If you own a small or local business, you know how important it is to have a connection to your community. But why should you invest in professional PR services for your business? Read on to learn why public relations is so critical for your company!
Expand Your Audience Reach
When you invest in public relations services, you not only know that your current customers are taken care of; you can trust that your brand’s reach is actually expanding, too! Social media is another great way of expanding your audience reach through followers.
The more social media platforms you have for your small or local business, the more attention your business will receive. Overall, you must aim for a specific type of audience to create your ideal client. In order to do this, you have to get your business name, background, and services out there via social media.
Smaller Businesses Can Be Hurt More
Small, local businesses can be affected more than national brands when it comes to negative reviews, media, or word of mouth. Those larger brands are going to see more traffic and more purchases, leading to the potential for greater numbers of reviews in comparison to your smaller business. So when a small business receives one negative review, this can have a heavy impact on the reputation of the brand. As a matter of fact, studies have shown that 22% of your potential customers can be lost by a single negative article or review showing in search results for your business.
Start Early, See Results
When you start your public relations management early, you will see the reward moving forward. As your company grows, you can rest assured that those PR practices will already be in place and you won’t have to ever have an unpleasant surprise or find yourself floundering trying to react to an unexpected situation.
It is important to remember that once you have your company up and running to keep it at a steady pace so you can grow successfully. Once your brand has made it out to the public eye, you will start seeing more action coming towards your business. Always remember your brand will have a positive implication with the help of PR.
Questions? Talk To The Professionals
Social Eyes Marketing does more than just build websites and run advertising campaigns. Our team of experts have a diverse skill set, including reputation management and public relations! We can help you build your public relations strategy from the ground up, and even provide consultations and training for you or your team to handle your future management in-house. Contact us today, and let’s build your PR strategy together!