It’s already September, and you know what that means. The holiday season is just around the corner! Pumpkin Spice everything, corn mazes, cookoffs, and festive joy are all getting ready to worm their way into every corner of your life, and that includes your professional career. With e-commerce set to account for a record 18.9% of the projected $1.093 trillion in holiday sales, you should be getting ready to start capitalizing on the holiday hype. To help your business during the busiest time of the year, our team at Social Eyes Marketing has put together a list of some tips and tricks you can use to make the most out of your social media strategy during the holidays! The only thing it’s missing is gift wrap!
Get Some Holiday Spirit
We decorate our homes for the holidays, so it only makes sense to decorate your social media! Deck the halls with holiday themed icons, festive copy, and maybe a holiday pun or two in your bio. Take advantage of the holiday while it’s here and be sure to switch it up when the next one rolls around. After all, we’re not Charles Dickens, we don’t want any spooky ghosts during Christmas time.
Of course, you don’t want to decorate just for the sake of decorating. Consider your customer’s wants and needs when creating your content, as your main goal is to keep your brand relevant to them. Strive to build a relationship with your customers and continue it even after the holidays are over. If you only care about your social media content during the busiest shopping season of the year, your customers will take notice and end up leaving. Make sure you keep up the quality content all year round!
Take a Walk Down Memory Lane
The holiday season always goes hand-in-hand with nostalgic memories of years past. As you’re looking back on your fond holiday memories, we’d like to suggest that you also revisit your previous holiday campaigns. What went over well and what didn’t quite hit as well as you’d like it to? What are your analytics saying?
Try to figure out what the commonalities between the posts that did well are. Look at the day they were posted on, the time of day, and what kind of content they entailed. Maybe your videos performed better than static images, or graphics posted on Fridays really captured your audience.
Jot down all the characteristics of posts that did well so you can incorporate them into this year’s strategy! If specific visuals performed well, try to use them as inspiration. Remember, the past is often the best teacher.
Hold a Holiday Contest
At almost any holiday event you attend it’s likely that you’ll find a contest or two running. Get your followers to join in on the fun by hosting your own holiday contest! Whether it’s for free merch or exclusive discounts, contests get your fans and followers buzzing with excitement, driving up engagement rates.
Remember how holiday home videos used to be the thing to do? Well, we’re bringing it back this season! Adding video content into your marketing has to be one of the best things you can do as a marketer. Not only are your customers 10 times more likely to interact with a video, but social video generates 1200% more shares than images and text combined!
Try to come up with some creative videos that suit your brand and the holiday you’re closest to. Maybe pour a themed cocktail, take your viewers on a behind-the-scenes tour of your store’s specialty décor, or even head outside and show off your latest styles! Whatever you do, keep the content short and sweet at around 6-10 seconds per video. You want to make sure your viewers understand your content’s message, but don’t get overwhelmed.
3.96 billion people use social media every day worldwide. Every one of them is scrolling through their personal feed or surfing through tag systems to find content that interests them. You don’t want these potential leads to slip through your fingers, so be sure to take advantage of one of the easiest tools at your disposal, the hashtag. Hashtags enable you to easily spread the word about sales, events, and new products. You can even boost your user-generated content by creating a hashtag that your followers can use throughout the season whenever they share a photo that features your product.
The right hashtag will help you reach new customers and engage with your current ones. Try to follow shopping trends for your industry when choosing which hashtags to use, and be sure to use them on your Instagram, Twitter, and other social media sites this holiday season and beyond.
Offer the Best Customer Experience Possible
As fun as they are, the holiday season is also a high stress time for most people. Try to make some of your content dedicated to relieving some of those stressors that plague the holiday environment. You could share special recipes or come up with different types of gift guides, whatever relates to your business. If all goes well, you’ll have a dedicated, new customer! Express your gratitude by sending them a thank you email or card along with their purchase.
Don’t miss out on connecting with your social media followers this holiday season! Take your social media presence to the next level with our Social Media Marketing Services. Give Social Eyes Marketing a call today to see everything we can do for you!