Category

Digital Marketing

The Value of Professional Photography for Marketing

Think about it. The most common thing we look at and scroll through as consumers are photographs. Looking to upgrade your business online? Improve your marketing endeavors by hiring a professional photographer! There are so many benefits to having professional pictures of your workplace and your team. Below we discuss some of the reasons it’s worth having professional photography.

Ditch Those Stock Images

Your photos should be of high quality and eye-catching. Nothing about a stock photograph screams genuine. Stock images take away from your business’s feel and give the consumers a false sense of actuality. Quality photographs don’t only make your website more professional, they make your social media more relatable. This is vital because more times than not, consumers interact with your social media platforms and website before coming to you. Having those great photographs makes for great first impressions.

Photographs of Your Company and Product

Having photographs of your work out in the field or in the office grows trust with your customers. When consumers interact with a business’s social media, they want to know that it is authentic. This also means making sure you have photographs of your product. Our professional photographers know how to best capture your product in a way that your customers will want to see.

The Power of A Quality Headshot

We know, getting your picture taken is not everyone’s cup of tea. However, there is power in having photos of your team. Remember that relatability thing we talked about? Well, it applies here too! With professional headshots, customers have more of a personal connection to who they are purchasing from. Not only does this give a fun insight into who works in your company, but it gives your business an expert touch.

Professional photography helps you market your business brand and people before you even interact. Just by clicking on your page or website customers are already drawn in by a visually appealing photograph. Up your marketing game! At Social Eyes Marketing we not only offer the professional photography you’re looking for, but we’ll help you understand how to best use it. Contact us, and we’ll guide you through the process!

Social Media Platforms to Help Build Your Brand

Phone displaying social media apps.

Social media has taken the world by storm. People are obsessed! The rise of social media has influenced how we do business, interact with others, and gain knowledge. In this blog, we will discuss how important social media is and which specific social media platforms are most beneficial for your business to use!

Facebook

Facebook is more of a professional business tool that can be used specifically for displaying your brand. One good thing about Facebook is the different options it has for you to choose from. The “Discover” option, for example, lets you browse different groups, organizations, fundraisers, businesses, or corporations to learn more about them and get involved.
Facebook also gives you the option to create events for your brand to encourage business! Like with a personal page, you are able to post stories and pictures to your business account to create brand awareness for potential customers who come across your account. Overall, there are a lot more business options and opportunities on Facebook than any other social media site!

Twitter

Twitter is known for their stream-of-consciousness “tweets” to give the world updates. Based on your tweets, it can help people interested in your brand get an idea for what your company is all about. Tweets are a quick and easy way to help potential customers grasp the idea for what message your brand is trying to send.
The good thing about Twitter is that if you are in a hurry and flipping through tweets, you may come across a fascinating brand that you can quickly read up on. Twitter is one of those social media platforms that is perfect for weekly or daily updates on your brand to build awareness and attention.

Instagram

Instagram is a great tool for the overall social media presence for your brand. This is definitely used more than most platforms because of how easy it is to operate and engage your followers. You can post pictures and stories as much as you want, gain followers, and overall spread awareness to your brand. You can enlist the help of influencers, showcasing your product and gaining more attention for your brand and your products!
There are different options available to you on Instagram that can help your business to grow such as the business tools functions. These tools allow you to have more flexibility on your business settings through monitoring the increase in your followers, adding contact information for your brand, insights about your posts, and the option to offer promotions. This increases attention for your brand to make it more available to the public eye.

LinkedIn

LinkedIn is a great tool for making valuable business connections and networking. This is an accessible social media tool that can even help you to partner with different businesses and organizations to build on your brand and extend your company’s professional presence. You can meet recruiters, human resources professionals, and other different groups to help set you up for employer success. This is a great way to get your name out there and build on the network of people you have for your company.

Pinterest

Pinterest is a creative way to gain ideas for your brand. This will give a different perspective than most social media platforms because its use is specifically for giving you ideas for anything! If you’re struggling with design or a concept, Pinterest is a great resource.
In this way, Pinterest broadens the horizon for any brand but especially visual brands. It builds on creativity and interest. Pinterest makes it easy to drive traffic and it helps boost your SEO. Sharing content and products through Pinterest can help reach an even larger audience specifically interested in your industry.

Why These Various Social Media Platforms Build Your Brand

Aside from available paid advertising, these five social media platforms are useful to help build your brand and build awareness just from maintaining a regular posting schedule. Overall, these various platforms are some of the most well-known out there and will give your brand the best advertising opportunities for the broadest audience. Each one has its own unique ways as to how it can help upon your business or organization.
If you’re not sure what social media platforms are right for your business, or if you need help getting started, the social media gurus at Social Eyes Marketing are here to lend a hand! From working with you to build a successful social media marketing strategy to full social media management for your platforms, the team at Social Eyes is ready to help your business succeed in our digital world. If you have any questions or are ready to start your social media marketing journey, give us a call today!

PPC Case Study: Streamside Assisted Living

A Mock-up of the Streamside Assisted Living website.

The team at Social Eyes Marketing is passionate about giving small local businesses the attention and dedication they deserve. Streamside Assisted Living is a great example of one of our local partners; they have trusted us with all of their digital marketing needs, and soon you will understand why!

 

Services Provided

The Problem

The initial pay per click (PPC) ads campaign was under-performing, creating missed opportunities for Streamside. As soon as our advertising team discovered additional opportunities for improvement, we took action to boost the campaign to success!

Our Solutions

To increase the efficacy of Streamside’s pay per click ads, the advertising team at Social Eyes Marketing integrated new ad types into the advertising campaign. The ads’ click-through-rate (CTR) was given a boost by continually monitoring performance and utilizing ongoing optimization of the ad text until it was fine-tuned to perfection. We also added more local-specific language to aid both CTR and conversion, pointing the campaign towards more regional prospective clients.
Also to increase the campaign’s conversion rate, we implemented new extensions to help searchers navigate to the specific page they were interested in finding, benefitting the overall user experience.
Other optimization steps included adjustments for page speed and keyword specificity, eliminating too broad of terms and narrowing the scope of the audience exposed to the campaign.

The Results

Overall performance has increased across the board for Streamside’s optimized PPC campaign, showing consistent growth over the past six months and indicating that the growth is stable and has the potential for a continued upward trend.

 

As you can see: ad clicks and impressions have nearly doubled, CTR is high, and conversions have jumped considerably since the beginning of our campaign management and optimization efforts!

In Conclusion

The team at Social Eyes Marketing takes a holistic approach to digital marketing that will help you achieve real results with your marketing strategy. If you’d like to join Streamside Assisted Living in advertising and marketing success, contact us today and let’s talk about ongoing search engine optimization and PPC management for your business!

Why Hire A Professional For PPC?

A white desk with a keyboard and phone. Wood tiles spell out “pay per click

With a computer in the palm of your hand, internet marketing has never been more valuable. Pay per click, also known as PPC, advertising is one of the fastest and most effective ways to get your company’s name in front of your consumer today. PPC ads increase brand awareness by 80%, and 46% of the clicks in a search go to the top three results (the paid advertisements) on the page.
With pay per click advertisements being such a big opportunity for your business, you may be wondering how you can get in on it! While it is true that you could attempt to build your ad campaigns yourself, you may quickly find that hiring a professional is the best option for both you and your business. Read on to learn why hiring a search engine marketing professional is the right choice for you!

Time Commitment

Believe it or not, putting out a successful ad takes more than a few clicks of the mouse; creating a great campaign takes time. First, you have to do extensive market research to determine which keywords will prove most lucrative for your ad investment. You also need to evaluate your consumer base and decide what specific demographics you want to target for your campaign.
Beyond that, there are a few other stepping stones to creating that perfect ad, including:

  • Constructing quality landing pages on your website that are built for conversion
  • Developing and designing display ads
  • Optimizing your campaign with all of that early research in mind
  • Deciding on an initial udget for your ads campaign

All of these things take time and complete attention to detail, requiring you to put your day-to-day responsibilities on hold and doubling your workload.

Unleash Your Inner Digital Designer

Building display ads is an art. There are so many details that can be very complex if you aren’t familiar with them. The basic Google specifications for formatting, including size and attributes, can make your head spin!
Beyond those basic specs, a big part of your ad’s success is in the design itself. You want to build a display ad that will capture your potential customer’s attention as they scroll through whatever page they’ve landed on, and then make sure your message is optimized to urge action; in this case, clicking the ad and then (ideally) converting to a satisfied ongoing client.

Regular Observation And Adapatation

Once you’ve carefully constructed your ads, meticulously optimized your campaign, received approval from Google, and published your pay per click advertisements, the work isn’t over yet!
In order to truly achieve success with your PPC advertising campaign, you need to be able to study analytics from the ads and continue with regular optimization to achieve the best results. This requires having a solid understanding of Google Analytics, as well as knowing what adjustments to make based on your observed data. This also ties into the time commitment you make when you decide to run your own ad campaigns!

Experience Is Key

As with any industry, nothing beats experience. When you need something added on to your home, odds are good you don’t just do it yourself; you call a contractor to make sure that you have all necessary permits and to make sure that it’s done right the first time. So why would building your business ads be any different? You have so much more to gain (literally–your profits will increase!) from a professionally optimized ad campaign.
Another benefit of hiring a professional: when you hire a Google Ads Partner, you know that you are getting the best of the best and that search engines will place more trust and authority in the ads than they would when the ads were built by someone else!

Ask An Ads Professional

If you’re ready to talk about professional search engine marketing, the team at Social Eyes Marketing is ready to help! As a certified Google Partner, we have the authority in our industry as well as the local business acumen to help you achieve your campaign goals. Contact us today for more information!

How To Engage the Senses In Your Marketing

A comic book style “kapow!” neon sign contrasts a dark background.

The buzz of a neon sign. The smell of brewing coffee. The warmth of a bright summer’s day. The pucker that comes from that fresh-squeezed refreshment at the neighborhood kids’ lemonade stand.
What do all of these have in common?
Your senses can detect them just from viewing an image, or reading them on a page. And that is the goal of sensory marketing.
While this tactic may not be anything new, engaging the senses is quickly proving to be the future of the marketing industry. If you want to appeal to your consumers and dominate your competitors, it’s time to upgrade your marketing strategy. The digital marketing gurus at Social Eyes Marketing have compiled a list of tips to help you get started!

Appealing Visual Design

Your website is the gateway for your customers to see the value and quality of your brand, your products, and your services. That’s why it’s so very important to prioritize quality, professional web design that is visually appealing, memorable, and desigzned with users in mind. You want to convey a polished, professional message to your consumers, with every detail, from imagery and content to layout and formatting, built for CTA’s and conversion.

Descriptive Content

Your content needs to do more than just be words and images thrown on a page to fill a quota. Descriptive written content empowers you to convince your customer that you are better than your competitors, and visual content is worth even more. Don’t just tell your consumers about your brand and products. Show them. Clear, high-resolution photography and videography will go a long way toward convincing your customers of your authenticity, quality, and capability. That visual message will send both overt and subtle signals to viewers about your brand, so utilize superior written and visual content across all of your platforms; social media and print marketing included.

Pleasing Audio Choices

If you’re incorporating sound into your marketing, you want to make sure that it is pleasant to the ear. Whether you’re using jingles/voiceover in video marketing, or even if you’re hosting a podcast, every little detail matters. You want sounds to soothe and/or excite people; no high tones that may be unpleasant or difficult for some consumers to hear. Clarity is critical. All of these things send a message to your audience!

Play With Texture

Print marketing may not be as popular anymore, but for those things you DO print, finding a way to stand out can be exceedingly difficult. Business cards still have value, for example, but how do you make yours more memorable than the next card that person receives? You play with texture! Raised lettering, a matte finish on a shape to contrast the gloss of the rest of the card…there are so many ways to use texture to further your print marketing. Wow your clients (and yourself) with a print upgrade, and watch the compliments–and leads–pour in.

Ask A Pro

Incorporating sensory triggers into your marketing can be more than a little intimidating. How do you make sure that you create content that appeals to your target audience while not alienating other possible consumers? That’s where the professionals at Social Eyes Marketing excel. Give us a call today, and let’s talk marketing!

5 Steps To Find Your Target Audience

A desk with a keyboard, a cup of coffee, glasses, and a tablet with “online marketing” scrawled across the screen.

When building an internet marketing strategy for your brand, product, or service, nothing is more important than knowing your audience. But how do you narrow the scope of your marketing down to reach the people who will give you a return on your marketing investment? With these 5 steps, you can reach your target market in no time!

Step 1: Analyze Your Product and/or Services

When looking for your target audience, the first thing to do is to analyze the product or service that you are looking to market. What need does this product fill? Who will actually use it? Consider all demographics, including:

  • Age
  • Gender identity
  • Social stratification
  • Political affiliation
  • Lifestyle (parents, outdoorsy, influencer, etc.)

Knowing the broad basics for your target market is going to help you tremendously moving forward with your marketing strategy.

Step 2: Think About Your Company’s Geographic Entanglements

The next step is to recognize your company’s geographic entanglements. What geographic area is associated with your brand, and what are the benefits and limitations of that association? What geographic market are you looking to target in your marketing? Are you looking to focus more locally, branch out to a regional or even national audience, or reach for an international market? Is that audience going to see the appeal of your brand’s geographic entanglements, or are there adjustments you need to make? All of this information will prove particularly valuable to have lined out for any online advertising campaigns you plan to utilize.

Step 3: Research Competitors

As with any aspect of marketing, reverse engineering your competition will give you an edge in client outreach. For example, is your competition targeting someone that you are not? Who ARE they targeting? Why? Can you see a demographic that they’re missing and therefore provides a great opportunity for you to reach without interference? These are the questions that will help you to learn from your competitors and build a better target market for yourself to dominate your industry.

Step 4: Think Outside The Box.

If you have the time and resources, such as a mailing list, you have the opportunity to gather additional data that can prove useful in your targeted digital marketing campaigns. Consider surveys and other methods to collect outside opinions. Is there a demographic that you’re missing entirely?

Step 5: Call The Experts

If you really want to make sure that you don’t have any holes in your marketing strategy, call your local digital marketing gurus. The team at Social Eyes Marketing has a holistic approach to marketing success, giving you access to professionals who specialize in all areas of marketing, from SEO (which helps your website get found by people searching for your service) to pay per click (PPC) advertising (which will get your brand in front of your target audience almost immediately). For any questions or to set up a consultation, contact Social Eyes Marketing today!

The Importance of Video Marketing

Professional video camera recording video of a female.

Videos can be a great tool in marketing your business. They are an innovative and creative way to grab your consumer’s attention while showing off your business’s character. Incorporating videos into your marketing strategy can both grow and brand your business.

Growth

Videos can be highly beneficial in helping your business grow to its full potential. Videos are widely popular among consumers, with approximately 54% of consumers seeking branded video content from businesses they support.

Search Engine Optimization

There are varying types of videos that can both increase traffic to your business and boost your search engine optimization. Optimization includes displaying the video on the right platform, making sure the content is relevant and engaging, choosing an engaging thumbnail image, etc.
Choosing where to display your content is an important part of the optimization process. Did you know that YouTube is the number two search engine in the world? Displaying your content on YouTube is a great option for some businesses, but oftentimes social media or the company website is the best route. Social media can be very beneficial for your business, especially if you are local. Social media marketing pulls in local consumers and is a great platform to display video content.

Image

Including videos on your social media, business website, or other platforms can help you create the ideal image for your company.

Branding

Videos help to create a more personal relationship with clients or potential clients. By defining your image or brand through videos, clients will be able to have more confidence in your company because they know what to expect.
Branding is extremely important in growing and bringing value to a company. The video content that is provided directly by the company gives consumers a better look into who you are as an organization.

Trust and Credibility

It is a proven fact that making a connection with customers increases the ability to sell a product or service. In cases where in-person connections are not as common, such as a marketing company, videos are an excellent alternative. Videos create a trusting relationship between clients and employees. By seeing and hearing a company personally talk about their expertise in their products, services, and goals, consumers have more confidence in the company as a whole.
Videos are an easy and effective way to deliver quick but quality information on the products, services, or company. A video can also give insight to peers and fellow employees around the organization.

Social Eyes Marketing has experts in all things video marketing, including a video production team and experts in social media. Contact us today for help in developing your next marketing video.

Google My Business: An Asset You Need to Utilize

Google logo behind a magnifying glass.

“GMB. Great…another acronym…” Don’t worry! Like most acronyms, GMB isn’t as scary as you might think. When used well, it can be used as a tool to boost both your call volume and website traffic. Read on to learn more about GMB and why it is an incredible asset for your business!

What is GMB?

GMB, or Google My Business, is a free business profile available through Google! By “claiming” your business listing, you can set up a profile for your business that is similar to a personal social media account. This gives your consumers access to an accurate preview of your business information when they search for you specifically or for the service you provide in your area. This is also the listing that pops up in Google Maps when your services are searched for locally.

Why should I be using GMB?

Google My Business can be a major asset to your company. By utilizing your profile, you can build your relationship with your customers by responding to reviews and having a direct messaging feature built into the profile. From an SEO perspective, it’s also highly beneficial to use this profile to promote yourself through such an accessible platform.
It also puts your company officially on Google Maps! If you want to increase your overall presence on the local web radar, then this is a great place to start. When someone looks up a keyword that relates to your company you will rank higher on their search if you have a GMB profile.
A 2012 study found that 59% of internet users use search engines as a starting point; a number that, with the growing accessibility of smartphones and internet providers over the last eight years, has likely only increased. With Google dominating the search engine game worldwide, it’s especially important to take advantage of their free service in the form of your GMB profile!
GMB optimization can take some time. If you have questions about it or are looking for a little bit of help to manage your GMB profile, contact us today! The team at Social Eyes Marketing are Search Engine Optimization and Digital Marketing aficionados and we’re always ready to help you with all your SEO needs.

E-A-T: The SEO Trend You Need to Know

A person holds a phone in his left hand; with his right, he’s using a stylus to point at a tablet. Both screens show site analytics.

Google E-A-T: no, it’s not what’s for dinner!
With all the acronyms today, it can be a little hard keeping them straight! But when it comes to the future of SEO (Search Engine Optimization), E-A-T is one you’ll want to know.

What is E-A-T?

E-A-T is an acronym used by Google in it’s Quality Rater Guidelines (QRG) that is a way to “grade” your site and web presence. Considered a high priority, as it is mentioned 135 times in the 167 pages of the current draft of Google’s QRG, this is a way to test the quality of your content. By using E-A-T, the team of reviewers is ranking your site based off of the overall Expertise, Authority, and Trustworthiness you exhibit through your content.

Expertise

To display your expertise, you will want the author of the content (or owner of the page, if you are not creating the content yourself) to have the appropriate education, qualifications, and/or life experience to support your claim to be an expert on your subject/industry.

Authority

To establish your authority, you and/or the author will need to be recognized as an expert in your field not only by your audience but also by your professional peers. Reviews, testimonials, and quality backlinking can prove vital to establishing your authority.

Trustworthiness

To show your trustworthiness, you need to build credibility with your audience by the accuracy of your content, your transparency, and your reputation. Listing awards your business has won, recognizable brands that you have worked with, and staff introductions including headshots and qualifications all help to boost the trust of your audience.

The Future of SEO

While the Google algorithm itself may not be able to judge the quality of your content using E-A-T, there is a clear indication that E-A-T is the direction that we are looking at in the future. By knowing this, you can get ahead of the game and start optimizing the quality of your content now, so that when Google does figure out how to include it in the algorithm, you will maintain your rankings. As an added benefit, your client base will not only be grateful for your attention to detail, it could also grow!

Why is Rebranding Important?

diamond-shaped tiles that are multi-colored.

Branding is crucial because it is what represents your company. Just by the look of your brand, people will instantly know who you are and what you do. Nike, for example, is known by a swoosh on the side of all of their merchandise. If as a company they chose to just put an advertisement up of that brand and logo, then everyone would know who they are and what their products are.
But there is more to a brand than just initial appearance: you need to update your brand to keep up with society’s standards.

Rebranding

You might’ve had the same brand for 20 years and it has probably become a tradition, but rebranding can become a new tradition! Giving your company a new image can make it more attractive and successful in the end. Rebranding allows you to keep up with competing markets and it allows you to have the best and most modern design out there. Rebranding allows you to be in touch with the current trends in color schemes, fonts, etc. Current popular color schemes include vibrant and bright colors that catch people’s attention without being annoyingly bright and obnoxious. The fonts that are trending right now are BOLD and stick out. The simpler the better when it comes to your brand. People don’t like to look at something that is in your face, they want something that looks satisfying to the eye.

Rebranding Do’s and Don’ts

Rebranding is a tricky thing and if it is not done correctly then it will not be successful. If you rebrand your logo in a dramatic way it can cause people to be confused and not be able to recognize who you are. If they are too artistic then people who do not have an eye for art get confused about what the logo is trying to represent.
A great example of a rebranding error is Uber. When this company first came out, they had a square logo and no one knew what company they were because nowhere did it say Uber. Now the company has rebranded to using “Uber” in bold font as their new logo so people can easily see who they are. This is an example of successful rebranding. Now this company is easily identified by its consumers and well known across the board for having a simple black and white design. But if this company were to make the mistake of others and rebranded to another deceiving logo then it would have cost them not only the loss of customers but a big sum of money as well.
Here is a list of rebranding do’s:

  • Simple design
  • Easy to identify
  • Bright color tones or black and white
  • Bold fonts

The Don’ts:

  • Too many words
  • Overly artistic designs
  • Soft color tones like pastels or greys
  • Obnoxious patterns

For more information on how to rebrand your company’s logo contact a professional today.