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SEO Trends For 2019

In 2019 we have some new emerging trends in SEO as well as trends that have been on the rise for several years now. Let’s take a look at seven of the most important SEO trends to keep in mind in the coming months.

  • Less organic traffic to your site.

Because the use of search engine results page (SERP) features, that are becoming more and more commonly used by search engines, click through rates (CTR) are at an all-time low. One way you can avoid this is by not using simple keywords, basically nothing you could look up and be able to find the answer without clicking on a single link. An example of this type of query could be the searcher asking for the time in Tokyo, most search engines have features built into the results page that shows whatever time you searched for. (Plus advertising giants like Google are still looking to please their investors and reducing organic traffic means more money in their pockets.)

One way you can reduce the effects of SERP features is by building and maintaining your brand and creating brand loyalty among your customers. In the end, if you want to maintain or grow traffic to your sight, hiring a search engine optimization company may be your best bet!

  • Voice search gaining more and more popularity.

Voice search has been on the rise for quite a while now, but it’s just going to keep getting bigger and bigger. The good news is that there are little changes to be made to your current SEO process in order to optimize voice queries. One difference is that voice search requires simpler, easy to read content. In a case study done by Brian Dean, research found that most Google voice search results were written at a ninth-grade reading level. Plus, according to Bright Local, “58% of consumers have used voice search to find local business info in the last 12 months.” So, since local searches still depend more on the distance from searcher to business than, searchers may need to have more detailed queries to find your website if you’re not as close as the other guy. For instance, instead of “digital marketing Boise” they may have to say “search engine optimization Boise” to get the results they’re looking for.

  • Mobile searches still on top.

In today’s society, everyone seems to be constantly on the go, busier than ever. Due to this, mobile queries have been and will continue to be the majority of all internet searches. While mobile searching is really similar to desktop, it is critical that you make sure you are optimizing for mobile users and the UX needs to be on brand and easy to use… which brings us to our next trend of 2019.

  • Pretty matters and UX is more important than ever.

Ever come across a very poorly designed website? You know the type, tons of white space, confusing (or nonexistent) navigation features, just overall boring to look at and hard to use, maybe even glitchy. This can actually be detrimental to you and your organization because people generally make their decisions based on first impressions and aesthetics, not necessarily the content on your page. Make sure to keep UX in mind and keep your loading speeds high, your pop-ups and disruptive ads low, and your site mobile friendly and you should be in good shape. Another thing to keep in mind is user intent (UI). When considering keyword placement make sure your content matches the intent of the keyword and can actually be useful to the searcher or this can hurt you too.

  • Don’t discount backlinks.

So you’ve optimized for mobile, you’ve made sure your website is looking amazing, and your content is well written and easy for voice searches to use as a result, that’s all there is right? Wrong. Never ever forget about the importance of backlinking. While UX is extremely important to the success of your site, backlinking may be even more important. In a study of over 1 billion web pages in their content index, Ahrefs discovered that “there’s a direct correlation between total linking root domains and total organic search traffic.” So don’t get too caught up in UX that you forget that this is the most important ranking factor.

  • Need for accurate, well-written content.

The internet is HUGE. Trying to wrap our minds around the actual size of the entirety of the internet is pretty difficult. In order for your site to stand out amongst the billions of other web pages, you NEED to make sure your content is well written, accurate and easy to understand. Your information needs to come from a credible source or you will lose traffic to those who do.

  • More video.

YouTube reports that by 2021 80% of all web traffic will consist of video. If this doesn’t convince you that video is extremely important to your site’s success, it should. Owned by Google, Youtube is the second largest search engine, so it should not be forgotten. Plus, pages with video are 53 times more likely to show up on the first page of Google search results, so adding video can be a simple step in order to increase your site’s traffic.

Web Design Trends For 2019

The rate of progress in website design has been nothing short of phenomenal in the past few years. With faster, affordable technology now in most households, and businesses recognizing that a well-designed, attractive website is a must, web design agencies are constantly picking up new ideas.

The art of designing a website is one that requires several skills. Of course, a good web designer will be able to keep brand messaging to the forefront, but there is more to it than simply looking good and saying the right things. A website needs to be easy for the user to navigate, and simple to understand. It needs to get its message across quickly and effectively.

What tends to happen is that some new ideas are introduced that users like, and others that they don’t. The latter are soon removed and replaced, and the former expanded upon. This is what we mean when we talk about trends. Let’s have a closer look at the website design trends industry insiders expect to see for 2019.

The Right Typeface

Choosing a typeface for a website is no easy task these days, as there are a great many to choose from. However, some are more suited to certain types of business than others. For example, if you are building a site for a modern business – one firmly in the digital age – you need to use a modern typeface.

There is also a trend that many commentators believe will become more prevalent in 2019 web design for outlined type. This gives a very neat image, and hints at a cleaner and unique style. Plus, it works well with colours.

The trend for stylish, clean type is one that will take hold firmly in 2019; it’s easier to read, and makes a point without too much effort.

Monochrome

Look around at new websites and you’ll begin to see many that are utilising the monochrome look to the full. Black and white can have a very bold impact on the reader, and is also easy to read. It is also easy to translate into both modern and retro styles, so it is surprisingly versatile.

If you are aiming at a younger customer then this could be a good way to go. Black and white imagery has a very striking impact on the reader, and is surprisingly effective. In a world that is mired in colour, the simple effect of monochrome imagery may help the website stand out.

Even More Video

The move towards video imagery in websites is a major force, and is predicted to become even more prevalent into 2019. Video backgrounds may not be favoured by all users – some find they distract from the text and the point – but they are popular with website owners and designers.

A background that shows off your product doing what it does, or your service being carried out, gives the viewer an immediate idea of what you’re all about. It’s a bit like giving the customer engaging content, but in picture form.

The use of a background that is in video form on your home page is going to be one of the main trends in website design, and we expect video to be used throughout the website pages too.

Asymmetric Design

Think of the standard homepage website design. It is centered, with everything equidistant on the page. This is a neat and clean way of getting the main information across. Now, have a browse; you’ll start to see that many websites now feature offset images alongside the text, perhaps with the image occupying two thirds of the screen, and the text just one.

It may sound confusing, but if done well, it can be very effective – and also memorable. Remember that you want a cleanly designed website, so it is certainly worth checking out the various design houses and their past designs in order to get an idea of what they are capable of.

Great Writing

There was a time when the words on your website meant less than your pictures. Those were the days when consumers visited a site and clicked on the product they want, and that was it. Now, in the age of creative, engaging blogs and social media interaction, visitors and consumers want so much more.

They want to be informed, amused, engaged and educated; they want to have something interesting to read during their lunch break or browsing time. They want to know more about you, and about the product.

If you can write a story about how you turned your passion into a business, or how you dedicated your time to a worthwhile cause, or just tell an interesting story, then do it. If you are not a confident writer, it pays to engage a professional to make the words stand out. Great writing is a 2019 website trend without a doubt.

Animation

As if to confirm that moving images are one of the primary trends in website design this year, we are forecasting the rapid rise of integrated animation, used throughout the website to inform and help the user, as the way forward.

Clever, neat and engaging for the user, animation can take a wide range of forms from the amusing to the practical and informative, and always adds something extra when it is done well. Any competent website designer will have experience in incorporating animated images in the design, and it’s going to be massive this year.

The above are just some of the trends that are being forecast within the website design industry, and you may find many more if you look around. The key to great website design lies in keeping things simple yet engaging, and practical yet fun. More than ever, the consumer wants to feel that they are getting something worthwhile from their website interaction. So, why not have a look at your existing site to see how you can utilize the 2019 trends for improvement?

7 Reasons to Drop Yellow Pages and Get On Google

7 Reasons to Drop Yellow Pages and Get On Google

If you are still paying your $100 monthly fee to stay “relevant” in the Yellow Page phonebooks that most people use for kindling, now’s the time to ditch them. In an increasingly digital world, it’s safe to say that most consumers go to Google when they are looking for a new service – whether it’s a doctor, dentist, plumber, restaurant, yard service, you name it.

Think about the last time you were wanting to try a new restaurant or that time when your furnace broke and you needed an HVAC tech. Did you thumb through the phone book that you had so readily available? Maybe…But more likely, you pulled your phone out of your pocket and did a quick search on Google.

If you own a small business that offers local services, then you totally need to be showing up there! Maybe you know this already, maybe you don’t, but there are still so many businesses who are struggling to break free of their phone books and who are not on Google. It’s time to make sure you are showing up in the Yellow Pages of the online world.

Google My Business, the online platform that allows you to show up on Google Maps, provides so many wonderful benefits to local businesses and to the consumers who search for them.

Better Conversions

Typically, Google Maps and the businesses it lists are the first things that show up when someone does a Google search for a business or service. You know this, you’ve done it. Because of this, these businesses at the top of the search results often capture the majority of the clicks that come from that search.

And when a searcher comes to Google looking to solve their problem through a new service, they are showing explicit intent to buy. They have that shopping mentality and are ready to make a purchase. So you want to make sure you’re showing up when someone makes that search.

Trust Metrics

Everyone knows Google, and most consumers put high trust into familiarity and big brands. If Google is displaying your information, that trust is then carried over to your business. You might have companies calling you to get listed in their online directories, but their websites are not the first place that consumers go to conduct a search. Google is.

Reviews

One of the most wonderful benefits of Google My Business is that customers can leave their feedback of your business on this platform. Have you ever left a review on Google?

Customers can leave reviews that convert other people who come across your listing. When you do an excellent job providing service and create an awesome product, people will naturally want to share it with others and part of that comes through leaving reviews. Of course, you need to make sure that you are providing the best service you can in order to ensure positive reviews.

Exposure

When your business is showing up on Google Maps, people see it. Not everyone will come to your business the first time they do a search for your service. Some of them might go to another similar business, but if they are let down by that one, you can bet they are going to come back and search again – and who’s going to be there? That’s right – you.

This is also a great tool for brand awareness. Even if people are searching for other similar businesses to yours and don’t click on you, they probably saw your listing, and after a few more times of doing the same search, they will start to recognize your name.

Updating Information

It’s not just about getting new leads, but also about keeping current customers up to date. Don’t make your customers have to call and find out what your hours are or second guess if you’re open on a federal, but not widely recognized, holiday.

If you move locations, change your phone number, get a new website, update your hours – you can share all of that on your Google listing and keep new and current customers in the loop in a matter of minutes. You can’t just backspace and retype your info in a phonebook.

Gain Valuable Insights

Google My Business also offers tons of great insights that have the potential to really help you increase business. Their insights will tell you how people are interacting with your listing – whether they are clicking to call your business, asking for directions, visiting your website, or even messaging you.

You can also see which search queries brought people to your Google listing. If someone searched for “orthodontists in Boise” and your business showed up, but you only do general dentistry, that could be a good indicator that you need to update your website or change the category on your listing.  

It’s Free

And the best part – it’s free! Google My Business is not limited to the big businesses that can afford to show up there. It’s available for everyone. That’s not to say that you will automatically show up at the top of every search query just because you got a Google My Business listing. There are several factors that tie into it, but it gives you a good place to start.

When you are ready to really make the push for local SEO and get your business showing up well on Google, you can find a specialist to help you out.

 

Author Bio

Kaili Killpack is the lead SEO Specialist for Manwaring Web Solutions. She manages SEO for dozens of small businesses in and out of Idaho. Building client relationships, solving problems, writing content, and basking in their successes make her job something that she truly loves doing.

These 3 Things Make or Break your Homepage Header

Here’s the problem:

You have worked incredibly hard to design this beautiful website. You have gone through the rigorous process of gathering content, shooting photos, and planning out the structure of the website. Once that’s done, you still had to build it. You swore to yourself that business would increase because of the new site. You knew it in your gut. It had to work.

But did it work?

Most businesses build the headers of their websites wrong. They try to be cute and clever. They assume a beautiful image, a well-established logo, and a catchy slogan is enough to seal the deal with the visitor.

But it’s not.

The visitor doesn’t care. They have a problem that needs to be solved and they want to do it as efficiently and effectively as possible. Here’s the deal, every human wants two things; We want to survive and we want to thrive. We all have our own problems that we are trying to solve and we look for external solutions or guides to help us solve those problems. So why not make your website as clear as possible? Stop being cute and clever and be incredibly clear with your visitor. Tell them exactly what you do.

So here are the 3 things that will make or break your homepage header. If you are missing any of the 3, then you are leaving money on the table.

Your website should answer 3 simple questions in the first 5 seconds of the visitor looking at your site.

  1. What do you offer?

    Be incredibly clear with as few words as possible. If you are an HVAC company and your service and install heaters and AC units, here is an example of what not to say: “Established in 1972 and serving you for another 50 years”. This is incredibly vague and the visitor has to work very hard to understand what you are saying. Here is a good example to follow: “HVAC Installation and Repair that You Can Count On”. This tells the visitor exactly what you do while speaking to some internal frustration and moves them down the sales process.

     

  2. How does it make my life better?

    The good example above speaks to a better life with “Repair that You Can Count On”. In your headlines, it is important to be crystal clear about how it makes the visitor’s life better. Spell it out for them: “No more unbearable summers,” “No more layering clothing to stay warm”. With this type of imagery, you will paint a picture of how it makes the visitor’s life better.

     

  3. Where do I click to buy it?

    Add 2 call-to-action buttons to the header of your website. The first should be in the top right of the website and the second should be under your main headline. Additionally, your button needs to be a direct call-to-action. Don’t say, “Contact Us”. Use direct phrases like “Call Today” or “Schedule Now”. It might feel pushy to you, but the visitor will never receive it that way. They just want to know what to do next if they are ready to do business with you.

If you look at your website and you are NOT answering these 3 questions, then your website is losing business. Make all of that hard work worth it and double check your header. Your website is too important to be confusing visitors. For a video explanation of this post, watch this video.

BIO

Zach Rinard

Rinard Media

“Most business owners don’t feel confident in their marketing strategies. At Rinard Media, we collaboratively work to build marketing strategies that help them achieve their goals. This frees up business owners to get back to doing what they love. They get more time with their families and ultimately have less stress.”

Three Tips for Creating a Great Online Reputation for Your Plumbing Business

How to Create a Good Online Reputation for Plumbing Business in 3 Easy Steps

In today’s digitally focused world, a business’s online reputation is of utmost importance. Before doing business with a company, almost every customer will go online to learn more about their rates, services and, yes, their customer reviews.

An online reputation is especially important in the plumbing industry. After all, people will be letting workers into their homes to repair vital and expensive pieces of equipment. They want to make sure that the workers are clean and respectful, and that work will be completed successfully and fairly.

There are several things you can do to maintain a good reputation in the plumbing industry. The first of these is to build a strong social media presence.

Social Media

Many people are on social media today. Being present on social media will help people to find your business. Establishing the right kind of profiles will also let your customers know you are trustworthy, credible and have good standing in the industry.

Start by using professional photos that feature your workers and the people behind your company. When people can attach a face to a product, it will make the brand seem more personable and relatable. A great company story can also increase engagement and allow consumers to make a personal connection.

Follow up by engaging in conversations with your customers. Ask for their opinions and respond to their questions and comments. This will show an extra level of customer care.

Post regularly to stay present in the public eye and show that your company is on top of things. Share pictures of jobs that have been completed successfully, and your workers interacting with customers. Post informative blogs on your website and share links on your social media accounts.

Managing Reviews

As much as we would all like to avoid bad reviews, they are likely to occur in any line of business. Sometimes mistakes are made or sometimes you are dealing with a customer that is just having a bad day. Either way, it’s important not to dwell on these mistakes, but to deal with them effectively.

Here are some tips on how to deal with a bad review:

Respond promptly: Never let a review go unanswered. Respond promptly. If you wait too long, your customer may get more upset and the issue could escalate.

Be Polite and Professional: When dealing with a bad review, it’s important not to take things personally. Stay polite and professional and avoid being defensive and insulting. If your communication escalates into an argument, it will look bad for everyone involved.

Take the Matter Offline: It is likely that, for customer complaints to resolve, action will eventually have to be taken offline. You may have to send your customer a coupon or exchange to make things right. If this is the case, be sure to mention that in your online communication so those following the thread will know things are being handled on another level.

Be sure to respond to good reviews as well! Let customers who take the time to write something positive about you know that they are appreciated.

Integrate Reviews on Your Website

You can also use your website to help build your online reputation. The best way to do this is to include customer testimonials in your content. You can also include links to 3rd party reviews that appear on sites like Yelp and Google in the footer of your website. Including these links and testimonials will benefit your business in the following ways:

Conversion Rate Optimization: Customers that see positive customer reviews will be more likely to use your business.

Ethical Link Building: Having quality embedded links on your site can help increase your search engine visibility. The links you include to third party sites on your page can work as quality links while showing your company in the best light.

Rich Snippet Generation: If you use structured data, your reviews will be displayed as part of your Google search results.

SEO: Well reviewed companies are likely to rank higher on search engines.

If you are a plumbing business owner, you know how much your business means to you. Reputation management is vital in helping your company to grow and continue to move forward.  Be sure to do what you can to show your business in the best light, so you can keep those pipes clear for years to come!

Digital Marketing Terms to Know

Library

Digital Marketing & Web Development Glossary

You’ve finally decided to take the plunge into digital marketing and immediately you are hit with words and concepts that may seem slightly foreign to you. Fear not, the tech world and the marketing world are working together more and more every day, and digital marketers, like Social Eyes Marketing, have the tools not only to help you succeed online, but to help you understand how you are doing it.

If you are totally new to digital marketing and website development this handy guide may serve to answer some questions and help you understand what those tech people are talking about.

 

A

A/B Testing –  For digital ad campaigns, an A/B test allows marketers to determine what will help an ad perform more efficiently. A traditional A/B test will run two ads simultaneously and measure their effectiveness and response from the audience to determine what method is better received with a specified target audience.

ALT Attribute/Tag – The ALT text will be displayed inside the image placeholder while the page is loading and it contributed to overall optimization of a site for search engines performance.

Analytics – Statistics gathered about website users and how they interact with the website they are on. Analytics can reveal such information as how they got to your site, how many people are on your site, how long they browse, or any specific actions they may take on your website as well.

 

B

Browser –  The software that users implement to navigate the World Wide Web. Chrome, Internet Explorer, and Firefox are all examples of browsers.

 

C

Call to Action (CTA) –  A call to actions is text or an image within an ad that encourages the user to take action, such as “Call Now,” “Learn More,” or “Sign Up Today.”

Clickthrough Rate (CTR) –  A percentage that relates to the amount of times an ad was seen (impression) and how often it was clicked on.

Content Management System (CMS) – An application that enables the building and on-going modification of website content with a simple to use interface that supports multiple users. WordPress is the CMS Social Eyes uses for all their clients’ sites.

Cascading Style Sheets (CSS) – CSS is the code that developers use to design the look and overall feel of your website. The CSS sets styles for fonts, images, menu, colors and other visual elements.

 

D

Domain – The web address that is entered in to a browser when a user wants to visit a specific site. Our domain is getsocialeyes.com.

Domain Authority – A number based on a 100 point scale that determine how much strength your website has which contributes to how well it will rank on search engine results pages. The higher the domain authority, the higher search engine will rank your site organically.

Display Advertising – In digital advertising, display ads are graphic ads that are shown on a webpage. They can be graphics or video and encourage the user to click on them to learn more.

 

F

Favicon – A small icon image, usually a logo or variation, that appears in the title bar or browser tab, as well as with bookmarks.

Frequency –  The amount of times an ad is shown to the same consumer during an ad campaign.

 

H

Hosting – Hosting refers to the web servers where your website files are stored and maintained in order to be on the World Wide Web.

HTML – Hypertext Markup Language is the code that is used to build web pages. It is more frequently used in conjunction with other code languages, such as CSS and JavaScript.

 

I

Impressions – The number of times an ad is shown to potential customers or clients.

 

K

Keyword –  Specific words and phrases that a consumer or client might be likely to use in searching for products or services. Keywords are specifically chosen by businesses and advertisers to enable their ad to show up in specific search engine results.

 

L

Landing Page –  The web page users “land” on after they click on a display ad or a paid search ad.

 

M

Meta Tag – An HTML tag that stores information about a web page. They provide information about a website and its content to sort websites and display the most relevant information on a search engine result page.

 

N

Navigation – Often navigation refers to simply the menu which contains the links within site, more broadly however it just denotes the way a user can “navigate” the page. Often navigation is also included at the bottom of a webpage as well.

 

O

Organic – Search results that are organic are ones that appear in search engine results naturally based on their determined relevance, as opposed to paid searches, which provide non-organic links via the placement of paid search engine results.

 

P

Page Authority – A number based on a 100 point scale that determine how much strength a page in your website has in relation to how it will rank on search engine results pages. Page authority refers to the specific page, while domain authority refers to the whole site under the domain.

Pay Per Click (PPC) –  Pay Per Click refers to the pricing model for digital advertising where advertisers pay based on the number of clicks a link or ad receives.

 

R

Reach –  The total amount of users who see your ad.

Remarketing –  Showing ads to people who have already visited your site, encouraging them to reconsider your products or services and revisit your page.

Responsive Design – A website with a responsive design will easily adjusts to the screen it is being viewed on no matter what the device the user is on. This is in contrast to adaptive design where there are several different designs to handle the change among devices.

Return on Investment (ROI) – ROI measures the amount of return, or profit, on an investment in relation to the cost of the investment.

 

S

Search Engine Optimization (SEO) – Search engine optimization is the process that helps search engine understand the information that is on your website in order to rank your site higher and more relevantly on search engine result pages. This is the process to getting you to the first page of search results and in a place more likely to be seen by potential customers and clients.

SERP – Search engine results page.

Slider – A “slide show” banner of images or videos that is usually placed on the homepage of a website.

Social Advertising – Running a paid ad campaign on a social media platform, such as Facebook or LinkedIn.

 

T

Targeting –  Targeting is a specific way to identify your most likely customer based on their various attributes.

Behavioral Targeting focuses their efforts on identifying consumers based on their previous online behavior, such as searches, websites visited and online purchases.

Geographic Targeting helps you select an audience for your ad campaign based on geographical identifiers like zip codes, regions, cities, states and countries.

Contextual Targeting is about selecting audiences based on the type of content they are viewing based on the text that is on the website they are visiting.

 

W

WordPress – Web-based, open-source content management system designed to make accessing the site easy for all users.

Flat Design: The Trend to Try

There are two main stages to building a website. The design stage and the implementation stage. The design stage comes first.  What will it look like? What features will be on the home page? What does your company need to get out of having a website? How will your company be represented on the web?  A lot of planning and trial and error goes into this phase. It needs to be responsive. Important information needs to be placed before the fold. Call to Action buttons need to be clear and visible. The point of a website is to give information for your product/services and have it available on the web. So, of course, it’s important to think about these things when designing your site.

But today, it’s equally important to have a visually pleasing website that will capture your customers’ attention. With many competing websites, yours needs to stand out, and more importantly, keep your customer on it. So how will you keep your customer on your website? Here’s one tip that will engage your customer and keep them scrolling through the pages:

Embrace the new trend: Less is More.

Flat designs have become popular in the last few years, and it’s continuing to get even hotter in 2015. Flat design is a style without any stylistic elements to give the illusion of 3D. It’s focused on minimalist use of elements, typography and colors.  The simple and minimalist design is clean, attracting customers to your site. 3D designs with shadows and gradients tend to be too cluttered and distracting. A complicated website is distracting. Complicated and distracting designs will lose your visitors, text heavy sites are overwhelming, and stock images are generic and corny.  Keep it simple; Keep it flat.

Flat design really took off after it was introduced to the Windows 8 interface. This was the beginning of the shift from gradients and bulk textures to a more simple, “flat” appearance. You’ve probably noticed Google and Apple’s flat design approach with on their websites. It’s a simple design trend that is taking over major companies.

iOS6-vs-iOS7-side-by-side-1

And it’s not just on the internet. Flat design is slowly taking over brands from Olive Garden to Netflix to Hershey’s.

olivegarden

Major businesses are re-branding their companies to stay with the trend, not only in their logos, but online as well.

Flat, minimalistic designs and simple elements allow your browser to load quickly, keeping visitors on the page. When your site won’t load, you could lose a potential customer. Many public Wi-Fi connections remain slow, leaving you with no room for a slow website. Use a flat design to keep it fast!

Stay ahead of your competitors and stay relevant with your web site. Is a flat design the right move for your company?

Website and Marketing Evolution: Why You Should Remain Proactive

We all know what evolution is, but how does it apply to websites and marketing? The answer is simple. At some point, your target audience is going to change. Whether it is, their personal tastes or you are targeting a different group all together. It all comes down to change. If you develop a website and marketing campaign, and never change it, you will lose the interest of your audience.
Look at social media marketing, it is constantly changing and evolving into something different on a daily basis. This change keeps the content and design fresh and up to date. I am not saying that you need to evolve your website and marketing campaigns on a daily basis, but it is something that needs to be done routinely. By evolving your content, you will be able to stay current with themes in your area of business. Other than updating special offers, you need to update the text on your website. For instance, maybe one of your products or services has changed; if you do not update the information for this, you will be misleading your customers. Another thing to consider is that in any field of business, there are always changes in terminology or acronyms used to abbreviate certain names/titles. If you do not stay current with this change in terminology, you have the chance of missing potential customers, because your site does not contain this new keyword. As I mentioned earlier in this series, it is critical to have these keywords, so that search engines can return your website as a possible fit to someone’s search.
Website and marketing evolution is not as hard as you may think, but if you have questions regarding what should be done; contact us…and let us maintain and evolve your website and marketing platforms.

What Is Call-to-Action, and Why It Is Important

Call-to-Action (CTA) is the way we convince individuals to perform an action. This action can lead to an increase in customers/clients. Call-to-Action is an important aspect of internet marketing, because it requires the customer to perform an action. Some key phrases used in CTA are:

  • “Act now”
  • “Signup now”
  • “Get yours now”
  • “Click here”
  • “Download now”
  • “Free Download”
  • “Try it free”
  • “Click here to start your free trial”
  • “Join now”
  • “Order now”
  • “On sale for a limited time, get yours now now”
  • “Buy now”
  • “Signup here”

By using one of these CTA phrases, or one that suits your needs, you will gain a larger customer/client base. This is because you are asking your audience to take action. By asking your audience to do something, you are creating an interaction with the customer. This desirable interaction can sometimes be lost on the internet. By creating this interaction your customers/clients will be inclined to share your website, blog, etc. with others; thus increasing your overall exposure.

How Content Can Make or Break You

Now that we have gone over the different platforms that you can use for internet marketing, I will discuss the importance of content creation.

What is content creation?

Content creation is the development of content, which will appeal to your audience and inform them of your products and services. When you think of content, you probably think of the text that is on the page. However, content goes a lot deeper than just those words. Content involves text, visual, and design aspects. The reason all of these fall into the same category, is that they coexist as a single entity. They work together to create an accessible design. Accessibility is the key to successful and functional design.

When it comes to the text component of your website, ads, social media/blogs, and emails, you need to go back and look at who your audience is. Your audience will determine the type of language that you use. Of course, you will want to be technically correct, but you also want to make sure that you are using words that are accessible to your audience. If your audience falls into a highly educated category, and are considered experts, then you can use terminology that is specific to their needs. If you intend on reaching a more general audience you need to be careful of the terminology you use.

I would like to introduce you to a very popular writing concept that is used in all platforms of writing. It is called “plain language”; this is the art of writing with simple terminology that is direct and accessible to any audience. I have mentioned the word “accessibility” many times through this post, and that is because it should be the main focus while creating information that is used in all of the platforms I talked about. Without accessibility, your information will fall short of reaching your intended audience. Also remember to include important keywords while writing your text.  These keywords will allow your audience to have a better chance of finding your information on the internet. As mentioned in previous posts, keywords are the direct component of SEO (search engine optimization). If you write your text with this in mind, then it will be easier to implement SEO for your website.

Like I mentioned earlier, content involves visual and design aspects used in any of these platforms. Visual can include images, video, flash, and infographics. All of these help represent your products and services. It is important that you maintain accessibility in your visual content as well.

You may be wondering how design falls into content, and that is because it involves how you put together all of the content used in any of these platforms. Design involves layout, color and font choices, and organization. With design, you create smooth transitions from one point of importance to the next. Design also allows you to create visually appealing content. You want your content to be exciting, something that will draw in your audience by making them feel like they want to continue reading. A word of caution; do not go overboard! Sometimes simple is the best option, but remember that your goal is to draw in your audience.