PPC stands for pay-per-click. PPC advertising is an internet advertising model that helps drive traffic to websites by charging an advertiser to pay a fee whenever the ad is clicked. In today’s competitive online marketplace, PPC marketing is an increasingly popular...
Lead generation is the act of finding people or businesses who are considered to be potential customers immediately or in the future. Lead generation is a term that you will hear often in the world of marketing and sales. It’s an important process that is essential to...
Digital marketing is the advertising of products or services through digital technologies. Examples of these technologies include search engines, social media, email, and mobile apps. Today’s businesses utilize digital marketing as one of the most efficient forms of...
We all enjoy a good YouTube video or even a funny commercial, but have you ever considered the benefits of using video as a marketing tool? Here are our top five reasons why not using video as a marketing tool can leave you in the dark ages: It is highly digestible....
Most businesses venture into social media expecting to see a big return on investment. The hope is that new customers will come in droves, and that the benefits and revenue generation will be huge. However, this is rarely the case. It takes time to build momentum with...