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Brand Personality

Key Elements of Your Branding

A man works on a marketing plan for his brand.

Brand development strategy seems like a no brainer, right? Wrong.
There is a common misconception that brand development begins and ends with logo design…and this just isn’t true! In the modern digital world, a company’s branding extends far beyond that simple logo that you will probably agonize over for hours.
So what do you need to do to build your brand?

Logo

While a logo is not the only element of your brand, it IS pretty dang important. The first step to wider recognition for your company is creating the perfect logo to both represent your personal taste and appeal to a broad audience. It is a balancing act that can be a little difficult to overcome, and sometimes it takes trial and error! But, it’s worth every painstaking moment when you see the eventual return of all that hard work.
Visual brand recognition is about so much more than just your logo; there are at least two more visual elements that come into play with strong value in 2020.

Web Design

The first comes in incorporating your branding into your web design. Your website will often be the first interaction that prospective customers have with your brand, so making sure that you are consistent is key! Take the attention to detail and key design elements from your logo, and apply them to create a seamless experience. Color choices, layout, font, image choice…all of this is an important part of your branding strategy. If you are looking to focus on a specific market in your area, incorporating local elements into your web development and branding is going to help you see a greater return.

Social Media Presence

Your social media platforms are your third opportunity to obtain the visual recognition your brand needs and deserves. Focus on consistency in your social media management: create a posting schedule and stick to it. Create brand-specific hashtags to engage your audience, and think about what you want to portray to your followers. Do you want to put a focus on your products? Consider enlisting the help of a few influencers to aid in this marketing strategy, and invest in professional business photography. Social media is another opportunity to spotlight those local elements to appeal to your core audience.

Voice

Your voice is the final key element of your brand that you really want to give some attention to. It comes into play across all of the previously mentioned elements: your logo, your website, your social media…creating that distinct voice is going to make all the difference in appealing to your customers and standing out from your competition. Consider adding blogging to your brand-building strategy–it provides more opportunities to connect with your audience as well as benefitting your SEO!

Seek the Help of a Professional

When it comes to brand design and development, enlisting the help of a local digital marketing professional can make all the difference in the world. Take the stress off of yourself, and let the experts at Social Eyes Marketing do all the heavy lifting; we work closely with you to make sure you get exactly what you want and have the opportunity to see the greatest return for your brand.

Why is Rebranding Important?

diamond-shaped tiles that are multi-colored.

Branding is crucial because it is what represents your company. Just by the look of your brand, people will instantly know who you are and what you do. Nike, for example, is known by a swoosh on the side of all of their merchandise. If as a company they chose to just put an advertisement up of that brand and logo, then everyone would know who they are and what their products are.
But there is more to a brand than just initial appearance: you need to update your brand to keep up with society’s standards.

Rebranding

You might’ve had the same brand for 20 years and it has probably become a tradition, but rebranding can become a new tradition! Giving your company a new image can make it more attractive and successful in the end. Rebranding allows you to keep up with competing markets and it allows you to have the best and most modern design out there. Rebranding allows you to be in touch with the current trends in color schemes, fonts, etc. Current popular color schemes include vibrant and bright colors that catch people’s attention without being annoyingly bright and obnoxious. The fonts that are trending right now are BOLD and stick out. The simpler the better when it comes to your brand. People don’t like to look at something that is in your face, they want something that looks satisfying to the eye.

Rebranding Do’s and Don’ts

Rebranding is a tricky thing and if it is not done correctly then it will not be successful. If you rebrand your logo in a dramatic way it can cause people to be confused and not be able to recognize who you are. If they are too artistic then people who do not have an eye for art get confused about what the logo is trying to represent.
A great example of a rebranding error is Uber. When this company first came out, they had a square logo and no one knew what company they were because nowhere did it say Uber. Now the company has rebranded to using “Uber” in bold font as their new logo so people can easily see who they are. This is an example of successful rebranding. Now this company is easily identified by its consumers and well known across the board for having a simple black and white design. But if this company were to make the mistake of others and rebranded to another deceiving logo then it would have cost them not only the loss of customers but a big sum of money as well.
Here is a list of rebranding do’s:

  • Simple design
  • Easy to identify
  • Bright color tones or black and white
  • Bold fonts

The Don’ts:

  • Too many words
  • Overly artistic designs
  • Soft color tones like pastels or greys
  • Obnoxious patterns

For more information on how to rebrand your company’s logo contact a professional today.

Online Branding: Your Brand’s Color

Man with sticker on forehead saying "be happy" while working on a digital project in design software

When designing a website, a lot more thought goes into creating it than just adding a bunch of fancy text and movements. Take for instance color. While easy to take for granted, color helps convey our emotions and elicit an immediate response. When building your brand, it is often a strong tactic to choose a color will be your signature. Taking this color or color palette, you can then implement a design for your website that is centered around it and the feel you want to convey.

Implementing Your Branding Desires

You may come up with the color(s), but how you portray it is just as important. Instead of wracking your brain on what is the most effective way to design your brand’s website, a professional web designer can provide the guidance you need to take your company to the next level.

Web Designers

Web designers, those that work in frontend development, will be the artists for your website. They aid in the overall style and composition of how your website designed. This includes user experience, but also help you carry your branding throughout the website. While it may have been an easy task to come up with your colors, learning how to complement these colors with shapes and text is another story. When thinking about your brand it is best to consider what type of message you want to portray to your audience about your company/product. A web designer can then help you map out your design so when customers land on your website, they aren’t running for the hills, but instead embracing your brand.

Why is Color So Important in Website Design?

Ever think of the color green and immediately think of money or health? This is because a lot of companies use this color as a method for your brain to associate the two meanings with each other. Take for instance Idaho Central Credit Union, their logo is a true green. When considering all the banks in the Boise area, you may find yourself reverting to ICCU because of their distinguishable green logo. Not only does the colored logo aid in remembrance, but green evokes emotions of health, generosity, and prestige; all qualities you would hope a bank has.

Color is the voice of your brand. When used effectively and tactfully, you may find yourself rising above competitors in your area.

Why Have a Web Designer?

Your website should be an interactive experience for your audience. An overload of effects or not enough effects can be detrimental to your brand. Web designers are skilled in keeping up to date with what is fresh in the web design industry. Not only do they implement these effects, but they also make sure to place them in the right spots to engage your customers. After the initial eye-catch, what you are viewing and how it makes you feel is what gives a brand personality.

Refresh Your Website

When pairing yourself with a digital marketing company be sure that your web designer is creating an experience that best conveys the personality of your company. Out of date one-page websites are not cutting it nowadays. Freshening up your brand image will have more people staying on your site and absorbing the information with ease.

Knowing the psychology behind colors is just one part of what makes a good digital marketer. By implementing a strong brand with a signature color you can go a long way, but being able to implement your branding on a digital platform is what will set your company up for success in the long run.