Social media marketing is ideal because it’s cheap and easy. But it can also be frustrating when you aren’t seeing results. You can’t sit back and expect to see your social media platforms changing on their own. It takes time, patience and a clear marketing strategy to get your customers attention. With so many websites, social media platforms and advertising, it’s hard for your business to stand out from the crowd. What captures your customer’s attention? What’s going to make them look at your business instead of your competitor?
Get ahead of the social media game by following The 6 Commandments for social media marketing and get your message seen, shared and liked.
Have a Focused Strategy
If you don’t have a clear, focused marketing strategy, everything you do on social media will be a waste. You can’t just post statuses, retweet tweets and share photos hoping that that will be enough. Know what you are going to post and when. Research the best times to post content, and conduct your own study to see what content your customers are interested in.
Grow a Meaningful Audience/Following
Many businesses think it’s important to have a lot of likes. And it is important. But it’s more important to have meaningful likes. 50 likes who are loyal and repeating customers is more beneficial than 200 likes when those customers don’t ever purchase your products or services.
Create Quality Content
Once you have your strategy, make sure you are posting quality content that will be read, liked and shared. If your content isn’t getting read, then what was the point of even posting it?
Listen to your Audience
You’ll be getting reviews and comments throughout your social media platforms. Listen to what they have to say and turn the criticism into making your company a better place for business. See what they like and don’t like about you. See what they are saying about your employees, managers and maybe even you. Take everything into consideration and see what you can learn from your customers.
Acknowledge your Audience
Don’t just listen to them. But acknowledge them as well. Comment back saying you heard them. Answer their questions, respond to comments and reviews and prove that you are a human. That you are on social media to have a two-sided conversation with your audience. That when they reach out you, they will get a human response. That you are not on social media to throw deals, news and information in their face, but that you want to tell them about your business and allow them to talk back.
Now that you are listening and acknowledging your audience, do it in a timely manner. Make yourself accessible to your customers. If they complain about your business, you want to get that under control ASAP! Don’t let it sit on your business page for days before you make a move. Respond quickly and professionally and handle any and all situations how you would want to be treated.