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May 2019

SEO: What It Is and What It’s Not

A person working n a computer to build a website

What does SEO mean?

SEO is short for Search Engine Optimization. SEO is the process of driving traffic to your website from search engines through organic search engine results. The idea is to drive quality traffic in high quantities to your website. There are a variety of SEO techniques that are used to enhance the ranking of a website in search engine results pages. We will talk more about these techniques throughout this article.

How exactly does SEO work?

Search engines have crawlers that gather information from content all across the internet. These crawlers use algorithms to match data with your website. It is fairly complex system with a lot of factors involved when it comes to the sorting of websites on search engines. Keep this in mind: user-friendly websites will usually rank higher if the search engine decides that the site is easy to read and navigate.

SEO vs. SEM

When it comes down to it, you have Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The key difference here is that SEO concepts revolve around organic results – in other words, these are free search results. SEM uses paid services, such as Pay-Per-Click (PPC) advertising. Basically, you are paying the search engines to increase the visibility of your website when you use SEM. It all comes down to the approach of your business – either organic SEO or paying for services with SEM.

What is Organic Click-Through Rate?

Organic Click-Through Rate is the percentage of searchers that click on a search engine result. In other words, it shows you how often a person will click on your search result after it is viewed. There are many techniques that a Search Engine Optimization company can implement that will help improve organic click-through rates. We will talk more about that in the next section below.

What is a Search Engine Optimization Company?

A Search Engine Optimization company can help businesses improve their SEO strategies to better position themselves on search engine rankings. It often requires changes to content, images, coding and other pieces of a company website to improve SEO results. An SEO service is complete with SEO professionals who can properly analyze a company website to implement the necessary changes that will improve the visibility of a website.

What are Structured Snippets?

Structured snippets are ad extensions that allow you to highlight aspects of your product or service. These can basically give your customer a preview of what your business has to offer before they even click on the link. The goal is to entice people to click on the link to learn more. Utilizing structured snippets can help drastically improve your click-through rates.

What is the Purpose of a Google Analytics Report?

A Google analytics report is a web analytics service that gives you in-depth detail about the visitors that come to your website. This valuable tool will help you understand where visitors click, how long they stay and other aspects related to their visit. Using this report will help you better shape the strategy of your website if you notice particular weaknesses that show up in the reports.

Why is Web Marketing so Important?

Marketing your business online requires the use of search engines, social media, videos, email, blogging and other such online tools. Fortunately, these efforts allow you to reach a large audience. While you can certainly focus your marketing efforts locally in Boise, web marketing makes it easier to expand your services across the nation. For this reason, web marketing is essential to the modern business. In order to successfully market your business online, it is important to focus on website optimization. Along with SEO techniques, it is important to design your website content in ways that will ensure that it is clear, concise, and relevant to your products or services.

What is Video Production?

Video production is the process of creating professional video footage, followed up by conducting both sound editing and post-production editing. This process starts with the development of an idea or concept that needs to be translated to video. The goal is to create something that is creative, yet concise enough to deliver your message to your audience.

What Types of Videos can a Business Utilize?

For businesses, videos are useful in many different ways. Let’s take a look at some of the different ways that a business can utilize a video:

  • Animation. Animation can be a great video tool to help you simplify complex terms with imagery and graphics.
  • Training videos. There’s no better way to get a message across to employees than with a training video. These types of videos provide your business with the opportunity to act out scenarios in ways that show detail and instruction to your employees if the potential situation ever occurs.
  • Commercials. Commercials still work as one of the most effective marketing tools out there. If you get your commercial on the local television schedule, you will see major upticks in customer interactions with your business.
  • Promotional videos. These can be short videos that can be posted online or sent out in e-mails. These are great for updates and new products or services that you want to promote to your customers.
  • Corporate videos. These types of videos are non-advertisement based videos that are used for internal or external corporate messaging. For example, a corporate video may display financial results to stakeholders or a new project that the company is taking on.

What are the Benefits of using a Video Production Company?

Video production is a complex process for those who are unfamiliar with the skills and experience that are required to produce high quality video results. For this reason, a video production company will ensure that you end up with a superior video product as your end result. Video production services will take the time and effort, along with the utilization of video production experts, to ensure that your video is created professionally from start to finish.

How to Make Videos

As we mentioned above, it often requires the use of professionals from video production services when it comes to making videos for your business. However, we want to take this opportunity to show you the process of how a video is made. Below are the steps.

  • Narrow down your message. Before you make a video, you need to decide what message you are trying to get across to your audience. This will help provide direction for the rest of the video.
  • Write out a script. Once again, you can’t start making any type of video if you don’t have a good, detailed script in hand. Make sure you are telling a clear and concise story that will get your message across to your target audience.
  • Get your actors and locations set up. Make sure your actors are well prepared to act out the script. Ensure that you are permitted to film on location if it is outside of your office space.
  • Take your time with post-production. It takes time to properly edit a video in a way that helps your story flow. Logos, graphics, text and other add-ons are added during post-production as well. These additions will ensure that your video looks professional and of the highest quality.

How can Videos help with your Internet Marketing Efforts?

Let’s face it – internet marketing is the central marketing platform for most of today’s businesses. With that said, videos play a huge role when it comes to marketing strategies that are internet-based. Videos provide you with the unique opportunity to deliver powerful, personal messages to connect with your customers in a way that no other marketing tool can accomplish.