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Making a Website Your Own When Hiring a Digital Marketing Company

Woman collaborating with a client on a computer.

Hiring a digital marketing firm will provide an extensive list of benefits for your business from increasing public relations to creating a professional image. Digital marketing agencies, such as Social Eyes Marketing, often provide website design services as well in order to modernize and increase traffic to your website.
One concern that internet marketing clients may have is that their website will look the same as every other website and not represent their company well. Here are a few ways to assist in making your company’s website dreams a reality.

Goals

Identifying goals for your company can help in creating a better sense of personalization within your website. Are you aiming to modernize your website? Create more traffic? Increase SEO? Contact your digital marketing team in order to identify the areas they specialize in.
Content creation teams have experience creating content to increase traffic, while web design teams have experience in highlighting products or services throughout your site in order to get closer to your company’s goals. Digital marketing professionals can also assist you in identifying these goals, so you have support every step of the way.

Customization

Customization is the key aspect of setting your website apart from others. Varying layouts, colors, fonts, overall designs, etc. create that separation. Communicate your wants and needs with the digital marketing team, and they can take it from there. Web design gurus have the know-how and expertise to project your web development quality well above your competitors. They work to incorporate your company logo, brand, and values to achieve all of your goals.

Try Something New

Do not be afraid to go out of your comfort zone and try new strategies or techniques. Your digital marketing team knows what works and what doesn’t, so you can put your confidence in them and let the team do the hard work. They will track your traffic along the way to ensure your risks are paying off. You can always change it later, so don’t be afraid to take a chance and try something new.
Digital marketing will have many benefits for your company, and hiring an internet marketing agency can profit your business while maintaining the preexisting image. Contact Social Eyes Marketing today for all of your digital marketing needs!
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Web Designs of 2020

A woman with black hair looking at a computer.

Now that we are a couple of months into this new decade, we can finally see what trends are starting to form in the world of web design. The web is always changing, along with the new modern design trends that people want to see.
Companies are rebranding and completely redesigning their websites to fit in with the new societal trends that we are seeing in 2020. So, what are some of these trends that we are seeing?

Breaking Down The Trends

Modern and simple designs are definitely in right now, but there are some additional trends that we are starting to see in the web design world!

Dark Mode

One of them is dark mode, which is basically just when the background of the website is black or a darker color rather than a bright white. This design is not only modern but also easy on the eyes and overall just a nice change of scenery. It instantly catches people’s attention because it is not the average white background that we are used to seeing when we click on a website.

Layers

Layering different elements on a website is also really in right now. It gives your website a form of individuality and depth. It also provides a very clean and modern look. This creates a shadow effect that gives your webpage a 3D look to it as if it was popping off the screen.

Graphics

Adding graphics to the photos that are already existing on your webpage is really appealing to the eye, always making your website fun and truly bringing it to life. It gives the page life and personality; you can let your creativity run wild with this design. This is very appealing to the younger generation, so if that’s your target market, then this trend is for you.

The “Glow”

As mentioned above, dark mode is popular…which means that the “glow” is also a trend of 2020! Using a glowing effect is unique and different. It also works great with dark mode because it makes the content pop! By pairing glow with soft colors appealing to the eye, it can create a really effective design.

Interaction

Finally, we have interaction. This gives your site a fun look and style that is attractive to viewers. People tend to think that this trend doesn’t necessarily look professional, but it can when it is done right!
There are many ways to use this trend within a website that will please everyone. It also helps keep the attention of the viewer because when they scroll through, they get action on the page instead of just words.

In Conclusion

These trends are just a few of the many that we are starting to see in this new decade. With web design constantly changing and growing, we will start to see some exciting new ideas pop up over the next couple of months. If your design needs an upgrade to keep up with these trends that we are starting to see, then contact a specialist and see what they can do to get in with the new modern designs of society.

Designing A Website: Why DIY Isn’t The Best Option

Office setting; the focus is on the desk in the foreground.

If you’re wondering if your business needs a website, the answer is a resounding YES. It’s a digital world, and we’re all just living in it!
With all the online web builders available today, you’re probably thinking that you could take on this project on your own–and maybe you could!– but self-design isn’t the best option for everyone. Here are a few perks you may not have considered that come when you choose to work with a professional on your website development.

The Value of Your Time

Making a great website takes a bit of a time commitment. There is a lot of work that goes into building and maintaining a website. By choosing a web design professional, you are free to turn that attention onto other projects; whether it’s focusing on other areas of launching your business, or just using that time for yourself and your family, not spending that time glued to a computer screen can significantly benefit your day to day life.
Not only do you save yourself the barebones amount of time that it takes to construct your site; you also save yourself the added headaches that come from heavy research and trying to figure out why things aren’t working the way you want them to. The worst feeling in the world comes when you think you have something perfect, only to discover that some feature of your site isn’t functional!

Finished Site

Online website builders are great, but they do fall short in a few areas when it comes to your finished site. When you work with a web design professional, your site is essentially completely customizable: whatever you want, you get. With most website building applications, that is not the case; they tend to gravitate toward WYSIWYG: or, What You See Is What You Get. They have set templates, and not a whole lot of full body customization options.
Another perk of using a web development professional comes in the overall finish and functionality of your site. When working with a pro, you can trust that your site will not only look amazing but that it can also withstand whatever you may need of it: whether it be high volumes of traffic (something you love to see!) or a considerable amount of content, you don’t need to worry about running into limitations.

Face to Face Connection

When you choose a local company to build your website, you have the added benefit of face to face and hands-on partnership when developing your website. You can build that relationship of trust in person, getting to know your developer, while allowing your developer to really get to know your wants and needs for what you need your website to do for you. This supports full customization of your site and makes it easier to communicate should there be things you want to be adjusted; something that those web builders definitely don’t allow for!

Potential for Future Growth

When you choose a local company for your website design and development, there could be even more perks! If your chosen company is a marketing company, there also is the added benefit of having insight into SEO for your site to drive traffic, and even opens up the door for a future partnership for your advertising needs rather than just basic website construction. Things like ongoing blogs and continual site optimization can help to keep your company ahead of your competitors.

Those Times Things Go Wrong

It happens all the time: some technological glitch happens, a website goes down. What do you do? When you’ve used a website builder, you may be out of luck, but when you work with a professional website developer, you can contact your web team and they can work from the back end to figure out what went wrong, why, and help to ensure the same error doesn’t happen again. This takes the pressure off of you, and encourages your customer base to place their trust in you: no one likes when their chosen source is offline in this mobile world!

When examining the pros and cons, it’s pretty clear that having a professional website team behind you is the best choice when investing in a website. If you’re in the Boise area and looking for a team for your website or digital marketing needs, contact the team at Social Eyes Marketing today!

12 Months of Web Design Trends

A picture that says “trending loading…” with blue and black sphere designs.


As the year of 2019 comes to an end we look back at all the web design features that were either brought to life or brought back from years ago. Over the 12 months, the world of the web has been booming with new design features and old but improved features. Let’s recap on the creativity that 2019 brought us.

Retro Is BACK

The vibrant retro colors are back and better than before when it comes to web design. Websites are more appealing to viewers when the colors are anything other than boring. Colors that represent the 1980s are back in style. Using neon colors is just one way you can make your profile even more appealing to the eye. But, an overuse of bright colors can be overwhelming so knowing the balance is what we do best here at Social Eyes. Our designers know how to create a personalized color scheme that best represents your company.

Interaction Is Key

Having an interactive home screen is something that makes your companies profile unique and different from others on the web. It creates a form of fun and shows that your company is modernized in the world today. There are multiple different ways to create an interactive website and the designers here at Social Eyes Marketing have creativity running through their veins. Here are a few examples of our work that we have featured on our website.

The Power of the Overlap

Using overlapping words and images is a great way to draw attention to one specific thing. Overlapping the words that are on the website can bring more dimension and attention to a title or even a slogan that you want your viewers to remember. Using the overlapping technique makes it easier for viewers to remember your company and website because it sticks out more. Yet, if this is not done well it can confuse the viewer and become more of a distraction and less of an attraction.

Add Some Curve

Straight lines are a thing of the past. In the world of web design it is all about the curve appeal. The use of circles and other shapes that differ from a basic design can give a web design a whole new appeal. People want something different and unique that stands out to them. Our designers create a fluid design that goes beyond the basic shapes.

A Good Kind of Glitch

Glitch art is the name and movement is the game. Glitch art creates a form of movement on a web page that really keeps the attention of the viewer. Basically it is similar to a video or graphic that plays over and over on the homepage. It immediately keeps the attention of the viewer. It also makes the website interactive for the viewer so they are never bored with your profile.
See you in 2020 to recap the start of the new decade.

The Importance of Videos on Your Website

Professional Camera in front of a ferris wheel

72% of people would rather use video to learn about a product or service. Let’s be honest, people aren’t wanting to read blocks of text. People want videos! Yes your website shouldn’t be just a bunch of videos, that would be complete overkill, but it should have at least one. The great thing about videos is that they set the overall tone for your business in a clear and concise way. At Social Eyes we offer our clients the option for photo and video, because we believe that it is imperative to connect with your audience in the best way possible.

All the visual aids within videos allow for our memory to store the information in our long term memory center rather than short term. This is especially useful if you want your site visitors to remember your business after they’ve left it. If you aren’t convinced just yet, let’s tell you why video matters.

Video Production For Your Website

The average user spends 88% more time on a website with video. The goal of your website is to not only act as an information hub, it should also engage users. Ever heard of bounce rate? That’s the percentage of people who go to your website and then leave after viewing only one page. High bounce rate is not a good thing. You want people to explore their options and learn about what your business has to offer. Great video production acts as a hook for customers. If your video leaves a good impression, then they are more likely to share that information with others.

The Future Of Video

Get ready for a digital video boom. The number of U.S. digital video viewers is projected to increase from 228.8 million in to 248.9 million in 2022. That’s about 20 million more people watching and learning from video content. With an increase in viewers, this also means an increase in potential customers. Well produced video content gives you an extra marketing edge that written text does not. Get ahead of the game so you can be part of the digital viewer growth before your competitors push you out.

Video will account for 80% of global internet traffic in 2019, so you can imagine how much more growth is coming in 2020. With viewers increasing, website traffic increases. Don’t be fooled, traffic isn’t the 5 o’clock annoyance of bumper to bumper cars. It’s the amount of visitors to a website, which for you, should be high. Lots of traffic is an effective way to measure how attractive your website is to an audience. Nowadays people opt for the most convenient option. A quick press of the play button is all they need to do if you have a video, how convenient is that?

The Science Behind It All

Haven’t you ever wondered why you can’t remember names, but you can remember faces? Humans are visual creatures, we have a whole cortex dedicated to processing visual information more than our other senses. This is deeply rooted in early evolution, where speech and written words were not around. Our sight provides us with a reliable way to recall information we’ve seen in the past. It also enables us to recognize emotions and feelings. If you’re familiar with muting your social media feed videos, then you know that all the information you need to understand what’s going on is accessible through watching, not hearing.

How Do I Get Video Content?

Luckily for you, Social Eyes Digital Marketing does video production in Boise. We can also help you put the video onto your website and social media. We want you to have the best web design for your business. Having a video added will be the cherry on top of an already amazing web design!

Reap What You Sow: Why Good SEO Is Like Gardening

A laptop with SEO on the screen

SEO, or Search Engine Optimization, is the key to business success in the digital age – but we don’t need to tell you that. Any marketer knows that getting your site to the top of results pages is a tricky task and yet one that always delivers. So, what is the secret to mastering these three little letters? And how on earth is it like gardening?

Recommended reading: Why Your Small Local Business Needs A Website

Mary, Mary, quite contrary… how good is your SEO?

You should always begin with keywords, the simplest ingredient of SEO when considering your content. Think of them as the seeds to grow your garden of success. Instead of picking the right plants for the right soil, you’re choosing the right words and phrases for the right audience. Ask yourself the following questions:

  • Who is your audience?
  • What information do they want?
  • How do they search for it?
  • In what format do they want it?

Knowing the answers to these questions will allow you to connect with the people who are searching for your solutions, and it all starts with keyword research. This process, whilst intensive, is crucial for your SEO success.

Thankfully, there are plenty of online keyword research tools you can use to streamline your keyword research.

One of the most popular SEO research sites, Moz.com, boasts a free research tool with over 500 million keywords. This helps you discover the average search volume for certain words and phrases or alternative, less competitive keywords.

Seasons and competitors

You would never plant sunflower seeds in the middle of winter, would you? They just wouldn’t thrive at that time of year. In the same way, you need to adapt your SEO as the seasons change.

Your audience will be searching for different things in different months, and your keywords need to reflect this. For example, if you’re offering a limited-time deal or product for the festive season, it’s useful to know that Christmas-related Google searches spike in volume from October through to December.

A little preparation goes a long way: you can prepare yuletide content months in advance, then give it a big push at the right time.
Sunflowers are not only a summer plant, but they also shouldn’t be grown in close proximity to one another as they won’t reach their full potential. Similarly, if your webpage is overcrowded by your competitors on a results page, you won’t achieve the highest volume of traffic.

There are two different strategies to combat this: target the keywords which are used less and therefore have less competition, or deliberately use the same words that have been successful for your competitors and make your content better. The former takes advantage of their missed opportunities, whilst the latter is a more aggressive approach.

Creepy crawlers

Crawlers may sound like something you don’t want in a garden, but when it comes to SEO you definitely do. They are bots used by search engines that scour the internet, scanning billions of webpages for links, keywords, website freshness and more.

Once the information has been collected, it is indexed, which makes it searchable for users. Google’s search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size.

Optimizing your environment

A crawler-friendly website isn’t just about good, keyword-heavy content. It also needs to be formatted correctly. This includes:

In your garden, consider this providing your plants with the right environment to flourish; canes for the sunflowers to cling to and prevent them from wilting, for example. Correctly formatted web pages hosted by a trustworthy provider allow crawlers to easily index your site.

Pruning the dead leaves

Just as forgetting to deadhead your flowers will detract from the living blooms, allowing content on your webpage to grow outdated is an SEO no-no.

If your ‘latest news’ is from two months ago, or the ‘monthly special’ expired weeks ago, you will be giving your audience a bad impression and they are not likely to stick around.

Showing that your website is on top of its content and can communicate well will earn you repeat visits.

SEO expert Cyrus Shepard recommends that when you update a link on your website, you should also update the text around it. This way, search engine crawlers will detect bigger changes to your page, deeming it to be fresh.

Bring in the backup

If all else fails, you can always enlist professional help. Imagine you’d given your garden all the nurture you could, yet it still wasn’t yielding the results you wanted. You have some spare capital, so you decide to invest it by employing a gardener.

SEO agencies are the landscapers of the digital marketing world. They are experts in their field and can offer you audits, content and more to direct traffic to your site. Social Eyes Marketing, for instance, offers expert SEO knowledge that will help you hone your website to Google’s exacting standards.

This option is perfect if you’re serious about SEO as a marketing channel. While it’s not a necessity, getting in an expert gardener to sort your website’s garden out is well worth it for the return on your investment.

Reaping the rewards

So, how is good SEO like gardening? It’s really quite simple: you reap what you sow. Love your garden – sorry, website – and it will love you back.

Plant the correct seeds (keywords), at the right time and in the right place. Make it crawler-friendly by perfecting your environment. Prune away what is old and unnecessary, and don’t be afraid to bring in the professionals if you need to.

Nurture your SEO and your traffic will flourish. By using the right tools and expertise, you’ll be left with a bountiful result.

Why Your Small Local Business Needs a Website

Google maps showing a local business and their website link

88% of consumers who search for a local business on their smartphones will call or go to that business within 24 hours.

Your business must have a website that is well optimized, eye-catching, and intuitive for consumers. Let’s be honest, most people don’t want to have to go on a 3rd party website to find out about your service hours or menu items. It’s imperative that you find a web design company that will know how to get your companies website up and running. Especially when having that website put on Google Maps.

Before you call a million different places asking for quotes, it is important that you have a basic idea of what you would like your website’s design to be. At Social Eyes Marketing we offer our web design services in Boise that best reflect both our client’s style and the local environment of the business.

Why You Need a Website

No matter how small your business is, you need a website for these exact reasons:

  1. Build Brand Awareness
  2. Get Customers
  3. Share Information
  4. Differentiate From Competitors

1. Build Brand Awareness

Small businesses don’t always have the means to launch a national branding campaign like a lot of chain businesses can. However, by just having a website you are opening the door for more customers without physically doing so. Your customers will be able to more readily associate the products you have to offer with your company’s name. Your website builds brand awareness while you kick back and relax because they can search for your companies name and easily find out all the information they need.

2. Get Customers

Over a billion people use Google Maps. If your business isn’t popping up in Google Maps, then I will not be your customer. Google has made it more intuitive for businesses to set up their profiles in Google My Business.

This makes it so that when your potential client is hungry and they search for a keyword like “Chinese,” your Chinese restaurant will hopefully pop up as a suggested place to eat at. Boom, easy potential customer grab.

3. Share Information

Before someone gets in their car they are usually wanting to know if you are open in the first place. If your web design is intuitive and mobile-friendly then people are able to see your hours and any other sort of information you want to show more readily and quickly.
More and more people are wanting to find information conveniently and at no expense to them. This means less time, less gas, and fewer headaches from crawling google for your business information.

4. Differentiate From Competitors

By having differences in colors, logos, and content, your business is “not just another (blank) company.” Your website shows what is unique to your business’s services, values, and ideals.

Our clients receive web design and development in Boise and beyond, unique to each and every business we serve to ensure that not only is the business owner’s style incorporated, but also what is on-trend and up-to-date is being accounted for. Your website can very easily make customers want your services over your competitors if their website is not readable or intuitive.

Local for a Local

Sometimes seeking the help of companies that are not local can be a challenge communication-wise. A local digital marketing company near you will be able to go all-in with your needs. When receiving help from a local web design company you will be able to convey exactly how you want your website designed without the hassle of making a million phone calls. You also will have a more personal connection because they understand the area and the people you are marketing to.

If you are looking for any Boise SEO services, web design, web development, video production and or more, go here!

If You’re (Not Already) Reading This: 5 Books For Market-Minded Thinkers in 2019

Lady reading book about marketing

Hopefully, 2019 has been a year of growth, prosperity, and innovation. That being said, we look to develop within the world of digital marketing by learning from and alongside others. Where some learn best by workshopping ideas with others or testing through trial-and-error on their own, books can also offer an incredible opportunity for reflection and revival.

We also understand that not all books are created equally. Different authors, different styles, different perspectives. That is the beauty of books, though. There is one for everyone. Check out some of our marketing favorites to help you tap into your next level of success.

1. For Building Culture Among Your Marketing Team

Marketing elements and marketing experts are not all the same. Marketing teams are composed of many different specialists whose expertise is significant to the process. In order to make the most out of your team in their tasks as well as their commitment, you need to create a culture that can do both. Alina Wheeler’s Designing Brand Identity (2017) offers just that and more. Allegedly, Wheeler has composed the Holy Grail for marketing professionals. With extensive research, accessible presentation, and integration of constructive soft skills, Wheeler has wrapped up a strong base for marketers to build upon.

2. For the Future of Marketing

In the digital world we live in marketing is a must. In order to succeed and surpass goals, businesses, organizations, and companies need to integrate the framework of intentional marketing into their regular practices. That is, if these businesses are not going to rely on a professional marketing agency for the heavy lifting. Joe Pulizzi and Robert Rose’s book, Killing Marketing (2017), champions this concept that content is king in today’s world. They reflect on the former standards and incoming trends in order to address what they think are the new institutions of marketing.

3. For Thinking Outside of the Box

Are you experiencing an overload of information? Overwhelmed by the mass amount of content? You’re not alone. Norwegian philanthropist and serial entrepreneur, Jørn Lyseggen, has dedicated a book to media insights based on his lofty career in media intelligence. The book, Outside Insight (2016), extends bottom-up perspectives to transform the way your company operates with innovative analyses. With examples from Apple, Facebook, and even former President Barack Obama, there’s something to be learned regardless of your industry.

4. For the Psychology of Marketing

If you enjoyed Michael Lewis’s work with Moneyball (2003) and The Big Short (2010), we have another strong option for you from him. The Undoing Project (2016) is another piece of literature focusing on behavioral economics much like Lewis’s two other books-turned-motion-pictures. This work peeks into the mind of psychologists; Daniel Kahneman and Amos Tversky whose research was focused on judgment and decision-making heuristics. Simply put, Lewis parallels their expertise in metacognition (thinking about thinking) with the nature of their professional partnership. Lewis manages to keep things engaging and on-brand by incorporating his background in market inefficiencies into a story about the ups and downs of two men working together across nearly 30 years. The New York Times even quoted Tversky in its review of the book: “It is sometimes easier to make the world a better place than to prove you have made the world a better place.” Fortunately, Lewis does just that on their behalf.

For those of us in the marketing industry, this might seem a little obscure to read. However, we all could improve upon our interpersonal skills in the workplace. Thinking about biases, risks, decision-making, happiness, quality of life, and even human rationality gives you an edge to better support yourself, your associates, your clients, and your organization in the long run.

5. For a Light Read on Things You Wouldn’t Expect in Business

With a blog by the same name, Eric Barker’s Barking Up The Wrong Tree (2017) unearths some lesser cited realities within the world of business. While he isn’t referring to things specific to marketing, some of the generic practices we find in our marketing world are flipped on their head in Barker’s book. This book is more or less a guide to understanding why we cling to certain ideals as well as how we can evolve into new ones that actually get us to where we want in our careers. Forbes even interviewed the young writer on his perspectives, career advice, and fun facts (from proven research) on what motivates the most successful individuals.

There are a few months left in the year and we are spending more time indoors with the temperatures creeping closer to freezing. Why not spend some time reading up on ideas from some of the foremost innovators in the marketing industry and beyond.

Online Branding: Your Brand’s Color

Man with sticker on forehead saying "be happy" while working on a digital project in design software

When designing a website, a lot more thought goes into creating it than just adding a bunch of fancy text and movements. Take for instance color. While easy to take for granted, color helps convey our emotions and elicit an immediate response. When building your brand, it is often a strong tactic to choose a color will be your signature. Taking this color or color palette, you can then implement a design for your website that is centered around it and the feel you want to convey.

Implementing Your Branding Desires

You may come up with the color(s), but how you portray it is just as important. Instead of wracking your brain on what is the most effective way to design your brand’s website, a professional web designer can provide the guidance you need to take your company to the next level.

Web Designers

Web designers, those that work in frontend development, will be the artists for your website. They aid in the overall style and composition of how your website designed. This includes user experience, but also help you carry your branding throughout the website. While it may have been an easy task to come up with your colors, learning how to complement these colors with shapes and text is another story. When thinking about your brand it is best to consider what type of message you want to portray to your audience about your company/product. A web designer can then help you map out your design so when customers land on your website, they aren’t running for the hills, but instead embracing your brand.

Why is Color So Important in Website Design?

Ever think of the color green and immediately think of money or health? This is because a lot of companies use this color as a method for your brain to associate the two meanings with each other. Take for instance Idaho Central Credit Union, their logo is a true green. When considering all the banks in the Boise area, you may find yourself reverting to ICCU because of their distinguishable green logo. Not only does the colored logo aid in remembrance, but green evokes emotions of health, generosity, and prestige; all qualities you would hope a bank has.

Color is the voice of your brand. When used effectively and tactfully, you may find yourself rising above competitors in your area.

Why Have a Web Designer?

Your website should be an interactive experience for your audience. An overload of effects or not enough effects can be detrimental to your brand. Web designers are skilled in keeping up to date with what is fresh in the web design industry. Not only do they implement these effects, but they also make sure to place them in the right spots to engage your customers. After the initial eye-catch, what you are viewing and how it makes you feel is what gives a brand personality.

Refresh Your Website

When pairing yourself with a digital marketing company be sure that your web designer is creating an experience that best conveys the personality of your company. Out of date one-page websites are not cutting it nowadays. Freshening up your brand image will have more people staying on your site and absorbing the information with ease.

Knowing the psychology behind colors is just one part of what makes a good digital marketer. By implementing a strong brand with a signature color you can go a long way, but being able to implement your branding on a digital platform is what will set your company up for success in the long run.

What does SEO mean?

Two Men Planning a Website's SEO on a Clear Whiteboard

SEO is short for Search Engine Optimization. SEO is the process of driving traffic to your website from search engines through organic search engine results. The idea is to drive quality traffic in high quantities to your website. There are a variety of SEO techniques that are used to enhance the ranking of a website in search engine results pages. We will talk more about these techniques throughout this article.

How exactly does SEO work?

Search engines have crawlers that gather information from content all across the internet. These crawlers use algorithms to match data with your website. It is a fairly complex system with a lot of factors involved when it comes to the sorting of websites on search engines. Keep this in mind: user-friendly websites will usually rank higher if the search engine decides that the site is easy to read and navigate.

SEO vs. SEM

When it comes down to it, you have Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The key difference here is that SEO concepts revolve around organic results – in other words, these are free search results. SEM uses paid services, such as Pay-Per-Click (PPC) advertising. Basically, you are paying the search engines to increase the visibility of your website when you use SEM. It all comes down to the approach of your business – either organic SEO or paying for services with SEM.

What is Organic Click-Through Rate?

Organic Click-Through Rate is the percentage of searchers that click on a search engine result. In other words, it shows you how often a person will click on your search result after it is viewed. There are many techniques that a Search Engine Optimization company can implement that will help improve organic click-through rates. We will talk more about that in the next section below.

What is a Search Engine Optimization Company?

A Search Engine Optimization company can help businesses improve their SEO strategies to better position themselves on search engine rankings. It often requires changes to content, images, coding and other pieces of a company website to improve SEO results. An SEO service is complete with SEO professionals who can properly analyze a company website to implement the necessary changes that will improve the visibility of a website.

What are Structured Snippets?

Structured snippets are ad extensions that allow you to highlight aspects of your product or service. These can basically give your customers a preview of what your business has to offer before they even click on the link. The goal is to entice people to click on the link to learn more. Utilizing structured snippets can help drastically improve your click-through rates.

What is the Purpose of a Google Analytics Report?

A Google Analytics report is a free web analytics service that gives you in-depth detail about the visitors that come to your website. This valuable tool will help you understand where visitors click, how long they stay and other aspects related to their visit. Using this report will help you better shape the strategy of your website if you notice particular weaknesses that show up in the reports.

Why is Web Marketing so Important?

Marketing your business online requires the use of search engines, social media, videos, email, blogging and other such online tools. Fortunately, these efforts allow you to reach a large audience. While you can certainly focus your marketing efforts locally in Boise, web marketing makes it easier to expand your services across the nation. For this reason, web marketing is essential to the modern business. In order to successfully market your business online, it is important to focus on website optimization. Along with SEO techniques, it is important to design your website content in ways that will ensure that it is clear, concise, and relevant to your products or services.