Although some Google reviews can be taken with a grain of salt, positive reviews are essential for a business to develop and grow. When businesses post a Google review link, it allows clients to publicly post their experiences and rate the company for other customers to see. The quick and easy process allows potential customers to read past client’s reviews so they can make an informed decision for what business fits their needs the best. This process is a repeated cycle of businesses posting the link, clients writing their opinions, and prospective clients reading up on the authentic reviews. This ensures businesses cannot boost their online presence where credit is not due.
Google reviews even the playing field for small businesses and limited liability companies who may not have the numbers to compete with larger, more well-known companies. The need for reviews from a business perspective is quite different from the purpose for customers but they are equally important. The Social Eyes Marketing team has put together a plethora of the main purposes on why they are mutually beneficial for both sides!
The Purposes For Businesses
The core of Google reviews is based around a business. Businesses take these seriously because the analysis exposes the quality of the company to the entire online world. Components within Google’s search engine optimization algorithm can boost or hinder a business’s presence based on the review’s rating and comments. Multiple low-rated reviews can knock a business’s web presence from the top of organic search to the very bottom. This is why it is important to make sure clients are always getting high-quaitly products or services.
Now that the digital era of business is in full swing, building a brand through search engine optimization, or SEO, is essential. At the top of Google’s local searches, lies the map pack. The map pack provides users with a list of businesses that fall into the category of their search. Any qualified business in the area will get ranked based on the searcher’s keywords, reviews, and preferences. Using SEO strategies will help your business reach the top of the map pack, resulting in more exposure. In turn, this will result in more clients and more profit. However, the process is not easy and oftentimes requires professional work. Google is highly complex that a small amount of optimization will not automatically boost your company. Studies show that about 9% of Google’s entire search algorithm is based on signals similar to those of Google’s business reviews. The algorithm analyzes review quantity, velocity, and diversity as the most beneficial characteristics that boost search engine optimization. Because the map pack only offers three to four spots for the best businesses, now is the time to focus on your business’s online presence and Google reviews!
A business can gain a competitive advantage by simply paying attention to Google reviews. Google’s review links give feedback to a business, providing them with information on what they could do better to make the product or service a more enjoyable experience. From a business perspective, it is better to respond to the review to keep your online presence up to date. Customers will think highly of this because it provides the client with satisfaction knowing that their issue or praise was recognized. Google also boosts businesses that are active online because it knows that you are still in the competitive mix.
Loyal and repeat customers are the holy grail to any small business. To have these well-known customers, a business must develop a trusted brand name by having a good review rating and an updated, easy to navigate webpage. A business is much more likely to get repeat customers with high ratings. If their ratings are high, the business should strategically advertise their review ratings through Google My Business or their website. It is not uncommon for a potential customer to research review links before deciding on a purchase. This is why feedback is also an essential part of building brand trust because. It helps potential customers get a sense of how the business reacts before they even visit the storefront.
By having consistent and effective feedback, reviews will improve click rates on your business’s website. When a potential customer sees nothing but positive reviews in the Google search, not only does it improve click rating, but it can also contribute to pay-per-click services and click-through rate.
The Purposes For Customers
Google review links provide customers with information about the business that may not be available before they purchase a product or service. This could be any circumstance from late or lost shipping to extremely helpful employees. Here, old and new customers can collaborate on their experiences to decide whether or not your business is the right fit for them.
Businesses with superior reviews are easier to find on Google. Customers who want to find the most highly touted business in that specific niche are more likely to find it if Google review ratings are high. The business will often have a plethora of 5-star ratings but a good Google review score is usually between 4.2 to 4.9. Businesses that have a review rating of 4.2 or higher are much more likely to end up in the map pack of nearby businesses that fit best for the customer.
Insight Of Other Customer’s Experiences
Perhaps the best purpose of Google reviews for a customer is the access they have to hundreds of other assessments. More often than not, customers will decide on their purchase based on the reviews. If a customer sees even one red flag while reading old ratings they are likely to keep exploring their options. Customers will also explore other review sites such as Yelp to gather more information. These details are also important for customers because Yelp reviews are generally more in-depth than those found on Google.
Customers become loyal when they repeatedly have a good experience with a business. Developing trust is a big deal for any company because loyal customers are more susceptible to post about the business. Reviews help the non-loyal or new customers know what they are getting before they get it based on positive feedback the loyal clients give to the company.
More Reviews, More Business
It’s simple! The more reviews a business receives, the higher it will climb on Google. Once your business is in the map pack or at the top of the search results, traffic to your website will consistently increase! If you have unappealing reviews, the consumer will often disregard your product or service. Social Eyes Marketing has search engine optimization experts to help you get more reviews, clicks, and customers. If you’re looking to get your website to the first page of Google, contact us to learn more!