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Social Media

Why Your Business Should Utilize Social Media Management Professionals

A woman sitting at a wooden table with a computer, smartphone, notebook, and a mug.

During the 21st century, social media has emerged as a key marketing tool. It’s now more important than ever for businesses to take advantage of the organic exposure that posting on a variety of platforms can provide them with.
While social media is free, that doesn’t mean that the content that you post can be sub-par. Having a social media manager can be a gamechanger in helping you elevate your business’s content. Here at Social Eyes Marketing, we’ve compiled some of the benefits of getting social media help if you’re still wary about taking this step!

Focus Your Energy Elsewhere

You may think that managing your business’s social media yourself is an easy task, but creating and planning social media content for multiple platforms can take up a lot of time and effort. These are hours that can add up throughout the course of the week. As a business owner, you should be spending your energy on other parts of your business that deserve more of your personal, undivided attention. When business gets busy, it can be difficult to keep up with updating your social media followers on specials, events, and other updates. It’s key to not rush any of your social media content. Followers care more about seeing quality content on your page rather than a large quantity. Here at Social Eyes Marketing, we have social media marketing services that will cultivate content for your brand!

Get A Fresh Perspective

While you may know all the ins and outs of your business, sometimes it’s in your business’s best interest to get a new set of eyes to take a look at your social media accounts. When you hire a professional, you’re paying for their experience and working knowledge. A good social media management agency will be able to provide you with insight into what other competitors in your industry are doing with their platforms. They will also be able to come up with innovative ideas that will give you a leg-up in your field.

Maintain Consistency

It is crucial that your customers are able to easily recognize your brand’s content when they’re scrolling through any of their homepages. When multiple people are posting on your business’s social media accounts at once, it’s easy to let your brand’s voice get lost in the process. A social media professional is going to create content for your brand that is visually consistent with your brand identity, with your website, and across all of your accounts.

How We Can Help

Are you looking to make your brand more relevant across the social media realm? Getting help from a professional may be your best plan of action. Here at Social Eyes Marketing, we have a digital content team that is ready to work diligently to revamp your online presence through strategy, campaigns, remarketing, and community engagement. Feel free to give us a call or send us a quick message today!

Social Media Marketing Basics: Instagram

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Instagram has become a powerhouse in the world of digital media marketing with 81% of people using Instagram as a tool to research products and services. If your potential customers are similarly treating this social media app to Google or Yelp, then it’s time to take full advantage of this business opportunity. You’ll be surprised at how much engagement you’ll get!

Know Your Business

Before you do anything else, it’s important to identify an appropriate way to post for your business. Will users want to see the behind-the-scenes works at your location? Is it fitting to post about staff members? What kind of updates do your customers want? Think about the things your customers will want to see before you take your business to Instagram.

Cohesiveness

Once a user finds your business’ page, it’s key to have an enticing and aesthetically pleasing page that’ll make them want to click ‘follow’. But how can you achieve this? The most prominent feature on an Instagram page is the grid-layout feed that shows off your photos and videos. So the overall look and feel of your content must be consistent, simple, and match the branding of your website. A clean and uncluttered look is preferable and will encourage users to stick around.

Have a Variety of Content

The best way to upgrade your Instagram game is to switch up the ways that you post. Having a variety of interesting content will ensure that new audiences have an incentive to follow you. Instagram allows posting through a large range of mediums including videos, graphics, photos, Reels, and Stories. By strategically planning your content, you can utilize each of these mediums to create a feed that works in perfect harmony with your brand.

Videos

Videos are an extremely effective way to engage viewers. How-to videos are the most popular form of videos on Instagram. Buzzfeed’s Tasty has mastered the art of how-to videos that show step by step visual guides to their recipes. Other types of videos include behind-the-scenes footage and interviews. High-quality video production services will help elevate your Instagram page, so give us a call and we’ll cultivate our video services to your business.

Graphics

Graphic images act as great visual alternatives to photos on Instagram that can break up repetitiveness. They also act as an easy way to provide information to your customers about events or business updates. Having graphic elements on your account will tie in well with your website and other social media accounts.

Photos

It is crucial to have professional photography to form the basis of your Instagram feed. Stock and amateur images aren’t cutting it anymore in such a highly saturated market. Using high-quality photographs also plays a huge part in setting a reputation for your brand. Don’t know where to start? We have photography services available at Social Eyes Marketing Boise to fulfill any of your needs.

Reels

Instagram’s new feature Reels is a great opportunity to put out fun, casual, and entertaining video content that can set your business apart from others. Instagram’s algorithm shows users a never-ending amount of short videos, so you can reach almost anyone. Reels are also an entertaining way for viewers to learn more about your company or get some behind-the-scenes insight!

Stories

Instagram Stories are quite literally the perfect way to interact with your customers. Features like polls, questions, and quizzes allow users to answer fun or helpful questions. Want more website traffic? Swipe-ups to web pages are also available on Stories!

Ask the Experts

While these tips can give you a starting point for creating an Instagram for your business, they are just the basics. There is so much more that goes into marketing your business efficiently on Instagram. Upkeeping a consistent posting schedule along with the rest of your business’ social media accounts takes a lot of precious time and effort. Don’t be afraid to ask for professional help! Give Social Eyes Marketing a ring and we’ll have our Social Media Strategists revamp your business’ social media presence.

Social Media Platforms to Help Build Your Brand

social media and your business

Social media has taken the world by storm. People are obsessed! The rise of social media has influenced how we do business, interact with others, and gain knowledge. In this blog, we will discuss how important social media is and which specific social media platforms are most beneficial for your business to use!

Facebook

Facebook is more of a professional business tool that can be used specifically for displaying your brand. One good thing about Facebook is the different options it has for you to choose from. The “Discover” option, for example, lets you browse different groups, organizations, fundraisers, businesses, or corporations to learn more about them and get involved.
Facebook also gives you the option to create events for your brand to encourage business! Like with a personal page, you are able to post stories and pictures to your business account to create brand awareness for potential customers who come across your account. Overall, there are a lot more business options and opportunities on Facebook than any other social media site!

Twitter

Twitter is known for their stream-of-consciousness “tweets” to give the world updates. Based on your tweets, it can help people interested in your brand get an idea for what your company is all about. Tweets are a quick and easy way to help potential customers grasp the idea for what message your brand is trying to send.
The good thing about Twitter is that if you are in a hurry and flipping through tweets, you may come across a fascinating brand that you can quickly read up on. Twitter is one of those social media platforms that is perfect for weekly or daily updates on your brand to build awareness and attention.

Instagram

Instagram is a great tool for the overall social media presence for your brand. This is definitely used more than most platforms because of how easy it is to operate and engage your followers. You can post pictures and stories as much as you want, gain followers, and overall spread awareness to your brand. You can enlist the help of influencers, showcasing your product and gaining more attention for your brand and your products!
There are different options available to you on Instagram that can help your business to grow such as the business tools functions. These tools allow you to have more flexibility on your business settings through monitoring the increase in your followers, adding contact information for your brand, insights about your posts, and the option to offer promotions. This increases attention for your brand to make it more available to the public eye.

LinkedIn

LinkedIn is a great tool for making valuable business connections and networking. This is an accessible social media tool that can even help you to partner with different businesses and organizations to build on your brand and extend your company’s professional presence. You can meet recruiters, human resources professionals, and other different groups to help set you up for employer success. This is a great way to get your name out there and build on the network of people you have for your company.

Pinterest

Pinterest is a creative way to gain ideas for your brand. This will give a different perspective than most social media platforms because its use is specifically for giving you ideas for anything! If you’re struggling with design or a concept, Pinterest is a great resource.
In this way, Pinterest broadens the horizon for any brand but especially visual brands. It builds on creativity and interest. Pinterest makes it easy to drive traffic and it helps boost your SEO. Sharing content and products through Pinterest can help reach an even larger audience specifically interested in your industry.

Why These Various Social Media Platforms Build Your Brand

Aside from available paid advertising, these five social media platforms are useful to help build your brand and build awareness just from maintaining a regular posting schedule. Overall, these various platforms are some of the most well-known out there and will give your brand the best advertising opportunities for the broadest audience. Each one has its own unique ways as to how it can help upon your business or organization.
If you’re not sure what social media platforms are right for your business, or if you need help getting started, the social media gurus at Social Eyes Marketing are here to lend a hand! From working with you to build a successful social media marketing strategy to full social media management for your platforms, the team at Social Eyes is ready to help your business succeed in our digital world. If you have any questions or are ready to start your social media marketing journey, give us a call today!

5 Steps To Find Your Target Audience

find your target audience

When building an internet marketing strategy for your brand, product, or service, nothing is more important than knowing your audience. But how do you narrow the scope of your marketing down to reach the people who will give you a return on your marketing investment? With these 5 steps, you can reach your target market in no time!

Step 1: Analyze Your Product and/or Services

When looking for your target audience, the first thing to do is to analyze the product or service that you are looking to market. What need does this product fill? Who will actually use it? Consider all demographics, including:

  • Age
  • Gender identity
  • Social stratification
  • Political affiliation
  • Lifestyle (parents, outdoorsy, influencer, etc.)

Knowing the broad basics for your target market is going to help you tremendously moving forward with your marketing strategy.

Step 2: Think About Your Company’s Geographic Entanglements

The next step is to recognize your company’s geographic entanglements. What geographic area is associated with your brand, and what are the benefits and limitations of that association? What geographic market are you looking to target in your marketing? Are you looking to focus more locally, branch out to a regional or even national audience, or reach for an international market? Is that audience going to see the appeal of your brand’s geographic entanglements, or are there adjustments you need to make? All of this information will prove particularly valuable to have lined out for any online advertising campaigns you plan to utilize.

Step 3: Research Competitors

As with any aspect of marketing, reverse engineering your competition will give you an edge in client outreach. For example, is your competition targeting someone that you are not? Who ARE they targeting? Why? Can you see a demographic that they’re missing and therefore provides a great opportunity for you to reach without interference? These are the questions that will help you to learn from your competitors and build a better target market for yourself to dominate your industry.

Step 4: Think Outside The Box.

If you have the time and resources, such as a mailing list, you have the opportunity to gather additional data that can prove useful in your targeted digital marketing campaigns. Consider surveys and other methods to collect outside opinions. Is there a demographic that you’re missing entirely?

Step 5: Call The Experts

If you really want to make sure that you don’t have any holes in your marketing strategy, call your local digital marketing gurus. The team at Social Eyes Marketing has a holistic approach to marketing success, giving you access to professionals who specialize in all areas of marketing, from SEO (which helps your website get found by people searching for your service) to pay per click (PPC) advertising (which will get your brand in front of your target audience almost immediately). For any questions or to set up a consultation, contact Social Eyes Marketing today!

How to Integrate Social Media Successfully into your PR Strategy

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With 42% of the world’s population using social media, it has become an increasingly important component of any successful strategic communication campaign. The acculturation to the digital age has brought many opportunities for media professionals, including instantaneous communication and distribution through social media.
With 24/7 accessibility to others on a global scale, many PR practitioners are taking advantage of social media as an integral part of their strategy. In a recent ING study, they found that 81 percent of PR professionals said that they need social media to do their jobs; with traditional methods for communication strategies radically shifting to social media, it has become an integral part of any successful PR strategy.
A quick Google search can turn up several media tip sheets that any PR professional can utilize. However, before stepping into the platform of your choosing, it is important to understand the advantages and nuances and determine the best content strategy for your business.

Advantages of Social Media

With the world accessible at your fingertips, the traditional method of distributing messages through multiple channels is eliminated and businesses globally are becoming their gatekeepers. Not only does this simplify the communication process, but it also allows for direct responses to news events and broadens the type of content available. Social media creates a platform for interactivity and engagement with your audience, showing a more humanized and approachable side to any company.

What Are Good Rules to Follow When Creating Engaging Social Media Posts?

After deciding which social media outlets are best for your business, the next step is developing a specific strategy for each platform to help further your goals. When formulating your approach consider the following questions:

  • What are your goals?
  • What are the audience’s expectations?
  • What voice or tone will you use?
  • What themes will you use in your posts?
  • What type of content will you post?
  • What are your keywords or hashtags?
  • How often will you post?
  • What are your competitors doing?

Developing a Social Media Plan

Once you have answered those questions, the next step in your path to social media success is understanding your brand’s voice and how to amplify it authentically. In a sea of information, it is important to find ways to stand out without compromising consistency in your brand. Although you want to maintain uniformity in the core values within your messages, experimenting with different approaches, and tapping into trends is key to keeping your content fresh and relevant. Lastly, evaluate your content regularly through insights and data analytics to determine which approaches do and don’t work with your audience.

What Are the Limitations to Social Media?

Each social media platform has its different nuances and audience expectations; understanding these differences is critical when creating diversification in strategy for each.

Hashtags

Instagram users are accustomed to seeing multiple hashtags on a post, but with Twitter one or two is ideal. Hashtags are hardly used on Facebook.

Frequency of Updates

To maintain visibility on Twitter, you must have a higher posting frequency. However, with Facebook and Instagram posting too often may result in users muting and unfollowing you, meaning decreased engagement.

Timing

With data analytics and insights at your fingertips with any business profile, it is now easier than ever to view what day/time your audience engages most with your content. In addition to adhering to this information, you always want to consider posts in advance for events and holidays.

Formality

Although business profiles will always vary depending on the nature of their business, it is important to recognize that it should also vary based on what platform you are using. LinkedIn is the most professional and formal, but remember that it does not mean they have to be boring!

Visuals

Platforms vary in their emphasis on visual components. If you are running a campaign on Instagram, it is very important to have the visuals you need to stand out. When using video content, plan ahead ways to integrate into your posts.

Know the Rules for Brands

As social media is constantly evolving, so are the guidelines that accompany it. Stay up to date on all of the rules that affect your communication strategy on social media. Know what you can say (and can’t), understand what determines visibility, and take advantage of promotional posts and advertisements.

To learn more about how your business can optimize your strategic communication plan and make social media an integral part of your PR strategy, contact Social Eyes Marketing today! Our Social Media Management professionals have the knowledge and skillset to achieve social media success for your business.

Staying Relevant On Social Media

stay relevant on social media

In a rapidly moving world, how do you maintain your relevance? With the ever-growing advancement of digital platforms, social media marketing has become more important than ever before.
But what if you experience a temporary closure? Or you need to boost your presence before a Grand Opening of a new location? How do you keep people interested without being able to physically appeal to them from a brick and mortar location? Here are a few helpful tips to keep up with social media, whether it’s just to benefit your day to day or to stay in touch with your audience during a rough patch!

Maintain Regular Posting

The most important thing you can do when building your social media: maintain regular posting. If your presence drops off, so will your following! With all of the platform algorithms, staying on top of your posting game is critical. Create a posting schedule from week to week and keep up with it! You can incorporate unique, weekday specific hashtags to engage your audience, and it will get your biggest fans to be looking out for their favorite updates since they know they can rely on you to brighten their day!

Focus On The Positives

No matter what may be going on in the world, keep your social focus on the positive side of things. This will not only serve to boost your own morale; it will also keep your followers happy and excited to see what you share next!

Highlight Local, Make It Personal

Keep an eye on your local community, and acknowledge the “small-scale” difference that is happening in your backyard! By encouraging your community to keep doing good, and acknowledging those who are often overlooked, it will show your compassion and dedication to your local roots.
Another great way to utilize social media: occasionally share things from a personal view! Spotlight your family and your team. Show the hard work and love that happens behind the scenes! That personal connection can sometimes make the difference between reaching an onlooker and losing them in the crowd.

Stay In Touch With Current Events

By staying in the know about global and local events, you can make more educated and efficient posts that include the kind of content that your audience may need to see. Is there a big local music festival like Boise’s Treefort that deserves a little attention? What about a global event that provides a great talking point, or that your viewers may want to know how you are responding? Read your audience, read the vibe of what you want to put out there, and make your post timely!

Keep Looking Forward

Finally, no matter what, keep looking forward. If you’ve made a misstep in the past, all you can do is learn from it and move on! Turn your attention to your next event, your next product, your next big thing. Life is always about the future, and social media is, first and foremost, about life and personal experiences.
If you are working on your social media presence, but aren’t quite sure where to start, contact a professional at Social Eyes Marketing. Our team is local, vibrant, and compassionate, and we are ready to help you take your digital marketing to the next level!

How Influencers Are Changing the Marketing World in 2020

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Celebrities who?… Celebrities are no longer taking the lead in influencing young audiences. In fact, 70% of teens trust influencers more than traditional celebrities. This alarming statistic makes you want to take a seat and re-evaluate your marketing plan. So what makes influencers so strong? How are they changing the marketing world in 2020? Let’s check it out.

Influencers vs Professional Marketers

If you haven’t already read our blog on TikTok, then here’s the gist. TikTok is another rising social media platform, and as with all social media platforms, influencers are born. This one, in particular, is similar to Vine, where users record themselves lip-syncing to music or voice-clips. The more TikTok has developed, the more professional marketers are scrambling to put their paid advertisements on the platform. But is it working?

If anything, paid advertisements are probably driving a slight bit more traffic than if they weren’t there in the first place. However, it’s just lazy marketing. Instead of brands developing their content and outputting organic videos, they’re wanting to pay influencers to sponsor their products in paid advertisements.

Luckily they got one thing going for them. Using Influencers. But alas, Gen Z’ers and Millennials are quick to swipe past paid ads and are more inclined to listen to an influencer who endorses a product organically instead. The power of being authentic on TikTok is becoming more prevalent and I’m liking it. Professional marketers are having to abandon their Instagram ad ways and think a bit more creatively if they want their brand to be respected among younger generations.
So where does this put influencers on the spectrum of marketing?

The Power of Individual Influencers

Ready for another statistic? 92% of consumers trust the recommendations of people they follow on social media rather than advertising from brands. That doesn’t mean advertisements are all bad. In fact, they’re still a great way to gain visibility. Take PPC for example. Using pay per click advertising on Google can help increase awareness for companies where the market is more competitive. But how do advertisements fare in the social media world?

It feels good to know that influencers are being a little bit more picky about what they promote. In any circumstance, they may be paid some amount of money, but the growth of promoting brands they just believe in is rising, paid or not. What’s great about it all is that no matter how silly or serious an influencer is, they’re still an important figure groups of people look up to and trust. Start doing that with your own company and stop with the cheap marketing tactics.

Companies as Influencers

In 2020 I will gladly watch the marketing world shift into a more honest and raw form of content creation. Instead of relying on paying individual influencers, brands should be building an audience around their own image and philosophies. This means taking the extra step of doing some in-depth audience research and formulating a brand message that is consistent and unforgettable. After building an audience that trusts your brand, get in the habit of communicating with them consistently. It’s the same as a business relationship. You’ll get back what you put out.

2020 Influencer Marketing

It’s predicted that in 2020, Influencer marketing is going to become a $5-$10 billion dollar industry, and why shouldn’t it be? It’s no surprise that businesses are jumping on the micro-influencer train. It’s a great way to save money and focus specifically on a niche area that aligns with the company’s brand. To stay in the know, you need to be ready for influencers making heavy use of podcasts and videos in 2020. This opportunity is huge for brands wanting to build a business relationship with influencers.

Video Production & Branding

If you happen to be a company looking for video services in Boise, or rather a complete brand and logo redesign, give us a call! Social Eyes Marketing is an internet marketing firm located in Boise, Idaho. We do anything from video production to web design, to social media marketing. If your company is lacking in any of those areas, then it’s best to get the experts involved. Check out our other blogs and browse our website for more information.

3 Myths About Social Media Marketing

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Recommended Read: Social Media Predictions for 2019

Why Social Media?

Social media overall plays a huge role in our society everyday. Social media is how you find restaurants to eat at, places to shop at, and a place you can make connections. Not only is social media a huge game changer in the digital media marketing world but it also can be a factor in your day to day life as well. Just in the year of 2019 there are over 3.2 billion users in the world daily. Social media allows you to market to multiple age demographics.

Using platforms like Snapchat, Instagram, Twitter, and Facebook are just a few examples of how you can reach a variety of audiences with social media.The majority of people love social media, while others are still very skeptical about it. With that being said, social media marketing overall has some myths that people believe. Find out why they are not true by reading below!

Myth #1

In order to have a successful presence on social media you have to be located on all social media platforms.

This is not necessarily true. When it comes to your business the only platforms you need to be on are the ones that relate to your message the most. Instagram is all about photos and videos which would work best for companies trying to best show off their products.

Spending more time on one or two social media platforms will allow for better content overall. Focusing on one or two platforms you can put more effort into making those platforms the best they can be. After mastering one platform, hiring a digital marketing company will help expand your company from one platform to two platforms and then to multiple platforms that are all up to date with content that is unique to your company.

Myth #2

The customers I want to market towards don’t use social media.

This is not necessarily true. Social media is used by ages ranging from about 13 to 80 years old, you just have to know what platforms reach the best audience for your product or service. Certain platforms are used by older generations (Facebook) whereas others are used by younger generations (Snapchat, TikTok). You just have to decide who your audience is and that will determine what platforms will best work for you.

People tend to assume that older generations are not on social media platforms but in reality, there are tons of older generation customers that use social media you just have to know which platforms they are using. Facebook is one of the most popular social media platforms for people aged between 50 and 70 years old. If that is your target market, then you need to be marketing your company on that specific platform over other platforms.

Myth #3

Using the same post on every social media platform is most effective.

You need to create ads or posts based on the platform itself because each platform is aimed towards a different audience. Digital media marketing companies will create ads and keep up to date with posts for you that are based towards the correct audience. With access to the tools needed to create these different posts it will make it easier on you as a business in the end if you take advantage of those resources that a marketing company has to offer you.

Finding a Local Marketing Company

Digital marketing companies in Boise are few and far between. At Social Eyes we specialize in a variety of marketing areas including social media marketing. In fact, we do it all! Be sure to give a call if you’ve gained some inspiration for marketing on social media, and need some help getting it started.

TikTok vs. Instagram Reels: The Competition Heats Up

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Move Aside TikTok, Here Comes Reels

Instagram has been on an upward climb since it’s launch in 2010. Facebook quickly caught on and purchased Instagram just 18 months after its launch. Now, there is a new competitor in the social media world. TikTok. As you may already know, ByteDance decided to merge Musical.ly and TikTok making it one single app called TikTok. Now TikTok claims that they have 500 million active users, and over a billion downloads. With its rise in popularity, it wasn’t long until Instagram hopped aboard the social media trend train.

TikToks Rise

TikTok allows users to create short videos usually 15-30 seconds long. There isn’t anything particularly outstanding about these videos, they can be about anything. The most common videos you will find on TikTok are of people dancing, singing, or lip-syncing to songs. These songs change almost weekly depending upon what is trending. It is a very fast-paced app, with a new trend catching fire within 3 days. TikTok also allows users to follow others and receive updates on when they post a new video. Popular creators can be found posting up to 3 TikTok videos a day.

TikTok Tutorial Video Below:

TikToks Appeal

It comes as no surprise that the early adopters of the app fall in the age range of 16-24 years old. Since it has become so popular among this age group, users are making an effort to become “TikTok famous” among their peers at school. People like Charli D’Amelio and Loren Gray have gained millions of followers in the blink of an eye. Their rise to fame happened so quickly that others are now trying to compete or “make fun” of the instantaneous “clout” they receive from using TikTok.

Do you think there’s the possibility of people becoming Instagram “Reel famous”?

While there were some early TikTok adopters older than 24, its popularity among that demographic didn’t become well known until a little while later. Nowadays, you will notice older users on the app more frequently. As time goes on, users can expect to see more diverse age groups in videos.

Instagram Notices

Really? It didn’t take long for another competitor to want a slice of the pie. Instagram announced its new Reels feature with hopes that it will compete with the already popular TikTok. Reels are pretty much the same idea where users can take short videos of themselves or of other things in 15 seconds. You can then share these videos on your story and potentially land on the “Top Reels” page.

Check Out This Demo by Techcrunch:

Look familiar?

Will You Use Both?

With Instagram already being an industry leader in the social media world, do you think they should step aside and let TikTok have its moment? Instagram has been known to adapt to user needs with the integration of “Instagram Stories” as a response to Snapchat. Now they are finding a new area they can grow in with through the introduction of Reels.
Instagram has already changed the way businesses market to consumers. Digital marketing companies are constantly adapting and looking for new ways to reach audiences. It’s predicted that over 75% of businesses will use Instagram in 2020.

You’ve probably already noticed the ads on TikTok. It will be interesting to see if those will grow more prevalent or if businesses will find a new way to market themselves through the app.

Conclusion

If anything, TikTok is still a very relevant and growing social media app. It’s not surprising that Instagram feels a little threatened. Come 2020 it will be interesting to see where the pendulum swings, if users will continue to use TikTok, or if they will move over to Instagram Reels.

What’s appealing about Instagram Reels is that it is a feature within the Instagram app. Therefore, you can post photos and TikTok-like videos using one app. You won’t have to download a bunch of social media apps if Instagram will just combine them all.

Businesses are slower to adapt, and ads can really drive away users. Marketing on TikTok will have to be very clever and well-executed so that it looks more natural to the everyday user. As a Digital Marketing Company in Boise, we are always looking for new opportunities and ways to market to the masses through social media. As expected, we will be keeping a close eye on Instagram Reels and how TikTok evolves to combat it.

Social Media Marketing

Social Eyes is a Boise marketing company that offers a variety of services like web design, web development, social media marketing, and video production. If you’re curious about reaching a target audience through the use of social media give us a call!

Consumer Interaction Trends in 2019: Video Production

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Let’s look at a little history. Back in 2015, Twitter’s in-house analytics found that over 40% of Twitter users considered the platform to be a great place to find video content. In the same research, 70% of Twitter users consume the video content they come upon while scrolling through their timeline.

Fast forward to the last year. In 2018, LinkedIn produced over 300 million impressions based solely off of video content native to the platform.

Content Marketing Projections

Any business develops their business model with projections and goals in mind. Technology conglomerates, in specific, track and analyze preceding data as a way to construct these projections. For 2019, it is estimated that video content will be at least 80% of all digital consumer traffic and consumption.

Ultimately, looking into video production with new or improved content is a simple but effective way to boost your ROI.

Why the Change of Pace?

In the last decade, traditional media has completely transformed. This is not to say “out with the old, in with the new.” Traditional media outlets still exist and serve an important purpose. Although, the impact of new media has become an essential aspect for personal and professional growth, development, and longevity.

We no longer live in a world where information is consumed from print and broadcast media. Information is consumed in a more segmented fashion because we are always on the move. With people to see and things to do, there is much more room for outlets and content geared toward the consumer who is out and about.

Construction of Video Production

Long ago, video production was associated with long form, typically cinematic content. But as we mentioned earlier, things have changed. Video content is now a product of social engagement. On a local level, individuals are far more likely to send one another the 1-2 minute clips they relate to or enjoy through 1-to-1 direct messaging than wait to share it in person.

Turn On Your Business Brain

Looking at this through a business lens, these interactions are incredibly powerful. As we all know, referrals are a very effective form of business development. Referrals also tend to boost consumer retention. The digital landscape provides opportunity for authentic but informal referrals through direct messaging.

Content Gives Context

Video production busts down the door to open up meaningful consumer interaction. Videos just happen to be the most demonstrative type of post because they require the least work for the consumer but provoke the emotional, captivating responses. Video can also act as a feature of transparency and legitimacy in B2B and B2C interactions.

    Other concepts to consider for video marketing are:

  • Products
  • Services
  • How-To
  • Testimonials
  • Behind-the-Scenes
  • Year-in-Review
  • Business concepts
  • Organizational values
  • Community investment

Intentional and Professional Video

Professional outsourcing is typically the best way to ensure that your efforts are going unnoticed. Producing content, video content especially, is time-consuming and often very technical. Professional services are also trained to look past the numbers and data, gathering and adjusting to the immediate analytics for your specific business. Digital professionals are also very well equipped in aiding in the brainstorming process because they understand what is and is not effective across industries.

Find your market and draw them in with video production to make 2019 another year of unmatched growth.