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Social Media

6 Key Questions for Social Media Success

A phone with Instagram, Facebook, and Twitter apps.

Social media marketing is a necessary tool in this digital age, so it’s more important than ever to truly understand the medium. It’s not just simply creating an account and posting once in a blue moon, nor is social media just a company update broadcasting systems. True social media marketing is all about strategy, and it requires plenty of planning.
All good strategic approaches start with asking questions, and that’s what we’re here to do! Make sure to ask yourself these 6 questions before you start up your social media accounts. You’ll get the most out of your business by doing so.

What do I Want?

No matter what, your business will always be in one of these stages: creating brand awareness, providing product information, answering questions, giving comparisons, or selling the product or service. Each of these stages is extremely detailed, so it’s important to clearly define what you want to achieve. What are your objectives and what is your desired result?
This first step is all about focusing on your goals. Do you want to build brand awareness, attract new leads, or create an engaging community with your existing customers? Do you want to create an easy way to solve problems, increase your customer loyalty, or generate sales with a new medium? The sky is truly the limit when it comes to deciding what you want to get out of social media. Just make sure to figure out exactly what it is that your goals entail.
Few marketing efforts ever succeed without having their goals defined. Defining your short-term and long-term goals before starting any marketing effort yields more success, and social media is no different.

Who am I Trying to Attract?

There is no social media without social interaction, which is why it is important to ask yourself who you want your audience to be. Try and define your target audience, these are the people who want to buy your product or service. They’re also the people who will make up your social media follower base.
Business depends on the customers, and social media is the same way. You won’t succeed on your platforms if you aren’t able to meet the needs of your audience. You should focus on customer service, but you should also take the time to understand the people in your audience. What are their demographics and typical behaviors? You should strive to create an experience that encourages your audiences to come back for more.

What Platforms Should I Use?

An age-old HR ideology can be applied to this question; “find a person suitable for the job rather than adjusting the job to fit the available candidate.” You might not be dealing with actual people, but each social media has its own strengths and weaknesses.
Right now, you’ve already figured out what type of people you want to attract, so you can use that information to guide you in picking what social media platforms you want to use. If your targets mostly hang out on Twitter and LinkedIn, then it’s a sign that you should make an account for those platforms.

What is my Brand Persona?

People like interacting with people, not faceless and emotionless ‘robots.’ Because of this, it’s extremely important that you develop a brand persona – the personification of your brand. A persona will encompass your goals, how you want your brand to be presented to customers, and everything you’ll be offering your customers. Your brand persona will also reflect your target market. Is your audience ok with gritty language, or would they prefer a more simple, professional sound? Take these into account when designing your brand persona.
Of course, you need to keep in mind that people other than your target market will see and possibly interact with your brand persona. Everything is public on the internet, and your brand persona is an important part of how your brand will be perceived by others.
The most important thing to do is to keep your brand persona consistent. You don’t act different in every conversation you have, and your brand persona should be no different. You should keep your copy writing styles consistent across all branding channels: social media, your website, emails, and other advertising. Keep your tone of voice consistent, but don’t be afraid to be a bit more casual on social media. Keeping things consistent will make your customers feel like they’re talking to an actual person, which encourages trust.

How am I Measuring my Progress?

You’re not running a social media account just for the sake of running a social media account. You’re doing it to encourage business, and you need a way to track if what you’re doing is working. The first step is to decide what metrics to measure. Sure, having tons of likes feels good, but are they doing anything for you in the long run? Take the time to delve into what the metrics mean and figure out which ones will be the most beneficial to your brand.
The best thing about metrics is that they’re quite easy to find! Every major social media network has a metrics tab where you can see exactly how you’re doing. Check out the shared metrics to see how you’re doing on one social media compared to another and look at the platform specific metrics to gain insights into your performance!
Your social media should be driving traffic to your website, so don’t forget to check out your Google Analytics. It will show you exactly where all of your traffic is coming from, which will let you know if your social media efforts are working as they should.

Who is Managing my Social Media?

The final question you should be asking yourself is who will be managing your social media. You should appoint a dedicated community or social media manager to the role, but they’ll still need help from the rest of your organization. Just make sure that responsibilities are clearly defined and delegated correctly.
You can also hire outside help to run your social media for you! Social Eyes Marketing’s content team will use our expertise to increase your client engagement, expand your reach, and boost your website traffic. We’ll take care of running your social media so all you have to do is enjoy the incoming traffic!
Contact us today if you’re interested in social media marketing! We’re here to answer all of your questions and point you in the right direction!

6 Top Tips and Tricks for Holiday Social Media Marketing

Three pumpkins sitting on a bench.

It’s already September, and you know what that means. The holiday season is just around the corner! Pumpkin Spice everything, corn mazes, cookoffs, and festive joy are all getting ready to worm their way into every corner of your life, and that includes your professional career. With e-commerce set to account for a record 18.9% of the projected $1.093 trillion in holiday sales, you should be getting ready to start capitalizing on the holiday hype. To help your business during the busiest time of the year, our team at Social Eyes Marketing has put together a list of some tips and tricks you can use to make the most out of your social media strategy during the holidays! The only thing it’s missing is gift wrap!

Get Some Holiday Spirit

We decorate our homes for the holidays, so it only makes sense to decorate your social media! Deck the halls with holiday themed icons, festive copy, and maybe a holiday pun or two in your bio. Take advantage of the holiday while it’s here and be sure to switch it up when the next one rolls around. After all, we’re not Charles Dickens, we don’t want any spooky ghosts during Christmas time.
Of course, you don’t want to decorate just for the sake of decorating. Consider your customer’s wants and needs when creating your content, as your main goal is to keep your brand relevant to them. Strive to build a relationship with your customers and continue it even after the holidays are over. If you only care about your social media content during the busiest shopping season of the year, your customers will take notice and end up leaving. Make sure you keep up the quality content all year round!

Take a Walk Down Memory Lane

The holiday season always goes hand-in-hand with nostalgic memories of years past. As you’re looking back on your fond holiday memories, we’d like to suggest that you also revisit your previous holiday campaigns. What went over well and what didn’t quite hit as well as you’d like it to? What are your analytics saying?
Try to figure out what the commonalities between the posts that did well are. Look at the day they were posted on, the time of day, and what kind of content they entailed. Maybe your videos performed better than static images, or graphics posted on Fridays really captured your audience.
Jot down all the characteristics of posts that did well so you can incorporate them into this year’s strategy! If specific visuals performed well, try to use them as inspiration. Remember, the past is often the best teacher.

Hold a Holiday Contest

At almost any holiday event you attend it’s likely that you’ll find a contest or two running. Get your followers to join in on the fun by hosting your own holiday contest! Whether it’s for free merch or exclusive discounts, contests get your fans and followers buzzing with excitement, driving up engagement rates.

Utilize Video

Remember how holiday home videos used to be the thing to do? Well, we’re bringing it back this season! Adding video content into your marketing has to be one of the best things you can do as a marketer. Not only are your customers 10 times more likely to interact with a video, but social video generates 1200% more shares than images and text combined!
Try to come up with some creative videos that suit your brand and the holiday you’re closest to. Maybe pour a themed cocktail, take your viewers on a behind-the-scenes tour of your store’s specialty décor, or even head outside and show off your latest styles! Whatever you do, keep the content short and sweet at around 6-10 seconds per video. You want to make sure your viewers understand your content’s message, but don’t get overwhelmed.

Use Hashtags

3.96 billion people use social media every day worldwide. Every one of them is scrolling through their personal feed or surfing through tag systems to find content that interests them. You don’t want these potential leads to slip through your fingers, so be sure to take advantage of one of the easiest tools at your disposal, the hashtag. Hashtags enable you to easily spread the word about sales, events, and new products. You can even boost your user-generated content by creating a hashtag that your followers can use throughout the season whenever they share a photo that features your product.
The right hashtag will help you reach new customers and engage with your current ones. Try to follow shopping trends for your industry when choosing which hashtags to use, and be sure to use them on your Instagram, Twitter, and other social media sites this holiday season and beyond.

Offer the Best Customer Experience Possible

As fun as they are, the holiday season is also a high stress time for most people. Try to make some of your content dedicated to relieving some of those stressors that plague the holiday environment. You could share special recipes or come up with different types of gift guides, whatever relates to your business. If all goes well, you’ll have a dedicated, new customer! Express your gratitude by sending them a thank you email or card along with their purchase.

Don’t miss out on connecting with your social media followers this holiday season! Take your social media presence to the next level with our Social Media Marketing Services. Give Social Eyes Marketing a call today to see everything we can do for you!

Social Media Relations

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Social media is at the forefront of advertising, and has become a catalyst for companies trying to reach their target audiences FAST! Social media relations bridges the gap between social media and public relations to connect brands with their people! At Social Eyes Marketing, we see social media relations as one of the major stepping stones to establishing a strong brand presence, which is why we created some components to help establish that desired awareness!

Social Media Management

Relations with your customers are important with every business, mainly because they are the heart and soul of the operations. Everything is centered around pleasing the customers, and when it comes to establishing a firm connection between your company and them, gaining that loyalty from your audience is key. At Social Eyes Marketing, we understand the importance of public relations and see this as a major stepping stone for many companies if not all. Our social media experts provide regular postings, content, and management to communicate with the fan base that pertains to your company. From maintaining brand promotions to retaining marketing information for your company, the process of social media management allows for a company to keep its brand at the front of social media, spreading itself across multiple platforms.

Online Brand Building

With the internet, let alone technology, growing every day, online branding has the capability to take your company to the next level. To give more detail, through online branding, we can develop your brand and voice to attract customers to you. There are a few brand-building strategies to set you and your company up for more success:

  • Start a blog with awesome content! Blogs help you rank well in search engines, and provide great content for social media networks. Through the use of tutorials, infographics, videos, and industry interviews, it provides you the ability to show your customers you know what you’re doing, compared to typical cookie-cutter posts.
  • Guest blogging for others. By commenting on a blog whose audience might have an interest in your brand, you can create more clients through your commentary, creating brand awareness.
  • Blog commentating. Through this clever strategy, you can subscribe to some of the top blogs in your industry in Google Reader. See a post, read it, and add a valuable comment. Keep in mind this isn’t about linking, but rather creating a stronger brand presence.

These are a few ideas to create a more dominant presence online… which is what we strive for at the end of the day! At Social Eyes Marketing, we can help bring your brand closer to the forefront! Call today to learn more about how we can help!

Social Media Advertising

With the number of social media platforms out there, it is imperative to get your brand advertised on the platforms that have millions of people using it every day. The ability to reach an audience is faster than ever… and the old way of reaching out to people organically is done. Overall, advertising through social media is a hyper-direct way to reach the audience you desire. At the end of the day though, you need to know which audience you seek uses what platform. For example, if your target audience is teenagers, Tik Tok would be the most beneficial platform. On the other side, if moms are your target audience, Facebook would be the route to go. We understand the struggle of trying to advertise your brand in the proper areas, which is why we’re here to help!
Reach out to us today to talk about our marketing and advertising team!

Social Media Training

The end goal of social media is to become so good that you don’t need to rely on others to manage your advertising and social media content. Being able to accomplish these feets by yourself not only saves you money but gives you experience and a firm grasp on how to manage the content you want people to see! Gaining the correct expertise to manage your online presence is a tricky task though. It’s not as simple as posting and commenting. Here is a list of certain ways to go about advertising:

    • Choosing the right platform. As previously mentioned, knowing which target audience pertains to what social media platform is essential.
    • Create customer personas. This refers to you coming up with a description of the ideal customer to sell to for your brand. Creating personas helps your employees keep a specific customer in mind when developing advertisements and interacting with followers.
    • Have the right tools. If you took to Youtube, for example, you would want a high-quality camera, tripod, lens, and more to develop a clean-looking advertisement.
    • Have protocols and a schedule. Be aware of how often you post to your platforms. By posting frequently, it creates an increase in customer relations. As it is, 79% of consumers expect a brand to respond in the first 24 hours of responding on social media.

It’s not as simple as 1, 2, 3 however. When trying to become relevant on multiple platforms that you aren’t familiar with, it can be a lot to handle by yourself. At Social Eyes Marketing, we have the team and experience to help build you into an advertising genie!

The world is heading in the direction of a technological-based life. Even if you’re in clothing retail, the use of social media to gain a quick presence is crucial. For brands who are established and leading in their industry and want to tap into their audience in a new way with purpose and impact, Social Media Relations is a full-service digital marketing partner that closes the gap between brands and their customers to amplify their influence.

The Importance of Social Media

Neon Sign on a brick wall

The future is here! Almost everything nowadays is virtual. With that being said, it was inevitable that marketing has taken a drastic turn towards digital. Having businesses that operate completely or majority online has opened up many new opportunities in the business world and how companies reach the public.

Expand your Business

The whole point of marketing is to reach your existing customers as well as potential customers so you can take on more business, and in the long run expand your company. Social media is such an easy way to put your name out and grab the attention of your target audience. This emerging way of marketing lets you expand your brand awareness without hardly having to do a thing. Doesn’t that sound too good to be true? With the power of social media, your brand can spread like a wildfire overnight! The small cost to put an ad out on social media will also give you more wiggle room to manage your expenses.

Numbers Don’t Lie

You heard that right. It is a lot cheaper to post an ad on social media compared to how marketing used to be executed back in the day. Back then, you would have to pay an enormous amount of money to display your ad that would only be viewed by the person looking for it. You would have to hope that a lot of people were paying attention and were interested enough to act upon that ad. That’s not the case now. Today, you can use social media to market your business and advertise whatever you want for a fraction of the cost. Now that’s a bargain if you ask us!

Building a Strong Report

All businesses strive to make sure there is a strong connection with their customers. With social media, it is easier now than ever to build that unbreakable bond. Having your own business operated page on different social media platforms makes it easier to talk to customers and hear what they have to say. With each platform having a different demographic, you can see how well each one responds to the content your company is producing. This will give you a good idea of who your audience is and where you should put forth your time and effort to market your business.

Brand Loyalty

Building a good report with your audience online creates brand loyalty. People enjoy when they feel that they are a part of something bigger than themselves. Creating a community within that brand brings people together. This generates brand loyalty. Not only is it the product or service you are providing that makes them want to stay with you, but what that represents and means to your customers. The more customers you have that are brand loyal, the more it will make your company noticeable. Having followers that will not leave your side will give them the opportunity to share their experiences with others about your brand. Doing so will grab the attention of others around them and will help continue to grow your community.

Insight of Your Competitors

Not only are you able to build brand awareness with your customers, but you are also able to find out what your competitors are up to. Being able to see how your competitors can reach their followers can give you ideas that you have never thought about before. With this in mind, you will be able to get ahead of the trend and have that competitive advantage over your competition!

Keeping Your Audience Up-To-Date

Social media is the easiest way to let your audience know about new and upcoming news that is going on at your company. If you are holding an event, releasing a new product, or conducting anything that is exciting that you want to share, social media is the best way to get your information to the public. Not only does it take almost no effort for your followers to repost the comment or picture you posted, the post will take care of itself for getting the word out. This is why social media is so important and necessary nowadays.

Don’t wait any longer to get your business booming. Give us a call today to set up an appointment. Let’s start getting your company on the map!
Follow our Facebook, Instagram, and Twitter for the latest updates, promotions, and tips about anything digital marketing!

5 Reasons Your Business Should Use LinkedIn

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We’re all familiar with the typical social media apps. Instagram is for photo sharing, Twitter is for microblogging, and Facebook is for connecting with friends. Having a business account for each of these social networking services is greatly beneficial, but there’s another platform you should keep an eye on. Enter LinkedIn, a business networking app. Take it from the experts, here’s 6 reasons you should definitely make a LinkedIn account for your business.

What is LinkedIn?

LinkedIn is a business oriented social media used on a monthly basis by over 58 million Americans and over 756 million globally. Typically, LinkedIn is used by individuals to job hunt and show off their resumes, but that doesn’t mean that there isn’t anything there for brands and companies to take advantage of.
LinkedIn Business provides you with a Company Page and an opportunity to tell your story, interact with followers, increase word of mouth marketing, and share job opportunities. Because LinkedIn is specifically geared towards business professionals and companies, the atmosphere of the entire social media is much different than its peers. Having a Company Page on LinkedIn exposes you to a completely different experience than having a Brand Page on Facebook.
You can easily expand your network with people within your target market, and you are provided with a unique opportunity to showcase your products, services, brands, and events. In fact, 84% of users reported generating several business opportunities just from the use of LinkedIn!

Combine Social Media with Networking

The days of handing out business cards to everyone you see are gone. In the digital age, anything you can accomplish through face-to-face networking can be done easily, effectively, and about two times more quickly through a professional online networking environment. LinkedIn fits this description perfectly, so it’s no surprise that over 30 million companies have an account on LinkedIn.
Users are easily able to search up your page and immediately see exactly what your brand is like. They can also communicate directly with you as they go about their buyer’s journey. Being able to easily interact with your target audience provides you with a wonderful opportunity to spread your word of mouth marketing and increase your reach.
Besides gaining an easy way for your business to network, your employees are also given a great networking opportunity. When they mark themselves as working for your company, they’ll show up on your Company Page as your employees. They can network with other employees of your company, as well as people within similar industries.

Improve Search Engine Ranking

Search engine algorithms favor LinkedIn Company Pages and will rank them and their individual posts high on search results pages. Posting frequently on your LinkedIn page helps to boost SEO, and as a result, your LinkedIn page could experience an increase in visitor traffic. If your LinkedIn links back to your website (and it should), then your website should also experience a similar traffic surge.

Share Your Content

You want to spread information and high-quality content about your business in as many places as possible, and LinkedIn is a perfect site to do so. Its unique user base enables you to show off your products and services to a new, specific target market.
LinkedIn enables you to share everything from blog posts to videos. You can share the news of your latest product launch just as easily as you can set a status update. Make sure to produce content that your viewers want to see, because when they share it with others, it will help to expand your reach and influence. Aim to post authentic and relevant content to encourage likes, shares, and comments.

Stand Out from Competitors

No matter what type of business you run, it’s always important to increase your credibility and show off how you stand out from the competition. When designing your Company Page, you should leave room to display information about your company mission, values, and culture to reach potential new hires as well as your target market. Make use of stories, infographics, and photos to give your followers a positive impression of your business.
LinkedIn also has a recommendations feature where they show off commendations written for your business by other LinkedIn members. These can come from past employees, clients, etc. Recommendations act as reviews and increase your credibility with potential business connections, giving you more opportunities to generate leads and sales.

Find Job Candidates

LinkedIn contains no shortage of potential job candidates. Their profiles act like a detailed resume, showing off their job stability, accomplishments, and passions. It’s easy to see the expertise and energy of these candidates, which you can make use of by hiring them. It’s easy to set up your Company Page to show open positions within your business, so LinkedIn can also function as an application form.
LinkedIn also makes the headhunting process easier. You can look at candidates individually and decide who fits the criteria you’re looking for discretely. Simply reach out through the private messaging system, email, or a phone call once you’ve chosen your favorite person.

Having a high-quality LinkedIn Company Page helps you to network with valuable sales leads and establishes your brand image. Once you’re ready to get started managing your LinkedIn profile, give Social Eyes a call! We’ll use our expertise in navigating the social media landscape to take your LinkedIn to new heights.

The Importance of Scheduling Social Media Posts

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It’s 2021 – every business should be using social media as a marketing tool! Social media allows you to connect with your audience and join the conversation happening around your business. So where do you begin? Social media management is so important, but it can take time to learn what tactics work best and expertise to implement those tactics effectively. At Social Eyes Marketing, we’re here to give you some tips and help you get started!

Why Scheduling Is Important

In order to grow your brand, consistency is KEY! You need to give followers a reason to come back to your page frequently. For example, this might be a new blog post coming out every Monday at 9 am. This will give followers a reason to search your website and read the blog post. If you’re able to do this, the algorithm will work out in your favor and the name of your business will appear on the consumer’s feed to show them more of your content.
Time management is a difficult task to master. When running a business, you always have so many things to do – it often feels like there isn’t enough time in the day. Thinking about what and when to post on social media is usually not a top priority. Because of this, your postings are probably going up at random times of the day, or whenever you find the time. Therefore, not as many users are consistently seeing your posts and interacting with them. If you are able to schedule your social media posts in advance, this is one less thing you will have to think about during the day. These posts will reach your target audience even if you are unavailable at these certain times. By scheduling posts, it will lead to having more free time to worry about other responsibilities instead of logging onto social media to post content.
If you’re interested in saving time by not having to worry about your brand’s social media, contact us at Social Eyes Marketing. Here at Social Eyes, we have social media professionals that are waiting for your call!

Before You Schedule Posts

A big misconception about consistent social media posts is that it becomes too repetitive. With a little creativity and thought, it doesn’t have to be this way. For example, introducing a theme that applies to your brand. You can do this by researching your competitors and the industry that you’re in. What are your competitors doing that is working? What kind of things are people reacting positively to? Keep it simple when first starting to post on social media. Take this time to discover what is working and what isn’t. Doing this will give you a better idea of how to accommodate your audience and get the most return. Once you receive and analyze this data, start to plan a social media schedule that tailors to your brand. If you’re able to follow these steps, the next time you post a big announcement to your social media it will not only resonate with your direct audience, but it will be shared and reach more than just your followers!
When planning out your social media platforms, consider videos. In today’s fast-paced media world, people love videos. Videos are popular in businesses because they help build the connection between the customer and the company. People are much more likely to believe what they see when they watch a video versus reading a website.
People have short attention spans – the first 10 seconds of your video are the most important. Statistics show that a catchy introduction will increase conversations that lead to sales. Video content is the most powerful way to advertise your product or your services. For these reasons, videography should be a huge part of your marketing campaigns. Consider making a video introducing your brand and a little background on how you got started. Consumers will more likely choose your brand over competitors if they know more about the culture of your company. You will increase business if your values and beliefs match the potential customers. From there, make videos about milestones or achievements reached, promotional videos for a future event, and videos that showcase a new product or service, etc.
At Social Eyes Marketing, we have a video production team that will inspire, educate, and persuade your clients with high-quality video content.

How To Schedule Posts

Start the process of scheduling posts by outlining any goals or what you want to get out of your social media strategy. Once you have a list of all the things you want to accomplish, this will help you decide the theme of your posts each week. Here at Social Eyes Marketing, we advise creating a theme for your content each day. For example, on Mondays, post a blog with a link back to another blog. Tuesdays, post about an event coming up. Try to post on the same four or five days each week. If you do this, your followers will know when to come back to your page and expect new content.

At Social Eyes Marketing, our dedicated staff is excited to help you identify, meet, and exceed your online marketing goals! Call us today for more information.

4 Components to Effective Social Media Marketing

Four people interacting with social media

Changes to marketing are rapidly evolving, and so are the tactics and tools used to capture the audience. The execution of a social media strategy can help improve brand awareness, raise user engagement, and progress towards overall business goals – and this is just the tip of the iceberg! An effective strategy can also result in the growth of customer conversions, website traffic, and brand loyalty. We realize at Social Eyes that social media marketing has quickly become a foundational pillar in marketing strategies for businesses. However, it can be difficult to figure out where to start if you haven’t quite utilized all that social media has to offer. We recognize reeling in traffic and potential business for our clients is the number one priority, which is why we put together four main components that will help you increase social media marketing success across your social media platforms.

Social Media Strategy

The more new and repeat clients we can deliver for you the better. At Social Eyes, we create different marketing strategies to fit your business’s needs, granting you the success you desire and deserve. With 91% of retail brands using two or more different media platforms, we understand the importance of having a solid marketing strategy centered around each business and platform. We have a firm grasp on how we can help each unique business achieve these goals and create a clearer direction for them as well. As it is, companies are evolving and quickly adapting to how important having a social media strategy truly is, and at Social Eyes, we see that in order for our clients’ social media efforts to be worthwhile, a strategy will have to be implemented.

Social Media Campaigns

Creating campaigns for your company is a great way to bring in new clients and repeat customers. More importantly, campaigns will help with brand awareness and overall create an integrated marketing communication. At the end of the day, are we not trying to capture as much attention as possible? Companies like Nike, Amazon, and Zappos have all become companies with front-running campaigns which helps create the most amount of buzz for their respective products. The growth of monthly users on social media has only escalated and has become a way for companies to come in contact with more customers. Especially in today’s modern era of advertising and communication, people regularly check their smartphones/mobile devices along with their social media feeds while traveling, relaxing, exercising, and more. With that being said, what better way to market than through a social media campaign? This powerful industry technique is here to stay and will help your company reach out to more people around the world.

Social Media Remarketing

The only thing worse than not gaining any new customers is losing them! By remarketing to website visitors, it gives marketers another opportunity for a conversion. There are an abundance of reasons to remarket, so why not increase brand awareness and conversion rates all while gaining new customers in the process? Social Eyes uses remarketing as a way for companies to reach highly interested audiences, increase conversion rates, and lower online advertising costs. Audiences will begin to see the remarketed ads that they’ve already shown an interest in, resulting in the brand remaining at the top of their mind.

Community Management

Being engaged with your customers and community through your social media platforms is essential. With community management, we are able to help businesses establish a stronger brand awareness while creating firm relationships with their fans, followers, and customers. There are quite a few perks community management can provide for a business:
Customer interaction and sales can be boosted along with the number of conversions.
Through conversation, a company can gather ideas and obtain feedback from its customers.
Potential customers can learn more about the products, content, and services.
In a perfect world, the escalation of sales, conversions, and overall traffic to your website increases! Investing in community management can make that an attainable goal, and can route your company on the path towards a long-term business with a strong brand.

Social media has become an increasingly important aspect of marketing and the role it plays in retaining and gaining customers. By having a strong social media marketing strategy it can attribute to a wide variety of perks for your business including brand awareness, repeat traffic, conversions, and more. The four components mentioned above are a few key staples we see as imperative for effective social media marketing and a good stepping stone for companies trying to compete in this modern era of marketing. If you’re looking for assistance or simply just a place to start, Social Eyes has the tools, team, and experience to help you achieve success through your social media platforms! Give us a call today to get started.

The Benefits of Influencer Marketing

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It’s almost impossible to go anywhere on social media without seeing at least one form of influencer marketing. Whether they’re showing off their newest outfit, drink order, or gym membership, it seems that everywhere you look there’s something new being promoted.
While it may be easy to dismiss as just a fad, influencer marketing is expected to grow to become a $84.89 billion industry within the next seven years. As such, it’s no surprise that one of the key parts of a marketing department’s arsenal is the use of influencers to spread the influence and authority of a brand and its products.

What’s an Influencer Anyway?

Strictly speaking, influencers are people and organizations who have demonstrated an expert level of knowledge or social influence within their field, but we like to think of them as cheerleaders for your brand who help represent your company’s culture to the public. Influencer marketing is an easy way for brands to promote themselves through endorsements, recommendations, or ads by content creators, social media stars, bloggers, and streamers.
An influencer marketing program can either be a temporary partnership or an ongoing relationship. You should establish a win-win relationship between your brand and your influencers, where both parties are offering equal value to each other. The beauty of influencer marketing is that the audience is already there, you just need to utilize it.

The Benefits

When you utilize influencer marketing, you’re putting your brand’s message into the hands of an influencer with a specific goal in mind. It might be to raise your sales, increase your brand’s recognition, or improve your reputation. Even if you don’t have a specific goal, influencer marketing can be beneficial in a multitude of ways.

Increased Brand Awareness

The first thing you’ll notice upon implementing an influencer marketing program is an increase in brand awareness. As your ambassador promotes your products, their audience (your target audience) will get to know your brand, your story, and the product offerings you have.
With a greater number of people who know who you are, make sure you’re also producing valuable content to enhance your own social media presence, as well as your influencer’s. Having an equal exchange of value on both sides maximizes the influencer strategy and shows your audience that you care.

Protected Reputation

If you get into a sticky PR predicament, your brand influencers can help to calm the situation down. As an unaffiliated voice, their opinions and positive experiences with your brand can help defend you against any defaming news or opinions.

Building Trust

Influencers have the power to impact their audience through their already established trust and credibility. Their fans have a strong relationship with them and respect their recommendations and choices. With a certain degree of authority on the products they support, their audience knows that every product they promote is quality. Your brand benefits from that pre-established trust.

Reach Your Target Audience

When choosing an influencer for your brand, make sure to take a close look at their followers. You want your product to be placed in front of users who are interested in your niche, so be sure to choose an influencer whose audience fits the criteria. For example, you probably shouldn’t choose a makeup guru to promote your sports drink company as their interests don’t line up with each other.
Choosing an influencer relevant to your brand gives you an easy way to get a hold of your target market. The influencer already has access to those in your market, so there’s no need to spend excess money trying to find them.

Spread Positive Word of Mouth

People will often seek out second opinions before settling on a product to purchase. That means they’ll go somewhere other than just your brand’s traditional social media channels to seek out information. An influencer can use their power to form a personal connection with the buyer and drive them toward the brand’s product. This is so effective that 49% of consumers depend on influencer recommendations, with 40% buying something after simply seeing it on YouTube, Twitter, or Instagram.

Enrich Your Content Strategy

It’s not easy to continuously produce new and engaging content. When you run out of ideas, your influencer can help with the content development process. Through collaboration an influencer can help produce high quality content that is beneficial for your audience. Plus, resharing influencer content can help to fill the gaps in your own content schedule.

Generate Leads

With more opportunities to interact with people, influencers can easily inspire consumers to purchase your product. Their audience outreach enables them to contact people who your brand would not have been previously engaged with. Influencers are also able to read the market and tell you how your customers perceive you.

Humanize Your Brand

People prefer to buy from other people rather than faceless brands. Influencers help to give life and personality to your brand, making your consumers more comfortable with their purchases. Creating a powerful influencer program enables you to have a marketing and sales team that can effectively reach your customers.

Increase Website Traffic

An influencer will already have a popular blog, social platform, or website that they run on their own. They can easily backlink or tag your company on any of their posts, driving traffic to your website or social platforms. This is a great way to increase your inbound traffic as well as reach potential customers that are currently outside of your reach.

Thoroughly convinced that your company needs an influencer team? Social Eyes can help! Just give us a call whenever you’re ready to take your first step into influencer marketing.

The Top 5 Social Media Trends of 2021

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We all experienced rapid changes in the digital landscape in 2020 as lockdowns forced people to find new ways to work, shop, and interact. To keep up with these digital demands, social media trends have evolved and new ones have taken hold. Take a look at our top five trends that can help to improve your social media marketing approach.

Interactive Content

Following the sudden lockdowns of 2020, many businesses were forced to migrate online and take their potential marketing experiences with them. In their search for an alternative to in-person events, brands have started to use interactive features – livestreaming on varying platforms, surveys and polls, or even interactive infographics – to reach their audience in real-time anywhere in the world.
The very nature of interactive content puts the viewer in the metaphorical ‘driver’s seat’, that is, the ability to help ‘drive’ the interaction between themselves and the brand. The consumer has the option to take part in whatever content they would like, and they are able to choose the amount of information that they are willing to give to the brand. People feel more at ease when they are presented with a valuable exchange, in this case, personal information for engagement opportunities.
Creating a shared experience with your consumers enables them to get to know your brand on a deeper level and shape their perception of who you are, helping them to develop a deeper loyalty to your brand. Plus, simply by being something the consumer finds interest in, interactive content also helps to increase engagement rates.

Shorter, Meaningful Content

Every day, the average American is presented with about 34 gigabytes of data to process – that’s a whopping increase of about 350% over three decades. Combine that with the fact that the human attention span has rapidly decreased from 12 seconds to just 8.25 seconds in 15 years, and it’s no surprise that marketers must fight for their content to be seen.
According to the Technical University of Denmark, there is a direct link between attention span reduction and the amount of information presented to consumers. As content volume increases, we experience attention exhaustion and begin to actively switch between topics just to find something new. Quickly switching between topics means that any marketing messages are likely to be skipped over if they don’t immediately catch the consumer’s eye.
Luckily, there are some very easy ways to go about capturing your target’s attention. The best way? Streamline the messages of your posts. Instead of paragraphs of information, present your audience with little chunks of quick, easy-to-process information. If you have a large post, break it up into multiple ‘bite-sized’ posts. You could even convert a large text post into a quick video. Make sure to take advantage of this trend to reap the benefits of increased engagement rates and shareability.


With the ability to purchase almost anything in the world directly from the comfort of our home, the days of waiting in line at a store for the newest product have long-since passed. There is no surprise that social media channels have taken advantage of this new retail avenue, implementing everything from shoppable posts to digital marketplaces. Back in 2019, the ecommerce industry generated $22 billion in sales in the United States alone. That is expected to grow exponentially to a projected $604 billion by 2027.
By adapting the new online shopping experience into their sales strategy, brands and marketers can offer the consumer a smoother experience with less interruption, fewer clicks, and reduced headache. For example, let’s say a consumer is scrolling through Facebook and an ad for a new designer shirt pops up in their feed. Instead of having to click into the website and go through the process of adding it to their cart to purchase, all they need to do is click the handy ‘Shop Now’ button to be taken directly to the purchase page.
Ecommerce also offers a great opportunity to create an online community for your consumers. They’ll see your latest offerings and organic posts, all while interacting with others in the community. Happy consumers are great social advocates, so investing in this trend can help boost consumer loyalty and monetary gains.

Purpose Driven Campaigns

In the wake of the global pandemic, a spotlight has been shined on multiple causes. Social media users are calling attention to everything from the housing crisis to global health issues. Most importantly, they are expecting brands to show how they care by pitching in. In fact, 77 percent of respondents in a recent Twitter survey stated that they felt more positively toward brands that tried to support society during the crisis.
Due to the expectation from consumers, brands need to start clearly communicating their values, and an easy way to do this is through purpose driven campaigns. Whether it’s by donating money or products, or even just calling attention to an issue, taking action can help to boost your overall appearance.
When creating your purpose driven campaign, make sure you actively understand the social issue. You shouldn’t be exploiting an issue just for marketing opportunities, as you’ll receive backlash from your audience and the people actually affected by the issue. Be sure to align your social presence with your customer’s identity and views, as failure to do so can mean missing a crucial opportunity to connect with them. Show your audience that you care about them and their issues to foster a beneficial relationship.

Authenticity is Key

As the number of brands on social media increases, it’s only natural that consumers look for those that they can identify with. They want the brands they interact with to be real, not just some faceless and voiceless profile. Because of this, brands have begun to embrace a more authentic, human-like voice in their social media endeavors. But being real does not just mean creating a face for your brand. It also means being able to maintain authenticity and transparency in your actions. There’s no better way to build trust with your consumers than by being honest with them.
When creating your social media strategy, make sure you take a long look at what makes your brand your brand. What are your values and beliefs? What causes do you care about? Don’t just solely post about your product, include your beliefs as well. Doing so will create a sense of realness and authenticity that a brand so desperately needs.
Your consumers are becoming increasingly aware that they have plenty of options for brands to do business with. Whether a consumer decides to pass or do business with a brand heavily depends on their view of it. So be authentic, be accountable, and show consumers that you care.

Keeping Up with The Trends

It might be a bit challenging to participate in new trends, especially when new ones are being discovered every day. As one of the leading digital marketing companies in Boise, we’re here to help sort through the trends and find the best ones for your brand. Don’t hesitate to contact our team so we can help with all of your social media needs!

What’s To Come in Social Media Marketing?

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It has been projected that by next year, 42.3% of the world’s population will use at least one social media platform. Marketers worldwide have realized that social media is one of the most successful tactics to reach large audiences. Our team at Social Eyes Marketing complied a list of some more relevant projections for the future of social media and how they will change what we do as marketers!

Utilizing What Have We Already Learned

The biggest thing we have learned thus far is that social media is the ideal setting for marketers to reach a very specific audience. These platforms have also created the perfect place for consumers to interact with others who have similar interests or niches. This means that word-of-mouth advertising is transitioning into sharing or engaging with posts that will then appear on others’ feeds. Being that social media platforms allow and promote interactions between other users as much as possible, many people consider these platforms to be communication hubs. While this is true, social media consumers are using their apps to do more than communicate with others. These platforms are now transitioning into a place for people to buy or sell products and services.

The Rise and Future of In-App Purchasing

Over the last few years, there has been a massive increase in in-app purchases (IAP). One culprit for this increase is the COVID-19 pandemic and everyone staying home for an extended period of time. In just one year from September 2019 to September 2020, IAP rose 54%. Something to note is that online retail through social media is said to still be in its infancy and will continue to grow immensely in the near future for many reasons.
For example, anyone who has purchased something online knows the anxiety that comes with worrying if your purchase is going to match your expectations or if you’ll have to go through the dreaded process of making a return. New technology is making it possible to “test out” a product before buying it. Sephora, a well-known beauty brand, already allows users to compare certain products in a side-by-side view of their face. This new technology is already expanding to furniture and other home items. The main reason that this will be highly useful for marketers is that people are more likely to purchase a product if they can get a virtual experience with it. If an ad appears on their social media feed and they see there is an option to test the product before purchasing, they may be more inclined to purchase it.

Increases in Personalization

Have you heard someone say they avoid researching certain topics on their phone because it will affect their algorithm? Social media feeds are tailored in the sense that apps will show posts that are relevant to what users search for and interact with. There will definitely be an increase in tailored content in the future, but users may worry that a sense of personalization will be missing. The challenge for marketers is to make it so those posts and ads appear as if they came from a real person and less as they came from an algorithm that is spitting random content at them based on their search history. As marketers, we are always looking for better ways to connect with people and break down the barriers so there can be authentic interaction with them.

Are you ready to start utilizing social media to reach your target audience? As one of Boise’s leading marketing companies, we are here to guide you in the right direction to get ahead of social media and internet marketing trends. We work hand in hand with our clients to create content the boosts engagement and customer interest. Contact our professional team at Social Eyes Marketing today and let’s talk about how we can improve your digital marketing!

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