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Showcase your Local Expertise to Increase Conversion Rates

local digital marketing tips

A big challenge for local businesses is contending with large, out-of-state companies with large, out-of-state marketing budgets. It’s easy to fall behind in Google listings or find yourself buried underneath ads from your large competitors. Although local businesses may not have as large of a marketing budget as their out-of-state competitors, they do have one big advantage. Simply being local gives them an edge over non-local competitors.

Local businesses are often highly sought after for a few reasons. Many consumers enjoy investing in their community, and that includes using local businesses as much as possible. It’s much easier to trust a business that has been operating locally because they have far more accountability than a company that’s never set foot in your town. Local businesses also have local knowledge and expertise that improves a customer’s experience.

Although local businesses already have a built-in advantage over out-of-state competition, many owners aren’t capitalizing on it. If you’re a local business owner, there are a few things that you can do to increase conversion rates on your website and bring in more leads.

List a Local Phone Number Prominently on Your Website.

Your phone number should always be prominently listed on your website. At any point, a prospective customer should be able to see a number on your website and call. On mobile, it’s crucial to have a “Click to Call” button floating on the screen. The easier it is to call you, the more calls you will receive.

Displaying your phone number not only makes it easier to call you, but also demonstrates that you are indeed a local business. With this in mind, it’s important for your area code to be the local area code.

Consumers seeking local expertise will shy away from out-of-state or 1(800) numbers. They want to speak to someone with specific knowledge of the area, and a non-local number casts doubt on regional authority.

Let’s use the example of cash home buying in the Treasure Valley. This is a highly competitive business, with both local and out-of-state businesses competing for properties. Selling a home is an emotional transaction, and many sellers prefer to have that transaction with a local buyer. Displaying the (208) area code in this case gives the local business a leg-up immediately from out-of-state competition that will be more difficult to trust.

Your Branding Needs to Appear Local.

Your brand is your identity. It is the first impression consumers have of your business. If you’re local, your branding must reflect that in order to set yourself apart from non-local competition. There are two major aspects to branding: logos and online reviews.

Your logo shouldn’t be generic. Generic looks big and national; you want your brand to look specialized and local. Try to include something easily recognizable to your local consumers within the design of your logo. For example, Action Home Buyers in Boise, Idaho uses the Idaho state shape in their logo (along with prominently displaying a local 208 phone number and using local photos). Check out their website (https://webuyboisehomes.com) to see these examples. The idea here is that you want a logo that differentiates you from your out of area competitors.

Create Specific Pages for Local Cities

The content on your website is a great opportunity to showcase your local knowledge and experience. Create local pages on your website with content specific to cities that you service. The content you put on these pages demonstrates your local knowledge and expertise to both Google’s algorithm and your prospective customers. These pages, along with the rest of your website, should feature local photos. For example, Carlon Heating & Air in based out of Nampa, Idaho, but they serve all of the surrounding cities in the Treasure Valley (Eagle, Meridian, Boise, Caldwell, etc.). So they have created multiple local service area pages for each of those individual cities. Most large, out-of-state competitors only use stock photos, which feel impersonal and staged. By using local photos, you make a subconscious connection will a potential customer, helping to increase your conversion rates.

The three practices above can massively increase conversion rates for local businesses. Local businesses do have an advantage over out-of-state competitors, but you must showcase the fact that you are local to your potential customers, otherwise you risk losing them to you out of state competitors.

The Importance of Adobe Creative Cloud in Marketing

adobe se 2

As marketing continues to explode in the digital world, it is important to utilize digital marketing apps that will help your business grow. Being one of the top rated application services, Adobe Creative Cloud is a combination of graphic design, video editing, web development, photography, and more that you can use to help expand your business! At Social Eyes Marketing, we want to expand your knowledge on the different aspects of these great tools!

Website Development

To start any business nowadays, you need an eye grabbing website design. With Adobe Dreamweaver, you can create and publish websites that support HTML, CSS, Javascript, and other programming languages. From being able to code to managing your web design, this application is a great first step for building your online presence!

Embedded Metadata

To help increase your SEO, adding metadata to photos on your website is crucial. To understand it easier, when you type something on Google images millions of images pop up. This is because the photos have keywords embedded in them, which causes them to show up higher in search results! Luckily, Adobe Lightroom is a great way to optimize your images! Simply import the photo to the application, add the metadata, and upload the edited photo to your website!

Enhanced Photos

If you are looking for some creativity in your publishings, Adobe InDesign is the place to start your artistry. InDesign is the ‘industry-leading layout and page design software for print and digital media’. With this innovative feature, you can create jaw dropping graphic designs as well as typography for your brand! Not only does this app have hundreds of different features within itself, but you can collaborate with your coworkers and offer feedback right on your project!

If you want to expand the horizons of your creative mind, Adobe Creative Cloud is a strong starting point. If you don’t have the technical skills or don’t have time to learn the different apps discussed above, the creative experts at Social Eyes Marketing are here to help! We are always available to answer any questions you may have about expanding your online presence, so give us a call today!

3 Essential Elements for Writing an Effective Blog Post

Woman typing on a laptop next to other small items on a white table

So you’ve got your website up and running, social media accounts growing, but you want to give more content to your audience that will attract them to your business. Adding a blog is a great way to do that, but it can be a waste of your time and effort if you don’t do it right. At Social Eyes Marketing we help people create effective blog content, and here’s a few things we’ve learned over the years.

Make it Useful

Nowadays, there’s content everywhere. It takes on many forms, shapes, and sizes, but what’s the most successful content when it comes to blogs? It has to be useful information. Fluff doesn’t cut it anymore, and if you actually want people to come to your blog and read what you’re putting on there, your content has to be focused on a need or question that consumers are searching for. It’s well-known that showing up in organic searches is a major boost to your website’s SEO, and a strong blog can help you achieve that!

Capture the Attention – and Keep It

With the amount of distractions battling for our attention on a daily or even hourly basis, it’s especially important to keep your readers engaged with your content the whole way through. This is not to be mistaken with clickbait-y titles and misleading content, though. Compelling introductions will make your readers want to keep going, while breaking up long sections of text with bullet points, subheadings, and shorter paragraphs will keep them from getting tired or bored.

Add the “Special Sauce”

One of the best ways to keep readers engaged and wanting more? Create a personal connection with them. You can do this by telling stories from your own experiences, adding personal photos, or simply writing from a first and second person point of view. Doing this will make your readers feel like you are talking directly to them, establishing a kind of digital conversation (even if they don’t talk back).

Don’t Know Where to Start?

We can help! If you want to deliver strong, additional content to your audience but don’t know where to start, give Social Eyes a call. Our team can aid you in creative direction, content planning, or full content creation.

Why Branding and Logo Design is Important for Your Business

A hand placing building blocks on top of one another to make the word “brand”

There’s a lot to think about when running a business. You’re already branding yourself, maybe without even knowing it! Are you sending the right message? It’s important to have strong initial impressions in logo design and suitable branding so consumers know what to expect and are more trusting of your company.

Logo Design

A logo should not only grab your customer’s attention, but it’s also a chance for you to make an impression on what your business is all about. This is a chance for consumers to get a good grasp on your business and this may even help separate you from other competition. When logos are done well, your consumers will be able to recognize your company logo anywhere they go. This fosters brand loyalty and keeps your customers coming back again and again.

Branding

Branding comes in many different platforms. There is social media branding, print branding, and website branding, all of which are services we provide here at Social Eyes Marketing. When you brand your company correctly, you make a memorable impression with your consumers and they know what to expect from you going forward. It’s extremely important to have a good social media presence that people can recognize and share to grow your business. In our online world, your website is vital in keeping consumers on board with an easy-to-access website and pleasing athletics to look at.

Why Social Eyes Marketing?

Running your business alone is hard work. Our team of professionals can help take over the visual piece so you can focus on your work with your customers. At Social Eyes Marketing, we help create logos that are modern, original, and perfect for your business and your goals. Let us help with your online, social media, and paper presence in the area so your customers can feel confident in your company. We know how to correctly post and brand your business to ensure that you are growing traffic online and in-person!

Questions? Contact us today and we’ll be happy to help you and your business any way we can!

What To Do When You Get a Negative Review in Google My Business

Google page open on an Apple laptop on a desk

If you’re familiar at all with digital marketing and advertising, you know that Google My Business is one of the most important tools out there. Utilizing Google My Business gets your business visible on Google, one of the biggest search engines in the United States.
Through this tool you can get some very helpful feedback from consumers to help improve your product or service- but what should you do if you get a negative review? Lucky for you, the team at Social Eyes Marketing has come up with some top tips for what to do when you get a negative review for your business!

Confirm It’s Real

Generally speaking, it’s bad practice to remove negative comments and reviews. Before you resort to this, make sure it’s a genuine review from a real person. If it is, leave it. If it is fake, you can then flag the review for deletion. Though there are several ways to tell if it’s fake, a great way to find out is to contact the reviewer. Here you can find out if they actually purchased your product or service.

Response

After confirming the review was from a real customer, now comes the response to the review. When responding to the reviewer, you should treat them just as you would your customers that left a positive review. You should be considerate of their complaints, apologize for their experience, and evaluate whether to ask them how you can make the problem right. If you only respond to positive reviews, people may get the sense that you are avoidant of customers that had issues with your product or service.

Resolve the Issue

After responding to the reviewer, you should be in contact with them to resolve their issue. Whether this is a replacement of the product they received, a free session of whatever service you offer, or a refund, your negative reviews deserve the same respect as the positive ones. After resolving the customer’s issue, you can ask them to consider editing their review. Reviewers have the option to go back in and change the score they gave you, helping your company’s overall review score.

Ask the Reputation Management Experts

Responding to negative reviews shows potential customers that you are there to help in any way possible and listen to their concerns. Not only this but getting a negative reviewer to change their score can help your total review score immensely, making your business look better.
If you need any extra help with Google My Business or reputation management, contact Social Eyes Marketing. Our Google My Business experts will help you optimize your profile and can help answer any questions. Give us a call today!

Word of Mouth Marketing and Your Business in 2021

socialeyes october blog 4

Word of mouth marketing has long been one of the most important and effective marketing tools for businesses. But as time goes on and the world changes, so do the ways that these tools work successfully. If you want to master word of mouth marketing and draw more attention to your business in 2021, follow the tips below.

Make Your Business Instagram-able

With the exponentially increasing popularity of social media, those platforms now serve an even bigger role in word of mouth marketing for businesses. Children born at the turn of the century are the first generation to grow up not knowing what life without social media looks like, and that will likely continue for the foreseeable future.
For brick and mortar businesses like restaurants or bars, giving these social media users something to post on their Instagram or Snapchat story can be a powerful tool to help drive business. This could mean anything from fancy-looking food and drinks to a fun, creative backdrop for taking pictures in front of.
When people post pictures at your business or of your products and services, you are able to get your brand in front of the eyes of all of their followers without having to pay a dime on advertising. If you don’t have professional photos of your business and products to promote on your own social media and website, Social Eyes offers professional photography services.
Believe it or not, many people in Gen-Z and younger will want to come to your business for the sole reason of taking a photo in front of your cool backdrop or of your eye-catching food and drinks that they can post on their social media accounts (which means they’ll end up becoming customers, too).
All of this to say that investing a little bit of money in the look and feel of your physical location and its products can go a long way when it comes to word of mouth marketing through social media in 2021.

Create A Memorable Customer Experience

As we all have learned in the midst of the COVID-19 pandemic, a little extra effort and kindness can go a long way. While providing outstanding customer service has been a priority for most businesses for a long time, it will play an even bigger role in word of mouth marketing in 2021.
2020 has been a tough year for a lot of people and businesses alike, and people will certainly recognize and appreciate you going above and beyond for them. I’m sure that you can remember a time that you were pleasantly surprised by the genuine friendliness of an employee, whether that was a server at a restaurant, a plumber fixing your sink, or a cashier at a grocery store. It makes you stop, think, and appreciate the encounter and leads you to want to go back and tell others about your experience.

The Future of Word of Mouth

With as hectic of a year as any coming to a close, it’s crucial for your business and employees to put the highest importance on your customers’ feelings and experiences with your business. Creating an environment that draws people to your business, whether it’s through providing opportunities for social media posts or creating memorable customer experiences, is how you will win word of mouth marketing in 2021.
If you want to learn more about how social media marketing, strong branding, or professional photography can create opportunities for your business, don’t hesitate to contact us.

Why Reputation Management Is Important

reputation management

Creating a website and social media sites that are necessary for boosting your business, but not everyone knows what to do when they get a review online. We’re discussing why reputation management is so important and how to keep your business pristine online with the help of a professional digital marketing team.

Build Your Customer Reviews

You’re running your business in the best way. Unfortunately, not all satisfied clients understand or know how to review your business. Build your profile with the help of a professional marketer! A digital marketing expert can help with requests and help you navigate how to best reach out to your customers for feedback. Satisfied reviews are essential to your business’s success and encourage potential customers when they view your business online.

Embrace Customer Interaction

Every business is different. You want to make sure your online customer interactions are organic and fit your brand. A professional marketing team can help monitor your online interactions and responses and give insights on how to handle feedback of any kind. Overall, interaction with your customers online is important to show consideration in the business-customer relationship. Accurately responding to feedback is a big part of this relationship. Trust builds with your existing customers and helps attract new ones as well.

The Value of Receiving Genuine Feedback

Seeing genuine feedback online makes a difference for potential customers. Most people consider feedback from previous customer experience before contacting or making a purchase from a business. When new customers see loyal customers’ satisfaction it will only bring in more traffic to your business. This can go in the reverse as well. A bad review left alone can turn a lot of people away. A good digital marketing team can help combat negative reviews and help you navigate those waters to craft a response that will still encourage future customers to make their purchases from you.

Contact The Reputation Management Professionals

Interested in reputation management? Social Eyes Marketing can help your business stand out above the rest with organic interactions with your customers online. Don’t wait to make your reputation stand out above the rest. Contact us today with any questions you may have or if you’re ready to take the plunge into reputation management services!

The Importance of a Well Designed Web Page

Social Eyes September Blog 4

When you’re starting to get your business rolling, one of the more important things is to get a good website up and running. Websites are important in getting your business’s information on the internet so anyone looking can access it. But, having a website that doesn’t look good and isn’t well organized can also drive away business. Here are some of the most vital reasons for having a website that looks good and is easy to navigate!

Business Information

Making sure you have a good website is imperative for getting your business’s information out to the public. When consumers look for your company on the internet and stumble across your website, they want to be able to find all the information about your business in one place. Having different pages on your website dedicated to things like contact information, rates, origin stories, and a description of your services are all crucial to getting business. However, it’s important that you have more than one page on your website. Having only one page makes for limited keyword space and limits your options for link building. This brings us to our next point, Digital Ads.

Digital Ads

Having a website that your advertisements can direct interested consumers towards is very important. When you have ads on Facebook, Instagram, etc. you generally want consumers to be able to click on them and be redirected to your website. Without a website, all you have is an ad that can give them a phone number of the business to call. Your goal should be to make it convenient for the consumer to find your business. If another company in your industry has a website but you only offer a phone number to call, nine times out of ten they’ll choose the company with a website because of the convenience.

Keywords

Not only this, but having keywords on your website is essential to digital marketing. Keywords make it so when a consumer searches certain words, your business pops up in the search results. For example, say you own a plumbing business. You would want to have several different keywords all over your website, such as “plumbers in Boise” or “emergency plumbing services in Boise”. Then, when a consumer searches “plumbers in Boise” or even just something basic like “plumbers Boise”, over time your website will be close to the top of the search results if you’ve done due diligence in your keywords.

Link Building

When you have a website that is designed well and has multiple pages, it gives you more opportunities for Link Building. Having more pages on your site makes it more likely that other websites will link back to yours. Many websites will also not want to link to a website that doesn’t offer good information or isn’t well organized, so website design comes into play there as well.

If you are in need of a website that looks amazing and functions just as well, look no further. At Social Eyes Marketing we have a plethora of experience designing websites that look great and function well in the category of SEO. Give us a call today and our Web Design Professionals will help you with any questions you have about your website and Search Engine Optimization!

The Value of Professional Photography for Marketing

Boise Road

Think about it. The most common thing we look at and scroll through as consumers are photographs. Looking to upgrade your business online? Improve your marketing endeavors by hiring a professional photographer! There are so many benefits to having professional pictures of your workplace and your team. Below we discuss some of the reasons it’s worth having professional photography.

Ditch Those Stock Images

Your photos should be of high quality and eye-catching. Nothing about a stock photograph screams genuine. Stock images take away from your business’s feel and give the consumers a false sense of actuality. Quality photographs don’t only make your website more professional, they make your social media more relatable. This is vital because more times than not, consumers interact with your social media platforms and website before coming to you. Having those great photographs makes for great first impressions.

Photographs of Your Company and Product

Having photographs of your work out in the field or in the office grows trust with your customers. When consumers interact with a business’s social media, they want to know that it is authentic. This also means making sure you have photographs of your product. Our professional photographers know how to best capture your product in a way that your customers will want to see.

The Power of A Quality Headshot

We know, getting your picture taken is not everyone’s cup of tea. However, there is power in having photos of your team. Remember that relatability thing we talked about? Well, it applies here too! With professional headshots, customers have more of a personal connection to who they are purchasing from. Not only does this give a fun insight into who works in your company, but it gives your business an expert touch.

Professional photography helps you market your business brand and people before you even interact. Just by clicking on your page or website customers are already drawn in by a visually appealing photograph. Up your marketing game! At Social Eyes Marketing we not only offer the professional photography you’re looking for, but we’ll help you understand how to best use it. Contact us, and we’ll guide you through the process!

PPC Case Study: Streamside Assisted Living

Laptop depicting the streamside assisted living site.

The team at Social Eyes Marketing is passionate about giving small local businesses the attention and dedication they deserve. Streamside Assisted Living is a great example of one of our local partners; they have trusted us with all of their digital marketing needs, and soon you will understand why!

 

Laptop set on a desk with Streamside Assisted Living's website on-screen, a company that uses Social Eye's PPC and SEO services.

Services Provided

The Problem

The initial pay per click (PPC) ads campaign was under-performing, creating missed opportunities for Streamside. As soon as our advertising team discovered additional opportunities for improvement, we took action to boost the campaign to success!

Our Solutions

To increase the efficacy of Streamside’s pay per click ads, the advertising team at Social Eyes Marketing integrated new ad types into the advertising campaign. The ads’ click-through-rate (CTR) was given a boost by continually monitoring performance and utilizing ongoing optimization of the ad text until it was fine-tuned to perfection. We also added more local-specific language to aid both CTR and conversion, pointing the campaign towards more regional prospective clients.
Also to increase the campaign’s conversion rate, we implemented new extensions to help searchers navigate to the specific page they were interested in finding, benefitting the overall user experience.
Other optimization steps included adjustments for page speed and keyword specificity, eliminating too broad of terms and narrowing the scope of the audience exposed to the campaign.

The Results

Overall performance has increased across the board for Streamside’s optimized PPC campaign, showing consistent growth over the past six months and indicating that the growth is stable and has the potential for a continued upward trend.

 

A screenshot showing the growth of Streamside Assisted Living's PPC stats, including clicks, impressions, conversions, and CTR.

As you can see: ad clicks and impressions have nearly doubled, CTR is high, and conversions have jumped considerably since the beginning of our campaign management and optimization efforts!

In Conclusion

The team at Social Eyes Marketing takes a holistic approach to digital marketing that will help you achieve real results with your marketing strategy. If you’d like to join Streamside Assisted Living in advertising and marketing success, contact us today and let’s talk about ongoing search engine optimization and PPC management for your business!

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