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What is Branding and Brand Development?

What is Branding?

Brand development is the process that a company goes through to maintain a consistent level of quality, value and trust amongst consumers. It’s important to understand that branding does not occur over night. It takes time for customers to become familiar with a brand.

Branding your Business

As we mentioned earlier, brand development is a process that occurs over a long period of time. Think of some of the most famous brands that are out there – they developed their images over time by consistently delivering a product or service that can be trusted and valued by its customers.

Take a look at these how-to steps to help brand your business:

  • Know your audience. You need to understand your target audience before you build your brand.
  • Write a mission statement. Don’t just write down flashy statements that sound good. Develop a mission statement that will provide your brand with a purpose.
  • Get to know your competition. It never hurts to know what your competitors are doing. In doing so, you may be able to establish some ideas that will outshine the competition.
  • Create a logo. This task is a calculated art form. It takes a lot of time and research to land on the right logo for your business.
  • Develop a tagline and a message that will resonate with your target audience.

What does a Brand Development Agency do?

A brand development agency specializes in creating, improving and managing brands. Branding services can help grow your business by providing expert assistance in brand development that is often required in order to develop meaningful content that will engage your target customers.

A brand development agency will conduct thorough market research, focus groups, graphic designs, content development and other components that will build your brand. Here’s another thing to consider – an outsider’s perception on your brand will always carry a lot of weight. It’s this outside perception that helps create innovation with your branding strategy.

What are some Brand Development Strategies?

When it comes to branding your business, you have a wide variety of brand development strategies to choose from. Here are some of the most effective brand development strategies to consider:

  • Increase exposure. This is about getting your brand out there any way you can. Take on more projects in the community, advertise on social media, create a blog, and look for other creative ways to get your brand out there to the public.
  • Create a unique personality for your brand. Maybe it’s funny taglines? Or maybe you want to create more serious ads that resonate with an important social issue? Regardless, creating a brand personality will help you stand out amongst the competition.
  • Extend your brand. Use an existing brand name to help extend a new brand. This is helpful when you are launching a new product or service. You are using a trusted brand from the past to introduce a new brand. Customers will be more willing to consider the new brand when they see that it is attached to a brand that they already recognize.
  • Don’t forget about digital marketing. Utilizing online marketing through search engines, social media, videos, websites, blogs and more will always go a long way to help your branding development strategy. Remember, digital marketing is the most efficient way to reach the largest amount of customers.

Be Patient with Brand Development

If there’s one thing to keep in mind during this process, it’s this: be patient with branding. With the right brand development strategy in place, customers will come to trust your brand over time. Branding your business takes time and effort to continuously develop and maintain brand development strategies that have a positive impact on your target audience.

Social Media vs a Blind Date

First dates are a work of art. We’ve all been there, we’ve all experienced the nauseated feeling we get as we wait for the doorbell to ring or experience the (what-seems-like-forever) walk to the door. We’re already dreading something that hasn’t even happened yet. And there’s a 50% chance we might actually have a good time on this particular date. So, why do we feel this way? Maybe it’s that we get so comfortable with what we know, that we are afraid to branch out and try new things. i.e., everybody freaked out when Facebook added the timeline to your personal wall.

“If it isn’t broken, don’t fix it” – everybody on my newsfeed after that incident.

So what, Facebook changed in appearance and a little in how we do things? Did it make it better? Eh, that’s debatable. It definitely didn’t make it worse. The point is, Facebook forced us to get out of our comfort zone and try something new. The real question is, how have we coped when new social media sites have come along?

Twitter was an instant success and Instagram took off. So we weren’t afraid of those sites. Google + hasn’t been doing nearly as well as it thought it would and Ello is barely in existence. Some social media sites hit it off and others don’t.

But, why do we like certain sites and not the others? Did we try a “blind date” with all of them and decide which sites we agreed to go steady with? I’ll admit, I’m not that keen on certain ones either. I tried out Twitter, but I haven’t fully committed but Instagram has stolen my heart. One of the problems could have been that Twitter only allows so many characters in one tweet (trust issues). How can you trust something when you may not be getting the full story?!

The whole point of this rant is that maybe we should give all social media platforms a try before dumping them before the relationship starts. Just like a good, old-fashioned blind date, trying a new social media platform is a good thing to do before committing to just one. Try them out, see what you like and don’t like about each platform. And give them time. Sometimes you just flat out need some good quality time alone with each of them to find out what works for you and what doesn’t.

No matter what happens, Facebook will always be there to welcome you back.