Monthly Archives

July 2020

5 Steps To Find Your Target Audience

A desk with a keyboard, a cup of coffee, glasses, and a tablet with “online marketing” scrawled across the screen.

When building an internet marketing strategy for your brand, product, or service, nothing is more important than knowing your audience. But how do you narrow the scope of your marketing down to reach the people who will give you a return on your marketing investment? With these 5 steps, you can reach your target market in no time!

Step 1: Analyze Your Product and/or Services

When looking for your target audience, the first thing to do is to analyze the product or service that you are looking to market. What need does this product fill? Who will actually use it? Consider all demographics, including:

  • Age
  • Gender identity
  • Social stratification
  • Political affiliation
  • Lifestyle (parents, outdoorsy, influencer, etc.)

Knowing the broad basics for your target market is going to help you tremendously moving forward with your marketing strategy.

Step 2: Think About Your Company’s Geographic Entanglements

The next step is to recognize your company’s geographic entanglements. What geographic area is associated with your brand, and what are the benefits and limitations of that association? What geographic market are you looking to target in your marketing? Are you looking to focus more locally, branch out to a regional or even national audience, or reach for an international market? Is that audience going to see the appeal of your brand’s geographic entanglements, or are there adjustments you need to make? All of this information will prove particularly valuable to have lined out for any online advertising campaigns you plan to utilize.

Step 3: Research Competitors

As with any aspect of marketing, reverse engineering your competition will give you an edge in client outreach. For example, is your competition targeting someone that you are not? Who ARE they targeting? Why? Can you see a demographic that they’re missing and therefore provides a great opportunity for you to reach without interference? These are the questions that will help you to learn from your competitors and build a better target market for yourself to dominate your industry.

Step 4: Think Outside The Box.

If you have the time and resources, such as a mailing list, you have the opportunity to gather additional data that can prove useful in your targeted digital marketing campaigns. Consider surveys and other methods to collect outside opinions. Is there a demographic that you’re missing entirely?

Step 5: Call The Experts

If you really want to make sure that you don’t have any holes in your marketing strategy, call your local digital marketing gurus. The team at Social Eyes Marketing has a holistic approach to marketing success, giving you access to professionals who specialize in all areas of marketing, from SEO (which helps your website get found by people searching for your service) to pay per click (PPC) advertising (which will get your brand in front of your target audience almost immediately). For any questions or to set up a consultation, contact Social Eyes Marketing today!

What is Government Relations and Public Affairs?

Black and white photo of the capitol building.

Governmental Relations and Public Affairs are two terms seen as interchangeable. However, both of the terms contain minor distinctions that differentiate them from one another. Governmental Relations is the sector of Public Relations that facilitates communication between an organization and governmental public, while Public Affairs is focused on creating interaction between an organization and the government, legislator, interest groups, and media. Although the terms differ slightly from one another, they overlap in the focus of PR that creates interaction with the government.

Public Affairs

The external function of Public Affairs focuses more broadly on the issues of public policy, specifically taking consideration of those who aim a new perspective towards legislators. A public affairs specialist acts as a lobbyist, a professional advocate that aims to influence legislators on behalf of their organization. The functions of this role diversify with each individual; however, a common goal is resolving conflict or negotiating on behalf of an organization.

As a Public Affairs Specialist, you take into account the list of public policy issues in which your organization must follow and stay up to date on issues that are in public concern. A common term used within the profession is “grassroots initiatives,” referring to the assimilation of citizens in society and the movements they create to project a certain perspective. When working for an organization, recognizing the conflicts of society and finding inclusive solutions is the key to success for a Public Affairs Specialist.

Government Relations & Affairs

A successful government affairs strategy focuses on every sector of an organization, advocating interests and managing a multitude of content. Similarly referred to as a “campaign manager” of the organization, this role takes on a specialized focus of administering all government communications, from managing lobbyists, addressing activists, and creating a consistent and concise media team.

With a multitude of components, all equally important to success, government affairs professionals must determine the tools at their disposal to utilize. From there, budgets, lobbying coalitions, and strategies are formed. It is important to note that although resources are essential, this position requires management skills and political knowledge to be successful.

Advocacy in Idaho

One of the main similarities between government relations and public affairs is the importance of lobbyists. Within each state, these individuals take on the role of lobbying the government to defend the perspectives of individuals with their communities. In Idaho, lobbyists represent special interests, from Idaho Food Producers and Idaho Power to the Farm Bureau and Association of Idaho Cities.

Although they may not be the only source of persuasion in legislation, they are an influential component of over 1,000 bills a year in states across the nation. Lobbyists are a vital part of giving voice to the constituents in Idaho because of the small staff of state legislators.

Why you Should Choose Social Eyes Marketing

Overall, both roles of Government Relations and Public Affairs are pertinent to promoting an inclusive and relevant image for your organization. Operating in a technological society leads to many opportunities to succeed or fail in successful Public Relations. With a multitude of content to disperse, it is important to create a successful digital marketing strategy.
Insert Social Eyes Marketing. As a company in the heart of Boise, we care about the community and the success of the businesses within it. We are experts in internet marketing and simplify the process for each client, creating a specific strategy to obtain goals and communicate messages.

We specialize in public policy and the ability to strategically communicate and address complex problems, providing calculated, creative, and well-executed solutions for our clients.
In addition to our SEO, web design, and other marketing experts, our team includes a professional lobbying expert. His unsurpassed experience makes Social Eyes a great new lobbying choice. The Idaho Legislature typically runs from January through April, yet our work continues year-round. We take the time to meet with Legislators, Idaho Executive Officers, state agencies, NGOs, and local communities to establish robust and valuable public policy goals.

In the current political climate, it is more important than ever to seek expertise on media relations, and as a full-service firm dedicated to our clients, Social Eyes Marketing can help you do more than just reach your goals; we will exceed them.

Creating An SEO Plan For Your Business

MacBook Pro on a google search.

If you are looking to increase traffic to your website, SEO is your solution. Optimizing your business will have many benefits, but it is important to know the right plan to take in order to be resourceful with your time and money.

Step 1: Understand SEO and Its Benefits

The first step in optimizing your website is to understand what exactly SEO is and the benefits it can provide for your business. SEO is an acronym for Search Engine Optimization and is used to drive traffic to your website. So how does optimizing your website drive traffic to it? Did you know that 75% of internet users never scroll past the first page of search results? Optimizing your website will ensure that it comes up at the top of search results on search engines. No matter the size of the company, your website will benefit from using SEO.

Step 2: Set Goals for Your Business

In order to understand how to optimize your website, it is essential that you know exactly what you want to achieve. Are you trying to gain more clients? Are you trying to develop clientele in a wider location range? Or are you trying to reach a wider age range? Identifying your goals will ensure that you can develop an SEO plan specific to your business.

Step 3: Consult with a Marketing Specialist to Determine How Your Goals Can Be Achieved

The last step in creating an SEO plan for your business is to consult with a digital marketing specialist to determine how your goals can be achieved. Marketing pros have extensive experience in identifying what type of optimization will benefit your business the most and achieve your goals.
Consulting with a marketing specialist will help you determine if you need to need to increase links to your website, utilize PPC, incorporate more keywords into your website, or apply a different technique to optimize your website. Your SEO-savvy marketing professional can also help you decide the best route to take since they have experience with all types of companies.
By following each of these steps to create an optimized website, your company can increase traffic to your website and accomplish all of your marketing goals. Social Eyes Marketing is here to help you with this process or any other marketing needs that you may have. Contact us today for more information or with any questions!