look at the website design trends industry insiders expect to see for 2019.

The Right Typeface

Choosing a typeface for a website is no easy task these days, as there are a great many to choose from. However, some are more suited to certain types of business than others. For example, if you are building a site for a modern business – one firmly in the digital age – you need to use a modern typeface.

There is also a trend that many commentators believe will become more prevalent in 2019 web design for outlined type. This gives a very neat image, and hints at a cleaner and unique style. Plus, it works well with colours.

The trend for stylish, clean type is one that will take hold firmly in 2019; it’s easier to read, and makes a point without too much effort.

Monochrome

Look around at new websites and you’ll begin to see many that are utilising the monochrome look to the full. Black and white can have a very bold impact on the reader, and is also easy to read. It is also easy to translate into both modern and retro styles, so it is surprisingly versatile.

If you are aiming at a younger customer then this could be a good way to go. Black and white imagery has a very striking impact on the reader, and is surprisingly effective. In a world that is mired in colour, the simple effect of monochrome imagery may help the website stand out.

Even More Video

The move towards video imagery in websites is a major force, and is predicted to become even more prevalent into 2019. Video backgrounds may not be favoured by all users – some find they distract from the text and the point – but they are popular with website owners and designers.

A background that shows off your product doing what it does, or your service being carried out, gives the viewer an immediate idea of what you’re all about. It’s a bit like giving the customer engaging content, but in picture form.

The use of a background that is in video form on your home page is going to be one of the main trends in website design, and we expect video to be used throughout the website pages too.

Asymmetric Design

Think of the standard homepage website design. It is centered, with everything equidistant on the page. This is a neat and clean way of getting the main information across. Now, have a browse; you’ll start to see that many websites now feature offset images alongside the text, perhaps with the image occupying two thirds of the screen, and the text just one.

It may sound confusing, but if done well, it can be very effective – and also memorable. Remember that you want a cleanly designed website, so it is certainly worth checking out the various design houses and their past designs in order to get an idea of what they are capable of.

Great Writing

There was a time when the words on your website meant less than your pictures. Those were the days when consumers visited a site and clicked on the product they want, and that was it. Now, in the age of creative, engaging blogs and social media interaction, visitors and consumers want so much more.

They want to be informed, amused, engaged and educated; they want to have something interesting to read during their lunch break or browsing time. They want to know more about you, and about the product.

If you can write a story about how you turned your passion into a business, or how you dedicated your time to a worthwhile cause, or just tell an interesting story, then do it. If you are not a confident writer, it pays to engage a professional to make the words stand out. Great writing is a 2019 website trend without a doubt.

Animation

As if to confirm that moving images are one of the primary trends in website design this year, we are forecasting the rapid rise of integrated animation, used throughout the website to inform and help the user, as the way forward.

Clever, neat and engaging for the user, animation can take a wide range of forms from the amusing to the practical and informative, and always adds something extra when it is done well. Any competent website designer will have experience in incorporating animated images in the design, and it’s going to be massive this year.

The above are just some of the trends that are being forecast within the website design industry, and you may find many more if you look around. The key to great website design lies in keeping things simple yet engaging, and practical yet fun. More than ever, the consumer wants to feel that they are getting something worthwhile from their website interaction. So, why not have a look at your existing site to see how you can utilize the 2019 trends for improvement?