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January 2020

Types of Video Production Content

Behind the scenes video shoot on a skating rink with professional cameras and gear.

Videos are a thing of the past, present, and future. It’s a visual way to catch one’s attention while informing them on a certain topic. In the marketing world, one video can go a long way. Using videos throughout your marketing campaign draws more attention and attraction to your business and what your business is all about. Investing in video production will give you a positive ROI because of how strong it truly is.

Why Videos?

Reading has become a thing of the past with upcoming generations. They would rather watch a video on something than read about it. It is a known fact that by having a video on your website will increase your chance of showing up on the first page of Google search results by 53 percent. Overall, videos are a more popular means of information gain. They also do a better job of holding the audience’s attention than paragraphs of text.

Different Kinds of Video Production

No matter the kind of business you run, there’s a reason to have a video for it. There are many different video types that all have a different purpose. Here are just a few of the main videos that businesses use;

  • Informational videos
  • Tour videos
  • Testimonial videos
  • Social media videos
  • Website videos
  • Brand videos

Informational Videos

An informational video provides viewers with key information on the company and what the company does. This includes a break down of the different kinds of services that are offered by said company. This type of video also gives a face to the company which allows potential clients to see the team they are going to be working with.

Tour Videos

Next is a tour video, this is a video that shows off the inside of your business. It will show potential clients the heart of the business rather than just the face of the business. These are especially popular for restaurants and hotels because it gives the customer a sense of direction before they come in.

Testimonial Videos

Then there is a testimonial video which is another great way to connect with your audience. Many business owners will do these when thanking another business for their services. This is an effective way to put a face to a name. Another example is when asking clients/customers to be in testimonial videos to promote your own business. Future customers click on these to get an idea of the atmosphere a company has.

Social Media Videos

Next is the social media video which is overall just a short clip that is about a minute long max. It is designed to quickly catch the attention of the viewer and draw them in to learn more about the company. It’s a great way to drive traffic to your website and boost your rank organically if it is properly optimized for search engines. If you want to turn these into paid ads then you can too.

Website Videos

A website video is a video that is simply created to amp up one’s website and make it more visually appealing for the clients when they are looking at your website. And finally, there is a brand video that can set you apart from others and also give your brand a new sense of drama which can set you apart from other competitors. Whatever the company there is a video style out there that can represent your company in the best way possible.

Boise Video Production

At Social Eyes Marketing, one of our top priorities is making sure your video content is well produced and optimized. Videos are a huge driving factor in website health and customer engagement. If you need video content for your website, social media, or ads give us a call! We don’t just create videos, we optimize them for your target audience.

How Influencers Are Changing the Marketing World in 2020

A girl holding an Iphone with an instagram profile open to an influencer.

Celebrities who?… Celebrities are no longer taking the lead in influencing young audiences. In fact, 70% of teens trust influencers more than traditional celebrities. This alarming statistic makes you want to take a seat and re-evaluate your marketing plan. So what makes influencers so strong? How are they changing the marketing world in 2020? Let’s check it out.

Influencers vs Professional Marketers

If you haven’t already read our blog on TikTok, then here’s the gist. TikTok is another rising social media platform, and as with all social media platforms, influencers are born. This one, in particular, is similar to Vine, where users record themselves lip-syncing to music or voice-clips. The more TikTok has developed, the more professional marketers are scrambling to put their paid advertisements on the platform. But is it working?

If anything, paid advertisements are probably driving a slight bit more traffic than if they weren’t there in the first place. However, it’s just lazy marketing. Instead of brands developing their content and outputting organic videos, they’re wanting to pay influencers to sponsor their products in paid advertisements.

Luckily they got one thing going for them. Using Influencers. But alas, Gen Z’ers and Millennials are quick to swipe past paid ads and are more inclined to listen to an influencer who endorses a product organically instead. The power of being authentic on TikTok is becoming more prevalent and I’m liking it. Professional marketers are having to abandon their Instagram ad ways and think a bit more creatively if they want their brand to be respected among younger generations.
So where does this put influencers on the spectrum of marketing?

The Power of Individual Influencers

Ready for another statistic? 92% of consumers trust the recommendations of people they follow on social media rather than advertising from brands. That doesn’t mean advertisements are all bad. In fact, they’re still a great way to gain visibility. Take PPC for example. Using pay per click advertising on Google can help increase awareness for companies where the market is more competitive. But how do advertisements fare in the social media world?

It feels good to know that influencers are being a little bit more picky about what they promote. In any circumstance, they may be paid some amount of money, but the growth of promoting brands they just believe in is rising, paid or not. What’s great about it all is that no matter how silly or serious an influencer is, they’re still an important figure groups of people look up to and trust. Start doing that with your own company and stop with the cheap marketing tactics.

Companies as Influencers

In 2020 I will gladly watch the marketing world shift into a more honest and raw form of content creation. Instead of relying on paying individual influencers, brands should be building an audience around their own image and philosophies. This means taking the extra step of doing some in-depth audience research and formulating a brand message that is consistent and unforgettable. After building an audience that trusts your brand, get in the habit of communicating with them consistently. It’s the same as a business relationship. You’ll get back what you put out.

2020 Influencer Marketing

It’s predicted that in 2020, Influencer marketing is going to become a $5-$10 billion dollar industry, and why shouldn’t it be? It’s no surprise that businesses are jumping on the micro-influencer train. It’s a great way to save money and focus specifically on a niche area that aligns with the company’s brand. To stay in the know, you need to be ready for influencers making heavy use of podcasts and videos in 2020. This opportunity is huge for brands wanting to build a business relationship with influencers.

Video Production & Branding

If you happen to be a company looking for video services in Boise, or rather a complete brand and logo redesign, give us a call! Social Eyes Marketing is an internet marketing firm located in Boise, Idaho. We do anything from video production to web design, to social media marketing. If your company is lacking in any of those areas, then it’s best to get the experts involved. Check out our other blogs and browse our website for more information.

A Blog’s Purpose: Why Your Website Needs One

A laptop opened to the “post” section on wordpress where someone is writing a blog in the test box.

Have you ever gone to a website and seen a “news” or “blogs” section and wondered why they have one in the first place? Well, conveying the purpose of that section can be a little tricky, so I’m here to tell you why it’s necessary and how it’s actually helping their business.

1. Blogs Bring More Website Traffic

You’ve probably heard of the fancy phrase “search engine optimization” or SEO. Blogs are an important piece of the greater SEO puzzle. This is because they aim to provide useful up-to-date information with keywords weaved in. Google likes this because it is constantly scouring the internet for the most relevant and fresh content out there.

When your website has a blog with content posted every month, it acts as a source of fresh subject matter for Google. Therefore, Google is more inclined to put your company’s website in front of searchers. The more people your website is in front of, the more traffic it will get.

The added use of keywords within the blog makes it so people who ask Google questions like “Why does my website need videos?”, receive the answer through the blog that is on your business’s website. If they find the answer through your company’s website then the more likely you are to rank higher in Google search results.

If you don’t think Google is that smart, well I’m sorry to tell you that it sure is. Google wants only the best of the best content for searchers. If your company can provide that, then you will see a huge ROI.

2. Blogs Make You an Expert Resource

Your website needs to have a blog because it provides information about the industry you’re in. People search for you to find out more about what you can offer. When they find that you have loads of information to provide for them, you build trust. You want users to know that you are an expert at what you do or sell. A perfect way of doing this is by sharing your knowledge through blog content.

A person who knows what they’re talking about is credible and reliable. Consumers will use blog information to determine if your business is worth investing their time and money in. All you have to do is explain to them why you’re worth it. Do this by giving consumers the right amount of information without giving away all your secrets.

3. Blogs Create More Value & More Shares

A blog provides more value to your website. It’s easy to want to spam LinkedIn or other social media networks with your daily deals and sales, but what about other information? A blog is social media share-friendly and does not come off as too promotional. Plus, if a reader enjoys what they’ve learned, they will share it with their network and their network may share it too.

4. Blogs Make Your Website Healthy

Your website’s design and functionality is a huge factor in overall website health. But how do blogs help? Well, one of the main points of a blog post is to engage users. The longer users are engaged, the more likely they are to explore other areas of your business’s website. After a while they may become intrigued by the information you provide and will want to visit more often.

If people are exploring your website, they will find out more information about your company and the services it provides. The longer they stay and explore, the lower your bounce rate, and the higher the possibility of them converting. The more your website is “healthy” the more Google rewards you by placing your website at the top of search results.

5. Blogs Focus on Consumers

Blog content is solely focused on targeting your company’s audience. For instance, our SEO package at Social Eyes Marketing involves creating content specific to your business and its consumers. You don’t want to brag about your business in all of your posts. Instead, offer to be the solution to their problems. A great example is if someone were to ask, “What does an Internet marketing company do?” and then you provide the answer…But you also subtly promote your company within the content as well.

A blog section aims to provide 4 main things for Consumers:

  1. Entertainment
  2. Information
  3. Answers
  4. A Sense of Community

Once you master these, your blog will become an integral part of turning readers into loyal customers.

Boise SEO Services

Hopefully, now you understand the gist of why you are seeing a “news” or “blogs” section on company websites.

Blogs on your website are like we’ve said, an integral part of SEO. By providing your readers with useful content, they are more likely to trust your business and stay on your website. Google will also trust you too. At Social Eyes Marketing we provide blog content as part of our SEO services so that your company’s website lands on page 1 of Google search results. By trusting an internet marketing company in Boise, your company is receiving the proper care and attention that larger firms fail to provide. So let’s chat!