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Search Engine Optimization

Creating An SEO Plan For Your Business

MacBook Pro on a google search.

If you are looking to increase traffic to your website, SEO is your solution. Optimizing your business will have many benefits, but it is important to know the right plan to take in order to be resourceful with your time and money.

Step 1: Understand SEO and Its Benefits

The first step in optimizing your website is to understand what exactly SEO is and the benefits it can provide for your business. SEO is an acronym for Search Engine Optimization and is used to drive traffic to your website. So how does optimizing your website drive traffic to it? Did you know that 75% of internet users never scroll past the first page of search results? Optimizing your website will ensure that it comes up at the top of search results on search engines. No matter the size of the company, your website will benefit from using SEO.

Step 2: Set Goals for Your Business

In order to understand how to optimize your website, it is essential that you know exactly what you want to achieve. Are you trying to gain more clients? Are you trying to develop clientele in a wider location range? Or are you trying to reach a wider age range? Identifying your goals will ensure that you can develop an SEO plan specific to your business.

Step 3: Consult with a Marketing Specialist to Determine How Your Goals Can Be Achieved

The last step in creating an SEO plan for your business is to consult with a digital marketing specialist to determine how your goals can be achieved. Marketing pros have extensive experience in identifying what type of optimization will benefit your business the most and achieve your goals.
Consulting with a marketing specialist will help you determine if you need to need to increase links to your website, utilize PPC, incorporate more keywords into your website, or apply a different technique to optimize your website. Your SEO-savvy marketing professional can also help you decide the best route to take since they have experience with all types of companies.
By following each of these steps to create an optimized website, your company can increase traffic to your website and accomplish all of your marketing goals. Social Eyes Marketing is here to help you with this process or any other marketing needs that you may have. Contact us today for more information or with any questions!

Why A One Page Website Just Won’t Cut It

A desk set up for web design with a laptop and monitor ready for dual-screen opportunities.

When you’re a business owner, one of your most important assets is your website. We live in a world where digital marketing is not only the key to survival, but it provides the needed platforms to see your business flourish. Your web presence can often be the first interaction a potential customer will have with your business, so ensuring that you have strong, high-quality web design is essential to the success of your company.
While it may be tempting to save time and cut a few corners by just creating a simple landing page for your customers to find and directly contact your business, a one-page website is not only a web design eyesore…it’s an SEO nightmare!
Read on to learn why you should upgrade to a multi-page design in your web development.

Poor Navigation

You think that nothing is more frustrating than coming across one long web page that you have to scour to find the information you are looking for. And then it gets worse: there’s the option for a navigation menu, and all it does is scroll you down the page!
Poor website navigation can actually significantly hurt your business, so for such an easy fix, why wouldn’t you just make the adjustment? By adding a few extra navigation pages, you make your site more bot (i.e. search engine) friendly, as well as making it easier for your customers to find the information they need when they need it. An added bonus? Those pages will load much faster!

Limited Keyword Space

Keywords are the bread and butter of onsite search engine optimization. When you limit your website to one page, you limit the potential for keywords, which can leave your business in the dust of your competitors. Keywords provide you with searchable terms for potential customers looking for your services, so missing keywords can leave glaring holes in searches, especially in local markets.
When you add extra pages for your SEO guru to work with, you can incorporate those keywords without painfully obvious keyword stuffing…and keep all of your content accessible and relevant for your customers.

Fewer Opportunities for Linkbuilding

Another thing that shrinks with your website’s size? Your opportunity for linking. Linkbuilding is an important SEO tool to use when building your website. When you only have one page, it minimizes the potential for outside sites to link back to you…and also takes away from your own link utilization, as you can’t link relevant content in each section if you only have one URL!
Another tool for linkbuilding that you lose when you have a single-page website? Additional content creation for a blog that would also boost your online presence and can provide a valuable resource for connecting with your customers!

Ask the Web Design Experts

When in doubt, reach out!
If you aren’t sure if you’re utilizing the space of your website to its fullest potential, contacting a professional web development team can give you the confidence you need to make the adjustments; you’ll see your traffic (and profits) skyrocket.
Contact the web design professionals at Social Eyes Marketing and let’s get started on making your website dreams a reality!

Case Study Spotlight: Knight Plumbing

Someone opens Knight Plumbing’s mobile site to call about a pipe repair; there’s a damaged wall with exposed pipes in the background.

Knight Plumbing has trusted Social Eyes Marketing with their digital marketing for quite some time now. When the time came for the company to upgrade to the next level through its website and ads, our team was excited to help!

Services Provided

  • Website Development
  • SEO
  • Google Ads
  • Video Production
  • Reputation Management
  • Professional Photography

The Problems

The old Knight Plumbing site, while still performing well, was a little out-dated by new standards and wasn’t converting to the ability we knew to be possible. SEO can be super tricky for “plumbing” since it is such a competitive field in Boise and the surrounding Treasure Valley area, but we wanted to see if we could also ultimately boost rankings in that department.
Meanwhile, the Pay-Per-Click (PPC) ads for Knight Plumbing were converting pretty well, but we knew that there was potential for even more conversions…as well as an extended reach. So we decided to do something about it!

Our Solutions

When building the new website for Knight Plumbing, we wanted to boost visual appeal and functionality. Our web development team really nailed it: the design is bold and authoritative, drawing attention to professional business photography and local testimonials, emphasizing the company’s community connection. While keeping our goal of a higher conversion rate in the forefront of the design plan, we focused on utilizing clear calls to action (CTA’s) throughout. We also fiercely analyzed existing SEO and used industry best practices to keep content fresh, high quality, and relevant.
When approaching Google Ads, our experts integrated the already existing, successful campaigns into the new website. They also implemented some new types of ads to aid in potential conversions, as well as utilized new tracking technology to better understand user engagement. To expand the brand familiarity of Knight Plumbing, we also implemented new display campaigns to reach a larger audience than had previously been targeted.

The Results

We think it’s pretty obvious that the results speak for themselves. Analytics show that both the number of users and their individual pageviews are consistently higher this year than they were in 2019, and appear to be following an upward trend.

Conversions are also up, with nearly 58% of converted traffic sourced through those new ads! Comparatively, the total conversions generated from direct search has dropped from 33% in 2019 to just under 9% in 2020; showing that we must have done something right to increase that outreach.


And as for those ads themselves? Their performance shows just how well our experts know the industry! The growth and increased frequency of clicks have helped cement Knight Plumbing on the maps for Treasure Valley locals.

In Conclusion

The Team at Social Eyes Marketing are digital marketing masters. From web design and development to ad campaigns, SEO to business photography, there is no finer firm in the Treasure Valley. If you think your website could use a little sprucing up or you are in need of a little PR or reputation management, contact us today and watch the results blossom!

Case Study Spotlight: Upright Chiropractic

At Social Eyes Marketing, we make a difference for our clients. When Upright Chiropractic came to us in Spring 2019, they were looking for a little bit of help developing their web presence. What they hadn’t expected were the outstanding results they would see after our work!

Services Provided

The Problem

Having just opened in 2018, Upright Chiropractic was facing many of the usual challenges for a new business. Knowing that they needed some kind of web presence, they had already created a website to hold their domain, but they knew it needed a little work…so they called in the experts!

Our Solution

We took the stepping stones they had provided with gratitude, and our web design team gave their site a full-body makeover. While maintaining focus on page speed (the site loads in 2.4 seconds and receives an A grade on GT Metrix) and an appealing aesthetic, some of our points of attention included:

  • Followed existing branding guidelines
  • Used clear calls to action (CTA’s)
  • Focused on incorporating local imagery
  • Utilized family-based imagery to promote whole family healthcare

The Results

When the new site launched May 16, 2019, the impact was astounding. Not only is the site highly responsive, but the mobile capabilities match the desktop, with easy “tap-to-call” buttons to make it convenient for patients to get in touch!

Over time, site traffic has been consistent and strong! By utilizing the best SEO practices in the construction of their site, it is easier and more convenient for their target clients to find them than ever before.
In fact, the team at Upright Chiropractic happily boasts 40+ new contacts each month from Google searches, which is an outstanding number for their industry!

The Testimonial

We believe that the best evidence for our work comes from the satisfaction of our clients. Dr. Erickson had some words he wanted to share to show you how we’ve helped their practice soar!

In Conclusion

The team at Social Eyes Marketing has both the knowledge and the skillset to accommodate any of your digital marketing needs. Whether you need a little work on your website as was the case here, need a boost in your social media management, or need professional video and photography services, contact us today to join Upright Chiropractic in marketing success!

Google My Business: An Asset You Need to Utilize

Google logo behind a magnifying glass.

“GMB. Great…another acronym…” Don’t worry! Like most acronyms, GMB isn’t as scary as you might think. When used well, it can be used as a tool to boost both your call volume and website traffic. Read on to learn more about GMB and why it is an incredible asset for your business!

What is GMB?

GMB, or Google My Business, is a free business profile available through Google! By “claiming” your business listing, you can set up a profile for your business that is similar to a personal social media account. This gives your consumers access to an accurate preview of your business information when they search for you specifically or for the service you provide in your area. This is also the listing that pops up in Google Maps when your services are searched for locally.

Why should I be using GMB?

Google My Business can be a major asset to your company. By utilizing your profile, you can build your relationship with your customers by responding to reviews and having a direct messaging feature built into the profile. From an SEO perspective, it’s also highly beneficial to use this profile to promote yourself through such an accessible platform.
It also puts your company officially on Google Maps! If you want to increase your overall presence on the local web radar, then this is a great place to start. When someone looks up a keyword that relates to your company you will rank higher on their search if you have a GMB profile.
A 2012 study found that 59% of internet users use search engines as a starting point; a number that, with the growing accessibility of smartphones and internet providers over the last eight years, has likely only increased. With Google dominating the search engine game worldwide, it’s especially important to take advantage of their free service in the form of your GMB profile!
GMB optimization can take some time. If you have questions about it or are looking for a little bit of help to manage your GMB profile, contact us today! The team at Social Eyes Marketing are Search Engine Optimization and Digital Marketing aficionados and we’re always ready to help you with all your SEO needs.

E-A-T: The SEO Trend You Need to Know

A person holds a phone in his left hand; with his right, he’s using a stylus to point at a tablet. Both screens show site analytics.

Google E-A-T: no, it’s not what’s for dinner!
With all the acronyms today, it can be a little hard keeping them straight! But when it comes to the future of SEO (Search Engine Optimization), E-A-T is one you’ll want to know.

What is E-A-T?

E-A-T is an acronym used by Google in it’s Quality Rater Guidelines (QRG) that is a way to “grade” your site and web presence. Considered a high priority, as it is mentioned 135 times in the 167 pages of the current draft of Google’s QRG, this is a way to test the quality of your content. By using E-A-T, the team of reviewers is ranking your site based off of the overall Expertise, Authority, and Trustworthiness you exhibit through your content.

Expertise

To display your expertise, you will want the author of the content (or owner of the page, if you are not creating the content yourself) to have the appropriate education, qualifications, and/or life experience to support your claim to be an expert on your subject/industry.

Authority

To establish your authority, you and/or the author will need to be recognized as an expert in your field not only by your audience but also by your professional peers. Reviews, testimonials, and quality backlinking can prove vital to establishing your authority.

Trustworthiness

To show your trustworthiness, you need to build credibility with your audience by the accuracy of your content, your transparency, and your reputation. Listing awards your business has won, recognizable brands that you have worked with, and staff introductions including headshots and qualifications all help to boost the trust of your audience.

The Future of SEO

While the Google algorithm itself may not be able to judge the quality of your content using E-A-T, there is a clear indication that E-A-T is the direction that we are looking at in the future. By knowing this, you can get ahead of the game and start optimizing the quality of your content now, so that when Google does figure out how to include it in the algorithm, you will maintain your rankings. As an added benefit, your client base will not only be grateful for your attention to detail, it could also grow!

4 of the Most Important Recent Google Algorithm Updates

A bright neon sign saying “Google” against a dark background

As an SEO marketing company, we are under the control of the search engine god, Google. There have been many updates over the years. Some have affected SEO more than others and oh boy, have we noticed! Here, we will be analyzing some of the most recent Google updates and their impact on search results.

January 2020 – Featured Snippet Update

The featured snippet update by Google restricts URLs that are shown in the featured snippet from being shown again in the top 10 organic results. Hence, anything in position “0” will not show up again below that. Position 0 is placed above all other organic positions and is a very valuable place for your website to rank for.

January 2020 – Broad Core Update

It is only a few times a year that Google rolls out broad core algorithm updates. So the first one in 2020 is quite a significant update to keep an eye on. Broad core algorithm updates bring about larger fluctuations in SERPs as opposed to regular core updates. Google suggests that the best way to recover from a broad core algorithm update is to continue to create and build high-quality content. Broad core updates are always focused on providing greater search results for users. Sometimes this can significantly rock the boat for webmasters who aren’t up to date with all the latest web design trends and algorithm changes.

October 2019 – BERT Update

Perhaps one of the largest updates that spread like wildfire among the SEO community was BERT. BERT stands for Bidirectional Encoder Representations from Transformers. According to Google, the new BERT update will impact 10% of search results across all languages. This is quite a significant amount considering that Google processes 40,000 search queries every second. Because of its significance, it will be added to the notorious list of algorithm updates by Google like Panda, Penguin, Hummingbird, and RankBrain. As mentioned before, Google is constantly updating to provide better search results for users. BERT will be analyzing words in relation to one another in a sentence as opposed to one word at a time. Thus, Google is making strides to understand the context of a search. The update affects 1 out of 10 organic search results and brings greater significance to voice search.

June 2019 – Diversity Update

As you may have noticed, differing pages of the same website rank in the top 10 organic search results. Similar to the snippet update in January 2020, the June 2019 Diversity Update provides more diverse search results aimed to combat this. Thus, you usually won’t see more than 2 results of the same website in the top results unless it’s especially relevant for a particular search. Google stated that “Site diversity will generally treat sub-domains as part of a root domain. IE: listings from sub-domains and the root domain will all be considered from the same single site. However, sub-domains are treated as separate sites for diversity purposes when deemed relevant to do so.”

SEO Experts

All this talk about SEO and Google can become overwhelming. Luckily, there are marketing agencies that specialize in this exact area. Social Eyes Marketing is a local Boise marketing agency that offers SEO services. We also offer much more, but we won’t go into depth. If you find that your business is not ranking well on search results, give us a call or fill out one of our forms. It’s important for your business to be noticed; just think about how many times you use Google to find a product or service!

A Blog’s Purpose: Why Your Website Needs One

A laptop opened to the “post” section on wordpress where someone is writing a blog in the test box.

Have you ever gone to a website and seen a “news” or “blogs” section and wondered why they have one in the first place? Well, conveying the purpose of that section can be a little tricky, so I’m here to tell you why it’s necessary and how it’s actually helping their business.

1. Blogs Bring More Website Traffic

You’ve probably heard of the fancy phrase “search engine optimization” or SEO. Blogs are an important piece of the greater SEO puzzle. This is because they aim to provide useful up-to-date information with keywords weaved in. Google likes this because it is constantly scouring the internet for the most relevant and fresh content out there.

When your website has a blog with content posted every month, it acts as a source of fresh subject matter for Google. Therefore, Google is more inclined to put your company’s website in front of searchers. The more people your website is in front of, the more traffic it will get.

The added use of keywords within the blog makes it so people who ask Google questions like “Why does my website need videos?”, receive the answer through the blog that is on your business’s website. If they find the answer through your company’s website then the more likely you are to rank higher in Google search results.

If you don’t think Google is that smart, well I’m sorry to tell you that it sure is. Google wants only the best of the best content for searchers. If your company can provide that, then you will see a huge ROI.

2. Blogs Make You an Expert Resource

Your website needs to have a blog because it provides information about the industry you’re in. People search for you to find out more about what you can offer. When they find that you have loads of information to provide for them, you build trust. You want users to know that you are an expert at what you do or sell. A perfect way of doing this is by sharing your knowledge through blog content.

A person who knows what they’re talking about is credible and reliable. Consumers will use blog information to determine if your business is worth investing their time and money in. All you have to do is explain to them why you’re worth it. Do this by giving consumers the right amount of information without giving away all your secrets.

3. Blogs Create More Value & More Shares

A blog provides more value to your website. It’s easy to want to spam LinkedIn or other social media networks with your daily deals and sales, but what about other information? A blog is social media share-friendly and does not come off as too promotional. Plus, if a reader enjoys what they’ve learned, they will share it with their network and their network may share it too.

4. Blogs Make Your Website Healthy

Your website’s design and functionality is a huge factor in overall website health. But how do blogs help? Well, one of the main points of a blog post is to engage users. The longer users are engaged, the more likely they are to explore other areas of your business’s website. After a while they may become intrigued by the information you provide and will want to visit more often.

If people are exploring your website, they will find out more information about your company and the services it provides. The longer they stay and explore, the lower your bounce rate, and the higher the possibility of them converting. The more your website is “healthy” the more Google rewards you by placing your website at the top of search results.

5. Blogs Focus on Consumers

Blog content is solely focused on targeting your company’s audience. For instance, our SEO package at Social Eyes Marketing involves creating content specific to your business and its consumers. You don’t want to brag about your business in all of your posts. Instead, offer to be the solution to their problems. A great example is if someone were to ask, “What does an Internet marketing company do?” and then you provide the answer…But you also subtly promote your company within the content as well.

A blog section aims to provide 4 main things for Consumers:

  1. Entertainment
  2. Information
  3. Answers
  4. A Sense of Community

Once you master these, your blog will become an integral part of turning readers into loyal customers.

Boise SEO Services

Hopefully, now you understand the gist of why you are seeing a “news” or “blogs” section on company websites.

Blogs on your website are like we’ve said, an integral part of SEO. By providing your readers with useful content, they are more likely to trust your business and stay on your website. Google will also trust you too. At Social Eyes Marketing we provide blog content as part of our SEO services so that your company’s website lands on page 1 of Google search results. By trusting an internet marketing company in Boise, your company is receiving the proper care and attention that larger firms fail to provide. So let’s chat!

How PPC and SEO Work Together

words written on a chalkboard in white chalk that says words like SEO, content, social media, and online marketing.

Quick Definition of SEO and PPC

What is SEO? What Is PPC? Well, SEO is known as search engine optimization which is a method to increase your company’s consumer traffic on the internet through the use of keywords and phrases on your website. Proper SEO allows your company to rank high on Google search results so you show up as one of the top-ranked web pages when someone is searching for something. PPC is known as pay per click, which is when the advertiser pays the publisher a certain amount based on the number of people who view the ad and click on it to find out more information. PPC places your website at the top of Google Search results.

How They Work Together

SEO and PPC work together to get the job done. Without SEO, PPC would not be effective, and vice versa. Search engine optimization leads to more traffic because it’s made to target specific phrases and keywords. This way, potential clients are lead to click on the organic search result that is hopefully your website. The organic search result is the non-paid result. A PPC ad will have the “Ad” label next to it.
SEO takes time. For a smaller business trying to break into a highly competitive field, it can take several months before your company’s website starts to rank well on its own. This is where PPC comes in.
PPC is the quickest way to increase visibility and put yourself right at the top of Google search results. You just have to pay for it. PPC is a great way to jumpstart your car, while SEO is the accelerator. If you use the right targeted keywords in both your PPC ads and SEO efforts, then you are set to succeed.
Mind you, PPC does not have to be a long term game if you don’t want it to be. Once you’ve established enough trust with Google to rank well organically, you can shut them off. Your organic traffic value would have increased enough to where you do not need to be paying as much as you do for PPC ads. Reckon, this isn’t always a good idea if you are wanting to target new or small niche keywords and don’t have to pay an arm and a leg.
PPC’s goal is to get you more clicks so more people are visiting your website. The more clicks, the more opportunities for consumers to purchase your product or service. Thus, it will create more revenue for your company and the ROI will be worth it.
These two things work together to increase revenue and bring more traffic to your business.

If It’s Not Done Correctly

As helpful to one another as SEO and PPC are if they are not done in an effective way then you won’t see an increase in revenue. Your website also won’t show up in search results. Here at Social Eyes Marketing, we have experts that specialize in SEO and PPC. Using the right target keywords and phrases unique to your company can make or break how effective SEO and PPC works for you. With our team of experts, we can create a presence that is unique to your company and is directed towards the right audience.

SEO Pros and Cons

Search engine optimization has its pros and its cons just like everything else. Some of the pros for SEO is that it creates a higher rank for companies on search engines so you get more viewers overall. SEO is overall the way to gain new clients and grow your business organically.
The cons of SEO are that it takes time to see results so you have to be patient but the results will come. It will take awhile for you to see the results for your business which can be why people do not want to keep investing time and energy in it. But without SEO you will not have the opportunity to grow. SEO may take time to see results but in the end, you will have positive results.

PPC Pros and Cons

Pay per click also has its pros and cons but like SEO they can have a positive result with time. The pros are that is can give you faster results than SEO and it allows you to track your ads so you can personally see the results. PPC can have local exposure as well as global exposure so your business can gain views from a larger variety of possible clients.
The cons of PPC are simple and similar to other cons of marketing. First of all it is not free, therefore it is an investment. They can also be complicated and a pain to set up, but with our help at Social Eyes Marketing, we’ll make sure your company is making the most of it.

Reap What You Sow: Why Good SEO Is Like Gardening

A laptop with SEO on the screen

SEO, or Search Engine Optimization, is the key to business success in the digital age – but we don’t need to tell you that. Any marketer knows that getting your site to the top of results pages is a tricky task and yet one that always delivers. So, what is the secret to mastering these three little letters? And how on earth is it like gardening?

Recommended reading: Why Your Small Local Business Needs A Website

Mary, Mary, quite contrary… how good is your SEO?

You should always begin with keywords, the simplest ingredient of SEO when considering your content. Think of them as the seeds to grow your garden of success. Instead of picking the right plants for the right soil, you’re choosing the right words and phrases for the right audience. Ask yourself the following questions:

  • Who is your audience?
  • What information do they want?
  • How do they search for it?
  • In what format do they want it?

Knowing the answers to these questions will allow you to connect with the people who are searching for your solutions, and it all starts with keyword research. This process, whilst intensive, is crucial for your SEO success.

Thankfully, there are plenty of online keyword research tools you can use to streamline your keyword research.

One of the most popular SEO research sites, Moz.com, boasts a free research tool with over 500 million keywords. This helps you discover the average search volume for certain words and phrases or alternative, less competitive keywords.

Seasons and competitors

You would never plant sunflower seeds in the middle of winter, would you? They just wouldn’t thrive at that time of year. In the same way, you need to adapt your SEO as the seasons change.

Your audience will be searching for different things in different months, and your keywords need to reflect this. For example, if you’re offering a limited-time deal or product for the festive season, it’s useful to know that Christmas-related Google searches spike in volume from October through to December.

A little preparation goes a long way: you can prepare yuletide content months in advance, then give it a big push at the right time.
Sunflowers are not only a summer plant, but they also shouldn’t be grown in close proximity to one another as they won’t reach their full potential. Similarly, if your webpage is overcrowded by your competitors on a results page, you won’t achieve the highest volume of traffic.

There are two different strategies to combat this: target the keywords which are used less and therefore have less competition, or deliberately use the same words that have been successful for your competitors and make your content better. The former takes advantage of their missed opportunities, whilst the latter is a more aggressive approach.

Creepy crawlers

Crawlers may sound like something you don’t want in a garden, but when it comes to SEO you definitely do. They are bots used by search engines that scour the internet, scanning billions of webpages for links, keywords, website freshness and more.

Once the information has been collected, it is indexed, which makes it searchable for users. Google’s search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size.

Optimizing your environment

A crawler-friendly website isn’t just about good, keyword-heavy content. It also needs to be formatted correctly. This includes:

In your garden, consider this providing your plants with the right environment to flourish; canes for the sunflowers to cling to and prevent them from wilting, for example. Correctly formatted web pages hosted by a trustworthy provider allow crawlers to easily index your site.

Pruning the dead leaves

Just as forgetting to deadhead your flowers will detract from the living blooms, allowing content on your webpage to grow outdated is an SEO no-no.

If your ‘latest news’ is from two months ago, or the ‘monthly special’ expired weeks ago, you will be giving your audience a bad impression and they are not likely to stick around.

Showing that your website is on top of its content and can communicate well will earn you repeat visits.

SEO expert Cyrus Shepard recommends that when you update a link on your website, you should also update the text around it. This way, search engine crawlers will detect bigger changes to your page, deeming it to be fresh.

Bring in the backup

If all else fails, you can always enlist professional help. Imagine you’d given your garden all the nurture you could, yet it still wasn’t yielding the results you wanted. You have some spare capital, so you decide to invest it by employing a gardener.

SEO agencies are the landscapers of the digital marketing world. They are experts in their field and can offer you audits, content and more to direct traffic to your site. Social Eyes Marketing, for instance, offers expert SEO knowledge that will help you hone your website to Google’s exacting standards.

This option is perfect if you’re serious about SEO as a marketing channel. While it’s not a necessity, getting in an expert gardener to sort your website’s garden out is well worth it for the return on your investment.

Reaping the rewards

So, how is good SEO like gardening? It’s really quite simple: you reap what you sow. Love your garden – sorry, website – and it will love you back.

Plant the correct seeds (keywords), at the right time and in the right place. Make it crawler-friendly by perfecting your environment. Prune away what is old and unnecessary, and don’t be afraid to bring in the professionals if you need to.

Nurture your SEO and your traffic will flourish. By using the right tools and expertise, you’ll be left with a bountiful result.