We’re all familiar with the typical social media apps. Instagram is for photo sharing, Twitter is for microblogging, and Facebook is for connecting with friends. Having a business account for each of these social networking services is greatly beneficial, but there’s another platform you should keep an eye on. Enter LinkedIn, a business networking app. Take it from the experts, here’s 6 reasons you should definitely make a LinkedIn account for your business.
What is LinkedIn?
LinkedIn is a business oriented social media used on a monthly basis by over 58 million Americans and over 756 million globally. Typically, LinkedIn is used by individuals to job hunt and show off their resumes, but that doesn’t mean that there isn’t anything there for brands and companies to take advantage of.
LinkedIn Business provides you with a Company Page and an opportunity to tell your story, interact with followers, increase word of mouth marketing, and share job opportunities. Because LinkedIn is specifically geared towards business professionals and companies, the atmosphere of the entire social media is much different than its peers. Having a Company Page on LinkedIn exposes you to a completely different experience than having a Brand Page on Facebook.
You can easily expand your network with people within your target market, and you are provided with a unique opportunity to showcase your products, services, brands, and events. In fact, 84% of users reported generating several business opportunities just from the use of LinkedIn!
Combine Social Media with Networking
The days of handing out business cards to everyone you see are gone. In the digital age, anything you can accomplish through face-to-face networking can be done easily, effectively, and about two times more quickly through a professional online networking environment. LinkedIn fits this description perfectly, so it’s no surprise that over 30 million companies have an account on LinkedIn.
Users are easily able to search up your page and immediately see exactly what your brand is like. They can also communicate directly with you as they go about their buyer’s journey. Being able to easily interact with your target audience provides you with a wonderful opportunity to spread your word of mouth marketing and increase your reach.
Besides gaining an easy way for your business to network, your employees are also given a great networking opportunity. When they mark themselves as working for your company, they’ll show up on your Company Page as your employees. They can network with other employees of your company, as well as people within similar industries.
Improve Search Engine Ranking
Search engine algorithms favor LinkedIn Company Pages and will rank them and their individual posts high on search results pages. Posting frequently on your LinkedIn page helps to boost SEO, and as a result, your LinkedIn page could experience an increase in visitor traffic. If your LinkedIn links back to your website (and it should), then your website should also experience a similar traffic surge.
Share Your Content
You want to spread information and high-quality content about your business in as many places as possible, and LinkedIn is a perfect site to do so. Its unique user base enables you to show off your products and services to a new, specific target market.
LinkedIn enables you to share everything from blog posts to videos. You can share the news of your latest product launch just as easily as you can set a status update. Make sure to produce content that your viewers want to see, because when they share it with others, it will help to expand your reach and influence. Aim to post authentic and relevant content to encourage likes, shares, and comments.
Stand Out from Competitors
No matter what type of business you run, it’s always important to increase your credibility and show off how you stand out from the competition. When designing your Company Page, you should leave room to display information about your company mission, values, and culture to reach potential new hires as well as your target market. Make use of stories, infographics, and photos to give your followers a positive impression of your business.
LinkedIn also has a recommendations feature where they show off commendations written for your business by other LinkedIn members. These can come from past employees, clients, etc. Recommendations act as reviews and increase your credibility with potential business connections, giving you more opportunities to generate leads and sales.
Find Job Candidates
LinkedIn contains no shortage of potential job candidates. Their profiles act like a detailed resume, showing off their job stability, accomplishments, and passions. It’s easy to see the expertise and energy of these candidates, which you can make use of by hiring them. It’s easy to set up your Company Page to show open positions within your business, so LinkedIn can also function as an application form.
LinkedIn also makes the headhunting process easier. You can look at candidates individually and decide who fits the criteria you’re looking for discretely. Simply reach out through the private messaging system, email, or a phone call once you’ve chosen your favorite person.
Having a high-quality LinkedIn Company Page helps you to network with valuable sales leads and establishes your brand image. Once you’re ready to get started managing your LinkedIn profile, give Social Eyes a call! We’ll use our expertise in navigating the social media landscape to take your LinkedIn to new heights.