This year marks the inaugural UpCity “Best of” awards honoring the top providers around the world in specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to those businesses seeking services.
UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists and many more—nearly 2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs.
Heidi Sullivan, SVP of Product & Marketing at UpCity, had this to say about Social Eyes Marketing:
“A huge congratulations! The team at Social Eyes Marketing are true experts at achieving significant ROI for their clients. They prove time after time that they have what it takes to compete to be one of the best agencies in the nation.”
—Heidi Sullivan, SVP of Product & Marketing, UpCity
This honor has been driven in large part by our 5-star review rating on UpCity. Here are some of our favorite pieces of feedback we’ve received from our incredible customers:
“I absolutely love working with Social Eyes Marketing. They always take things to the next level for us. We hired them to host and manage our website, and in the first month, they came to us with improvements that not only increase the speed and security– but they also increased the user experience for my staff and clients that use our website…I can’t recommend them enough.” – Amber Lee Henning, Customer
“Working with Social Eyes Marketing was so easy and rewarding. They were super helpful in redesigning my website and getting more traffic to it. I communicated all of my goals and they have done an excellent job in fulfilling them. I’ve seen a huge difference since working with Social Eyes and I would recommend it to anyone trying to improve their business.” – Zoe Werner, Customer
We’re honored to receive these awards and thank UpCity for recognizing our work. We’re also incredibly grateful to our clients who helped make this possible. We’re so grateful to everyone who has worked with us and been a part of our success. After all, your success is our success.
Videography is so versatile in the marketing realm. It plays a role in search engine relevancy, adds a visual presence to your website, and boosts overall branding all while delivering a message to potential clients and customers. Using video as a marketing tool also allows businesses to add a personal touch that wouldn’t be portrayed without videography. Because it builds trust in clients, video production services are becoming a staple for small and large businesses around the world. Here are some of the best ways to utilize video within your business and why!
Types of Videos
Social Media Video
An effective social media video is often engaging, tells a story, and is consistently branded for the audience to see your business. For your target audience to see a majority of content on social media, posting consistently will give them a reason to visit your page. A prime example of a social media video would be something along the lines of this:
The video above is fast-paced, entertaining, and is always displaying the brand using the logo in the bottom right corner. It ends with a call to action that will get your audience thinking about your product or service after watching the video.
Product/service videos are one of the most beneficial ways to use videography. Marketing your product or service through video not only gives the audience a visual aspect but also brings the spotlight on a product to show unique features, quality, and size of the product that is not easily depicted through text. In fact, Forbes identified 88 percent of users spend more time on a website if it has more video content. Product and service videos should be displayed all over your website for users to view. By incorporating these videos, your business will see results in increased site time, new customers and give your site a modern design that will attract customers. View this short product video to give you an idea of the power product/service videos bring to a company.
Especially for small businesses, testimonials leave a massive impression on potential customers. Testimonial videos are created from past clients to give future customers a sense of how well that business’s connection is to the community and how satisfactory the work was conducted. Incorporating testimonials into your website will build your reputation to the community, good or bad. This also keeps the representing company accountable for the work that they do. Although there are written testimonials, interviewers will give more of an honest review video that gives the viewer a genuine connection. If the business is consistently receiving below-average testimonials, potential customers are less likely to use your product or service. The video below will give you a sense of how a basic testimonial video looks and feels.
To set yourself apart from the competition, building your brand for your target market is essential. Brand videos give business owners a sense of personalization because they can choose how they want their business to be perceived to the public. Using your logo, storefront, and personnel within the video will give the audience a better interpretation of what your business stands for while familiarizing your customers with your business environment. These videos are often much longer than those of product/service and social media videos and utilize more aspects of videography such as drone footage, action shots, and advanced editing software. Using impactful video production or even hiring a video production team will elevate your brand and show your competition why you are the best in the biz. To watch a brand video in regards to the outdoors, click the link below.
Video Production Hotspots
Content is king but written content isn’t the only contender in the kingdom. Now that video content has become a mainstay in any successful digital marketing plan, you can take your business’s online presence to the next level. After viewing the multiple types of videos, determining where you want those videos to be seen is the next step. Here are some of the most beneficial places to incorporate your video:
Video Production Services
Video production instills trust, creates interest, and delivers messages to your audience. Differentiating your brand by creating unique videos is a small piece of the puzzle that creates a return on investment if executed correctly. Social Eyes’ Boise video production team uses the best video equipment while producing creative and exciting video collateral that can be used for websites, Youtube, social media outlets, and traditional marketing efforts. If you’re ready to capture the right audience and curious to learn more, contact us!
Think about it. The most common thing we look at and scroll through as consumers are photographs. Looking to upgrade your business online? Improve your marketing endeavors by hiring a professional photographer! There are so many benefits to having professional pictures of your workplace and your team. Below we discuss some of the reasons it’s worth having professional photography.
Ditch Those Stock Images
Your photos should be of high quality and eye-catching. Nothing about a stock photograph screams genuine. Stock images take away from your business’s feel and give the consumers a false sense of actuality. Quality photographs don’t only make your website more professional, they make your social media more relatable. This is vital because more times than not, consumers interact with your social media platforms and website before coming to you. Having those great photographs makes for great first impressions.
Photographs of Your Company and Product
Having photographs of your work out in the field or in the office grows trust with your customers. When consumers interact with a business’s social media, they want to know that it is authentic. This also means making sure you have photographs of your product. Our professional photographers know how to best capture your product in a way that your customers will want to see.
The Power of A Quality Headshot
We know, getting your picture taken is not everyone’s cup of tea. However, there is power in having photos of your team. Remember that relatability thing we talked about? Well, it applies here too! With professional headshots, customers have more of a personal connection to who they are purchasing from. Not only does this give a fun insight into who works in your company, but it gives your business an expert touch.
Professional photography helps you market your business brand and people before you even interact. Just by clicking on your page or website customers are already drawn in by a visually appealing photograph. Up your marketing game! At Social Eyes Marketing we not only offer the professional photography you’re looking for, but we’ll help you understand how to best use it. Contact us, and we’ll guide you through the process!
Videos can be a great tool in marketing your business. They are an innovative and creative way to grab your consumer’s attention while showing off your business’s character. Incorporating videos into your marketing strategy can both grow and brand your business.
There are varying types of videos that can both increase traffic to your business and boost your search engine optimization. Optimization includes displaying the video on the right platform, making sure the content is relevant and engaging, choosing an engaging thumbnail image, etc.
Choosing where to display your content is an important part of the optimization process. Did you know that YouTube is the number two search engine in the world? Displaying your content on YouTube is a great option for some businesses, but oftentimes social media or the company website is the best route. Social media can be very beneficial for your business, especially if you are local. Social media marketing pulls in local consumers and is a great platform to display video content.
Including videos on your social media, business website, or other platforms can help you create the ideal image for your company.
Videos help to create a more personal relationship with clients or potential clients. By defining your image or brand through videos, clients will be able to have more confidence in your company because they know what to expect.
Branding is extremely important in growing and bringing value to a company. The video content that is provided directly by the company gives consumers a better look into who you are as an organization.
Trust and Credibility
It is a proven fact that making a connection with customers increases the ability to sell a product or service. In cases where in-person connections are not as common, such as a marketing company, videos are an excellent alternative. Videos create a trusting relationship between clients and employees. By seeing and hearing a company personally talk about their expertise in their products, services, and goals, consumers have more confidence in the company as a whole.
Videos are an easy and effective way to deliver quick but quality information on the products, services, or company. A video can also give insight to peers and fellow employees around the organization.
Social Eyes Marketing has experts in all things video marketing, including a video production team and experts in social media. Contact us today for help in developing your next marketing video.
Knight Plumbing has trusted Social Eyes Marketing with their digital marketing for quite some time now. When the time came for the company to upgrade to the next level through its website and ads, our team was excited to help!
The old Knight Plumbing site, while still performing well, was a little out-dated by new standards and wasn’t converting to the ability we knew to be possible. SEO can be super tricky for “plumbing” since it is such a competitive field in Boise and the surrounding Treasure Valley area, but we wanted to see if we could also ultimately boost rankings in that department.
Meanwhile, the Pay-Per-Click (PPC) ads for Knight Plumbing were converting pretty well, but we knew that there was potential for even more conversions…as well as an extended reach. So we decided to do something about it!
When building the new website for Knight Plumbing, we wanted to boost visual appeal and functionality. Our web development team really nailed it: the design is bold and authoritative, drawing attention to professional business photography and local testimonials, emphasizing the company’s community connection. While keeping our goal of a higher conversion rate in the forefront of the design plan, we focused on utilizing clear calls to action (CTA’s) throughout. We also fiercely analyzed existing SEO and used industry best practices to keep content fresh, high quality, and relevant.
When approaching Google Ads, our experts integrated the already existing, successful campaigns into the new website. They also implemented some new types of ads to aid in potential conversions, as well as utilized new tracking technology to better understand user engagement. To expand the brand familiarity of Knight Plumbing, we also implemented new display campaigns to reach a larger audience than had previously been targeted.
We think it’s pretty obvious that the results speak for themselves. Analytics show that both the number of users and their individual pageviews are consistently higher this year than they were in 2019, and appear to be following an upward trend.
Conversions are also up, with nearly 58% of converted traffic sourced through those new ads! Comparatively, the total conversions generated from direct search has dropped from 33% in 2019 to just under 9% in 2020; showing that we must have done something right to increase that outreach.
And as for those ads themselves? Their performance shows just how well our experts know the industry! The growth and increased frequency of clicks have helped cement Knight Plumbing on the maps for Treasure Valley locals.
The Team at Social Eyes Marketing are digital marketing masters. From web design and development to ad campaigns, SEO to business photography, there is no finer firm in the Treasure Valley. If you think your website could use a little sprucing up or you are in need of a little PR or reputation management, contact us today and watch the results blossom!
We all enjoy a good YouTube video or even a funny commercial, but have you ever considered the benefits of using video as a marketing tool? Here are our top five reasons why not using video as a marketing tool can leave you in the dark ages:
It is highly digestible.
One of the best things about video is how, when used properly, information can be laid out in a way that is extremely easy to understand. Video requires much less effort from the audience and is therefore way more likely to be watched through completely than an article is to be read from start to finish. Plus, with 90% of consumers watching video on mobile devices, video content is ideal because it can be accessed and watched from anywhere in the world.
It can be entertaining and engaging.
While there are many different types of video, the best ones for online marketing are explainers, interviews, product reviews and demo videos, live video and video ads. While these may seem pretty straightforward, there’s a few key factors you may not have yet considered.
Types of Videos for Online Marketing:
Product Reviews and Demo
1. Explainer Videos
These type of videos are great when you release a product that may need more explanation, for instance this video made by GTBank, a Nigerian financial institution, has a short anecdotal hook at the beginning and then proceeds to explain what their newest application is and how to use it. It is entertaining and funny and has almost two million views on YouTube, which is awesome exposure for the company. It’s also animated which can be a great choice for explainers and video ads as using storytelling as a marketing technique engages more people and is overall more memorable content than the alternative. After all, 97% of marketers say videos help customers understand products and help them to make purchasing decisions. (explainer videos are also great for social causes too, like this video that illustrates the dangers of texting or talking while driving)
Say you work for a company that spells specialty shoes that are supposed to improve posture, circulation, etc. Making a video interviewing someone like a foot and ankle specialist who can give an expert recommendation for your product can be extremely useful. This is also a great opportunity to bring in social media influencers or celebrities who can vouch for your product and get your video more exposure as well.
3. Product Reviews and Demo Videos
Ever heard of user generated content, or UGC? This is the perfect opportunity to spread awareness of your product to potentially a previously untapped audience. You or your company can use brand ambassadors to make their own content or review of your product and promote it to their followers. This is especially important when trying to reach a younger audience as many college students are willing to be a brand or campus ambassador just for the experience. Another great thing about UGC is that because it is mainly posted and shared on social media, you can actually consider it a form of market research, helping you to identify key publics to appeal to and where to put out your main messaging. There is also a ton of YouTube videos that are product reviews and serve as free or earned advertising, assuming it’s positive feedback of course.
4. Live Video
Live video is great because it builds trust in your company or organization by letting your audience get to know the inner workings of your organization. This type of video is more engaging as it’s seen as a more face to face type of interaction than just you sending out messaging to your audience. It’s also fun and interesting for consumers to see a “behind the scenes” view of your company, it’ll make them feel more familiar with your company and in turn fosters brand loyalty.
5. Video Ads
As we mentioned before, storytelling is a great marketing technique, and while a picture is worth a thousand words, video ads that have a distinct beginning, middle and end are much more entertaining and memorable than their still counterparts. In 2017 84 Lumber wanted to increase brand awareness for their company so they created this video ad. It has an emotional appeal, grabs people’s attention and is very memorable. Another good approach for video ads could be illustrated or animated because they can advertise your product in a way that is understandable and retainable.
Videos give high ROI and Search Engines love websites with embedded videos.
To make a really professional, good looking video, you could either hire a video production company, or try to do it yourself. Now either way, it is going to cost you, but because video can reach such a large audience, you have the potential to make back the money you spent on the process and then some. Also, search engines like Google love videos embedded in websites. In fact, they love them so much that pages with video are 53 times more likely to show up on the first page of Google search results than those without. This is a great way for your company or organization to improve your search engine optimization, or SEO, because search engines see video as high quality content.
Video boosts conversions and can improve sales.
In a study conducted by Social Media Today, 90% of consumers claim a video will help them in making a purchasing decision. Since most people look at product reviews before making a purchase, having a video that stands out from the rest can boost sales and improve your conversion rates.
It is easily shareable.
Consumers prefer watching a video to reading an article, so keeping that in mind, creating a video that is entertaining, engaging, tells a story and is also consistently branded has the potential to go viral and in turn increase traffic to your website, which, once again, can lead to more sales and conversions.
If these reasons didn’t convince you that video is an excellent marketing tool, you might be interested to know that YouTube reports that by 2021 80% of all web traffic will consist of video. Another reason to get ahead of this trend is that 81% of businesses are already using video for marketing purposes. So, next time you sit down to write an advertisement, consider using a video instead.