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6 Key Questions for Social Media Success

A phone with Instagram, Facebook, and Twitter apps.

Social media marketing is a necessary tool in this digital age, so it’s more important than ever to truly understand the medium. It’s not just simply creating an account and posting once in a blue moon, nor is social media just a company update broadcasting systems. True social media marketing is all about strategy, and it requires plenty of planning.
All good strategic approaches start with asking questions, and that’s what we’re here to do! Make sure to ask yourself these 6 questions before you start up your social media accounts. You’ll get the most out of your business by doing so.

What do I Want?

No matter what, your business will always be in one of these stages: creating brand awareness, providing product information, answering questions, giving comparisons, or selling the product or service. Each of these stages is extremely detailed, so it’s important to clearly define what you want to achieve. What are your objectives and what is your desired result?
This first step is all about focusing on your goals. Do you want to build brand awareness, attract new leads, or create an engaging community with your existing customers? Do you want to create an easy way to solve problems, increase your customer loyalty, or generate sales with a new medium? The sky is truly the limit when it comes to deciding what you want to get out of social media. Just make sure to figure out exactly what it is that your goals entail.
Few marketing efforts ever succeed without having their goals defined. Defining your short-term and long-term goals before starting any marketing effort yields more success, and social media is no different.

Who am I Trying to Attract?

There is no social media without social interaction, which is why it is important to ask yourself who you want your audience to be. Try and define your target audience, these are the people who want to buy your product or service. They’re also the people who will make up your social media follower base.
Business depends on the customers, and social media is the same way. You won’t succeed on your platforms if you aren’t able to meet the needs of your audience. You should focus on customer service, but you should also take the time to understand the people in your audience. What are their demographics and typical behaviors? You should strive to create an experience that encourages your audiences to come back for more.

What Platforms Should I Use?

An age-old HR ideology can be applied to this question; “find a person suitable for the job rather than adjusting the job to fit the available candidate.” You might not be dealing with actual people, but each social media has its own strengths and weaknesses.
Right now, you’ve already figured out what type of people you want to attract, so you can use that information to guide you in picking what social media platforms you want to use. If your targets mostly hang out on Twitter and LinkedIn, then it’s a sign that you should make an account for those platforms.

What is my Brand Persona?

People like interacting with people, not faceless and emotionless ‘robots.’ Because of this, it’s extremely important that you develop a brand persona – the personification of your brand. A persona will encompass your goals, how you want your brand to be presented to customers, and everything you’ll be offering your customers. Your brand persona will also reflect your target market. Is your audience ok with gritty language, or would they prefer a more simple, professional sound? Take these into account when designing your brand persona.
Of course, you need to keep in mind that people other than your target market will see and possibly interact with your brand persona. Everything is public on the internet, and your brand persona is an important part of how your brand will be perceived by others.
The most important thing to do is to keep your brand persona consistent. You don’t act different in every conversation you have, and your brand persona should be no different. You should keep your copy writing styles consistent across all branding channels: social media, your website, emails, and other advertising. Keep your tone of voice consistent, but don’t be afraid to be a bit more casual on social media. Keeping things consistent will make your customers feel like they’re talking to an actual person, which encourages trust.

How am I Measuring my Progress?

You’re not running a social media account just for the sake of running a social media account. You’re doing it to encourage business, and you need a way to track if what you’re doing is working. The first step is to decide what metrics to measure. Sure, having tons of likes feels good, but are they doing anything for you in the long run? Take the time to delve into what the metrics mean and figure out which ones will be the most beneficial to your brand.
The best thing about metrics is that they’re quite easy to find! Every major social media network has a metrics tab where you can see exactly how you’re doing. Check out the shared metrics to see how you’re doing on one social media compared to another and look at the platform specific metrics to gain insights into your performance!
Your social media should be driving traffic to your website, so don’t forget to check out your Google Analytics. It will show you exactly where all of your traffic is coming from, which will let you know if your social media efforts are working as they should.

Who is Managing my Social Media?

The final question you should be asking yourself is who will be managing your social media. You should appoint a dedicated community or social media manager to the role, but they’ll still need help from the rest of your organization. Just make sure that responsibilities are clearly defined and delegated correctly.
You can also hire outside help to run your social media for you! Social Eyes Marketing’s content team will use our expertise to increase your client engagement, expand your reach, and boost your website traffic. We’ll take care of running your social media so all you have to do is enjoy the incoming traffic!
Contact us today if you’re interested in social media marketing! We’re here to answer all of your questions and point you in the right direction!

Social Media Marketing Basics: Instagram

instagram phone

Instagram has become a powerhouse in the world of digital media marketing with 81% of people using Instagram as a tool to research products and services. If your potential customers are similarly treating this social media app to Google or Yelp, then it’s time to take full advantage of this business opportunity. You’ll be surprised at how much engagement you’ll get!

Know Your Business

Before you do anything else, it’s important to identify an appropriate way to post for your business. Will users want to see the behind-the-scenes works at your location? Is it fitting to post about staff members? What kind of updates do your customers want? Think about the things your customers will want to see before you take your business to Instagram.


Once a user finds your business’ page, it’s key to have an enticing and aesthetically pleasing page that’ll make them want to click ‘follow’. But how can you achieve this? The most prominent feature on an Instagram page is the grid-layout feed that shows off your photos and videos. So the overall look and feel of your content must be consistent, simple, and match the branding of your website. A clean and uncluttered look is preferable and will encourage users to stick around.

Have a Variety of Content

The best way to upgrade your Instagram game is to switch up the ways that you post. Having a variety of interesting content will ensure that new audiences have an incentive to follow you. Instagram allows posting through a large range of mediums including videos, graphics, photos, Reels, and Stories. By strategically planning your content, you can utilize each of these mediums to create a feed that works in perfect harmony with your brand.


Videos are an extremely effective way to engage viewers. How-to videos are the most popular form of videos on Instagram. Buzzfeed’s Tasty has mastered the art of how-to videos that show step by step visual guides to their recipes. Other types of videos include behind-the-scenes footage and interviews. High-quality video production services will help elevate your Instagram page, so give us a call and we’ll cultivate our video services to your business.


Graphic images act as great visual alternatives to photos on Instagram that can break up repetitiveness. They also act as an easy way to provide information to your customers about events or business updates. Having graphic elements on your account will tie in well with your website and other social media accounts.


It is crucial to have professional photography to form the basis of your Instagram feed. Stock and amateur images aren’t cutting it anymore in such a highly saturated market. Using high-quality photographs also plays a huge part in setting a reputation for your brand. Don’t know where to start? We have photography services available at Social Eyes Marketing Boise to fulfill any of your needs.


Instagram’s new feature Reels is a great opportunity to put out fun, casual, and entertaining video content that can set your business apart from others. Instagram’s algorithm shows users a never-ending amount of short videos, so you can reach almost anyone. Reels are also an entertaining way for viewers to learn more about your company or get some behind-the-scenes insight!


Instagram Stories are quite literally the perfect way to interact with your customers. Features like polls, questions, and quizzes allow users to answer fun or helpful questions. Want more website traffic? Swipe-ups to web pages are also available on Stories!

Ask the Experts

While these tips can give you a starting point for creating an Instagram for your business, they are just the basics. There is so much more that goes into marketing your business efficiently on Instagram. Upkeeping a consistent posting schedule along with the rest of your business’ social media accounts takes a lot of precious time and effort. Don’t be afraid to ask for professional help! Give Social Eyes Marketing a ring and we’ll have our Social Media Strategists revamp your business’ social media presence.

TikTok vs. Instagram Reels: The Competition Heats Up

TikTok Phone Earbuds scaled

Move Aside TikTok, Here Comes Reels

Instagram has been on an upward climb since it’s launch in 2010. Facebook quickly caught on and purchased Instagram just 18 months after its launch. Now, there is a new competitor in the social media world. TikTok. As you may already know, ByteDance decided to merge and TikTok making it one single app called TikTok. Now TikTok claims that they have 500 million active users, and over a billion downloads. With its rise in popularity, it wasn’t long until Instagram hopped aboard the social media trend train.

TikToks Rise

TikTok allows users to create short videos usually 15-30 seconds long. There isn’t anything particularly outstanding about these videos, they can be about anything. The most common videos you will find on TikTok are of people dancing, singing, or lip-syncing to songs. These songs change almost weekly depending upon what is trending. It is a very fast-paced app, with a new trend catching fire within 3 days. TikTok also allows users to follow others and receive updates on when they post a new video. Popular creators can be found posting up to 3 TikTok videos a day.

TikTok Tutorial Video Below:

TikToks Appeal

It comes as no surprise that the early adopters of the app fall in the age range of 16-24 years old. Since it has become so popular among this age group, users are making an effort to become “TikTok famous” among their peers at school. People like Charli D’Amelio and Loren Gray have gained millions of followers in the blink of an eye. Their rise to fame happened so quickly that others are now trying to compete or “make fun” of the instantaneous “clout” they receive from using TikTok.

Do you think there’s the possibility of people becoming Instagram “Reel famous”?

While there were some early TikTok adopters older than 24, its popularity among that demographic didn’t become well known until a little while later. Nowadays, you will notice older users on the app more frequently. As time goes on, users can expect to see more diverse age groups in videos.

Instagram Notices

Really? It didn’t take long for another competitor to want a slice of the pie. Instagram announced its new Reels feature with hopes that it will compete with the already popular TikTok. Reels are pretty much the same idea where users can take short videos of themselves or of other things in 15 seconds. You can then share these videos on your story and potentially land on the “Top Reels” page.

Check Out This Demo by Techcrunch:

Look familiar?

Will You Use Both?

With Instagram already being an industry leader in the social media world, do you think they should step aside and let TikTok have its moment? Instagram has been known to adapt to user needs with the integration of “Instagram Stories” as a response to Snapchat. Now they are finding a new area they can grow in with through the introduction of Reels.
Instagram has already changed the way businesses market to consumers. Digital marketing companies are constantly adapting and looking for new ways to reach audiences. It’s predicted that over 75% of businesses will use Instagram in 2020.

You’ve probably already noticed the ads on TikTok. It will be interesting to see if those will grow more prevalent or if businesses will find a new way to market themselves through the app.


If anything, TikTok is still a very relevant and growing social media app. It’s not surprising that Instagram feels a little threatened. Come 2020 it will be interesting to see where the pendulum swings, if users will continue to use TikTok, or if they will move over to Instagram Reels.

What’s appealing about Instagram Reels is that it is a feature within the Instagram app. Therefore, you can post photos and TikTok-like videos using one app. You won’t have to download a bunch of social media apps if Instagram will just combine them all.

Businesses are slower to adapt, and ads can really drive away users. Marketing on TikTok will have to be very clever and well-executed so that it looks more natural to the everyday user. As a Digital Marketing Company in Boise, we are always looking for new opportunities and ways to market to the masses through social media. As expected, we will be keeping a close eye on Instagram Reels and how TikTok evolves to combat it.

Social Media Marketing

Social Eyes is a Boise marketing company that offers a variety of services like web design, web development, social media marketing, and video production. If you’re curious about reaching a target audience through the use of social media give us a call!

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