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Kellie F

The Types of People to Avoid BEING on Social Media

Man walking up stairs



Doesn’t it always seem like you’re in competition for the most followers, friends, likes, comments, with your social media? Whether we would like to admit it or not, we’re in a time where we thrive off of that little red notification on Facebook, or that “new follower” notification on Twitter. We like the attention and we can’t get enough of it. But are the people you’re getting the attention from the people you really want to be interacting with? Probably not.

I am all for social media, I love it. It’s an amazing way to connect and network with people I may not have had the opportunity to connect with otherwise. However, that being said, it also connects you with about twice as many of the wrong people. With social media it is vital to filter through it and make sure you’re in contact with the people you want to be in contact with. Don’t waste your time and clutter your feeds with posts, and people, that do absolutely nothing for you. Wasting time talking to these people only hurts you, and you may miss that perfect connection. I am sure most of you have come across at least one of these people, but don’t let yourself become one of them.

The Complainer

Nothing brings you down quite like the person you follow that always seems to have bad day and can’t wait to share it with the world. I don’t know who decided it was acceptable to use social media as your personal diary, but enough is enough already. Negativity only attracts more negativity, so people want to surround themselves with a network that empowers them instead.

Self-Important Sally

Now Sally is THE industry. No one is better or does anything better than she does, and she will make sure you know it, too. I highly suggest unfollowing these people. Run far, far away in fact. The self-important Sally’s are only here for themselves and not interested in you. They will put down the people just starting out in the industry and even the industry itself to make themselves look better. You gain absolutely nothing from them except the frustration you will get when you read their posts hourly.

The Know-It-All

Much like the Self-Important Sally, the Know-It-All just brings negativity to your feed. Having a productive debate, or conversation is a great way to connect and get ideas flowing but can be abruptly ended when the know-it-all chimes in with his “opinions” and slowly but surely your other contacts will no longer want to be involved. Social media is about engaging everyone in conversation and connectedness- this guys gives you the complete opposite of that. Don’t be that guy.

The Brain Picker

Social media is meant to connect people, and learn more about them, but sometimes people take it too far. If done right it can be such a beneficial tool for sparking great conversation. But in a blink of an eye, it’s all down hill from there and suddenly becomes a public dumping session that is the biggest waste of time. They start off with a simple question, and once you answer the questions keep coming. Then you find your self in a never ending revolving door full of detailed questions about every single thing you do and how you do it. You certainly can answer these questions but be cautious when you do so. This is their time and expertise they are spending giving free advice and getting nothing done. Don’t be a brain picker and waste the little time they have.

The Tweeter who Tweets About Work, But Doesn’t Actually Work

This has to be one of the most common “wrong” people you find on social media. If you really were working you would not have time to tweet about every single second of your day. You can tweet that you’re working hard until the cows come home, but just because you tweeted that does not magically make you a hard worker. Maybe you just have too much time on your hands, but your networks don’t so tread lightly when interacting with them because their time is valuable, and don’t be their counterproductive annoyance.

The Broadcaster

Have you read my latest blog? I have a new e-book available, you should check it out. Don’t miss my new pod cast next Tuesday! You first followed him last month and you already know what is schedule is, and have seen his entire life’s work because that’s all he talks about. He will take any and every opportunity to plug his work in so you know what he’s doing and has done. Social media is a great marketing tool, but there is a fine line between great marketing and being a shameless self-promoter that everyone is shaking his or her head at. It’s just not fun when the person only talks about themselves and bombards you with what they’ve accomplished.

Now you may think jumping to the gun after one post is a little hasty, and maybe it is. But 9/10 times you can count on being just another roadblock to productively networking. You’ll get a chance, or two, but that will only last so long before they click unfollow faster than you have time to share another Negative Nancy post or tweet. If you’re not bringing any value to their inspirational daily dose of social media, you’ll get kicked to the social media curb- where you should be.

Sometimes it just isn’t about getting the most followers or likes. It’s about really engaging the people who will be beneficial to you and your business. Quality over quantity people.

Effort Results in Action: How Content Marketing and a First Date are Alike and What You’re Doing Wrong

hot air balloon

Think of every new prospect as a first date: you don’t want to scare them off; you want them to stick around and keep coming back. Unfortunately, like going on your first date, that is a lot of pressure and sometimes you come on too strong and they go running. Word of advice, don’t continue to run after them. No one likes a clingy date. Instead, take a step back and reevaluate your tactics. Fortunately in regards to content marketing it’s an easy fix, as for dating… you’re on your own.

You want your customer to feel comfortable— give them straightforward answers that leave no room for confusion. You have to know what you want before you can ask someone else for something in return. The experience your prospects have with your content is their first impression of you. The goal is to connect with them, give them something that they want to come back for. Below are four reasons your prospects aren’t becoming customers, and how you can change that.

You’re Not Fooling Anyone
When you first meet someone, you want to learn about their interests, hobbies, what kind of person they are. We are in search of someone genuine and looking for a lasting relationship (well, most of the time anyway.) The same goes for content marketing. When you put something out for prospects you want it to be real. Why is what you’re offering the best for them, is it worth coming back for? 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. When you create something custom its shows that you are in it for the long haul. Who wants to be a part of something where the other half only gives their minimum effort? Tailor your content to your business specifically. Ensure when they are visiting your site, they know exactly who you are, that you are dedicated to them as a customer, and it is clear what exactly you want them to do. It’s easy to create something generic that will get the job done. But no one just wants to get the job done. If you put in effort and show that you are dedicated, it will go a long way. After all, nothing worth having comes easy.

Too Much Too Soon
One of the biggest mistakes is asking too much too soon from your prospects. The idea of asking for a hand in marriage on the first date would seem laughable and ridiculous for most. When it comes to business, it is no different. Your prospects are immediately turned off when the first interaction is you in their faces demanding their business NOW. It doesn’t work that way, and it shouldn’t. You need to do some work, and a little nurturing first, to be able to earn their loyalty.

No Direction
Quit sending out mixed signals. Be proud of your call-to-actions, and making it as clear as you can. This is not a game, contrary to popular belief. We fall for the coy, and mysterious and sometimes it can be fun. But, let’s be real, it gets old. And it gets old fast. From web pages, to websites, many fail to provide clear directions to its prospects. They have a lot of other things they are concerned with, and trying to navigate through your maze of a webpage is not at the top of their to do list. In all honesty, it never even made it on to the list. First impressions are everything. When your content offers nothing but confusion, and time to be wasted, that prospect has already left your page and is on to the next one. Check please!

Quit the Babble and Be Personable
We’ve all had this date— the one who NEVER stops talking, throwing in the same five-dollar word every few minutes in attempt to impress you. This jargon is a facade, and they see right through it. Mentally, they’ve checked out about 10 minutes ago, and what you’re giving them is doing nothing for them, or for you. There is a time and place for buzzwords like “infrastructure,” such as on pages describing the product, or in the data sheets. The wrong place is when you are talking to a prospect. Focus on being personable, and real, and stop relying on what you think is impressionable babble that really isn’t helping anyone. People don’t want to be talked at. So put a cap on it and listen to your prospects.

Too many of the first dates become apparent right away that they will indeed be the last one as well. You put what you have to offer out on the line and see if it’s something worth pursuing. After so many first date fails it becomes monotonous. It’s the same thing over and over, and by the end you’re just trying to keep your head afloat to make it to the end of the date. The content you are putting out to your prospects follows the same rules. An overwhelming amount of content out in the world is confusing, pushy, needy, demanding, and not enough about creating a solid foundation to make a lasting partnership, and converting these “prospects” into actual returning customers. If you present your content in a concise clear manner, that is personable, the retention rate of prospects, and customers is sure to improve greatly. 95% of content marketers agree that offering a good user experience just makes sense, and we can’t disagree with that.

That being said, you have to put in the effort to get some action.