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Social Media Predictions for 2019

Since the world became entranced with social media – or indeed reliant upon it as many would say –
it has been customary for industry insiders to look for future trends. Not only is social media a fun
way to keep in touch with people and share information, but it is also an important business tool. In
fact, there are many who will tell you – and perhaps quite rightly – that it is under-utilized in terms
of marketing.

What do we see as the primary social media predictions for the next year? With 2018 having been
quite a turbulent one in many ways – we have seen a number of data security breaches after all,
with the very public Facebook breach being the one that raised eyebrows – 2019 promises to be a
year of changes, but where will these changes be, and how will they manifest?

We took a look at a few of the predicted social media trends for 2019, so you can take a step
forward and be prepared for what is about to happen.

1: Will Facebook Continue to Decline?

As we said, 2018 has been a troubled year in the social media world, and not the least for Facebook,
which for many is the poster-child of social media. In Europe in particular, user numbers have fallen,
the main catalyst being the major security breach that occurred mid-year.
In fact, when analyzed closely, the information gained was not as great as many of us thought, but
the very fact that it was easily done raised a lot of red flags in the industry.
Furthermore, with the ongoing problems of ‘fake news’ – a big problem with all areas of social
media and not just Facebook – plus concerns that many areas of the platform have become more
politicized, things are not looking great. To add insult to injury, recent updates to the way the page
looks met with little satisfaction from users.
It could be that people are becoming bored with the platform and are more in tune with Instagram
and Snapchat, which focus on much less involvement and faster interaction, but look to the USA for
signs of falling numbers here next year, and it might be the beginning of the downfall of the king.

2: Real-Time Interaction

This is an area that is already seeing some serious movement, and it’s one you need to look closely
at if you are searching for social media trends for 2019. By real-time we mean interaction with
customers in marketing and online retail. Think of it this way: you talk to your friends in real time, so
why not those who are doing you a service?
Yet, it goes further than that; chatbots, for example, are for many online businesses the way
forward. The tools are there – it happens in advertising already – for even smaller companies to have
an automated search bot looking for mentions of its products. Two people talking about a particular product
– be it on Twitter, for example, or any other platform – may find a real-time chat box
opening asking them what they are interested in.
It makes sense; why should anyone wait, when they want instant answers anyway? The next year
could see this as the biggest development in online marketing, and without anyone really noticing!

3: Personalization

There is no doubt that the ongoing personalization of social media marketing is controversial, but
then is there any area of social media that is not? The fact is, we put so much information out there
without even thinking about it, so why wouldn’t marketers use it?
It’s happening to a great degree: head to Netflix, for example, and it will give you a category of
‘Because You Watched. You will find Amazon ads on your pages featuring products like those you
recently searched. It can feel a little ‘Big Brother’, but how many times have you clicked on that
recommended film, or bought the product suggested?
This sort of thing is set to expand across the digital arena in no small way, and in all honesty, it is
nothing more than the modern version of direct mail, in which likely buyers were targeted with
physical maildrops.
You may also find this technique in an advanced form known as ‘social listening’; this is searching for
not only mentions of brands and products, but also monitoring reputations. Don’t get this mixed up
with the current raft of rumors that ‘your phone is listening to you’ – it may be, it may not – but
consider it as just a way of personalizing the consumers’ information for their own convenience.
Social listening relies on things like IP addresses and cookies instead of your phone’s mic, so take off
that tin-foil hat and relax knowing that at least the marketers aren’t listening in.

4: Video Content

The inexorable rise of video content is clear to see. Inspired by YouTube, and enabled by the ability
to film content fit for broadcast on cheap, hand-held devices, it is no surprise that the video is set to
be the digital marketeers chosen weapon when targeting social media.

It’s 2019…Let’s face it, people like to watch video, and don’t like to read slabs of words brought
down from a mountaintop. People like to be amused, and that’s something that is far easier to do in
moving picture form. And, with the tools we have now, you can even ‘go live’ and put out a real-time
broadcast inviting your potential clients to engage with you, on the spot. If we are to credit anything
as the fastest rising medium of 2019, it’s live video content, and video marketing as a whole.
The simple facts remain that social media is fluid, it’s powerful, and it’s here to stay. People sign on
to talk to someone, and if you can engage them with relevant content while you are both online, you
have a live potential customer right there.

 

The trends in social media are moving away from the fun and frivolous towards the practical and
beneficial – beneficial to both the customer and the provider – and it pays to stay one step ahead.
Keep an eye out for the trends mentioned above, and be aware that these are the probable movers
and shakers in terms of social media for the coming year.

 

This post was submitted by our friends at SociallyIn, a social media marketing agency located in Birmingham, Alabama. They were voted one of the fastest growing companies in Birmingham during 2018 and are also known for hosting the annual Southern Social Summit which is a gathering of creatives and social media marketers. SociallyIn is listed in the top 10 social media marketing firms on Clutch.

Engaging and Responding in a Virtual Landscape

Today, the business landscape has shifted firmly into the virtual business realm. Companies establish profiles, build reputations, manage customer relationships, and make transactions online every day. You can spend money on print advertising, creating in-store signage, or launching direct mail campaigns, but the digital arena now requires equal attention.  

By far the best way to communicate with people and connect with them is to employ online strategies for establishing loyal and lasting relationships. It’s a cost-effective and efficient way to do business because it’s much less expensive than more traditional modes of marketing. And customers respond to businesses via websites and social media channels like never before.

The Social Media-sphere

The virtual marketplace has long since spilled over into the social media-sphere. It’s simply an indispensable way to do business by making that one-to-one connection with people who make it their business to find the very best deals and discounts online. So, it’s important to have some kind of social media plan in place, one that takes full advantage of this opportunity to influence ready-made customers in an easy-to-reach venue.

Social media is also an excellent avenue for really boosting your marketing. For example, Facebook enables you to employ direct advertising, and it’s a great way to dip your toe in the water when it comes to building your brand through social media. If you’re not super savvy yet when it comes to social media, use a site like Hootsuite to help manage your profiles and posts. It’s like having a social media team right at your fingertips.

 

Translate Customer Service Into Web Reality

One of the best ways to win over consumers is to make it as easy as possible for them to do business with you. This requires more than setting up an efficient, reliable, and secure payment page. Your customer service ethos has to play out online for everyone to see. Proactive outreach is key — customers should have multiple channels of communication in case they don’t want to wait on hold to speak to a customer service rep. They should be able to easily access any information they need on your website or record a complaint or comment.

Offer friendly customer service “helps,” such as timely payment reminders and making it easy for customers to view invoices and past transaction histories online. Also, send out birthday greetings or a “thank you” note for having been your customer for a year.

Demonstrate Responsiveness

Between your website, social media, and your phone line, there’s no excuse for ignoring or overlooking and failing to respond to requests and complaints. In fact, one failure or oversight in this area is sure to play out online, much to the detriment of your business. Your customers’ thoughts and feelings should be a top priority for everyone who works for you, so monitor them carefully and use the opportunity to point out when and how you responded to a customer need or request. It shows responsiveness, concern, and responsibility.  

Online Reputation

In this day of immediate gratification and overnight successes (and failures), there’s no substitute for knowing what’s being said online about you and your business. To stay on top of these conversations, subscribe to Google Alerts, which will allow you to track your online reputation, thank grateful customers for their business, and take advantage of positive reviews/comments. It’s easy to do and, best of all, it’s free.

Make It Fun to Be Your Customer

Your website is a marketing powerhouse, there’s no limit to how creative you can be. Use it as a venue for entertaining and tantalizing customers. Hint at a new and exciting product or service launches, and employ social media to give small clues leading up to a big announcement, replete with free samples, discounts, and even a giveaway contest. Loyal customers like feeling that they have a special relationship with you, so follow through and prove to them they do.

The great thing about doing business online is that you can accomplish multiple objectives with one well-conceived plan. You can become more efficient, improve your brand reputation, generate new business and make it easier for customers to do business with you all at the same time. Remember, proactive customer service and responsiveness to your customers are essential for your business to succeed.

 

Our guest author, Lucy Reed, has been starting businesses since she was a kid, from the lemonade stand she opened in her parent’s driveway at age 10 to the dog walking business she started while in college.

Google Ads or Social Media Ads – Which is Right for my Business?

It seems like there are so many different options in digital marketing, and for those in business sometimes the information just seems overwhelming and confusing. That doesn’t mean you should avoid digital marketing altogether, on the contrary, internet marketing can provide great exposure for your business at a cost that is generally more reasonable than traditional marketing—and what’s best it works.

What is Your Business & Who is Your Customer?

The very first step is to define your business and your potential client before you hone in on a strategy that will work for you. For instance, if you work in a service industry such as plumbing or appliance repairs, your strategy might look completely different from someone who is selling a specific good. Determine what you are selling and more importantly how your current or potential client come to purchase—then you will have a better idea of how to strategize moving forward.

Digital Advertising Options

While there are many options for digital advertising online, the majority of businesses usually participate in one (or both) of the two big options– Google and Facebook.

Google Advertising

Google is continually growing and changing, but what they always offer are robust options for those who are looking to market online. Even with all the options, most clients tend to rely on two main forms of Google ads.

Google Adwords – Search engine marketing is undeniably effective because it allows you the most important potential client targeting available. When your future consumer is looking for the goods or services you provide, their first stop is almost always Google. There are over 3.5 billion searches on Google each day—and that is activity that should not, and really cannot be ignored. Google Adwords allows you to capitalize on those searches and on that very moment when your potential customer is looking for your product or services by listing your business at the top their search engine result pages.

As a business, you only pay for the ad placement Google provides when someone clicks– which is why this strategy is aptly named “Pay-Per-Click.” Depending on the business you are in, there may be high competition for placement on search engines, which drives up the cost per click.

Google Display Ads – Display ads provide another avenue to advertise your business. You’ve all seen banner ads when browsing—and often you question “How did they know?”. And the while the long answers is complicated, the short answer is: Google. This type of display advertising is generally referred to as remarketing, and it allows marketers to send ads to you based on your search engine or browsing history. It’s sort of a way for a business to say, “Hey! Remember us! We’re still here, come check us out again!”

However, display advertising doesn’t end there. Google has a large family of advertisers, allowing marketers and business owners to place ads on specific websites that your customers are likely to visit. With the large network of advertising and both arms of a display campaign, your company can be everywhere your potential customer is and keep you front of mind at the most opportune times.

Facebook Ads

Social media advertising, specifically on Facebook and Instagram, is a different strategy altogether. Google enables you to introduce your company to a client base that needs your goods or services, however Facebook allows you to introduce your good or service, to someone who may not have realized they needed you in the first place– giving you access to a new potential clientele base that you may have not even known existed.

Unlike other traditional advertising, Facebook allows you to target, rather specifically, to the people who are your most likely customer. While geographical targeting is a feature of most forms of advertising, Facebook goes a step further. Looking to market to parents or mothers? No problem. Want to target to homeowners? Done. Have a product great for outdoorsy folks? Social media can cover that too. You can target so many different interests and determining factors that your ad, and your budget, will me far more effective and allow you a great return on your investment.

 

Which Advertising Platform is Right For Me?

First, they might both be beneficial to your marketing efforts, so take the time to determine your ultimate objective. If you’re in a service industry goal is getting more phones to ring, Google search engine ads is a great way to go. Plumber marketing, for instance, is a great example. When someone needs a plumber’s services, they generally need them immediately and go straight to Google—so a PPC campaign is a great strategy. A company selling a specific product, however, knows branding and loyalty are important, so utilizing social media advertising can help them stay relevant with their client base.

However, in most cases, companies often succeed using a combination of both strategies. It’s also important to consider your budget and competition– cost per click can go up depending on the competition in the field, so do your proper research, or rely on a digital marketing company, that can help you with the process.

Getting Started

Though we haven’t mentioned it just yet, no digital marketing is going to be effective if you don’t have a quality website in place. The website must be up to date and work well with different devices and operating systems. Your site should instill authority and give the potential client a feeling of trust. The website also needs to easily convey contact information—in varying formats, email, phone, contact forms, etc. Landing pages are also an important factor—if you are running an ad for a sale on a coffee mug, but the ad just dumps you on a main page, you’re going to navigate away from that product and never look back. Making sure your ads link to the right pages is of huge importance.

Once you have a webpage that will help encourage new business, then you can begin creating and running ads. A lot of businesses opt to hire professional marketing help to manage these ads, which can often save time and create a much stronger and more effective campaign.

However, outsourcing is not an option for all businesses, and both Google and Facebook are aware of that. Both provide excellent training courses, customer support, and tutorials that can help people navigate the process.

In the end, no matter what strategy you adopt, the results you experience with effective digital marketing are hard to ignore. Analytics and tracking capabilities enable you to see results and utilize that data to reach your overall marketing goal. Don’t be overwhelmed, and don’t be afraid—and if you are, contact us today.

Three Tips for Creating a Great Online Reputation for Your Plumbing Business

In today’s digitally focused world, a business’s online reputation is of utmost importance. Before doing business with a company, almost every customer will go online to learn more about their rates, services and, yes, their customer reviews.

An online reputation is especially important in the plumbing industry. After all, people will be letting workers into their homes to repair vital and expensive pieces of equipment. They want to make sure that the workers are clean and respectful, and that work will be completed successfully and fairly.

There are several things you can do to maintain a good reputation in the plumbing industry. The first of these is to build a strong social media presence.

Social Media

Many people are on social media today. Being present on social media will help people to find your business. Establishing the right kind of profiles will also let your customers know you are trustworthy, credible and have good standing in the industry.

Start by using professional photos that feature your workers and the people behind your company. When people can attach a face to a product, it will make the brand seem more personable and relatable. A great company story can also increase engagement and allow consumers to make a personal connection.

Follow up by engaging in conversations with your customers. Ask for their opinions and respond to their questions and comments. This will show an extra level of customer care.

Post regularly to stay present in the public eye and show that your company is on top of things. Share pictures of jobs that have been completed successfully, and your workers interacting with customers. Post informative blogs on your website and share links on your social media accounts.

Managing Reviews

As much as we would all like to avoid bad reviews, they are likely to occur in any line of business. Sometimes mistakes are made or sometimes you are dealing with a customer that is just having a bad day. Either way, it’s important not to dwell on these mistakes, but to deal with them effectively.

Here are some tips on how to deal with a bad review:

Respond promptly: Never let a review go unanswered. Respond promptly. If you wait too long, your customer may get more upset and the issue could escalate.

Be Polite and Professional: When dealing with a bad review, it’s important not to take things personally. Stay polite and professional and avoid being defensive and insulting. If your communication escalates into an argument, it will look bad for everyone involved.

Take the Matter Offline: It is likely that, for customer complaints to resolve, action will eventually have to be taken offline. You may have to send your customer a coupon or exchange to make things right. If this is the case, be sure to mention that in your online communication so those following the thread will know things are being handled on another level.

Be sure to respond to good reviews as well! Let customers who take the time to write something positive about you know that they are appreciated.

Integrate Reviews on Your Website

You can also use your website to help build your online reputation. The best way to do this is to include customer testimonials in your content. You can also include links to 3rd party reviews that appear on sites like Yelp and Google in the footer of your website. Including these links and testimonials will benefit your business in the following ways:

Conversion Rate Optimization: Customers that see positive customer reviews will be more likely to use your business.

Ethical Link Building: Having quality embedded links on your site can help increase your search engine visibility. The links you include to third party sites on your page can work as quality links while showing your company in the best light.

Rich Snippet Generation: If you use structured data, your reviews will be displayed as part of your Google search results.

SEO: Well reviewed companies are likely to rank higher on search engines.

If you are a plumbing business owner, you know how much your business means to you. Reputation management is vital in helping your company to grow and continue to move forward.  Be sure to do what you can to show your business in the best light, so you can keep those pipes clear for years to come!

Digital Marketing Terms to Know

Library

Digital Marketing & Web Development Glossary

You’ve finally decided to take the plunge into digital marketing and immediately you are hit with words and concepts that may seem slightly foreign to you. Fear not, the tech world and the marketing world are working together more and more every day, and digital marketers, like Social Eyes Marketing, have the tools not only to help you succeed online, but to help you understand how you are doing it.

If you are totally new to digital marketing and website development this handy guide may serve to answer some questions and help you understand what those tech people are talking about.

 

A

A/B Testing –  For digital ad campaigns, an A/B test allows marketers to determine what will help an ad perform more efficiently. A traditional A/B test will run two ads simultaneously and measure their effectiveness and response from the audience to determine what method is better received with a specified target audience.

ALT Attribute/Tag – The ALT text will be displayed inside the image placeholder while the page is loading and it contributed to overall optimization of a site for search engines performance.

Analytics – Statistics gathered about website users and how they interact with the website they are on. Analytics can reveal such information as how they got to your site, how many people are on your site, how long they browse, or any specific actions they may take on your website as well.

 

B

Browser –  The software that users implement to navigate the World Wide Web. Chrome, Internet Explorer, and Firefox are all examples of browsers.

 

C

Call to Action (CTA) –  A call to actions is text or an image within an ad that encourages the user to take action, such as “Call Now,” “Learn More,” or “Sign Up Today.”

Clickthrough Rate (CTR) –  A percentage that relates to the amount of times an ad was seen (impression) and how often it was clicked on.

Content Management System (CMS) – An application that enables the building and on-going modification of website content with a simple to use interface that supports multiple users. WordPress is the CMS Social Eyes uses for all their clients’ sites.

Cascading Style Sheets (CSS) – CSS is the code that developers use to design the look and overall feel of your website. The CSS sets styles for fonts, images, menu, colors and other visual elements.

 

D

Domain – The web address that is entered in to a browser when a user wants to visit a specific site. Our domain is getsocialeyes.com.

Domain Authority – A number based on a 100 point scale that determine how much strength your website has which contributes to how well it will rank on search engine results pages. The higher the domain authority, the higher search engine will rank your site organically.

Display Advertising – In digital advertising, display ads are graphic ads that are shown on a webpage. They can be graphics or video and encourage the user to click on them to learn more.

 

F

Favicon – A small icon image, usually a logo or variation, that appears in the title bar or browser tab, as well as with bookmarks.

Frequency –  The amount of times an ad is shown to the same consumer during an ad campaign.

 

H

Hosting – Hosting refers to the web servers where your website files are stored and maintained in order to be on the World Wide Web.

HTML – Hypertext Markup Language is the code that is used to build web pages. It is more frequently used in conjunction with other code languages, such as CSS and JavaScript.

 

I

Impressions – The number of times an ad is shown to potential customers or clients.

 

K

Keyword –  Specific words and phrases that a consumer or client might be likely to use in searching for products or services. Keywords are specifically chosen by businesses and advertisers to enable their ad to show up in specific search engine results.

 

L

Landing Page –  The web page users “land” on after they click on a display ad or a paid search ad.

 

M

Meta Tag – An HTML tag that stores information about a web page. They provide information about a website and its content to sort websites and display the most relevant information on a search engine result page.

 

N

Navigation – Often navigation refers to simply the menu which contains the links within site, more broadly however it just denotes the way a user can “navigate” the page. Often navigation is also included at the bottom of a webpage as well.

 

O

Organic – Search results that are organic are ones that appear in search engine results naturally based on their determined relevance, as opposed to paid searches, which provide non-organic links via the placement of paid search engine results.

 

P

Page Authority – A number based on a 100 point scale that determine how much strength a page in your website has in relation to how it will rank on search engine results pages. Page authority refers to the specific page, while domain authority refers to the whole site under the domain.

Pay Per Click (PPC) –  Pay Per Click refers to the pricing model for digital advertising where advertisers pay based on the number of clicks a link or ad receives.

 

R

Reach –  The total amount of users who see your ad.

Remarketing –  Showing ads to people who have already visited your site, encouraging them to reconsider your products or services and revisit your page.

Responsive Design – A website with a responsive design will easily adjusts to the screen it is being viewed on no matter what the device the user is on. This is in contrast to adaptive design where there are several different designs to handle the change among devices.

Return on Investment (ROI) – ROI measures the amount of return, or profit, on an investment in relation to the cost of the investment.

 

S

Search Engine Optimization (SEO) – Search engine optimization is the process that helps search engine understand the information that is on your website in order to rank your site higher and more relevantly on search engine result pages. This is the process to getting you to the first page of search results and in a place more likely to be seen by potential customers and clients.

SERP – Search engine results page.

Slider – A “slide show” banner of images or videos that is usually placed on the homepage of a website.

Social Advertising – Running a paid ad campaign on a social media platform, such as Facebook or LinkedIn.

 

T

Targeting –  Targeting is a specific way to identify your most likely customer based on their various attributes.

Behavioral Targeting focuses their efforts on identifying consumers based on their previous online behavior, such as searches, websites visited and online purchases.

Geographic Targeting helps you select an audience for your ad campaign based on geographical identifiers like zip codes, regions, cities, states and countries.

Contextual Targeting is about selecting audiences based on the type of content they are viewing based on the text that is on the website they are visiting.

 

W

WordPress – Web-based, open-source content management system designed to make accessing the site easy for all users.

Boost Your Social Media Presence

It’s not enough to just have a social media account – you must make a presence on the various platforms. What’s the point of having a Facebook page if you aren’t going to use it. Social media has made it easier than ever to communicate with customers around the world. Businesses can share deals, sales and general information where customers and clients can communicate back and fully share their experience by writing a review. Below are six ways to boost your social media presence.

Look for Opportunities for Discussion

By engaging with your customers you’re showing that you are a real human. Everybody is sick of automated voice calls or talking to someone overseas. By discussing trending topics, you show your audience that you are aware of the latest buzz and ready to get on board with that conversation. Everybody has an opinion. And it seems at this day in age, that everybody loves to express their opinion on social media sites. Look for those opportunities and grab them.

Communication

Communication is key in any relationship. Listen to your audience and understand their needs. Social media is not a way one form of communication. You’re not meant to talk at your audience, but with them.

Produce Good Content

Your audience won’t pay attention to your social media profiles unless you’re producing good, interesting content that pertains to them in some way or another. Experiment to find out what exactly your target audience likes: stories, information, images, video. Besides breaking news topics, keep your content related to your business. Your audience has liked and followed your pages because you have a product or service that they want or need and they are specifically interested in that product. The fasted way to lose followers is by producing content that don’t want or need to see.

Engage with Everyone

It’s as simple as that. Engage with the customers who leave reviews. Engage with the customers who ask questions on your wall. Engage with the customers who tweet about you. Engage with the customers who send you a private message. Engage with everyone and they will communicate back.

Use Hashtags

Hashtags have proven to bring more engagement to tweets and posts. Look for trending hashtags and strike up a discussion on your wall. Create your own brand hashtag and use it consistently.

Give Them a Reason

Give your audience a reason to engage with your business. Provide a benefit so they want to follow you and continue to support your business and social media presence.

Content is King

Content marketing is one of the most important trends this year. With content marketing you are able portray the exact reason why your customers need your product or service, without being in their face about it. In order to get sales and grow your business, you need to be advertising where your customers are. They are online, reading content their friends posted on Facebook or retweeted on Twitter.

We’ve all heard it before, word of mouth is, ideally, the best form of advertising. It’s cheap, and society tends to trust their friends. If your mom or brother uses a product and swears by it, wouldn’t you want to try it out? Content marketing is essentially the online version of word of mouth advertising when your content is being shared by customers.

Since content is king is the online world, I’ve compiled a list of popular royalty to help you understand exactly why content is important and needs to be a part of your marketing strategy.

1. Content marketing is there to tell your customers why they need your product or service. How will it benefit your customer? Without selling your product or service, your content marketing needs to be truthful, straightforward, and tell it how it really is. Princess Mia Thermopolis Renaldi (The Princess Diaries) is just a normal teenager trying to make her way in the world. Without being in-your-face, Mia subtly shows Genovia why she would be a make a good Princess for their country.

2. Your content will bring in traffic to your site. With links, your article can direct users to other areas of your website, allowing potential customers to see what other products and services you offer. Those links can also connect users to other blog posts that are relevant to the ones they are currently reading, allowing those posts to get more views and your information to continue getting shared and liked. King Joffrey (Game of Thrones) might be selfish, hated by viewers and a total brat, but he does get a lot of attention, which is exactly what you want your content marketing to get.

3. Content marketing is a great way to engage with both new and existing customers. Great content will keep customers coming back and will keep your customers loyal to your brand. Simba (The Lion King) left his pride at a young age but when he returned years later, his pride was waiting for him and ready for Simba to be their king.

 

8 Ways to Get Your First 100 Twitter Followers

The average business has 14,709 Twitter followers.  Of course, they didn’t receive thousands and thousands of followers overnight.  It’s important to gain a following for your business. 91% of 18-34 year olds using social media are talking about brands. And 64% of consumers have made a purchase decision based on social content.

So, where do you start?

Here are 8 tips on getting your first 100 Twitter followers.  100 followers may not seem like a lot, but everybody has to start somewhere.

Search Engine Optimization

Search Engine Optimization is a critical part of any online marketing strategy. The ties between search engines, technical aspects and content development make it complicated and difficult for people to understand.

So what exactly is Search Engine Optimization?

Search engine optimization or SEO is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or “organic” search results.

What does that mean?

Major search engines, such as Google, Yahoo and Bing, have primary search results where web pages are displayed and ranked in order of relevancy. The ranking depends on the content that is published and the quality of the HTML code of the website.

BlogSEO

Imagine you’re searching online for a couch. You go to Google and type in “furniture places in Boise”. Mor Furniture for Less appears on the top spot with other furniture stores following behind. Google ranked these websites based on the content they provided and the quality of the HTML code, believing they would be relevant for you.

Oh, that’s search engine optimization!

All search engine optimization really is, is a fancy way of saying “Getting to the top of a search engine.” Which is important, considering 90% of Internet users click on the first search result when using Google, Yahoo and Bing. And 75% of users never scroll past the first page, so if a website is not high up on the first page of search results, it isn’t being seen.

BlogSEO2

The Year to be Mobile Friendly!

Since 1907, millions of people have watched the ball drop in New York City’s Times Square, starting the New Year’s resolutions. Gyms will be packed for another week before the resolutions slowly stop and bad eating habits come back.

January is here. It’s the time for new beginnings with a new year ahead of you. Now that your resolutions have begun – and maybe ended – take time to look at your business and see where it’s at and where you want it to be at the end of 2015.

Here’s a simple resolution that can help build your business throughout the new year: be mobile friendly!

It’s a small way to make a huge impact. 1 billion Facebook users are mobile users. That’s a lot of people using their smart phones to be on Facebook. Don’t you think they are looking at your site too? Only 26% of small businesses have a mobile website. Now is the time to make your website mobile friendly.

The survey, “What Users Want Most From Mobile Sites Today,” was conducted for Google by independent market research firms Sterling Research and SmithGeiger. Let’s see what they had to say.

mobilefriendly