So you’ve got your website up and running, social media accounts growing, but you want to give more content to your audience that will attract them to your business. Adding a blog is a great way to do that, but it can be a waste of your time and effort if you don’t do it right. At Social Eyes Marketing we help people create effective blog content, and here’s a few things we’ve learned over the years.
Make it Useful
Nowadays, there’s content everywhere. It takes on many forms, shapes, and sizes, but what’s the most successful content when it comes to blogs? It has to be useful information. Fluff doesn’t cut it anymore, and if you actually want people to come to your blog and read what you’re putting on there, your content has to be focused on a need or question that consumers are searching for. It’s well-known that showing up in organic searches is a major boost to your website’s SEO, and a strong blog can help you achieve that!
Capture the Attention – and Keep It
With the amount of distractions battling for our attention on a daily or even hourly basis, it’s especially important to keep your readers engaged with your content the whole way through. This is not to be mistaken with clickbait-y titles and misleading content, though. Compelling introductions will make your readers want to keep going, while breaking up long sections of text with bullet points, subheadings, and shorter paragraphs will keep them from getting tired or bored.
Add the “Special Sauce”
One of the best ways to keep readers engaged and wanting more? Create a personal connection with them. You can do this by telling stories from your own experiences, adding personal photos, or simply writing from a first and second person point of view. Doing this will make your readers feel like you are talking directly to them, establishing a kind of digital conversation (even if they don’t talk back).
Don’t Know Where to Start?
We can help! If you want to deliver strong, additional content to your audience but don’t know where to start, give Social Eyes a call. Our team can aid you in creative direction, content planning, or full content creation.
