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Social Media Marketing Basics: Instagram

instagram phone

Instagram has become a powerhouse in the world of digital media marketing with 81% of people using Instagram as a tool to research products and services. If your potential customers are similarly treating this social media app to Google or Yelp, then it’s time to take full advantage of this business opportunity. You’ll be surprised at how much engagement you’ll get!

Know Your Business

Before you do anything else, it’s important to identify an appropriate way to post for your business. Will users want to see the behind-the-scenes works at your location? Is it fitting to post about staff members? What kind of updates do your customers want? Think about the things your customers will want to see before you take your business to Instagram.


Once a user finds your business’ page, it’s key to have an enticing and aesthetically pleasing page that’ll make them want to click ‘follow’. But how can you achieve this? The most prominent feature on an Instagram page is the grid-layout feed that shows off your photos and videos. So the overall look and feel of your content must be consistent, simple, and match the branding of your website. A clean and uncluttered look is preferable and will encourage users to stick around.

Have a Variety of Content

The best way to upgrade your Instagram game is to switch up the ways that you post. Having a variety of interesting content will ensure that new audiences have an incentive to follow you. Instagram allows posting through a large range of mediums including videos, graphics, photos, Reels, and Stories. By strategically planning your content, you can utilize each of these mediums to create a feed that works in perfect harmony with your brand.


Videos are an extremely effective way to engage viewers. How-to videos are the most popular form of videos on Instagram. Buzzfeed’s Tasty has mastered the art of how-to videos that show step by step visual guides to their recipes. Other types of videos include behind-the-scenes footage and interviews. High-quality video production services will help elevate your Instagram page, so give us a call and we’ll cultivate our video services to your business.


Graphic images act as great visual alternatives to photos on Instagram that can break up repetitiveness. They also act as an easy way to provide information to your customers about events or business updates. Having graphic elements on your account will tie in well with your website and other social media accounts.


It is crucial to have professional photography to form the basis of your Instagram feed. Stock and amateur images aren’t cutting it anymore in such a highly saturated market. Using high-quality photographs also plays a huge part in setting a reputation for your brand. Don’t know where to start? We have photography services available at Social Eyes Marketing Boise to fulfill any of your needs.


Instagram’s new feature Reels is a great opportunity to put out fun, casual, and entertaining video content that can set your business apart from others. Instagram’s algorithm shows users a never-ending amount of short videos, so you can reach almost anyone. Reels are also an entertaining way for viewers to learn more about your company or get some behind-the-scenes insight!


Instagram Stories are quite literally the perfect way to interact with your customers. Features like polls, questions, and quizzes allow users to answer fun or helpful questions. Want more website traffic? Swipe-ups to web pages are also available on Stories!

Ask the Experts

While these tips can give you a starting point for creating an Instagram for your business, they are just the basics. There is so much more that goes into marketing your business efficiently on Instagram. Upkeeping a consistent posting schedule along with the rest of your business’ social media accounts takes a lot of precious time and effort. Don’t be afraid to ask for professional help! Give Social Eyes Marketing a ring and we’ll have our Social Media Strategists revamp your business’ social media presence.

TikTok vs. Instagram Reels: The Competition Heats Up

TikTok Phone Earbuds scaled

Move Aside TikTok, Here Comes Reels

Instagram has been on an upward climb since it’s launch in 2010. Facebook quickly caught on and purchased Instagram just 18 months after its launch. Now, there is a new competitor in the social media world. TikTok. As you may already know, ByteDance decided to merge and TikTok making it one single app called TikTok. Now TikTok claims that they have 500 million active users, and over a billion downloads. With its rise in popularity, it wasn’t long until Instagram hopped aboard the social media trend train.

TikToks Rise

TikTok allows users to create short videos usually 15-30 seconds long. There isn’t anything particularly outstanding about these videos, they can be about anything. The most common videos you will find on TikTok are of people dancing, singing, or lip-syncing to songs. These songs change almost weekly depending upon what is trending. It is a very fast-paced app, with a new trend catching fire within 3 days. TikTok also allows users to follow others and receive updates on when they post a new video. Popular creators can be found posting up to 3 TikTok videos a day.

TikTok Tutorial Video Below:

TikToks Appeal

It comes as no surprise that the early adopters of the app fall in the age range of 16-24 years old. Since it has become so popular among this age group, users are making an effort to become “TikTok famous” among their peers at school. People like Charli D’Amelio and Loren Gray have gained millions of followers in the blink of an eye. Their rise to fame happened so quickly that others are now trying to compete or “make fun” of the instantaneous “clout” they receive from using TikTok.

Do you think there’s the possibility of people becoming Instagram “Reel famous”?

While there were some early TikTok adopters older than 24, its popularity among that demographic didn’t become well known until a little while later. Nowadays, you will notice older users on the app more frequently. As time goes on, users can expect to see more diverse age groups in videos.

Instagram Notices

Really? It didn’t take long for another competitor to want a slice of the pie. Instagram announced its new Reels feature with hopes that it will compete with the already popular TikTok. Reels are pretty much the same idea where users can take short videos of themselves or of other things in 15 seconds. You can then share these videos on your story and potentially land on the “Top Reels” page.

Check Out This Demo by Techcrunch:

Look familiar?

Will You Use Both?

With Instagram already being an industry leader in the social media world, do you think they should step aside and let TikTok have its moment? Instagram has been known to adapt to user needs with the integration of “Instagram Stories” as a response to Snapchat. Now they are finding a new area they can grow in with through the introduction of Reels.
Instagram has already changed the way businesses market to consumers. Digital marketing companies are constantly adapting and looking for new ways to reach audiences. It’s predicted that over 75% of businesses will use Instagram in 2020.

You’ve probably already noticed the ads on TikTok. It will be interesting to see if those will grow more prevalent or if businesses will find a new way to market themselves through the app.


If anything, TikTok is still a very relevant and growing social media app. It’s not surprising that Instagram feels a little threatened. Come 2020 it will be interesting to see where the pendulum swings, if users will continue to use TikTok, or if they will move over to Instagram Reels.

What’s appealing about Instagram Reels is that it is a feature within the Instagram app. Therefore, you can post photos and TikTok-like videos using one app. You won’t have to download a bunch of social media apps if Instagram will just combine them all.

Businesses are slower to adapt, and ads can really drive away users. Marketing on TikTok will have to be very clever and well-executed so that it looks more natural to the everyday user. As a Digital Marketing Company in Boise, we are always looking for new opportunities and ways to market to the masses through social media. As expected, we will be keeping a close eye on Instagram Reels and how TikTok evolves to combat it.

Social Media Marketing

Social Eyes is a Boise marketing company that offers a variety of services like web design, web development, social media marketing, and video production. If you’re curious about reaching a target audience through the use of social media give us a call!

Instagram May Not Be The Only App Worth 1 Billion Dollars

Night Sunset

Path, a more intimate social-networking app that’s like a personal journal, is now growing by 1 million registered users a week after its most recent launch. Now, Path is among the top apps on the App Store, and has shown some significant staying power, according to AppData. Path’s growing popularity, competition with Facebook, and exact same feature set as Instagram (a feature set that is now worth $1 billion), begs the question: How much could this app be worth?
Written March, 2012:

On February 1st, 2012 the mobile timeline app known as Path announced a photo effect called depth. In doing so, not only was Path upstaging the mobile offerings of Facebook, it brought Instagram’s exact feature set to the app as well.  An announcement of this nature should have generated some buzz in the social media sphere. However – due to an impetuous display of public relations – the announcement was made at the peak of the frenzy following Facebook’s declaration that it would go public, and therefore didn’t generate as much buzz as expected. Despite this, thanks to Facebook’s recent billion dollar purchase of Instagram, Path may soon be getting the attention it was once denied.

Pinterest Vs Instagram

In integrating Depth to enhance its photo editing feature, Path acquired the exact same feature set as Instagram – a feature set that is now worth $1 billion. Therefore, the follow-up question remains: How much is Path worth?

Unlike Instagram, which offered its features for free; Path makes a little money by selling some of the photo filters. I have been using Path for a while now and, though its social dynamics are similar to Instagram’s, I would argue that Path has a better interface. While Instagram boasts only its feature set for photos, Path allows videos, text statuses, place check-ins, and songs. I would describe Path as the perfect combination of Facebook, Foursquare, Instagram, and Twitter. Path, in my opinion, basically took the best features from each social network and combined them all into one app.

In addition to Depth and the photo features, Path’s newest version also plays a similar role to Gowalla – another app Facebook bought and immediately shut down. With Gowalla in the bag and Facebook’s recent acquisition of Instagram, Path and Facebook are staring each other down, feature for feature. Which brings us to our initial question of Path’s worth. However, this is a question that, initially, must be considered in terms of value rather than dollars. It’s not a question of how much money the app will sell for, but rather who will buy it.

Facebook And Google Playing Risk

Instagram is 1% of Facebook’s new valuation. Despite this, $1 billion seems like a very generous amount of money to pay for a company with no revenue. However, there was no generosity involved. Instagram, in fact, put up quite the fight, turning down several other offers. Therefore, the large sum of money Facebook finally forked over was most definitely the result of a bidding war – rather than munificence on Facebook’s part. Facebook tried to cut a deal with Instagram in 2011, and (when that was shot down) attempted building its own competing photo filters. However, I believe a competition with Google – or another social site-  served as the determining factor, causing Facebook to make Instagram an offer they couldn’t turn down. Hence, it is safe to assume that Facebook bought Instagram with the ulterior motive of keeping it away from a competitor.

If the billion dollar price of Instagram tells us anything, it’s a definite indicator that some competitor (my money’s on Google) wanted a piece. Now that Instagram is off the market, Path is the only app remaining that holds a candle to all of Facebook’s acquired features. Therefore, while the bet against Facebook for Instagram is over, the one for Path may be just beginning.


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