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Becca Rasmussen

The 10 Best Celebrities at Social Media

By | Digital Marketing, Facebook, Instagram, Pinterest, Social Media, Twitter, Uncategorized | No Comments

Between Facebook, Twitter, Instagram, Tumblr, and Vine almost everybody has a social media account on one platform or another – including celebrities. Whether they are musicians, actors or authors they are tweeting and sharing information about their lives. However, some celebrities are better than others.

Let’s take Shia LaBeouf as an example. He fits into the not so good category. For a month he tweeted “I am not famous anymore.” Nothing else. No explanation. And it’s funny, because he is still famous. Shia gets into the habit of repeating the same tweets over and over again for weeks at a time: “Start Creating”, “Stop Creating”, let me show you how many miles I ran with my Nike+, “Follow my Heart” in many different fonts… you get the picture.

While some celebrities may not be the greatest at tweeting and instagramming, some are above amazing. Here we are going to talk about the ten best celebrities and their social media platforms. Let the countdown begin.

10. Kim Kardashian

As much as I hate to admit it, Kim made the list. But with her 38.4 million Instagram followers, 33.2 million Twitter followers and 25 million Facebook likes how could she not? Although, that is the only reason she is on the list. She isn’t doing the world any good through her social media platforms (Ian Somerhalder, Sophia Bush, Emma Watson…) but clearly, people like her and her selfies.

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9. Emma Watson
Emma is constantly informing her 18 million Twitter followers and 30 million Facebook followers on the HeForShe Campaign and gender equality and still has time to root for the England National Women’s soccer team. She knows what’s important and what needs to be shared. Even on social media, Emma presents herself in a professional way and is capturing everyone’s attention, including other celebrities. It’s almost like she knows magic or something.

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8. Ashton Kutcher

Ashton uses Facebook as his main social media platform to talk about the definition of beauty, women’s rights, and other social issues with his 17 million fans. He knows how to start – and keep – a conversation going, even on tough subjects.

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7. Leonardo DiCaprio

Unlike Kim Kardashian, Leo uses social media to promote charities and other organizations that he works with. Between Oceana, the Elephant Crisis and oceanic conservation projects through his foundation, Leo has pledged $11 million and shares the information on his social media platforms, so you too, can help. And with his 13.1 million Twitter Followers and 985K Instagram followers, people around the world are learning how they can make the world a better place. He hasn’t won an oscar yet, but he’s won our hearts.


6. Anna Kendrick

Anna has been known for fangirling moments with other celebrities, which she hilariously tweets so the whole world knows she met Beyonce. Her thoughts are hilarious and I’m sure her 4.42 million followers are glad they get to read her mind. And not to mention, she’s a fan of The Bachelor and isn’t afraid to let everyone know.

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5. J.K. Rowling

First of all, anybody who writes Harry Potter automatically gets added to the list. Secondly, Jo is amazing to her fans. She’s constantly answering fans questions on Twitter and retweeting what’s important to her. She also spends time tweeting about her non-profit organization, Lumos, to her 4.8 million fans.

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4. Ellen Degeneres

Ellen is constantly making her 45 million Twitter followers laugh. Between her #MondayMotivations and #YoureWelcomeWednesdays,  there is always something to look forward to throughout the week. She keeps up on celebrities birthdays and national news in a light-hearted and fun way. And let’s not forget the most famous Oscar selfie of all time! With over 3 million retweets, this photo made history.

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3. John Green

John has a unique approach with his social media presence, but I’m sure his 2.5 million YouTube subscribers won’t complain. The author and his brother, Hank Green, have a YouTube channel called vlogbrothers where they vlog about important issues like health care reform, social equality and more. He then gets on his Twitter account to raise awareness and promote his new books/books turned movies (which we all love!) to his 4.3 million followers. It might be a different approach, but it works for him.

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2. Robert Downy Jr.

In March of 2014 RDJ started his Facebook experience with a post explaining that he’s a “late bloomer” to social media but “basically, here goes.” Since then, he has doubled his Facebook following and currently has 25 million likes. He engages with his followers, asks questions and posts relatable status updates. With The Avengers: Age of Ultron recently coming to theaters, RDJ has kept to an Avengers/Iron Man theme, and his fans are going crazy!

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Taylor Swift

71 million Facebook likes, 60 million Twitter followers, 36.7 million Instagram followers, 1.3 million YouTube subscribers, 2.5 followers on Google+, 13K followers on Pinterest and her Tumblr… need I say more? Taylor is great at sharing photos of her life and making her seem like a genuine, down to earth person that we all want to be friends with. Seriously, can we just be best friends?

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The Hashtag

By | Digital Marketing, Social Media, Twitter | No Comments

#thisisnotwhatahashtagshoudlooklike. It’s frustrating being a social media marketer and scrolling through my personal newsfeed seeing hashtags used improperly.

Let’s go back to the beginning. Despite the popular rumor, Twitter did not invent the Hashtag. Hashtags started in the late 1990s where it was used to categorize items into groups on Internet Relay Chat. However, Twitter did make Hashtags popular when Chris Messina became the first person to use the hashtag on Twitter. He asked his followers how they felt about using the pound sign to group conversations together in 2007.

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The rest is history. Twitter adopted the Hashtag and other social media platforms followed suit.

Let’s talk about Twitter. Tweets that contain hashtags receive two times more engagement than tweets without a hashtag. And tweets that contain two Hashtags have a 21% higher engagement rate. So, obviously Hashtags are important. But this is where it gets tricky. A tip for all my Hashtag-happy friends: there’s a 17% decrease in engagement when tweets include more than two Hashtags. You have to know where the line is, and know not to cross it.

Another big no-no with Hashtags: using more than three words. #NYpizza is great. #IloveNYpizzasomuch is obnoxious. Tell your followers and friends what you want to say and use the Hashtags as a grouping method. After all, that’s why Hashtags were started by Chris.  There is also no benefit to #hashting #every #single #word. See how annoying that was?

Now that you know some basic etiquette for Hashtag use, try using it in your next marketing campaign. Hashtags have become popular with brands and their advertising efforts (remember Travelocity’s #IWannaGo campaign?).   When creating a Hashtag for your next campaign research what your audience is already talking about and create a unique Hashtag that is relevant and appropriate. Keep it short and simple and but brand specific. This will make it easier to remember and spell for your customers.

Your business can try a campaign Hashtag, #IWannaGo, which is typically used for promotional giveaways or an incentive to want to use the Hashtag, or a brand Hashtag #HaveABreak.  A brand Hashtag should be kept consistent on all social media platforms and for a longer period of time.

Kit Kat’s #HaveABreak Hashtag is brand specific (their tagline), unique and simple. Kit Kat uses it across all social media platforms, allowing their consumers to engage with the Kit Kat community online, in turn, generating free buzz.

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So, just remember, keep it simple, relevant and don’t overuse Hashtags, and you’ll be just fine.

Flat Design: The Trend to Try

By | Web Design, website | No Comments

There are two main stages to building a website. The design stage and the implementation stage. The design stage comes first.  What will it look like? What features will be on the home page? What does your company need to get out of having a website? How will your company be represented on the web?  A lot of planning and trial and error goes into this phase. It needs to be responsive. Important information needs to be placed before the fold. Call to Action buttons need to be clear and visible. The point of a website is to give information for your product/services and have it available on the web. So, of course, it’s important to think about these things when designing your site.

But today, it’s equally important to have a visually pleasing website that will capture your customers’ attention. With many competing websites, yours needs to stand out, and more importantly, keep your customer on it. So how will you keep your customer on your website? Here’s one tip that will engage your customer and keep them scrolling through the pages:

Embrace the new trend: Less is More.

Flat designs have become popular in the last few years, and it’s continuing to get even hotter in 2015. Flat design is a style without any stylistic elements to give the illusion of 3D. It’s focused on minimalist use of elements, typography and colors.  The simple and minimalist design is clean, attracting customers to your site. 3D designs with shadows and gradients tend to be too cluttered and distracting. A complicated website is distracting. Complicated and distracting designs will lose your visitors, text heavy sites are overwhelming, and stock images are generic and corny.  Keep it simple; Keep it flat.

Flat design really took off after it was introduced to the Windows 8 interface. This was the beginning of the shift from gradients and bulk textures to a more simple, “flat” appearance. You’ve probably noticed Google and Apple’s flat design approach with on their websites. It’s a simple design trend that is taking over major companies.


And it’s not just on the internet. Flat design is slowly taking over brands from Olive Garden to Netflix to Hershey’s.


Major businesses are re-branding their companies to stay with the trend, not only in their logos, but online as well.

Flat, minimalistic designs and simple elements allow your browser to load quickly, keeping visitors on the page. When your site won’t load, you could lose a potential customer. Many public Wi-Fi connections remain slow, leaving you with no room for a slow website. Use a flat design to keep it fast!

Stay ahead of your competitors and stay relevant with your web site. Is a flat design the right move for your company?

3 Social Media Platforms to Know

By | Social Media | No Comments

Facebook, Twitter, Instagram… The list goes on and on of Social Media platforms that are checked daily. And just like me, you probably check more than one platform frequently. We all have our favorites and our go-to’s that we check constantly as we’re stuck in traffic, bored at work or waiting for our food at a restaurant.

There are three Social Media platforms that you’ve probably heard of but maybe haven’t check out, yet. Picasa, Vimeo and Scribd have some great advantages but the one weakness they all share: they aren’t prefered over other platforms.



Picasa is a photo organizing, editing and sharing site. The best thing about it, it’s owned by Google – so you know if has to be good. The Tagging feature allows you to do quick searches by user. And just like all Google services, Picasa is easy to use and loads quickly.



Vimeo is the platform for people interested in sharing videos with a community of positive, creative professionals. You can purchase films and series and support the creators. It’s a platform all about promotion. The downfall to Vimeo: when you hear internet videos what do you instantly think of? Not Vimeo. Although, Vimeo did sign with HBO to pick up it’s orginal series “High Maintenance.” Is Vimeo the new thing?



Scribd is the largest social publishing and reading site in the world. You simply upload your content (speech, eBook, PowerPoint) into the site and share it with others. It’s a great way to get your content in front of thousands of viewers. It has expanded into a subscription-based book service, and recently signed a deal with Penguin Random House, bringing 9,000 of the publisher’s audiobooks to the site (making Scribd have a total of 45,000 audiobooks). And don’t forget about the comics!

So, now you have it. Here are three more social media platforms to add to your daily list of To Do’s.

Facebook Overshare

By | Facebook, Social Media | No Comments

For the last couple years there has been a talk of “Facebook Overshare.”  Friends get unfriended because, frankly, everybody is tired of reading their life story.

Facebook has become the place to complain, compete for likes and stalk old high school enemies to see what dark path life has taken them down. I know exactly which of my friends have run marathons or gone to Disneyland in the last year without even seeing them. Because, of course, Facebook is also the place to brag (thank you to those who post your engagement, post a photo and also change your relationship status to engaged for us singles to scroll through – we love it).

Two days ago I got a play by play of the birth of my friend’s child. I don’t need to need to know when your water breaks, I can wait to see pictures of your baby until you are back in the privacy of your own home. Or even better, wait two months until your baby gets cute and gains a personality.

The problem with the “Oversharers” is they 1. Don’t know that they are over sharing and continue to bombard you with three posts a day about things that absolutely don’t matter and were only funny to them or 2. Take the “If you don’t want to read about my life then just unfriend me” approach. So why don’t we unfriend them? Is the drama that good that we can’t look away? Maybe we actually care a little bit about their life and want to keep in touch with them, or, heaven forbid, they are a relative and we have no choice.

I think we can all agree that oversharers can get extremely annoying really fast. But is oversharing on your business’ Facebook Page a thing?

Absolutely. Oversharing is treating your page like anything except a PR platform. Customers don’t need to know your political views, or read the diary of your employees.  There’s a huge difference between oversharing and injecting some personality into your page. It’s 100% okay – and encouraged – to share fun facts about your business, promotions of employees or let your customers feel like they know you. Your customers should know your business, not your business.

Over-posting is a similar problem. When you over post on your business’ Facebook page, you clog follower’s newsfeeds. Followers soon become annoyed and scroll right past your post without looking at it, or, worst case scenario, unlike your page. Once you get unliked, it’s very unlikely they will ever return. It’s important to post relevant and important information so everything that is posted will be examined.


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8 Ways to Get Your First 100 Twitter Followers

By | Digital Marketing, Social Media, Web Marketing | No Comments

The average business has 14,709 Twitter followers.  Of course, they didn’t receive thousands and thousands of followers overnight.  It’s important to gain a following for your business. 91% of 18-34 year olds using social media are talking about brands. And 64% of consumers have made a purchase decision based on social content.

So, where do you start?

Here are 8 tips on getting your first 100 Twitter followers.  100 followers may not seem like a lot, but everybody has to start somewhere.

What’s in a Logo?

By | Uncategorized | No Comments

Your logo is the face of your company. It’s a key graphical representation that displays your company’s unique identity. Alone, a logo anchors your company’s branding.  A well-designed logo is a necessary part of any company’s overall marketing strategy. It’s a visual cue that tells a story of the brand’s culture, behavior and values.

Think about it. What do you think of when you see a blue bird? Golden arches? How about an apple?  These logos have become the brand. How many Nike items have you seen that just have the swoosh? The “Nike” is no longer needed, but everybody still knows what brand you are wearing.

Let’s talk more about Nike. In 1971, Carolyn Davidson was given $35 to create the logo for a company who made $27.8 billion dollars last year! Of course, Nike didn’t become a billion dollar company overnight, but when it did, The Swoosh was right by it’s side like it always had been. In fact, in 1971 The Swoosh came with “Nike” written right across it. In 1978, the “Nike” was moved above The Swoosh until 1995 when “Nike” was dropped all together. At that moment, The Swoosh became the logo.

Just like the Nike logo, some logos change slightly as the brand grows while others make a more significant change. The Mozilla Firefox logo changed drastically within a year. Between 1898 and today Pepsi has gone through 10 different logo changes. Each logo has a small change, but putting the 1898 logo beside today’s, you wouldn’t even guess they are from the same business. And Fiat’s 11 different logos look like they all belong to different companies.

It’s all about creating a logo that represents your company and works with your brand. ! So, it’s important that it represents your company perfectly. After all, your logo will be everywhere! Stationary, letterheads, business cards, your website…. the list goes on and on of places that will feature your logo.

So, what’s in a logo?

Your brand and everything that your company stands for is in this one, simple logo. Make it something to remember.

Search Engine Optimization

By | Digital Marketing, Inbound Marketing, Search Engine Optimization, Web Marketing | No Comments

Search Engine Optimization is a critical part of any online marketing strategy. The ties between search engines, technical aspects and content development make it complicated and difficult for people to understand.

So what exactly is Search Engine Optimization?

Search engine optimization or SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” search results.

What does that mean?

Major search engines, such as Google, Yahoo and Bing, have primary search results where web pages are displayed and ranked in order of relevancy. The ranking depends on the content that is published and the quality of the HTML code of the website.


Imagine you’re searching online for a couch. You go to Google and type in “furniture places in Boise”. Mor Furniture for Less appears on the top spot with other furniture stores following behind. Google ranked these websites based on the content they provided and the quality of the HTML code, believing they would be relevant for you.

Oh, that’s search engine optimization!

All search engine optimization really is, is a fancy way of saying “Getting to the top of a search engine.” Which is important, considering 90% of Internet users click on the first search result when using Google, Yahoo and Bing. And 75% of users never scroll past the first page, so if a website is not high up on the first page of search results, it isn’t being seen.


Quick Tips for a Complete LinkedIn Profile

By | Digital Marketing, Social Media | No Comments

LinkedIn is the place to share your professional story. For a lot of people, it can be the place where you make your first impression. There’s certain information your profile must have in order to make a professional online presence. But that’s exactly what LinkedIn is and what it is here for. LinkedIn is meant to connect you to other business professionals in your industry. It has a lot to offer, but unless you’re taking full advantage of your profile, you may not be receiving the full benefits. Users who complete their profile are 40x more likely to receive opportunities through LinkedIn. It’s important to have a complete profile. And it’s never been easier. In seven easy steps you can be on your way to getting more profile views and more connections.

Your industry and location
Help other professionals in your area find you by putting your location on your profile with your field of work. Adding an industry can get your profile 15x more views, and attracting business professionals is exactly what you want to do.

Your current position
Current is the key word. Give a description of your current job position and make it catchy. This is the place to sell yourself and show other users what you can do. By sharing high-quality information, you’ll receive connections from other professionals in the same in line of work.

Two past positions
Having your two most recent jobs can generate 12x more traffic, so add to your skill set by posting two past positions. Showing off skills you acquired in past jobs can further your chances of making a connection. This will also allow you to make connections with people from your past.

Your education
You worked hard for you education – show it off! Profiles that list their education get 10x more profile views, so don’t think it will go unnoticed.

Your skills
Have a minimum of three skills to showcase your talent. This is where you set yourself apart from the competition. You’ve attracted business professionals by stating your industry and your current position, but now you need to seal the deal. How are you different from other candidates? Why do they need you? What can you do for him or her that nobody else can?

Your profile picture
Adding a profile picture makes your profile 14x more likely to be viewed by other users. As important as it is to have a profile picture, it’s equally important to use a professional picture. You want to relay the message that you a hard working individual, not that you like to snowboard on the weekends.

Have 50 connections
The last step is to have at least 50 connections. It sounds like a lot, but it’s not hard to achieve. Connect with coworkers, friends and classmates as a starting point. Once you start finding professionals on LinkedIn your connections will grow within your field.

The Year to be Mobile Friendly!

By | Digital Marketing, Mobile Marketing, Uncategorized, User-Friendly Website, Web Marketing, website | No Comments

Since 1907, millions of people have watched the ball drop in New York City’s Times Square, starting the New Year’s resolutions. Gyms will be packed for another week before the resolutions slowly stop and bad eating habits come back.

January is here. It’s the time for new beginnings with a new year ahead of you. Now that your resolutions have begun – and maybe ended – take time to look at your business and see where it’s at and where you want it to be at the end of 2015.

Here’s a simple resolution that can help build your business throughout the new year: be mobile friendly!

It’s a small way to make a huge impact. 1 billion Facebook users are mobile users. That’s a lot of people using their smart phones to be on Facebook. Don’t you think they are looking at your site too? Only 26% of small businesses have a mobile website. Now is the time to make your website mobile friendly.

The survey, “What Users Want Most From Mobile Sites Today,” was conducted for Google by independent market research firms Sterling Research and SmithGeiger. Let’s see what they had to say.