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One of the more underrated aspects of expanding your business on the web is backlinking. There are several different types of backlinks that can be utilized in different ways to boost your online presence. Whether you are incorporating backlinks for your own business or a client, these tools will help you increase traffic to your desired website. In this blog, Social Eyes Marketing will show you how to develop new backlinks, build broken backlinks, and where to find the best backlinks to give you a competitive edge over your competitors.

About Backlinks

Backlinks are incorporated links from another website that connect to your website. For example, within a website, any link that directs you to another URL is a backlink. Having backlinks in different areas on the web will increase traffic to your page and improve your Google rating so you can reach the first page of Google. According to Hubspot, 75 percent of users do not scroll past the first page of Google. Backlinking is a substantial piece of achieving Google algorithm. Since Google has tweaked its algorithm, choosing relevant backlinks to post consistently is the key to improve your rating. This blog will help you become familiar with the types of backlinks and how they can be beneficial to your business!

Types of Backlinks

Citation Backlinking

Consistency is most important when building your brand through citation and directory listings. Citation and directory listings, also known as name, address, and phone number (NAP) listings boost brand awareness by increasing your presence through SEO. To add your business name into a directory or citation list, conduct a backlink search through a helpful backlinking tool like Ahrefs, UberSuggest, or BuzzSumo. When using these resources, just insert your URL into the search bar. From there, there will be a list of links. Your job is to find universal directories or citation links that are specific to your business niche. The best way to find citation lists within your business is to search a competitor’s URL in the same search bar to see where they are listed! Steal traffic from opposing businesses while boosting your brand is an easy way to get your business to the top!

Guest Post Linking

Hard work pays off! Guest post links, often the toughest but most rewarding link to obtain, are earned by providing quality content for another website or blog. To utilize guest post linking, find a willing reciprocal that will insert your link onto their website. Businesses that accept guest blog posts often get increased traffic, grow their social media presence, and improve their backlink profile, all of which ensure a chance at securing the top spot on Google. An easy way to find willing participants for the guest post is to filter your Google search results to “Blogs That Accept Guest Posts” while using the “Past Week” timeframe.

Internal/External Linking

Internal linking takes place within your own blogs. These are any links that navigate the user to another page within the same website. Incorporating your own links into your own blog not only boosts your Google rating through its algorithm but also increases traffic to your website without any cost. This is one of the easiest ways to improve your backlink score without doing research on competitors’ backlinks or using outside sources.
External linking is the addition of outbound links that are integrated into your business’s blog post. These types of links boost your SEO more than casual people think. By including external links, Google’s algorithm will better understand your business niche so it will appear in more search engines, creating more traffic to your website. Although there is no limit on the number of links you can include, most blogs make sure to have 1-2 external links.

Repair Broken Links

Once a link has been added, website changes or updates can alter that backlink to where is no longer accessible. Broken links can impact your Google algorithm rating so be sure to check on a repeated basis if there are any backlinks that need to be repaired. To repair a broken link, reach out to the website with the broken backlink and ask them to replace the backlinks with a working link that has similar information. Sometimes this may not be possible because the URL has been deleted from the web and the directory or citation list is no longer available. Be sure to delete the link altogether if the website has not gotten back to you as it may be affecting your Google rating.

The Missing Piece of the Puzzle

Because search engine optimization has become a huge part of digital marketing, people often overlook the power of the backlink. While some may see backlinking as the last piece of the puzzle to perfect search engine optimization, some people are still missing the final piece. Make sure to cover all areas of Google’s algorithm by using this forgotten strategy. For more information on search engine optimization and any other aspects of digital marketing, visit Social Eyes Marketing!
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