Monthly Archives

June 2020

The Importance of Video Marketing

Professional video camera recording video of a female.

Videos can be a great tool in marketing your business. They are an innovative and creative way to grab your consumer’s attention while showing off your business’s character. Incorporating videos into your marketing strategy can both grow and brand your business.

Growth

Videos can be highly beneficial in helping your business grow to its full potential. Videos are widely popular among consumers, with approximately 54% of consumers seeking branded video content from businesses they support.

Search Engine Optimization

There are varying types of videos that can both increase traffic to your business and boost your search engine optimization. Optimization includes displaying the video on the right platform, making sure the content is relevant and engaging, choosing an engaging thumbnail image, etc.
Choosing where to display your content is an important part of the optimization process. Did you know that YouTube is the number two search engine in the world? Displaying your content on YouTube is a great option for some businesses, but oftentimes social media or the company website is the best route. Social media can be very beneficial for your business, especially if you are local. Social media marketing pulls in local consumers and is a great platform to display video content.

Image

Including videos on your social media, business website, or other platforms can help you create the ideal image for your company.

Branding

Videos help to create a more personal relationship with clients or potential clients. By defining your image or brand through videos, clients will be able to have more confidence in your company because they know what to expect.
Branding is extremely important in growing and bringing value to a company. The video content that is provided directly by the company gives consumers a better look into who you are as an organization.

Trust and Credibility

It is a proven fact that making a connection with customers increases the ability to sell a product or service. In cases where in-person connections are not as common, such as a marketing company, videos are an excellent alternative. Videos create a trusting relationship between clients and employees. By seeing and hearing a company personally talk about their expertise in their products, services, and goals, consumers have more confidence in the company as a whole.
Videos are an easy and effective way to deliver quick but quality information on the products, services, or company. A video can also give insight to peers and fellow employees around the organization.

Social Eyes Marketing has experts in all things video marketing, including a video production team and experts in social media. Contact us today for help in developing your next marketing video.

How to Integrate Social Media Successfully into your PR Strategy

Computer with “Social Media” text

With 42% of the world’s population using social media, it has become an increasingly important component of any successful strategic communication campaign. The acculturation to the digital age has brought many opportunities for media professionals, including instantaneous communication and distribution through social media.
With 24/7 accessibility to others on a global scale, many PR practitioners are taking advantage of social media as an integral part of their strategy. In a recent ING study, they found that 81 percent of PR professionals said that they need social media to do their jobs; with traditional methods for communication strategies radically shifting to social media, it has become an integral part of any successful PR strategy.
A quick Google search can turn up several media tip sheets that any PR professional can utilize. However, before stepping into the platform of your choosing, it is important to understand the advantages and nuances and determine the best content strategy for your business.

Advantages of Social Media

With the world accessible at your fingertips, the traditional method of distributing messages through multiple channels is eliminated and businesses globally are becoming their gatekeepers. Not only does this simplify the communication process, but it also allows for direct responses to news events and broadens the type of content available. Social media creates a platform for interactivity and engagement with your audience, showing a more humanized and approachable side to any company.

What Are Good Rules to Follow When Creating Engaging Social Media Posts?

After deciding which social media outlets are best for your business, the next step is developing a specific strategy for each platform to help further your goals. When formulating your approach consider the following questions:

  • What are your goals?
  • What are the audience’s expectations?
  • What voice or tone will you use?
  • What themes will you use in your posts?
  • What type of content will you post?
  • What are your keywords or hashtags?
  • How often will you post?
  • What are your competitors doing?

Developing a Social Media Plan

Once you have answered those questions, the next step in your path to social media success is understanding your brand’s voice and how to amplify it authentically. In a sea of information, it is important to find ways to stand out without compromising consistency in your brand. Although you want to maintain uniformity in the core values within your messages, experimenting with different approaches, and tapping into trends is key to keeping your content fresh and relevant. Lastly, evaluate your content regularly through insights and data analytics to determine which approaches do and don’t work with your audience.

What Are the Limitations to Social Media?

Each social media platform has its different nuances and audience expectations; understanding these differences is critical when creating diversification in strategy for each.

Hashtags

Instagram users are accustomed to seeing multiple hashtags on a post, but with Twitter one or two is ideal. Hashtags are hardly used on Facebook.

Frequency of Updates

To maintain visibility on Twitter, you must have a higher posting frequency. However, with Facebook and Instagram posting too often may result in users muting and unfollowing you, meaning decreased engagement.

Timing

With data analytics and insights at your fingertips with any business profile, it is now easier than ever to view what day/time your audience engages most with your content. In addition to adhering to this information, you always want to consider posts in advance for events and holidays.

Formality

Although business profiles will always vary depending on the nature of their business, it is important to recognize that it should also vary based on what platform you are using. LinkedIn is the most professional and formal, but remember that it does not mean they have to be boring!

Visuals

Platforms vary in their emphasis on visual components. If you are running a campaign on Instagram, it is very important to have the visuals you need to stand out. When using video content, plan ahead ways to integrate into your posts.

Know the Rules for Brands

As social media is constantly evolving, so are the guidelines that accompany it. Stay up to date on all of the rules that affect your communication strategy on social media. Know what you can say (and can’t), understand what determines visibility, and take advantage of promotional posts and advertisements.

To learn more about how your business can optimize your strategic communication plan and make social media an integral part of your PR strategy, contact Social Eyes Marketing today! Our Social Media Management professionals have the knowledge and skillset to achieve social media success for your business.

Making a Website Your Own When Hiring a Digital Marketing Company

Woman collaborating with a client on a computer.

Hiring a digital marketing firm will provide an extensive list of benefits for your business from increasing public relations to creating a professional image. Digital marketing agencies, such as Social Eyes Marketing, often provide website design services as well in order to modernize and increase traffic to your website.
One concern that internet marketing clients may have is that their website will look the same as every other website and not represent their company well. Here are a few ways to assist in making your company’s website dreams a reality.

Goals

Identifying goals for your company can help in creating a better sense of personalization within your website. Are you aiming to modernize your website? Create more traffic? Increase SEO? Contact your digital marketing team in order to identify the areas they specialize in.
Content creation teams have experience creating content to increase traffic, while web design teams have experience in highlighting products or services throughout your site in order to get closer to your company’s goals. Digital marketing professionals can also assist you in identifying these goals, so you have support every step of the way.

Customization

Customization is the key aspect of setting your website apart from others. Varying layouts, colors, fonts, overall designs, etc. create that separation. Communicate your wants and needs with the digital marketing team, and they can take it from there. Web design gurus have the know-how and expertise to project your web development quality well above your competitors. They work to incorporate your company logo, brand, and values to achieve all of your goals.

Try Something New

Do not be afraid to go out of your comfort zone and try new strategies or techniques. Your digital marketing team knows what works and what doesn’t, so you can put your confidence in them and let the team do the hard work. They will track your traffic along the way to ensure your risks are paying off. You can always change it later, so don’t be afraid to take a chance and try something new.
Digital marketing will have many benefits for your company, and hiring an internet marketing agency can profit your business while maintaining the preexisting image. Contact Social Eyes Marketing today for all of your digital marketing needs!
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