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Video Production

What is Video Production?

Video production is the process of creating professional video footage, followed up by conducting both sound editing and post-production editing. This process starts with the development of an idea or concept that needs to be translated to video. The goal is to create something that is creative, yet concise enough to deliver your message to your audience.

What Types of Videos can a Business Utilize?

For businesses, videos are useful in many different ways. Let’s take a look at some of the different ways that a business can utilize a video:

  • Animation. Animation can be a great video tool to help you simplify complex terms with imagery and graphics.
  • Training videos. There’s no better way to get a message across to employees than with a training video. These types of videos provide your business with the opportunity to act out scenarios in ways that show detail and instruction to your employees if the potential situation ever occurs.
  • Commercials. Commercials still work as one of the most effective marketing tools out there. If you get your commercial on the local television schedule, you will see major upticks in customer interactions with your business.
  • Promotional videos. These can be short videos that can be posted online or sent out in e-mails. These are great for updates and new products or services that you want to promote to your customers.
  • Corporate videos. These types of videos are non-advertisement based videos that are used for internal or external corporate messaging. For example, a corporate video may display financial results to stakeholders or a new project that the company is taking on.

What are the Benefits of using a Video Production Company?

Video production is a complex process for those who are unfamiliar with the skills and experience that are required to produce high quality video results. For this reason, a video production company will ensure that you end up with a superior video product as your end result. Video production services will take the time and effort, along with the utilization of video production experts, to ensure that your video is created professionally from start to finish.

How to Make Videos

As we mentioned above, it often requires the use of professionals from video production services when it comes to making videos for your business. However, we want to take this opportunity to show you the process of how a video is made. Below are the steps.

  • Narrow down your message. Before you make a video, you need to decide what message you are trying to get across to your audience. This will help provide direction for the rest of the video.
  • Write out a script. Once again, you can’t start making any type of video if you don’t have a good, detailed script in hand. Make sure you are telling a clear and concise story that will get your message across to your target audience.
  • Get your actors and locations set up. Make sure your actors are well prepared to act out the script. Ensure that you are permitted to film on location if it is outside of your office space.
  • Take your time with post-production. It takes time to properly edit a video in a way that helps your story flow. Logos, graphics, text and other add-ons are added during post-production as well. These additions will ensure that your video looks professional and of the highest quality.

How can Videos help with your Internet Marketing Efforts?

Let’s face it – internet marketing is the central marketing platform for most of today’s businesses. With that said, videos play a huge role when it comes to marketing strategies that are internet-based. Videos provide you with the unique opportunity to deliver powerful, personal messages to connect with your customers in a way that no other marketing tool can accomplish.

Web Design Trends For 2019

The rate of progress in website design has been nothing short of phenomenal in the past few years. With faster, affordable technology now in most households, and businesses recognizing that a well-designed, attractive website is a must, web design agencies are constantly picking up new ideas.

The art of designing a website is one that requires several skills. Of course, a good web designer will be able to keep brand messaging to the forefront, but there is more to it than simply looking good and saying the right things. A website needs to be easy for the user to navigate, and simple to understand. It needs to get its message across quickly and effectively.

What tends to happen is that some new ideas are introduced that users like, and others that they don’t. The latter are soon removed and replaced, and the former expanded upon. This is what we mean when we talk about trends. Let’s have a closer look at the website design trends industry insiders expect to see for 2019.

The Right Typeface

Choosing a typeface for a website is no easy task these days, as there are a great many to choose from. However, some are more suited to certain types of business than others. For example, if you are building a site for a modern business – one firmly in the digital age – you need to use a modern typeface.

There is also a trend that many commentators believe will become more prevalent in 2019 web design for outlined type. This gives a very neat image, and hints at a cleaner and unique style. Plus, it works well with colours.

The trend for stylish, clean type is one that will take hold firmly in 2019; it’s easier to read, and makes a point without too much effort.

Monochrome

Look around at new websites and you’ll begin to see many that are utilising the monochrome look to the full. Black and white can have a very bold impact on the reader, and is also easy to read. It is also easy to translate into both modern and retro styles, so it is surprisingly versatile.

If you are aiming at a younger customer then this could be a good way to go. Black and white imagery has a very striking impact on the reader, and is surprisingly effective. In a world that is mired in colour, the simple effect of monochrome imagery may help the website stand out.

Even More Video

The move towards video imagery in websites is a major force, and is predicted to become even more prevalent into 2019. Video backgrounds may not be favoured by all users – some find they distract from the text and the point – but they are popular with website owners and designers.

A background that shows off your product doing what it does, or your service being carried out, gives the viewer an immediate idea of what you’re all about. It’s a bit like giving the customer engaging content, but in picture form.

The use of a background that is in video form on your home page is going to be one of the main trends in website design, and we expect video to be used throughout the website pages too.

Asymmetric Design

Think of the standard homepage website design. It is centered, with everything equidistant on the page. This is a neat and clean way of getting the main information across. Now, have a browse; you’ll start to see that many websites now feature offset images alongside the text, perhaps with the image occupying two thirds of the screen, and the text just one.

It may sound confusing, but if done well, it can be very effective – and also memorable. Remember that you want a cleanly designed website, so it is certainly worth checking out the various design houses and their past designs in order to get an idea of what they are capable of.

Great Writing

There was a time when the words on your website meant less than your pictures. Those were the days when consumers visited a site and clicked on the product they want, and that was it. Now, in the age of creative, engaging blogs and social media interaction, visitors and consumers want so much more.

They want to be informed, amused, engaged and educated; they want to have something interesting to read during their lunch break or browsing time. They want to know more about you, and about the product.

If you can write a story about how you turned your passion into a business, or how you dedicated your time to a worthwhile cause, or just tell an interesting story, then do it. If you are not a confident writer, it pays to engage a professional to make the words stand out. Great writing is a 2019 website trend without a doubt.

Animation

As if to confirm that moving images are one of the primary trends in website design this year, we are forecasting the rapid rise of integrated animation, used throughout the website to inform and help the user, as the way forward.

Clever, neat and engaging for the user, animation can take a wide range of forms from the amusing to the practical and informative, and always adds something extra when it is done well. Any competent website designer will have experience in incorporating animated images in the design, and it’s going to be massive this year.

The above are just some of the trends that are being forecast within the website design industry, and you may find many more if you look around. The key to great website design lies in keeping things simple yet engaging, and practical yet fun. More than ever, the consumer wants to feel that they are getting something worthwhile from their website interaction. So, why not have a look at your existing site to see how you can utilize the 2019 trends for improvement?

How Video Can Help Your Marketing and Online Presence

We all enjoy a good YouTube video or even a funny commercial, but have you ever considered the benefits of using video as a marketing tool? Here are our top five reasons why not using video as a marketing tool can leave you in the dark ages:

It is highly digestible.

One of the best things about video is how, when used properly, information can be laid out in a way that is extremely easy to understand. Video requires much less effort from the audience and is therefore way more likely to be watched through completely than an article is to be read from start to finish. Plus, with 90% of consumers watching video on mobile devices, video content is ideal because it can be accessed and watched from anywhere in the world.

It can be entertaining and engaging.

While there are many different types of video, the best ones for online marketing are explainers, interviews, product reviews and demo videos, live video and video ads. While these may seem pretty straightforward, there’s a few key factors you may not have yet considered.

Types of Videos for Online Marketing:

  • Explainer
  • Interviews
  • Product Reviews and Demo
  • Live
  • Video Ads

1. Explainer Videos

These type of videos are great when you release a product that may need more explanation, for instance this video made by GTBank, a Nigerian financial institution, has a short anecdotal hook at the beginning and then proceeds to explain what their newest application is and how to use it. It is entertaining and funny and has almost two million views on YouTube, which is awesome exposure for the company. It’s also animated which can be a great choice for explainers and video ads as using storytelling as a marketing technique engages more people and is overall more memorable content than the alternative. After all, 97% of marketers say videos help customers understand products and help them to make purchasing decisions. (explainer videos are also great for social causes too, like this video that illustrates the dangers of texting or talking while driving)

2. Interviews

Say you work for a company that spells specialty shoes that are supposed to improve posture, circulation, etc. Making a video interviewing someone like a foot and ankle specialist who can give an expert recommendation for your product can be extremely useful. This is also a great opportunity to bring in social media influencers or celebrities who can vouch for your product and get your video more exposure as well.

3. Product Reviews and Demo Videos

Ever heard of user generated content, or UGC? This is the perfect opportunity to spread awareness of your product to potentially a previously untapped audience. You or your company can use brand ambassadors to make their own content or review of your product and promote it to their followers. This is especially important when trying to reach a younger audience as many college students are willing to be a brand or campus ambassador just for the experience. Another great thing about UGC is that because it is mainly posted and shared on social media, you can actually consider it a form of market research, helping you to identify key publics to appeal to and where to put out your main messaging. There is also a ton of YouTube videos that are product reviews and serve as free or earned advertising, assuming it’s positive feedback of course.

4. Live Video

Live video is great because it builds trust in your company or organization by letting your audience get to know the inner workings of your organization. This type of video is more engaging as it’s seen as a more face to face type of interaction than just you sending out messaging to your audience. It’s also fun and interesting for consumers to see a “behind the scenes” view of your company, it’ll make them feel more familiar with your company and in turn fosters brand loyalty.

5. Video Ads

As we mentioned before, storytelling is a great marketing technique, and while a picture is worth a thousand words, video ads that have a distinct beginning, middle and end are much more entertaining and memorable than their still counterparts. In 2017 84 Lumber wanted to increase brand awareness for their company so they created this video ad. It has an emotional appeal, grabs people’s attention and is very memorable. Another good approach for video ads could be illustrated or animated because they can advertise your product in a way that is understandable and retainable.

Videos give high ROI and Search Engines love websites with embedded videos.

To make a really professional, good looking video, you could either hire a video production company, or try to do it yourself. Now either way, it is going to cost you, but because video can reach such a large audience, you have the potential to make back the money you spent on the process and then some. Also, search engines like Google love videos embedded in websites. In fact, they love them so much that pages with video are 53 times more likely to show up on the first page of Google search results than those without. This is a great way for your company or organization to improve your search engine optimization, or SEO, because search engines see video as high quality content.

Video boosts conversions and can improve sales.

In a study conducted by Social Media Today, 90% of consumers claim a video will help them in making a purchasing decision. Since most people look at product reviews before making a purchase, having a video that stands out from the rest can boost sales and improve your conversion rates.

It is easily shareable.

Consumers prefer watching a video to reading an article, so keeping that in mind, creating a video that is entertaining, engaging, tells a story and is also consistently branded has the potential to go viral and in turn increase traffic to your website, which, once again, can lead to more sales and conversions.

If these reasons didn’t convince you that video is an excellent marketing tool, you might be interested to know that YouTube reports that by 2021 80% of all web traffic will consist of video. Another reason to get ahead of this trend is that 81% of businesses are already using video for marketing purposes. So, next time you sit down to write an advertisement, consider using a video instead.

Consumer Interaction Trends in 2019: Video Production

Let’s look at a little history. Back in 2015, Twitter’s in-house analytics found that over 40% of Twitter users considered the platform to be a great place to find video content. In the same research, 70% of Twitter users consume the video content they come upon while scrolling through their timeline.

Fast forward to the last year. In 2018, LinkedIn produced over 300 million impressions based solely off of video content native to the platform.

Content Marketing Projections

Any business develops their business model with projections and goals in mind. Technology conglomerates, in specific, track and analyze preceding data as a way to construct these projections. For 2019, it is estimated that video content will be at least 80% of all digital consumer traffic and consumption.

Ultimately, looking into video production with new or improved content is a simple but effective way to boost your ROI.

Why the Change of Pace?

In the last decade, traditional media has completely transformed. This is not to say “out with the old, in with the new.” Traditional media outlets still exist and serve an important purpose. Although, the impact of new media has become an essential aspect for personal and professional growth, development, and longevity.

We no longer live in a world where information is consumed from print and broadcast media. Information is consumed in a more segmented fashion because we are always on the move. With people to see and things to do, there is much more room for outlets and content geared toward the consumer who is out and about.

Construction of Video Production

Long ago, video production was associated with long form, typically cinematic content. But as we mentioned earlier, things have changed. Video content is now a product of social engagement. On a local level, individuals are far more likely to send one another the 1-2 minute clips they relate to or enjoy through 1-to-1 direct messaging than wait to share it in person.

Turn On Your Business Brain

Looking at this through a business lens, these interactions are incredibly powerful. As we all know, referrals are a very effective form of business development. Referrals also tend to boost consumer retention. The digital landscape provides opportunity for authentic but informal referrals through direct messaging.

Content Gives Context

Video production busts down the door to open up meaningful consumer interaction. Videos just happen to be the most demonstrative type of post because they require the least work for the consumer but provoke the emotional, captivating responses. Video can also act as a feature of transparency and legitimacy in B2B and B2C interactions.

    Other concepts to consider for video marketing are:

  • Products
  • Services
  • How-To
  • Testimonials
  • Behind-the-Scenes
  • Year-in-Review
  • Business concepts
  • Organizational values
  • Community investment

Intentional and Professional Video

Professional outsourcing is typically the best way to ensure that your efforts are going unnoticed. Producing content, video content especially, is time-consuming and often very technical. Professional services are also trained to look past the numbers and data, gathering and adjusting to the immediate analytics for your specific business. Digital professionals are also very well equipped in aiding in the brainstorming process because they understand what is and is not effective across industries.

Find your market and draw them in with video production to make 2019 another year of unmatched growth.

Social Media Predictions for 2019

Since the world became entranced with social media – or indeed reliant upon it as many would say –
it has been customary for industry insiders to look for future trends. Not only is social media a fun
way to keep in touch with people and share information, but it is also an important business tool. In
fact, there are many who will tell you – and perhaps quite rightly – that it is under-utilized in terms
of marketing.

What do we see as the primary social media predictions for the next year? With 2018 having been
quite a turbulent one in many ways – we have seen a number of data security breaches after all,
with the very public Facebook breach being the one that raised eyebrows – 2019 promises to be a
year of changes, but where will these changes be, and how will they manifest?

We took a look at a few of the predicted social media trends for 2019, so you can take a step
forward and be prepared for what is about to happen.

1: Will Facebook Continue to Decline?

As we said, 2018 has been a troubled year in the social media world, and not the least for Facebook,
which for many is the poster-child of social media. In Europe in particular, user numbers have fallen,
the main catalyst being the major security breach that occurred mid-year.

In fact, when analyzed closely, the information gained was not as great as many of us thought, but
the very fact that it was easily done raised a lot of red flags in the industry.

Furthermore, with the ongoing problems of ‘fake news’ – a big problem with all areas of social
media and not just Facebook – plus concerns that many areas of the platform have become more
politicized, things are not looking great. To add insult to injury, recent updates to the way the page
looks met with little satisfaction from users.

It could be that people are becoming bored with the platform and are more in tune with Instagram
and Snapchat, which focus on much less involvement and faster interaction, but look to the USA for
signs of falling numbers here next year, and it might be the beginning of the downfall of the king.

2: Real-Time Interaction

This is an area that is already seeing some serious movement, and it’s one you need to look closely
at if you are searching for social media trends for 2019. By real-time we mean interaction with
customers in marketing and online retail. Think of it this way: you talk to your friends in real time, so
why not those who are doing you a service?

Yet, it goes further than that; chatbots, for example, are for many online businesses the way
forward. The tools are there – it happens in advertising already – for even smaller companies to have
an automated search bot looking for mentions of its products. Two people talking about a particular product
– be it on Twitter, for example, or any other platform – may find a real-time chat box
opening asking them what they are interested in.

It makes sense; why should anyone wait, when they want instant answers anyway? The next year
could see this as the biggest development in online marketing, and without anyone really noticing!

3: Personalization

There is no doubt that the ongoing personalization of social media marketing is controversial, but
then is there any area of social media that is not? The fact is, we put so much information out there
without even thinking about it, so why wouldn’t marketers use it?

It’s happening to a great degree: head to Netflix, for example, and it will give you a category of
‘Because You Watched. You will find Amazon ads on your pages featuring products like those you
recently searched. It can feel a little ‘Big Brother’, but how many times have you clicked on that
recommended film, or bought the product suggested?

This sort of thing is set to expand across the digital arena in no small way, and in all honesty, it is
nothing more than the modern version of direct mail, in which likely buyers were targeted with
physical maildrops.

You may also find this technique in an advanced form known as ‘social listening’; this is searching for
not only mentions of brands and products, but also monitoring reputations. Don’t get this mixed up
with the current raft of rumors that ‘your phone is listening to you’ – it may be, it may not – but
consider it as just a way of personalizing the consumers’ information for their own convenience.
Social listening relies on things like IP addresses and cookies instead of your phone’s mic, so take off
that tin-foil hat and relax knowing that at least the marketers aren’t listening in.

4: Video Content

The inexorable rise of video content is clear to see. Inspired by YouTube, and enabled by the ability
to film content fit for broadcast on cheap, hand-held devices, it is no surprise that the video is set to
be the digital marketeers chosen weapon when targeting social media.

It’s 2019…Let’s face it, people like to watch video, and don’t like to read slabs of words brought
down from a mountaintop. People like to be amused, and that’s something that is far easier to do in
moving picture form. And, with the tools we have now, you can even ‘go live’ and put out a real-time
broadcast inviting your potential clients to engage with you, on the spot. If we are to credit anything
as the fastest rising medium of 2019, it’s live video content, and video marketing as a whole.

The simple facts remain that social media is fluid, it’s powerful, and it’s here to stay. People sign on
to talk to someone, and if you can engage them with relevant content while you are both online, you
have a live potential customer right there.

The trends in social media are moving away from the fun and frivolous towards the practical and
beneficial – beneficial to both the customer and the provider – and it pays to stay one step ahead.
Keep an eye out for the trends mentioned above, and be aware that these are the probable movers
and shakers in terms of social media for the coming year.

This post was submitted by our friends at SociallyIn, a social media marketing agency located in Birmingham, Alabama. They were voted one of the fastest growing companies in Birmingham during 2018 and are also known for hosting the annual Southern Social Summit which is a gathering of creatives and social media marketers. SociallyIn is listed in the top 10 social media marketing firms on Clutch.