Videography is so versatile in the marketing realm. It plays a role in search engine relevancy, adds a visual presence to your website, and boosts overall branding all while delivering a message to potential clients and customers. Using video as a marketing tool also allows businesses to add a personal touch that wouldn’t be portrayed without videography. Because it builds trust in clients, video production services are becoming a staple for small and large businesses around the world. Here are some of the best ways to utilize video within your business and why!
Types of Videos
Social Media Video
An effective social media video is often engaging, tells a story, and is consistently branded for the audience to see your business. For your target audience to see a majority of content on social media, posting consistently will give them a reason to visit your page. A prime example of a social media video would be something along the lines of this:
Product/service videos are one of the most beneficial ways to use videography. Marketing your product or service through video not only gives the audience a visual aspect but also brings the spotlight on a product to show unique features, quality, and size of the product that is not easily depicted through text. In fact, Forbes identified 88 percent of users spend more time on a website if it has more video content. Product and service videos should be displayed all over your website for users to view. By incorporating these videos, your business will see results in increased site time, new customers and give your site a modern design that will attract customers. View this short product video to give you an idea of the power product/service videos bring to a company.
Especially for small businesses, testimonials leave a massive impression on potential customers. Testimonial videos are created from past clients to give future customers a sense of how well that business’s connection is to the community and how satisfactory the work was conducted. Incorporating testimonials into your website will build your reputation to the community, good or bad. This also keeps the representing company accountable for the work that they do. Although there are written testimonials, interviewers will give more of an honest review video that gives the viewer a genuine connection. If the business is consistently receiving below-average testimonials, potential customers are less likely to use your product or service. The video below will give you a sense of how a basic testimonial video looks and feels.
To set yourself apart from the competition, building your brand for your target market is essential. Brand videos give business owners a sense of personalization because they can choose how they want their business to be perceived to the public. Using your logo, storefront, and personnel within the video will give the audience a better interpretation of what your business stands for while familiarizing your customers with your business environment. These videos are often much longer than those of product/service and social media videos and utilize more aspects of videography such as drone footage, action shots, and advanced editing software. Using impactful video production or even hiring a video production team will elevate your brand and show your competition why you are the best in the biz. To watch a brand video in regards to the outdoors, click the link below.
Video Production Hotspots
Content is king but written content isn’t the only contender in the kingdom. Now that video content has become a mainstay in any successful digital marketing plan, you can take your business’s online presence to the next level. After viewing the multiple types of videos, determining where you want those videos to be seen is the next step. Here are some of the most beneficial places to incorporate your video:
- Social Media
Video Production Services
Video production instills trust, creates interest, and delivers messages to your audience. Differentiating your brand by creating unique videos is a small piece of the puzzle that creates a return on investment if executed correctly. Social Eyes’ Boise video production team uses the best video equipment while producing creative and exciting video collateral that can be used for websites, Youtube, social media outlets, and traditional marketing efforts. If you’re ready to capture the right audience and curious to learn more, contact us!