Skip to main content
Category

Digital Marketing

Benefits of PR for Small Businesses

local business pr

If you own a small or local business, you know how important it is to have a connection to your community. But why should you invest in professional PR services for your business? Read on to learn why public relations is so critical for your company!

Expand Your Audience Reach

When you invest in public relations services, you not only know that your current customers are taken care of; you can trust that your brand’s reach is actually expanding, too! Social media is another great way of expanding your audience reach through followers.
The more social media platforms you have for your small or local business, the more attention your business will receive. Overall, you must aim for a specific type of audience to create your ideal client. In order to do this, you have to get your business name, background, and services out there via social media.

Smaller Businesses Can Be Hurt More

Small, local businesses can be affected more than national brands when it comes to negative reviews, media, or word of mouth. Those larger brands are going to see more traffic and more purchases, leading to the potential for greater numbers of reviews in comparison to your smaller business. So when a small business receives one negative review, this can have a heavy impact on the reputation of the brand. As a matter of fact, studies have shown that 22% of your potential customers can be lost by a single negative article or review showing in search results for your business.

Start Early, See Results

When you start your public relations management early, you will see the reward moving forward. As your company grows, you can rest assured that those PR practices will already be in place and you won’t have to ever have an unpleasant surprise or find yourself floundering trying to react to an unexpected situation.
It is important to remember that once you have your company up and running to keep it at a steady pace so you can grow successfully. Once your brand has made it out to the public eye, you will start seeing more action coming towards your business. Always remember your brand will have a positive implication with the help of PR.

Questions? Talk To The Professionals

Social Eyes Marketing does more than just build websites and run advertising campaigns. Our team of experts have a diverse skill set, including reputation management and public relations! We can help you build your public relations strategy from the ground up, and even provide consultations and training for you or your team to handle your future management in-house. Contact us today, and let’s build your PR strategy together!

Why Hire A Professional For PPC?

professional ppc advertising

With a computer in the palm of your hand, internet marketing has never been more valuable. Pay per click, also known as PPC, advertising is one of the fastest and most effective ways to get your company’s name in front of your consumer today. PPC ads increase brand awareness by 80%, and 46% of the clicks in a search go to the top three results (the paid advertisements) on the page.
With pay per click advertisements being such a big opportunity for your business, you may be wondering how you can get in on it! While it is true that you could attempt to build your ad campaigns yourself, you may quickly find that hiring a professional is the best option for both you and your business. Read on to learn why hiring a search engine marketing professional is the right choice for you!

Time Commitment

Believe it or not, putting out a successful ad takes more than a few clicks of the mouse; creating a great campaign takes time. First, you have to do extensive market research to determine which keywords will prove most lucrative for your ad investment. You also need to evaluate your consumer base and decide what specific demographics you want to target for your campaign.
Beyond that, there are a few other stepping stones to creating that perfect ad, including:

  • Constructing quality landing pages on your website that are built for conversion
  • Developing and designing display ads
  • Optimizing your campaign with all of that early research in mind
  • Deciding on an initial udget for your ads campaign

All of these things take time and complete attention to detail, requiring you to put your day-to-day responsibilities on hold and doubling your workload.

Unleash Your Inner Digital Designer

Building display ads is an art. There are so many details that can be very complex if you aren’t familiar with them. The basic Google specifications for formatting, including size and attributes, can make your head spin!
Beyond those basic specs, a big part of your ad’s success is in the design itself. You want to build a display ad that will capture your potential customer’s attention as they scroll through whatever page they’ve landed on, and then make sure your message is optimized to urge action; in this case, clicking the ad and then (ideally) converting to a satisfied ongoing client.

Regular Observation And Adapatation

Once you’ve carefully constructed your ads, meticulously optimized your campaign, received approval from Google, and published your pay per click advertisements, the work isn’t over yet!
In order to truly achieve success with your PPC advertising campaign, you need to be able to study analytics from the ads and continue with regular optimization to achieve the best results. This requires having a solid understanding of Google Analytics, as well as knowing what adjustments to make based on your observed data. This also ties into the time commitment you make when you decide to run your own ad campaigns!

Experience Is Key

As with any industry, nothing beats experience. When you need something added on to your home, odds are good you don’t just do it yourself; you call a contractor to make sure that you have all necessary permits and to make sure that it’s done right the first time. So why would building your business ads be any different? You have so much more to gain (literally–your profits will increase!) from a professionally optimized ad campaign.
Another benefit of hiring a professional: when you hire a Google Ads Partner, you know that you are getting the best of the best and that search engines will place more trust and authority in the ads than they would when the ads were built by someone else!

Ask An Ads Professional

If you’re ready to talk about professional search engine marketing, the team at Social Eyes Marketing is ready to help! As a certified Google Partner, we have the authority in our industry as well as the local business acumen to help you achieve your campaign goals. Contact us today for more information!

How To Engage the Senses In Your Marketing

sensory marketing

The buzz of a neon sign. The smell of brewing coffee. The warmth of a bright summer’s day. The pucker that comes from that fresh-squeezed refreshment at the neighborhood kids’ lemonade stand.
What do all of these have in common?
Your senses can detect them just from viewing an image, or reading them on a page. And that is the goal of sensory marketing.
While this tactic may not be anything new, engaging the senses is quickly proving to be the future of the marketing industry. If you want to appeal to your consumers and dominate your competitors, it’s time to upgrade your marketing strategy. The digital marketing gurus at Social Eyes Marketing have compiled a list of tips to help you get started!

Appealing Visual Design

Your website is the gateway for your customers to see the value and quality of your brand, your products, and your services. That’s why it’s so very important to prioritize quality, professional web design that is visually appealing, memorable, and designed with users in mind. You want to convey a polished, professional message to your consumers, with every detail, from imagery and content to layout and formatting, built for CTA’s and conversion.

Descriptive Content

Your content needs to do more than just be words and images thrown on a page to fill a quota. Descriptive written content empowers you to convince your customer that you are better than your competitors, and visual content is worth even more. Don’t just tell your consumers about your brand and products. Show them. Clear, high-resolution photography and videography will go a long way toward convincing your customers of your authenticity, quality, and capability. That visual message will send both overt and subtle signals to viewers about your brand, so utilize superior written and visual content across all of your platforms; social media and print marketing included.

Pleasing Audio Choices

If you’re incorporating sound into your marketing, you want to make sure that it is pleasant to the ear. Whether you’re using jingles/voiceover in video marketing, or even if you’re hosting a podcast, every little detail matters. You want sounds to soothe and/or excite people; no high tones that may be unpleasant or difficult for some consumers to hear. Clarity is critical. All of these things send a message to your audience!

Play With Texture

Print marketing may not be as popular anymore, but for those things you DO print, finding a way to stand out can be exceedingly difficult. Business cards still have value, for example, but how do you make yours more memorable than the next card that person receives? You play with texture! Raised lettering, a matte finish on a shape to contrast the gloss of the rest of the card…there are so many ways to use texture to further your print marketing. Wow your clients (and yourself) with a print upgrade, and watch the compliments–and leads–pour in.

Ask A Pro

Incorporating sensory triggers into your marketing can be more than a little intimidating. How do you make sure that you create content that appeals to your target audience while not alienating other possible consumers? That’s where the professionals at Social Eyes Marketing excel. Give us a call today, and let’s talk marketing!

5 Steps To Find Your Target Audience

find your target audience

When building an internet marketing strategy for your brand, product, or service, nothing is more important than knowing your audience. But how do you narrow the scope of your marketing down to reach the people who will give you a return on your marketing investment? With these 5 steps, you can reach your target market in no time!

Step 1: Analyze Your Product and/or Services

When looking for your target audience, the first thing to do is to analyze the product or service that you are looking to market. What need does this product fill? Who will actually use it? Consider all demographics, including:

  • Age
  • Gender identity
  • Social stratification
  • Political affiliation
  • Lifestyle (parents, outdoorsy, influencer, etc.)

Knowing the broad basics for your target market is going to help you tremendously moving forward with your marketing strategy.

Step 2: Think About Your Company’s Geographic Entanglements

The next step is to recognize your company’s geographic entanglements. What geographic area is associated with your brand, and what are the benefits and limitations of that association? What geographic market are you looking to target in your marketing? Are you looking to focus more locally, branch out to a regional or even national audience, or reach for an international market? Is that audience going to see the appeal of your brand’s geographic entanglements, or are there adjustments you need to make? All of this information will prove particularly valuable to have lined out for any online advertising campaigns you plan to utilize.

Step 3: Research Competitors

As with any aspect of marketing, reverse engineering your competition will give you an edge in client outreach. For example, is your competition targeting someone that you are not? Who ARE they targeting? Why? Can you see a demographic that they’re missing and therefore provides a great opportunity for you to reach without interference? These are the questions that will help you to learn from your competitors and build a better target market for yourself to dominate your industry.

Step 4: Think Outside The Box.

If you have the time and resources, such as a mailing list, you have the opportunity to gather additional data that can prove useful in your targeted digital marketing campaigns. Consider surveys and other methods to collect outside opinions. Is there a demographic that you’re missing entirely?

Step 5: Call The Experts

If you really want to make sure that you don’t have any holes in your marketing strategy, call your local digital marketing gurus. The team at Social Eyes Marketing has a holistic approach to marketing success, giving you access to professionals who specialize in all areas of marketing, from SEO (which helps your website get found by people searching for your service) to pay per click (PPC) advertising (which will get your brand in front of your target audience almost immediately). For any questions or to set up a consultation, contact Social Eyes Marketing today!

Creating An SEO Plan For Your Business

social eye july 1

If you are looking to increase traffic to your website, SEO is your solution. Optimizing your business will have many benefits, but it is important to know the right plan to take in order to be resourceful with your time and money.

Step 1: Understand SEO and Its Benefits

The first step in optimizing your website is to understand what exactly SEO is and the benefits it can provide for your business. SEO is an acronym for Search Engine Optimization and is used to drive traffic to your website. So how does optimizing your website drive traffic to it? Did you know that 75% of internet users never scroll past the first page of search results? Optimizing your website will ensure that it comes up at the top of search results on search engines. No matter the size of the company, your website will benefit from using SEO.

Step 2: Set Goals for Your Business

In order to understand how to optimize your website, it is essential that you know exactly what you want to achieve. Are you trying to gain more clients? Are you trying to develop clientele in a wider location range? Or are you trying to reach a wider age range? Identifying your goals will ensure that you can develop an SEO plan specific to your business.

Step 3: Consult with a Marketing Specialist to Determine How Your Goals Can Be Achieved

The last step in creating an SEO plan for your business is to consult with a digital marketing specialist to determine how your goals can be achieved. Marketing pros have extensive experience in identifying what type of optimization will benefit your business the most and achieve your goals.
Consulting with a marketing specialist will help you determine if you need to need to increase links to your website, utilize PPC, incorporate more keywords into your website, or apply a different technique to optimize your website. Your SEO-savvy marketing professional can also help you decide the best route to take since they have experience with all types of companies.
By following each of these steps to create an optimized website, your company can increase traffic to your website and accomplish all of your marketing goals. Social Eyes Marketing is here to help you with this process or any other marketing needs that you may have. Contact us today for more information or with any questions!

The Importance of Video Marketing

Social eyes june 2

Videos can be a great tool in marketing your business. They are an innovative and creative way to grab your consumer’s attention while showing off your business’s character. Incorporating videos into your marketing strategy can both grow and brand your business.

Growth

Videos can be highly beneficial in helping your business grow to its full potential. Videos are widely popular among consumers, with approximately 54% of consumers seeking branded video content from businesses they support.

Search Engine Optimization

There are varying types of videos that can both increase traffic to your business and boost your search engine optimization. Optimization includes displaying the video on the right platform, making sure the content is relevant and engaging, choosing an engaging thumbnail image, etc.
Choosing where to display your content is an important part of the optimization process. Did you know that YouTube is the number two search engine in the world? Displaying your content on YouTube is a great option for some businesses, but oftentimes social media or the company website is the best route. Social media can be very beneficial for your business, especially if you are local. Social media marketing pulls in local consumers and is a great platform to display video content.

Image

Including videos on your social media, business website, or other platforms can help you create the ideal image for your company.

Branding

Videos help to create a more personal relationship with clients or potential clients. By defining your image or brand through videos, clients will be able to have more confidence in your company because they know what to expect.
Branding is extremely important in growing and bringing value to a company. The video content that is provided directly by the company gives consumers a better look into who you are as an organization.

Trust and Credibility

It is a proven fact that making a connection with customers increases the ability to sell a product or service. In cases where in-person connections are not as common, such as a marketing company, videos are an excellent alternative. Videos create a trusting relationship between clients and employees. By seeing and hearing a company personally talk about their expertise in their products, services, and goals, consumers have more confidence in the company as a whole.
Videos are an easy and effective way to deliver quick but quality information on the products, services, or company. A video can also give insight to peers and fellow employees around the organization.

Social Eyes Marketing has experts in all things video marketing, including a video production team and experts in social media. Contact us today for help in developing your next marketing video.

Making a Website Your Own When Hiring a Digital Marketing Company

Social eyes june 1

Hiring a digital marketing firm will provide an extensive list of benefits for your business from increasing public relations to creating a professional image. Digital marketing agencies, such as Social Eyes Marketing, often provide website design services as well in order to modernize and increase traffic to your website.
One concern that internet marketing clients may have is that their website will look the same as every other website and not represent their company well. Here are a few ways to assist in making your company’s website dreams a reality.

Goals

Identifying goals for your company can help in creating a better sense of personalization within your website. Are you aiming to modernize your website? Create more traffic? Increase SEO? Contact your digital marketing team in order to identify the areas they specialize in.
Content creation teams have experience creating content to increase traffic, while web design teams have experience in highlighting products or services throughout your site in order to get closer to your company’s goals. Digital marketing professionals can also assist you in identifying these goals, so you have support every step of the way.

Customization

Customization is the key aspect of setting your website apart from others. Varying layouts, colors, fonts, overall designs, etc. create that separation. Communicate your wants and needs with the digital marketing team, and they can take it from there. Web design gurus have the know-how and expertise to project your web development quality well above your competitors. They work to incorporate your company logo, brand, and values to achieve all of your goals.

Try Something New

Do not be afraid to go out of your comfort zone and try new strategies or techniques. Your digital marketing team knows what works and what doesn’t, so you can put your confidence in them and let the team do the hard work. They will track your traffic along the way to ensure your risks are paying off. You can always change it later, so don’t be afraid to take a chance and try something new.
Digital marketing will have many benefits for your company, and hiring an internet marketing agency can profit your business while maintaining the preexisting image. Contact Social Eyes Marketing today for all of your digital marketing needs!
so

The Benefits of Content Marketing for Public Relations

Social Eyes Blog 2

The world of marketing has evolved as traditional methods have become less effective in turning prospects into customers. Enter content marketing, a fresh and avant-garde approach in the world of marketing that has become popularized as businesses implementing this practice are engaging their audiences more efficiently and effectively.

What Is Content Marketing?

Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Content marketing provides the audience with educational and “how-to” content on products and services that can solve the challenges they face. Outcomes from this method include increased brand awareness, improved conversions, and boosted revenue.
In times of distress, connecting with customers becomes more difficult than ever. With content marketing that challenge can be mitigated. By using the marketing strategies and tactics of this method, businesses can stay connected with their audiences during a time of separation.

What Does Content Marketing Do?

Content marketing creates a direct connection between your business and your target audience. It is the process of planning, creating, and distributing content that is specifically equipped to entice the intended group. Instead of the distribution of content that is multifaceted, this method focuses on truly relevant and useful content that can provide a solution to the problems of your customers and prospects.
Content marketing can help your business in the following ways:

  • Educate prospective and current customers on your products and services
  • Enhance your website conversions
  • Strengthen connections between your customers and business
  • Showcase how your products and services can provide a solution to your customers
  • Build a loyal following for your company and brand

Why is Content Marketing Important For Public Relations?

Any forward-thinking marketing and PR strategy today focuses on content marketing. It is a method that avoids providing irrelevant information to your customers and instead puts an emphasis on content that is invaluable and useful to your audience. The overall idea of content marketing is that if a business distributes relevant content consistently to its customers, that in turn will reward them with the customers’ business and loyalty.
By PR practitioners working collaboratively in the content marketing process, creative angles and fresh insights will produce a better perspective on how to effectively implement this method into your business. The goal of PR is to create a story that entices the relative audience and media outlets. Content marketing aims to mimic this goal and create content that is relevant and engaging. Although the distribution channels may way vary, the end-goal is the same — cultivating content that engages your target audience.

Ask A Professional About Content Marketing

When diving into the world of content marketing, getting the opinion and help of a marketing professional can make the difference between successful content and content that flops.
The team at Social Eyes Marketing is ready and able to help; with search engine optimization skills and experience in reputation management, we have the tech-savvy and PR expertise to ensure your success. Contact us today for more information!

Key Elements of Your Branding

key elements of brand development

Brand development strategy seems like a no brainer, right? Wrong.
There is a common misconception that brand development begins and ends with logo design…and this just isn’t true! In the modern digital world, a company’s branding extends far beyond that simple logo that you will probably agonize over for hours.
So what do you need to do to build your brand?

Logo

While a logo is not the only element of your brand, it IS pretty dang important. The first step to wider recognition for your company is creating the perfect logo to both represent your personal taste and appeal to a broad audience. It is a balancing act that can be a little difficult to overcome, and sometimes it takes trial and error! But, it’s worth every painstaking moment when you see the eventual return of all that hard work.
Visual brand recognition is about so much more than just your logo; there are at least two more visual elements that come into play with strong value in 2020.

Web Design

The first comes in incorporating your branding into your web design. Your website will often be the first interaction that prospective customers have with your brand, so making sure that you are consistent is key! Take the attention to detail and key design elements from your logo, and apply them to create a seamless experience. Color choices, layout, font, image choice…all of this is an important part of your branding strategy. If you are looking to focus on a specific market in your area, incorporating local elements into your web development and branding is going to help you see a greater return.

Social Media Presence

Your social media platforms are your third opportunity to obtain the visual recognition your brand needs and deserves. Focus on consistency in your social media management: create a posting schedule and stick to it. Create brand-specific hashtags to engage your audience, and think about what you want to portray to your followers. Do you want to put a focus on your products? Consider enlisting the help of a few influencers to aid in this marketing strategy, and invest in professional business photography. Social media is another opportunity to spotlight those local elements to appeal to your core audience.

Voice

Your voice is the final key element of your brand that you really want to give some attention to. It comes into play across all of the previously mentioned elements: your logo, your website, your social media…creating that distinct voice is going to make all the difference in appealing to your customers and standing out from your competition. Consider adding blogging to your brand-building strategy–it provides more opportunities to connect with your audience as well as benefitting your SEO!

Seek the Help of a Professional

When it comes to brand design and development, enlisting the help of a local digital marketing professional can make all the difference in the world. Take the stress off of yourself, and let the experts at Social Eyes Marketing do all the heavy lifting; we work closely with you to make sure you get exactly what you want and have the opportunity to see the greatest return for your brand.

Google My Business: An Asset You Need to Utilize

google my business

“GMB. Great…another acronym…” Don’t worry! Like most acronyms, GMB isn’t as scary as you might think. When used well, it can be used as a tool to boost both your call volume and website traffic. Read on to learn more about GMB and why it is an incredible asset for your business!

What is GMB?

GMB, or Google My Business, is a free business profile available through Google! By “claiming” your business listing, you can set up a profile for your business that is similar to a personal social media account. This gives your consumers access to an accurate preview of your business information when they search for you specifically or for the service you provide in your area. This is also the listing that pops up in Google Maps when your services are searched for locally.

Why should I be using GMB?

Google My Business can be a major asset to your company. By utilizing your profile, you can build your relationship with your customers by responding to reviews and having a direct messaging feature built into the profile. From an SEO perspective, it’s also highly beneficial to use this profile to promote yourself through such an accessible platform.
It also puts your company officially on Google Maps! If you want to increase your overall presence on the local web radar, then this is a great place to start. When someone looks up a keyword that relates to your company you will rank higher on their search if you have a GMB profile.
A 2012 study found that 59% of internet users use search engines as a starting point; a number that, with the growing accessibility of smartphones and internet providers over the last eight years, has likely only increased. With Google dominating the search engine game worldwide, it’s especially important to take advantage of their free service in the form of your GMB profile!
GMB optimization can take some time. If you have questions about it or are looking for a little bit of help to manage your GMB profile, contact us today! The team at Social Eyes Marketing are Search Engine Optimization and Digital Marketing aficionados and we’re always ready to help you with all your SEO needs.

Call Now Button(208) 955-6679