Think about it. The most common thing we look at and scroll through as consumers are photographs. Looking to upgrade your business online? Improve your marketing endeavors by hiring a professional photographer! There are so many benefits to having professional pictures of your workplace and your team. Below we discuss some of the reasons it’s worth having professional photography.
Ditch Those Stock Images
Your photos should be of high quality and eye-catching. Nothing about a stock photograph screams genuine. Stock images take away from your business’s feel and give the consumers a false sense of actuality. Quality photographs don’t only make your website more professional, they make your social media more relatable. This is vital because more times than not, consumers interact with your social media platforms and website before coming to you. Having those great photographs makes for great first impressions.
Photographs of Your Company and Product
Having photographs of your work out in the field or in the office grows trust with your customers. When consumers interact with a business’s social media, they want to know that it is authentic. This also means making sure you have photographs of your product. Our professional photographers know how to best capture your product in a way that your customers will want to see.
The Power of A Quality Headshot
We know, getting your picture taken is not everyone’s cup of tea. However, there is power in having photos of your team. Remember that relatability thing we talked about? Well, it applies here too! With professional headshots, customers have more of a personal connection to who they are purchasing from. Not only does this give a fun insight into who works in your company, but it gives your business an expert touch.
Professional photography helps you market your business brand and people before you even interact. Just by clicking on your page or website customers are already drawn in by a visually appealing photograph. Up your marketing game! At Social Eyes Marketing we not only offer the professional photography you’re looking for, but we’ll help you understand how to best use it. Contact us, and we’ll guide you through the process!
Videos can be a great tool in marketing your business. They are an innovative and creative way to grab your consumer’s attention while showing off your business’s character. Incorporating videos into your marketing strategy can both grow and brand your business.
There are varying types of videos that can both increase traffic to your business and boost your search engine optimization. Optimization includes displaying the video on the right platform, making sure the content is relevant and engaging, choosing an engaging thumbnail image, etc.
Choosing where to display your content is an important part of the optimization process. Did you know that YouTube is the number two search engine in the world? Displaying your content on YouTube is a great option for some businesses, but oftentimes social media or the company website is the best route. Social media can be very beneficial for your business, especially if you are local. Social media marketing pulls in local consumers and is a great platform to display video content.
Including videos on your social media, business website, or other platforms can help you create the ideal image for your company.
Videos help to create a more personal relationship with clients or potential clients. By defining your image or brand through videos, clients will be able to have more confidence in your company because they know what to expect.
Branding is extremely important in growing and bringing value to a company. The video content that is provided directly by the company gives consumers a better look into who you are as an organization.
Trust and Credibility
It is a proven fact that making a connection with customers increases the ability to sell a product or service. In cases where in-person connections are not as common, such as a marketing company, videos are an excellent alternative. Videos create a trusting relationship between clients and employees. By seeing and hearing a company personally talk about their expertise in their products, services, and goals, consumers have more confidence in the company as a whole.
Videos are an easy and effective way to deliver quick but quality information on the products, services, or company. A video can also give insight to peers and fellow employees around the organization.
Social Eyes Marketing has experts in all things video marketing, including a video production team and experts in social media. Contact us today for help in developing your next marketing video.
Knight Plumbing has trusted Social Eyes Marketing with their digital marketing for quite some time now. When the time came for the company to upgrade to the next level through its website and ads, our team was excited to help!
The old Knight Plumbing site, while still performing well, was a little out-dated by new standards and wasn’t converting to the ability we knew to be possible. SEO can be super tricky for “plumbing” since it is such a competitive field in Boise and the surrounding Treasure Valley area, but we wanted to see if we could also ultimately boost rankings in that department.
Meanwhile, the Pay-Per-Click (PPC) ads for Knight Plumbing were converting pretty well, but we knew that there was potential for even more conversions…as well as an extended reach. So we decided to do something about it!
When building the new website for Knight Plumbing, we wanted to boost visual appeal and functionality. Our web development team really nailed it: the design is bold and authoritative, drawing attention to professional business photography and local testimonials, emphasizing the company’s community connection. While keeping our goal of a higher conversion rate in the forefront of the design plan, we focused on utilizing clear calls to action (CTA’s) throughout. We also fiercely analyzed existing SEO and used industry best practices to keep content fresh, high quality, and relevant.
When approaching Google Ads, our experts integrated the already existing, successful campaigns into the new website. They also implemented some new types of ads to aid in potential conversions, as well as utilized new tracking technology to better understand user engagement. To expand the brand familiarity of Knight Plumbing, we also implemented new display campaigns to reach a larger audience than had previously been targeted.
We think it’s pretty obvious that the results speak for themselves. Analytics show that both the number of users and their individual pageviews are consistently higher this year than they were in 2019, and appear to be following an upward trend.
Conversions are also up, with nearly 58% of converted traffic sourced through those new ads! Comparatively, the total conversions generated from direct search has dropped from 33% in 2019 to just under 9% in 2020; showing that we must have done something right to increase that outreach.
And as for those ads themselves? Their performance shows just how well our experts know the industry! The growth and increased frequency of clicks have helped cement Knight Plumbing on the maps for Treasure Valley locals.
The Team at Social Eyes Marketing are digital marketing masters. From web design and development to ad campaigns, SEO to business photography, there is no finer firm in the Treasure Valley. If you think your website could use a little sprucing up or you are in need of a little PR or reputation management, contact us today and watch the results blossom!
Videos are a thing of the past, present, and future. It’s a visual way to catch one’s attention while informing them on a certain topic. In the marketing world, one video can go a long way. Using videos throughout your marketing campaign draws more attention and attraction to your business and what your business is all about. Investing in video production will give you a positive ROI because of how strong it truly is.
Reading has become a thing of the past with upcoming generations. They would rather watch a video on something than read about it. It is a known fact that by having a video on your website will increase your chance of showing up on the first page of Google search results by 53 percent. Overall, videos are a more popular means of information gain. They also do a better job of holding the audience’s attention than paragraphs of text.
Different Kinds of Video Production
No matter the kind of business you run, there’s a reason to have a video for it. There are many different video types that all have a different purpose. Here are just a few of the main videos that businesses use;
Social media videos
An informational video provides viewers with key information on the company and what the company does. This includes a break down of the different kinds of services that are offered by said company. This type of video also gives a face to the company which allows potential clients to see the team they are going to be working with.
Next is a tour video, this is a video that shows off the inside of your business. It will show potential clients the heart of the business rather than just the face of the business. These are especially popular for restaurants and hotels because it gives the customer a sense of direction before they come in.
Then there is a testimonial video which is another great way to connect with your audience. Many business owners will do these when thanking another business for their services. This is an effective way to put a face to a name. Another example is when asking clients/customers to be in testimonial videos to promote your own business. Future customers click on these to get an idea of the atmosphere a company has.
Social Media Videos
Next is the social media video which is overall just a short clip that is about a minute long max. It is designed to quickly catch the attention of the viewer and draw them in to learn more about the company. It’s a great way to drive traffic to your website and boost your rank organically if it is properly optimized for search engines. If you want to turn these into paid ads then you can too.
A website video is a video that is simply created to amp up one’s website and make it more visually appealing for the clients when they are looking at your website. And finally, there is a brand video that can set you apart from others and also give your brand a new sense of drama which can set you apart from other competitors. Whatever the company there is a video style out there that can represent your company in the best way possible.
Boise Video Production
At Social Eyes Marketing, one of our top priorities is making sure your video content is well produced and optimized. Videos are a huge driving factor in website health and customer engagement. If you need video content for your website, social media, or ads give us a call! We don’t just create videos, we optimize them for your target audience.
72% of people would rather use video to learn about a product or service. Let’s be honest, people aren’t wanting to read blocks of text. People want videos! Yes your website shouldn’t be just a bunch of videos, that would be complete overkill, but it should have at least one. The great thing about videos is that they set the overall tone for your business in a clear and concise way. At Social Eyes we offer our clients the option for photo and video, because we believe that it is imperative to connect with your audience in the best way possible.
All the visual aids within videos allow for our memory to store the information in our long term memory center rather than short term. This is especially useful if you want your site visitors to remember your business after they’ve left it. If you aren’t convinced just yet, let’s tell you why video matters.
Video Production For Your Website
The average user spends 88% more time on a website with video. The goal of your website is to not only act as an information hub, it should also engage users. Ever heard of bounce rate? That’s the percentage of people who go to your website and then leave after viewing only one page. High bounce rate is not a good thing. You want people to explore their options and learn about what your business has to offer. Great video production acts as a hook for customers. If your video leaves a good impression, then they are more likely to share that information with others.
The Future Of Video
Get ready for a digital video boom. The number of U.S. digital video viewers is projected to increase from 228.8 million in to 248.9 million in 2022. That’s about 20 million more people watching and learning from video content. With an increase in viewers, this also means an increase in potential customers. Well produced video content gives you an extra marketing edge that written text does not. Get ahead of the game so you can be part of the digital viewer growth before your competitors push you out.
Video will account for 80% of global internet traffic in 2019, so you can imagine how much more growth is coming in 2020. With viewers increasing, website traffic increases. Don’t be fooled, traffic isn’t the 5 o’clock annoyance of bumper to bumper cars. It’s the amount of visitors to a website, which for you, should be high. Lots of traffic is an effective way to measure how attractive your website is to an audience. Nowadays people opt for the most convenient option. A quick press of the play button is all they need to do if you have a video, how convenient is that?
The Science Behind It All
Haven’t you ever wondered why you can’t remember names, but you can remember faces? Humans are visual creatures, we have a whole cortex dedicated to processing visual information more than our other senses. This is deeply rooted in early evolution, where speech and written words were not around. Our sight provides us with a reliable way to recall information we’ve seen in the past. It also enables us to recognize emotions and feelings. If you’re familiar with muting your social media feed videos, then you know that all the information you need to understand what’s going on is accessible through watching, not hearing.
How Do I Get Video Content?
Luckily for you, Social Eyes Digital Marketing does video production in Boise. We can also help you put the video onto your website and social media. We want you to have the best web design for your business. Having a video added will be the cherry on top of an already amazing web design!
Video production is the process of creating professional video footage, followed up by conducting both sound editing and post-production editing. This process starts with the development of an idea or concept that needs to be translated to video. The goal is to create something that is creative, yet concise enough to deliver your message to your audience.
What Types of Videos can a Business Utilize?
For businesses, videos are useful in many different ways. Let’s take a look at some of the different ways that a business can utilize a video:
Animation. Animation can be a great video tool to help you simplify complex terms with imagery and graphics.
Training videos. There’s no better way to get a message across to employees than with a training video. These types of videos provide your business with the opportunity to act out scenarios in ways that show detail and instruction to your employees if the potential situation ever occurs.
Commercials. Commercials still work as one of the most effective marketing tools out there. If you get your commercial on the local television schedule, you will see major upticks in customer interactions with your business.
Promotional videos. These can be short videos that can be posted online or sent out in e-mails. These are great for updates and new products or services that you want to promote to your customers.
Corporate videos. These types of videos are non-advertisement based videos that are used for internal or external corporate messaging. For example, a corporate video may display financial results to stakeholders or a new project that the company is taking on.
What are the Benefits of using a Video Production Company?
Video production is a complex process for those who are unfamiliar with the skills and experience that are required to produce high quality video results. For this reason, a video production company will ensure that you end up with a superior video product as your end result. Video production services will take the time and effort, along with the utilization of video production experts, to ensure that your video is created professionally from start to finish.
How to Make Videos
As we mentioned above, it often requires the use of professionals from video production services when it comes to making videos for your business. However, we want to take this opportunity to show you the process of how a video is made. Below are the steps.
Narrow down your message. Before you make a video, you need to decide what message you are trying to get across to your audience. This will help provide direction for the rest of the video.
Write out a script. Once again, you can’t start making any type of video if you don’t have a good, detailed script in hand. Make sure you are telling a clear and concise story that will get your message across to your target audience.
Get your actors and locations set up. Make sure your actors are well prepared to act out the script. Ensure that you are permitted to film on location if it is outside of your office space.
Take your time with post-production. It takes time to properly edit a video in a way that helps your story flow. Logos, graphics, text and other add-ons are added during post-production as well. These additions will ensure that your video looks professional and of the highest quality.
How can Videos help with your Internet Marketing Efforts?
Let’s face it – internet marketing is the central marketing platform for most of today’s businesses. With that said, videos play a huge role when it comes to marketing strategies that are internet-based. Videos provide you with the unique opportunity to deliver powerful, personal messages to connect with your customers in a way that no other marketing tool can accomplish.
We all enjoy a good YouTube video or even a funny commercial, but have you ever considered the benefits of using video as a marketing tool? Here are our top five reasons why not using video as a marketing tool can leave you in the dark ages:
It is highly digestible.
One of the best things about video is how, when used properly, information can be laid out in a way that is extremely easy to understand. Video requires much less effort from the audience and is therefore way more likely to be watched through completely than an article is to be read from start to finish. Plus, with 90% of consumers watching video on mobile devices, video content is ideal because it can be accessed and watched from anywhere in the world.
It can be entertaining and engaging.
While there are many different types of video, the best ones for online marketing are explainers, interviews, product reviews and demo videos, live video and video ads. While these may seem pretty straightforward, there’s a few key factors you may not have yet considered.
Types of Videos for Online Marketing:
Product Reviews and Demo
1. Explainer Videos
These type of videos are great when you release a product that may need more explanation, for instance this video made by GTBank, a Nigerian financial institution, has a short anecdotal hook at the beginning and then proceeds to explain what their newest application is and how to use it. It is entertaining and funny and has almost two million views on YouTube, which is awesome exposure for the company. It’s also animated which can be a great choice for explainers and video ads as using storytelling as a marketing technique engages more people and is overall more memorable content than the alternative. After all, 97% of marketers say videos help customers understand products and help them to make purchasing decisions. (explainer videos are also great for social causes too, like this video that illustrates the dangers of texting or talking while driving)
Say you work for a company that spells specialty shoes that are supposed to improve posture, circulation, etc. Making a video interviewing someone like a foot and ankle specialist who can give an expert recommendation for your product can be extremely useful. This is also a great opportunity to bring in social media influencers or celebrities who can vouch for your product and get your video more exposure as well.
3. Product Reviews and Demo Videos
Ever heard of user generated content, or UGC? This is the perfect opportunity to spread awareness of your product to potentially a previously untapped audience. You or your company can use brand ambassadors to make their own content or review of your product and promote it to their followers. This is especially important when trying to reach a younger audience as many college students are willing to be a brand or campus ambassador just for the experience. Another great thing about UGC is that because it is mainly posted and shared on social media, you can actually consider it a form of market research, helping you to identify key publics to appeal to and where to put out your main messaging. There is also a ton of YouTube videos that are product reviews and serve as free or earned advertising, assuming it’s positive feedback of course.
4. Live Video
Live video is great because it builds trust in your company or organization by letting your audience get to know the inner workings of your organization. This type of video is more engaging as it’s seen as a more face to face type of interaction than just you sending out messaging to your audience. It’s also fun and interesting for consumers to see a “behind the scenes” view of your company, it’ll make them feel more familiar with your company and in turn fosters brand loyalty.
5. Video Ads
As we mentioned before, storytelling is a great marketing technique, and while a picture is worth a thousand words, video ads that have a distinct beginning, middle and end are much more entertaining and memorable than their still counterparts. In 2017 84 Lumber wanted to increase brand awareness for their company so they created this video ad. It has an emotional appeal, grabs people’s attention and is very memorable. Another good approach for video ads could be illustrated or animated because they can advertise your product in a way that is understandable and retainable.
Videos give high ROI and Search Engines love websites with embedded videos.
To make a really professional, good looking video, you could either hire a video production company, or try to do it yourself. Now either way, it is going to cost you, but because video can reach such a large audience, you have the potential to make back the money you spent on the process and then some. Also, search engines like Google love videos embedded in websites. In fact, they love them so much that pages with video are 53 times more likely to show up on the first page of Google search results than those without. This is a great way for your company or organization to improve your search engine optimization, or SEO, because search engines see video as high quality content.
Video boosts conversions and can improve sales.
In a study conducted by Social Media Today, 90% of consumers claim a video will help them in making a purchasing decision. Since most people look at product reviews before making a purchase, having a video that stands out from the rest can boost sales and improve your conversion rates.
It is easily shareable.
Consumers prefer watching a video to reading an article, so keeping that in mind, creating a video that is entertaining, engaging, tells a story and is also consistently branded has the potential to go viral and in turn increase traffic to your website, which, once again, can lead to more sales and conversions.
If these reasons didn’t convince you that video is an excellent marketing tool, you might be interested to know that YouTube reports that by 2021 80% of all web traffic will consist of video. Another reason to get ahead of this trend is that 81% of businesses are already using video for marketing purposes. So, next time you sit down to write an advertisement, consider using a video instead.
Let’s look at a little history. Back in 2015, Twitter’s in-house analytics found that over 40% of Twitter users considered the platform to be a great place to find video content. In the same research, 70% of Twitter users consume the video content they come upon while scrolling through their timeline.
Fast forward to the last year. In 2018, LinkedIn produced over 300 million impressions based solely off of video content native to the platform.
Content Marketing Projections
Any business develops their business model with projections and goals in mind. Technology conglomerates, in specific, track and analyze preceding data as a way to construct these projections. For 2019, it is estimated that video content will be at least 80% of all digital consumer traffic and consumption.
Ultimately, looking into video production with new or improved content is a simple but effective way to boost your ROI.
Why the Change of Pace?
In the last decade, traditional media has completely transformed. This is not to say “out with the old, in with the new.” Traditional media outlets still exist and serve an important purpose. Although, the impact of new media has become an essential aspect for personal and professional growth, development, and longevity.
We no longer live in a world where information is consumed from print and broadcast media. Information is consumed in a more segmented fashion because we are always on the move. With people to see and things to do, there is much more room for outlets and content geared toward the consumer who is out and about.
Construction of Video Production
Long ago, video production was associated with long form, typically cinematic content. But as we mentioned earlier, things have changed. Video content is now a product of social engagement. On a local level, individuals are far more likely to send one another the 1-2 minute clips they relate to or enjoy through 1-to-1 direct messaging than wait to share it in person.
Turn On Your Business Brain
Looking at this through a business lens, these interactions are incredibly powerful. As we all know, referrals are a very effective form of business development. Referrals also tend to boost consumer retention. The digital landscape provides opportunity for authentic but informal referrals through direct messaging.
Content Gives Context
Video production busts down the door to open up meaningful consumer interaction. Videos just happen to be the most demonstrative type of post because they require the least work for the consumer but provoke the emotional, captivating responses. Video can also act as a feature of transparency and legitimacy in B2B and B2C interactions.
Other concepts to consider for video marketing are:
Intentional and Professional Video
Professional outsourcing is typically the best way to ensure that your efforts are going unnoticed. Producing content, video content especially, is time-consuming and often very technical. Professional services are also trained to look past the numbers and data, gathering and adjusting to the immediate analytics for your specific business. Digital professionals are also very well equipped in aiding in the brainstorming process because they understand what is and is not effective across industries.
Find your market and draw them in with video production to make 2019 another year of unmatched growth.
Since the world became entranced with social media – or indeed reliant upon it as many would say –
it has been customary for industry insiders to look for future trends. Not only is social media a fun
way to keep in touch with people and share information, but it is also an important business tool. In
fact, there are many who will tell you – and perhaps quite rightly – that it is under-utilized in terms
What do we see as the primary social media predictions for the next year? With 2018 having been
quite a turbulent one in many ways – we have seen a number of data security breaches after all,
with the very public Facebook breach being the one that raised eyebrows – 2019 promises to be a
year of changes, but where will these changes be, and how will they manifest?
We took a look at a few of the predicted social media trends for 2019, so you can take a step
forward and be prepared for what is about to happen.
1: Will Facebook Continue to Decline?
As we said, 2018 has been a troubled year in the social media world, and not the least for Facebook,
which for many is the poster-child of social media. In Europe in particular, user numbers have fallen,
the main catalyst being the major security breach that occurred mid-year.
In fact, when analyzed closely, the information gained was not as great as many of us thought, but
the very fact that it was easily done raised a lot of red flags in the industry.
Furthermore, with the ongoing problems of ‘fake news’ – a big problem with all areas of social
media and not just Facebook – plus concerns that many areas of the platform have become more
politicized, things are not looking great. To add insult to injury, recent updates to the way the page
looks met with little satisfaction from users.
It could be that people are becoming bored with the platform and are more in tune with Instagram
and Snapchat, which focus on much less involvement and faster interaction, but look to the USA for
signs of falling numbers here next year, and it might be the beginning of the downfall of the king.
2: Real-Time Interaction
This is an area that is already seeing some serious movement, and it’s one you need to look closely
at if you are searching for social media trends for 2019. By real-time we mean interaction with
customers in marketing and online retail. Think of it this way: you talk to your friends in real time, so
why not those who are doing you a service?
Yet, it goes further than that; chatbots, for example, are for many online businesses the way
forward. The tools are there – it happens in advertising already – for even smaller companies to have
an automated search bot looking for mentions of its products. Two people talking about a particular product
– be it on Twitter, for example, or any other platform – may find a real-time chat box
opening asking them what they are interested in.
It makes sense; why should anyone wait, when they want instant answers anyway? The next year
could see this as the biggest development in online marketing, and without anyone really noticing!
There is no doubt that the ongoing personalization of social media marketing is controversial, but
then is there any area of social media that is not? The fact is, we put so much information out there
without even thinking about it, so why wouldn’t marketers use it?
It’s happening to a great degree: head to Netflix, for example, and it will give you a category of
‘Because You Watched. You will find Amazon ads on your pages featuring products like those you
recently searched. It can feel a little ‘Big Brother’, but how many times have you clicked on that
recommended film, or bought the product suggested?
This sort of thing is set to expand across the digital arena in no small way, and in all honesty, it is
nothing more than the modern version of direct mail, in which likely buyers were targeted with
You may also find this technique in an advanced form known as ‘social listening’; this is searching for
not only mentions of brands and products, but also monitoring reputations. Don’t get this mixed up
with the current raft of rumors that ‘your phone is listening to you’ – it may be, it may not – but
consider it as just a way of personalizing the consumers’ information for their own convenience.
Social listening relies on things like IP addresses and cookies instead of your phone’s mic, so take off
that tin-foil hat and relax knowing that at least the marketers aren’t listening in.
4: Video Content
The inexorable rise of video content is clear to see. Inspired by YouTube, and enabled by the ability
to film content fit for broadcast on cheap, hand-held devices, it is no surprise that the video is set to
be the digital marketeers chosen weapon when targeting social media.
It’s 2019…Let’s face it, people like to watch video, and don’t like to read slabs of words brought
down from a mountaintop. People like to be amused, and that’s something that is far easier to do in
moving picture form. And, with the tools we have now, you can even ‘go live’ and put out a real-time
broadcast inviting your potential clients to engage with you, on the spot. If we are to credit anything
as the fastest rising medium of 2019, it’s live video content, and video marketing as a whole.
The simple facts remain that social media is fluid, it’s powerful, and it’s here to stay. People sign on
to talk to someone, and if you can engage them with relevant content while you are both online, you
have a live potential customer right there.
The trends in social media are moving away from the fun and frivolous towards the practical and
beneficial – beneficial to both the customer and the provider – and it pays to stay one step ahead.
Keep an eye out for the trends mentioned above, and be aware that these are the probable movers
and shakers in terms of social media for the coming year.
This post was submitted by our friends at SociallyIn, a social media marketing agency located in Birmingham, Alabama. They were voted one of the fastest growing companies in Birmingham during 2018 and are also known for hosting the annual Southern Social Summit which is a gathering of creatives and social media marketers. SociallyIn is listed in the top 10 social media marketing firms on Clutch.
With the new wave of changes that are coming to most social media sites, LinkedIn has officially announced that they too will join this latest trend. LinkedIn will now allow members to showcase their talents in a completely new and improved way. Starting now, you can add visual content, ranging from photos, videos, and presentations to your LinkedIn Profiles. This will be a great advantage for a company, job seeker, or business owner. Sharing visuals from your company on your LinkedIn Profile can be just as powerful as if uploaded to your Company Page.
“For the first time, you will now have the ability to showcase your unique professional story using rich, visual content on your LinkedIn profile. This means you can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more,” stated LinkedIn on its company blog. “From the analyst who makes annual predictions on tech trends to the 3D animator who is looking to fund a new short film, the opportunities are limitless…”
Additionally, it’s a great way to set your profile apart from others. Until now, every LinkedIn Profile looked almost the exact same besides the head shots and company logos. Now community managers can customize their profiles with photos of past events and presentations you’ve shared at conferences. This will definitely come in handy for job seekers.
To begin adding visual content to your profile, select “edit” on your profile and then follow the prompts in the “Summary,” “Experience,” and “Education” sections. Other people can “like” or comment what you’ve posted, so if you are going to post pictures or videos it is best to make sure that those looking are interested in what you are putting on your page.