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March 2020

Case Study Spotlight: Upright Chiropractic

At Social Eyes Marketing, we make a difference for our clients. When Upright Chiropractic came to us in Spring 2019, they were looking for a little bit of help developing their web presence. What they hadn’t expected were the outstanding results they would see after our work!

Services Provided

The Problem

Having just opened in 2018, Upright Chiropractic was facing many of the usual challenges for a new business. Knowing that they needed some kind of web presence, they had already created a website to hold their domain, but they knew it needed a little work…so they called in the experts!

Our Solution

We took the stepping stones they had provided with gratitude, and our web design team gave their site a full-body makeover. While maintaining focus on page speed (the site loads in 2.4 seconds and receives an A grade on GT Metrix) and an appealing aesthetic, some of our points of attention included:

  • Followed existing branding guidelines
  • Used clear calls to action (CTA’s)
  • Focused on incorporating local imagery
  • Utilized family-based imagery to promote whole family healthcare

The Results

When the new site launched May 16, 2019, the impact was astounding. Not only is the site highly responsive, but the mobile capabilities match the desktop, with easy “tap-to-call” buttons to make it convenient for patients to get in touch!

Over time, site traffic has been consistent and strong! By utilizing the best SEO practices in the construction of their site, it is easier and more convenient for their target clients to find them than ever before.
In fact, the team at Upright Chiropractic happily boasts 40+ new contacts each month from Google searches, which is an outstanding number for their industry!

The Testimonial

We believe that the best evidence for our work comes from the satisfaction of our clients. Dr. Erickson had some words he wanted to share to show you how we’ve helped their practice soar!

In Conclusion

The team at Social Eyes Marketing has both the knowledge and the skillset to accommodate any of your digital marketing needs. Whether you need a little work on your website as was the case here, need a boost in your social media management, or need professional video and photography services, contact us today to join Upright Chiropractic in marketing success!

Web Designs of 2020

A woman with black hair looking at a computer.

Now that we are a couple of months into this new decade, we can finally see what trends are starting to form in the world of web design. The web is always changing, along with the new modern design trends that people want to see.
Companies are rebranding and completely redesigning their websites to fit in with the new societal trends that we are seeing in 2020. So, what are some of these trends that we are seeing?

Breaking Down The Trends

Modern and simple designs are definitely in right now, but there are some additional trends that we are starting to see in the web design world!

Dark Mode

One of them is dark mode, which is basically just when the background of the website is black or a darker color rather than a bright white. This design is not only modern but also easy on the eyes and overall just a nice change of scenery. It instantly catches people’s attention because it is not the average white background that we are used to seeing when we click on a website.

Layers

Layering different elements on a website is also really in right now. It gives your website a form of individuality and depth. It also provides a very clean and modern look. This creates a shadow effect that gives your webpage a 3D look to it as if it was popping off the screen.

Graphics

Adding graphics to the photos that are already existing on your webpage is really appealing to the eye, always making your website fun and truly bringing it to life. It gives the page life and personality; you can let your creativity run wild with this design. This is very appealing to the younger generation, so if that’s your target market, then this trend is for you.

The “Glow”

As mentioned above, dark mode is popular…which means that the “glow” is also a trend of 2020! Using a glowing effect is unique and different. It also works great with dark mode because it makes the content pop! By pairing glow with soft colors appealing to the eye, it can create a really effective design.

Interaction

Finally, we have interaction. This gives your site a fun look and style that is attractive to viewers. People tend to think that this trend doesn’t necessarily look professional, but it can when it is done right!
There are many ways to use this trend within a website that will please everyone. It also helps keep the attention of the viewer because when they scroll through, they get action on the page instead of just words.

In Conclusion

These trends are just a few of the many that we are starting to see in this new decade. With web design constantly changing and growing, we will start to see some exciting new ideas pop up over the next couple of months. If your design needs an upgrade to keep up with these trends that we are starting to see, then contact a specialist and see what they can do to get in with the new modern designs of society.

Google My Business: An Asset You Need to Utilize

Google logo behind a magnifying glass.

“GMB. Great…another acronym…” Don’t worry! Like most acronyms, GMB isn’t as scary as you might think. When used well, it can be used as a tool to boost both your call volume and website traffic. Read on to learn more about GMB and why it is an incredible asset for your business!

What is GMB?

GMB, or Google My Business, is a free business profile available through Google! By “claiming” your business listing, you can set up a profile for your business that is similar to a personal social media account. This gives your consumers access to an accurate preview of your business information when they search for you specifically or for the service you provide in your area. This is also the listing that pops up in Google Maps when your services are searched for locally.

Why should I be using GMB?

Google My Business can be a major asset to your company. By utilizing your profile, you can build your relationship with your customers by responding to reviews and having a direct messaging feature built into the profile. From an SEO perspective, it’s also highly beneficial to use this profile to promote yourself through such an accessible platform.
It also puts your company officially on Google Maps! If you want to increase your overall presence on the local web radar, then this is a great place to start. When someone looks up a keyword that relates to your company you will rank higher on their search if you have a GMB profile.
A 2012 study found that 59% of internet users use search engines as a starting point; a number that, with the growing accessibility of smartphones and internet providers over the last eight years, has likely only increased. With Google dominating the search engine game worldwide, it’s especially important to take advantage of their free service in the form of your GMB profile!
GMB optimization can take some time. If you have questions about it or are looking for a little bit of help to manage your GMB profile, contact us today! The team at Social Eyes Marketing are Search Engine Optimization and Digital Marketing aficionados and we’re always ready to help you with all your SEO needs.