Category

Website Design and Development

Case Study Spotlight: Knight Plumbing

Someone opens Knight Plumbing’s mobile site to call about a pipe repair; there’s a damaged wall with exposed pipes in the background.

Knight Plumbing has trusted Social Eyes Marketing with their digital marketing for quite some time now. When the time came for the company to upgrade to the next level through its website and ads, our team was excited to help!

Services Provided

  • Website Development
  • SEO
  • Google Ads
  • Video Production
  • Reputation Management
  • Professional Photography

The Problems

The old Knight Plumbing site, while still performing well, was a little out-dated by new standards and wasn’t converting to the ability we knew to be possible. SEO can be super tricky for “plumbing” since it is such a competitive field in Boise and the surrounding Treasure Valley area, but we wanted to see if we could also ultimately boost rankings in that department.
Meanwhile, the Pay-Per-Click (PPC) ads for Knight Plumbing were converting pretty well, but we knew that there was potential for even more conversions…as well as an extended reach. So we decided to do something about it!

Our Solutions

When building the new website for Knight Plumbing, we wanted to boost visual appeal and functionality. Our web development team really nailed it: the design is bold and authoritative, drawing attention to professional business photography and local testimonials, emphasizing the company’s community connection. While keeping our goal of a higher conversion rate in the forefront of the design plan, we focused on utilizing clear calls to action (CTA’s) throughout. We also fiercely analyzed existing SEO and used industry best practices to keep content fresh, high quality, and relevant.
When approaching Google Ads, our experts integrated the already existing, successful campaigns into the new website. They also implemented some new types of ads to aid in potential conversions, as well as utilized new tracking technology to better understand user engagement. To expand the brand familiarity of Knight Plumbing, we also implemented new display campaigns to reach a larger audience than had previously been targeted.

The Results

We think it’s pretty obvious that the results speak for themselves. Analytics show that both the number of users and their individual pageviews are consistently higher this year than they were in 2019, and appear to be following an upward trend.

Conversions are also up, with nearly 58% of converted traffic sourced through those new ads! Comparatively, the total conversions generated from direct search has dropped from 33% in 2019 to just under 9% in 2020; showing that we must have done something right to increase that outreach.


And as for those ads themselves? Their performance shows just how well our experts know the industry! The growth and increased frequency of clicks have helped cement Knight Plumbing on the maps for Treasure Valley locals.

In Conclusion

The Team at Social Eyes Marketing are digital marketing masters. From web design and development to ad campaigns, SEO to business photography, there is no finer firm in the Treasure Valley. If you think your website could use a little sprucing up or you are in need of a little PR or reputation management, contact us today and watch the results blossom!

12 Months of Web Design Trends

A picture that says “trending loading…” with blue and black sphere designs.


As the year of 2019 comes to an end we look back at all the web design features that were either brought to life or brought back from years ago. Over the 12 months, the world of the web has been booming with new design features and old but improved features. Let’s recap on the creativity that 2019 brought us.

Retro Is BACK

The vibrant retro colors are back and better than before when it comes to web design. Websites are more appealing to viewers when the colors are anything other than boring. Colors that represent the 1980s are back in style. Using neon colors is just one way you can make your profile even more appealing to the eye. But, an overuse of bright colors can be overwhelming so knowing the balance is what we do best here at Social Eyes. Our designers know how to create a personalized color scheme that best represents your company.

Interaction Is Key

Having an interactive home screen is something that makes your companies profile unique and different from others on the web. It creates a form of fun and shows that your company is modernized in the world today. There are multiple different ways to create an interactive website and the designers here at Social Eyes Marketing have creativity running through their veins. Here are a few examples of our work that we have featured on our website.

The Power of the Overlap

Using overlapping words and images is a great way to draw attention to one specific thing. Overlapping the words that are on the website can bring more dimension and attention to a title or even a slogan that you want your viewers to remember. Using the overlapping technique makes it easier for viewers to remember your company and website because it sticks out more. Yet, if this is not done well it can confuse the viewer and become more of a distraction and less of an attraction.

Add Some Curve

Straight lines are a thing of the past. In the world of web design it is all about the curve appeal. The use of circles and other shapes that differ from a basic design can give a web design a whole new appeal. People want something different and unique that stands out to them. Our designers create a fluid design that goes beyond the basic shapes.

A Good Kind of Glitch

Glitch art is the name and movement is the game. Glitch art creates a form of movement on a web page that really keeps the attention of the viewer. Basically it is similar to a video or graphic that plays over and over on the homepage. It immediately keeps the attention of the viewer. It also makes the website interactive for the viewer so they are never bored with your profile.
See you in 2020 to recap the start of the new decade.

Why Your Small Local Business Needs a Website

Google maps showing a local business and their website link

88% of consumers who search for a local business on their smartphones will call or go to that business within 24 hours.

Your business must have a website that is well optimized, eye-catching, and intuitive for consumers. Let’s be honest, most people don’t want to have to go on a 3rd party website to find out about your service hours or menu items. It’s imperative that you find a web design company that will know how to get your companies website up and running. Especially when having that website put on Google Maps.

Before you call a million different places asking for quotes, it is important that you have a basic idea of what you would like your website’s design to be. At Social Eyes Marketing we offer our web design services in Boise that best reflect both our client’s style and the local environment of the business.

Why You Need a Website

No matter how small your business is, you need a website for these exact reasons:

  1. Build Brand Awareness
  2. Get Customers
  3. Share Information
  4. Differentiate From Competitors

1. Build Brand Awareness

Small businesses don’t always have the means to launch a national branding campaign like a lot of chain businesses can. However, by just having a website you are opening the door for more customers without physically doing so. Your customers will be able to more readily associate the products you have to offer with your company’s name. Your website builds brand awareness while you kick back and relax because they can search for your companies name and easily find out all the information they need.

2. Get Customers

Over a billion people use Google Maps. If your business isn’t popping up in Google Maps, then I will not be your customer. Google has made it more intuitive for businesses to set up their profiles in Google My Business.

This makes it so that when your potential client is hungry and they search for a keyword like “Chinese,” your Chinese restaurant will hopefully pop up as a suggested place to eat at. Boom, easy potential customer grab.

3. Share Information

Before someone gets in their car they are usually wanting to know if you are open in the first place. If your web design is intuitive and mobile-friendly then people are able to see your hours and any other sort of information you want to show more readily and quickly.
More and more people are wanting to find information conveniently and at no expense to them. This means less time, less gas, and fewer headaches from crawling google for your business information.

4. Differentiate From Competitors

By having differences in colors, logos, and content, your business is “not just another (blank) company.” Your website shows what is unique to your business’s services, values, and ideals.

Our clients receive web design and development in Boise and beyond, unique to each and every business we serve to ensure that not only is the business owner’s style incorporated, but also what is on-trend and up-to-date is being accounted for. Your website can very easily make customers want your services over your competitors if their website is not readable or intuitive.

Local for a Local

Sometimes seeking the help of companies that are not local can be a challenge communication-wise. A local digital marketing company near you will be able to go all-in with your needs. When receiving help from a local web design company you will be able to convey exactly how you want your website designed without the hassle of making a million phone calls. You also will have a more personal connection because they understand the area and the people you are marketing to.

If you are looking for any Boise SEO services, web design, web development, video production and or more, go here!

Become Anything but Meek with This Trend Report

Insights for the Fall from Mary Meeker’s 2019 Internet Trends Report

The summer is a peak season for digital and internet specialists. While we don’t normally associate these warm months and hot sunny days with the technology industry, there is an almost overwhelming amount of conferences, conventions, and information releases that take place. Fortunately, we can spend the beautiful summer days to sift through all of these details for application and practice during the remainder of the year.

One of the biggest names in the world of internet technology is that of venture capitalist, Mary Meeker. She is most known for her annual ‘Internet Trends Report’. Based on its reliable track record in anticipating trends in marketing, stocks, purchasing, and internet usage, It is released every summer.

For those of you who don’t use Meeker’s name on a daily basis, we’ll give you a quick rundown on the “Queen of the Internet”.

Who Is Mary Meeker?

There isn’t a shortlist of Mary Meeker’s career highlights because, arguably, every step of her career has generously impacted the industry. Some of her foremost achievements are:

  • 1981 DePauw University B.S.
  • 1986 Cornell University M.B.A.
  • Merrill Lynch stockbroker
  • Morgan Stanley analyst
  • Annual ‘Internet Trends Report’ beginning in 1995
  • Lead Management Team for Google IPO in 2004
  • Kleiner Perkins Caufield & Byers partner from 2010-2018
  • Executive Board member for Docusign, Square Inc., and Lending Club
  • Released ‘USA Inc.’ government business analysis in 2011
  • Founder and partner of venture capitalist firm, Bond Capital, since 2018

In her Internet Trends Reports, Meeker has also supported the now-proven success of the following stocks: Dell, Microsoft, Intuit, Netscape, AOL, Amazon, Yahoo, eBay, and Google.

2019 Trend Breakdown

While much of Meeker’s analysis is centered around statistics and information, she does release her own educated assumptions and predictions based on the hard facts she gathers. Fortunately, for us, this leaves us with information that can track what will be best for you, your consumers, and your partners.

Based on her research, these are six of the biggest trends within the realm of digital marketing:

  1. 51% of the world was active on the internet in 2018
  2. One-quarter of adults were “almost constantly online”
  3. Images are driving online communications; over half of Twitter impressions involve images
  4. Internet ad spending increased by 22% in 2018
  5. American digital media usage increased 7%, an average of 6.3 hours per day
  6. Advertising is an increasingly expertised area due to a rise in industry regulation

Application within the Industry

With these key insights from Meeker’s 2019 report, the industry cannot only address the needs of the consumers but also improve the market for your business. Understanding user outreach, engagement, and retention to adapt current practices will boost your business’s success and longevity.

New precedents have been set based on the statistics mentioned. Look into the best ways to integrate this information into your strategy, whether that’s through high-quality photos, targeted videos, intentional branding, or another aspect of digital marketing. Operating with the trend application in mind will not only improve profits but can also provide heightened accessibility measures for new and existing market segments.

As Meeker addressed, the marketing industry is becoming more specialized and expert-oriented. Don’t settle for ‘good enough’ when there are digital marketing experts out there with the knowledge and know-how to get you in front of the right audience.

Online Branding: Your Brand’s Color

Man with sticker on forehead saying "be happy" while working on a digital project in design software

When designing a website, a lot more thought goes into creating it than just adding a bunch of fancy text and movements. Take for instance color. While easy to take for granted, color helps convey our emotions and elicit an immediate response. When building your brand, it is often a strong tactic to choose a color will be your signature. Taking this color or color palette, you can then implement a design for your website that is centered around it and the feel you want to convey.

Implementing Your Branding Desires

You may come up with the color(s), but how you portray it is just as important. Instead of wracking your brain on what is the most effective way to design your brand’s website, a professional web designer can provide the guidance you need to take your company to the next level.

Web Designers

Web designers, those that work in frontend development, will be the artists for your website. They aid in the overall style and composition of how your website designed. This includes user experience, but also help you carry your branding throughout the website. While it may have been an easy task to come up with your colors, learning how to complement these colors with shapes and text is another story. When thinking about your brand it is best to consider what type of message you want to portray to your audience about your company/product. A web designer can then help you map out your design so when customers land on your website, they aren’t running for the hills, but instead embracing your brand.

Why is Color So Important in Website Design?

Ever think of the color green and immediately think of money or health? This is because a lot of companies use this color as a method for your brain to associate the two meanings with each other. Take for instance Idaho Central Credit Union, their logo is a true green. When considering all the banks in the Boise area, you may find yourself reverting to ICCU because of their distinguishable green logo. Not only does the colored logo aid in remembrance, but green evokes emotions of health, generosity, and prestige; all qualities you would hope a bank has.

Color is the voice of your brand. When used effectively and tactfully, you may find yourself rising above competitors in your area.

Why Have a Web Designer?

Your website should be an interactive experience for your audience. An overload of effects or not enough effects can be detrimental to your brand. Web designers are skilled in keeping up to date with what is fresh in the web design industry. Not only do they implement these effects, but they also make sure to place them in the right spots to engage your customers. After the initial eye-catch, what you are viewing and how it makes you feel is what gives a brand personality.

Refresh Your Website

When pairing yourself with a digital marketing company be sure that your web designer is creating an experience that best conveys the personality of your company. Out of date one-page websites are not cutting it nowadays. Freshening up your brand image will have more people staying on your site and absorbing the information with ease.

Knowing the psychology behind colors is just one part of what makes a good digital marketer. By implementing a strong brand with a signature color you can go a long way, but being able to implement your branding on a digital platform is what will set your company up for success in the long run.

What is Web Design?

A computer with a Yellow Couch

Web design is the process of conceptualizing, planning and building a website that delivers a user-friendly experience to your page visitors. Web design and development requires the cohesiveness of many components in order to deliver a high quality website to your visitors. Some of these components include the website layout, graphics, colors, images, text styles and other interactive features.

What is the Role of a Web Design Company?

A web design company serves as an expert in creating web sites that are unique and customizable to the needs of any business. Web design services will utilize their professional expertise to build a website that is distinctive to a particular brand. All the while, the idea is to ensure that your website is easy to navigate; this goal is achieved through the use of a well-designed layout and other interactive features that allow your page visitors to receive all of the relevant information related to your product(s) or service(s).

Why Should You Use a Web Design Company?

Digital marketing is growing every day and it is essential for your company to have an online presence. 97% of business owners said that and online reputation management is important to their business. A web design company will create and maintain a positive reputation for your company. Here are just a few simple ways a web design company can expand your clientele while keeping a positive image of your company:

  • Creating a social media presence for your brand that is unique
  • Creating a customized website built to fit the style of your brand
  • Being added to Google Maps so customers can find information on your business from multiple platforms.
  • Access to SEO which will increase the number of visitors that click on your profile
  • Consistently updating content on your profile

These are just a few examples of what digital marketing can do for a company overall. Web design companies possess all the tools needed to get your company on the map and maintain a positive reputation. Whether you are in the local Boise area or miles away, Social Eyes Marketing can create that unique image that your company needs.

What are the Benefits of a Simple Web Design?

A simple web design allows your page visitors to absorb the information on your website without being overwhelmed by convoluted content. Here are some tips to help maintain a simple web design:

  • Remove large sections of complex terminology (readers tend to skim past large chunks of text).
  • Create navigation menus to allow visitors to easily get around your website.
  • Utilize imagery and color schemes that match your brand.
  • Implement a call-to-action in key places that make sense within your website design (be careful not to overdo it with too many call-to-actions).
  • Don’t be afraid of white space. Visitors don’t want everything crammed into one section. Spread out your information so that your content is visually appealing. Tall pages with one-column layouts help lessen the clutter to allow your visitors to easily take in the information on your website.

What is Responsive Web Design?

Responsive design is when a website is created with the ability to respond or resize itself depending on the type of device that is being used by the page visitor. In today’s world of varying mobile devices, responsive design is a crucial aspect of any organization’s website because it gives the website a flexible layout. No matter what device your visitor uses to access your web site, a responsive design will make sure everything looks and functions perfectly.

How can you Best Promote your Website?

A high-quality website can only serve its purpose if people have easy access to the website. This is where Search Engine Optimization (SEO) comes into play. There are many SEO techniques that will help improve the visibility of a website on search engines. In addition to these SEO techniques, a web design company will also ensure that your web site is coded in a way that search engines can read.

For those who are looking to learn more about SEO, here are some quick how-to SEO tips that can help improve upon your web design and development skills:

Provide links to outside websites with relevant content.
Partner with other businesses that are willing to put your website link on their websites.
Know the right keywords that are relevant to your business. Make sure these keywords are used throughout your website.
Write unique meta descriptions for your website to help set your content apart from the competition.
Assign keywords to your image descriptions.
Publish unique content (start by creating a blog).

How should a Beginner Approach Web Design?

For those who are unfamiliar with the skills and knowledge required to carry out web design, it is best to contact a web design company for professional assistance with your company’s website. Web design services are complete with experienced web designers who understand today’s trends and analytics that affect the design of the modern website. For these reasons, web design services are your safest bet to ensure that your website is SEO enabled, visually appealing, user-friendly, interactive and easy to navigate.

Web Design Trends For 2019

The rate of progress in website design has been nothing short of phenomenal in the past few years. With faster, affordable technology now in most households, and businesses recognizing that a well-designed, attractive website is a must, web design agencies are constantly picking up new ideas.

The art of designing a website is one that requires several skills. Of course, a good web designer will be able to keep brand messaging to the forefront, but there is more to it than simply looking good and saying the right things. A website needs to be easy for the user to navigate, and simple to understand. It needs to get its message across quickly and effectively.

What tends to happen is that some new ideas are introduced that users like, and others that they don’t. The latter are soon removed and replaced, and the former expanded upon. This is what we mean when we talk about trends. Let’s have a closer look at the website design trends industry insiders expect to see for 2019.

The Right Typeface

Choosing a typeface for a website is no easy task these days, as there are a great many to choose from. However, some are more suited to certain types of business than others. For example, if you are building a site for a modern business – one firmly in the digital age – you need to use a modern typeface.

There is also a trend that many commentators believe will become more prevalent in 2019 web design for outlined type. This gives a very neat image, and hints at a cleaner and unique style. Plus, it works well with colours.

The trend for stylish, clean type is one that will take hold firmly in 2019; it’s easier to read, and makes a point without too much effort.

Monochrome

Look around at new websites and you’ll begin to see many that are utilising the monochrome look to the full. Black and white can have a very bold impact on the reader, and is also easy to read. It is also easy to translate into both modern and retro styles, so it is surprisingly versatile.

If you are aiming at a younger customer then this could be a good way to go. Black and white imagery has a very striking impact on the reader, and is surprisingly effective. In a world that is mired in colour, the simple effect of monochrome imagery may help the website stand out.

Even More Video

The move towards video imagery in websites is a major force, and is predicted to become even more prevalent into 2019. Video backgrounds may not be favoured by all users – some find they distract from the text and the point – but they are popular with website owners and designers.

A background that shows off your product doing what it does, or your service being carried out, gives the viewer an immediate idea of what you’re all about. It’s a bit like giving the customer engaging content, but in picture form.

The use of a background that is in video form on your home page is going to be one of the main trends in website design, and we expect video to be used throughout the website pages too.

Asymmetric Design

Think of the standard homepage website design. It is centered, with everything equidistant on the page. This is a neat and clean way of getting the main information across. Now, have a browse; you’ll start to see that many websites now feature offset images alongside the text, perhaps with the image occupying two thirds of the screen, and the text just one.

It may sound confusing, but if done well, it can be very effective – and also memorable. Remember that you want a cleanly designed website, so it is certainly worth checking out the various design houses and their past designs in order to get an idea of what they are capable of.

Great Writing

There was a time when the words on your website meant less than your pictures. Those were the days when consumers visited a site and clicked on the product they want, and that was it. Now, in the age of creative, engaging blogs and social media interaction, visitors and consumers want so much more.

They want to be informed, amused, engaged and educated; they want to have something interesting to read during their lunch break or browsing time. They want to know more about you, and about the product.

If you can write a story about how you turned your passion into a business, or how you dedicated your time to a worthwhile cause, or just tell an interesting story, then do it. If you are not a confident writer, it pays to engage a professional to make the words stand out. Great writing is a 2019 website trend without a doubt.

Animation

As if to confirm that moving images are one of the primary trends in website design this year, we are forecasting the rapid rise of integrated animation, used throughout the website to inform and help the user, as the way forward.

Clever, neat and engaging for the user, animation can take a wide range of forms from the amusing to the practical and informative, and always adds something extra when it is done well. Any competent website designer will have experience in incorporating animated images in the design, and it’s going to be massive this year.

The above are just some of the trends that are being forecast within the website design industry, and you may find many more if you look around. The key to great website design lies in keeping things simple yet engaging, and practical yet fun. More than ever, the consumer wants to feel that they are getting something worthwhile from their website interaction. So, why not have a look at your existing site to see how you can utilize the 2019 trends for improvement?

Digital Marketing Terms to Know

Library

Digital Marketing & Web Development Glossary

You’ve finally decided to take the plunge into digital marketing and immediately you are hit with words and concepts that may seem slightly foreign to you. Fear not, the tech world and the marketing world are working together more and more every day, and digital marketers, like Social Eyes Marketing, have the tools not only to help you succeed online, but to help you understand how you are doing it.

If you are totally new to digital marketing and website development this handy guide may serve to answer some questions and help you understand what those tech people are talking about.

A

A/B Testing –  For digital ad campaigns, an A/B test allows marketers to determine what will help an ad perform more efficiently. A traditional A/B test will run two ads simultaneously and measure their effectiveness and response from the audience to determine what method is better received with a specified target audience.

ALT Attribute/Tag – The ALT text will be displayed inside the image placeholder while the page is loading and it contributed to overall optimization of a site for search engines performance.

Analytics – Statistics gathered about website users and how they interact with the website they are on. Analytics can reveal such information as how they got to your site, how many people are on your site, how long they browse, or any specific actions they may take on your website as well.

 

B

Browser –  The software that users implement to navigate the World Wide Web. Chrome, Internet Explorer, and Firefox are all examples of browsers.

 

C

Call to Action (CTA) –  A call to actions is text or an image within an ad that encourages the user to take action, such as “Call Now,” “Learn More,” or “Sign Up Today.”

Clickthrough Rate (CTR) –  A percentage that relates to the amount of times an ad was seen (impression) and how often it was clicked on.

Content Management System (CMS) – An application that enables the building and on-going modification of website content with a simple to use interface that supports multiple users. WordPress is the CMS Social Eyes uses for all their clients’ sites.

Cascading Style Sheets (CSS) – CSS is the code that developers use to design the look and overall feel of your website. The CSS sets styles for fonts, images, menu, colors and other visual elements.

 

D

Domain – The web address that is entered in to a browser when a user wants to visit a specific site. Our domain is getsocialeyes.com.

Domain Authority – A number based on a 100 point scale that determine how much strength your website has which contributes to how well it will rank on search engine results pages. The higher the domain authority, the higher search engine will rank your site organically.

Display Advertising – In digital advertising, display ads are graphic ads that are shown on a webpage. They can be graphics or video and encourage the user to click on them to learn more.

 

F

Favicon – A small icon image, usually a logo or variation, that appears in the title bar or browser tab, as well as with bookmarks.

Frequency –  The amount of times an ad is shown to the same consumer during an ad campaign.

 

H

Hosting – Hosting refers to the web servers where your website files are stored and maintained in order to be on the World Wide Web.

HTML – Hypertext Markup Language is the code that is used to build web pages. It is more frequently used in conjunction with other code languages, such as CSS and JavaScript.

 

I

Impressions – The number of times an ad is shown to potential customers or clients.

 

K

Keyword –  Specific words and phrases that a consumer or client might be likely to use in searching for products or services. Keywords are specifically chosen by businesses and advertisers to enable their ad to show up in specific search engine results.

 

L

Landing Page –  The web page users “land” on after they click on a display ad or a paid search ad.

 

M

Meta Tag – An HTML tag that stores information about a web page. They provide information about a website and its content to sort websites and display the most relevant information on a search engine result page.

 

N

Navigation – Often navigation refers to simply the menu which contains the links within site, more broadly however it just denotes the way a user can “navigate” the page. Often navigation is also included at the bottom of a webpage as well.

 

O

Organic – Search results that are organic are ones that appear in search engine results naturally based on their determined relevance, as opposed to paid searches, which provide non-organic links via the placement of paid search engine results.

 

P

Page Authority – A number based on a 100 point scale that determine how much strength a page in your website has in relation to how it will rank on search engine results pages. Page authority refers to the specific page, while domain authority refers to the whole site under the domain.

Pay Per Click (PPC) –  Pay Per Click refers to the pricing model for digital advertising where advertisers pay based on the number of clicks a link or ad receives.

 

R

Reach –  The total amount of users who see your ad.

Remarketing –  Showing ads to people who have already visited your site, encouraging them to reconsider your products or services and revisit your page.

Responsive Design – A website with a responsive design will easily adjusts to the screen it is being viewed on no matter what the device the user is on. This is in contrast to adaptive design where there are several different designs to handle the change among devices.

Return on Investment (ROI) – ROI measures the amount of return, or profit, on an investment in relation to the cost of the investment.

 

S

Search Engine Optimization (SEO) – Search engine optimization is the process that helps search engine understand the information that is on your website in order to rank your site higher and more relevantly on search engine result pages. This is the process to getting you to the first page of search results and in a place more likely to be seen by potential customers and clients.

SERP – Search engine results page.

Slider – A “slide show” banner of images or videos that is usually placed on the homepage of a website.

Social Advertising – Running a paid ad campaign on a social media platform, such as Facebook or LinkedIn.

 

T

Targeting –  Targeting is a specific way to identify your most likely customer based on their various attributes.

Behavioral Targeting focuses their efforts on identifying consumers based on their previous online behavior, such as searches, websites visited and online purchases.

Geographic Targeting helps you select an audience for your ad campaign based on geographical identifiers like zip codes, regions, cities, states and countries.

Contextual Targeting is about selecting audiences based on the type of content they are viewing based on the text that is on the website they are visiting.

 

W

WordPress – Web-based, open-source content management system designed to make accessing the site easy for all users.

Website and Marketing Evolution: Why You Should Remain Proactive

Computer and Tablet at a Desk internet marketing

We all know what evolution is, but how does it apply to websites and marketing? The answer is simple. At some point, your target audience is going to change. Whether it is, their personal tastes or you are targeting a different group all together. It all comes down to change. If you develop a website and marketing campaign, and never change it, you will lose the interest of your audience.
Look at social media marketing, it is constantly changing and evolving into something different on a daily basis. This change keeps the content and design fresh and up to date. I am not saying that you need to evolve your website and marketing campaigns on a daily basis, but it is something that needs to be done routinely. By evolving your content, you will be able to stay current with themes in your area of business. Other than updating special offers, you need to update the text on your website. For instance, maybe one of your products or services has changed; if you do not update the information for this, you will be misleading your customers. Another thing to consider is that in any field of business, there are always changes in terminology or acronyms used to abbreviate certain names/titles. If you do not stay current with this change in terminology, you have the chance of missing potential customers, because your site does not contain this new keyword. As I mentioned earlier in this series, it is critical to have these keywords, so that search engines can return your website as a possible fit to someone’s search.
Website and marketing evolution is not as hard as you may think, but if you have questions regarding what should be done; contact us…and let us maintain and evolve your website and marketing platforms.

What Is Call-to-Action, and Why It Is Important

Night Sky

Call-to-Action (CTA) is the way we convince individuals to perform an action. This action can lead to an increase in customers/clients. Call-to-Action is an important aspect of internet marketing, because it requires the customer to perform an action. Some key phrases used in CTA are:

  • “Act now”
  • “Signup now”
  • “Get yours now”
  • “Click here”
  • “Download now”
  • “Free Download”
  • “Try it free”
  • “Click here to start your free trial”
  • “Join now”
  • “Order now”
  • “On sale for a limited time, get yours now now”
  • “Buy now”
  • “Signup here”

By using one of these CTA phrases, or one that suits your needs, you will gain a larger customer/client base. This is because you are asking your audience to take action. By asking your audience to do something, you are creating an interaction with the customer. This desirable interaction can sometimes be lost on the internet. By creating this interaction your customers/clients will be inclined to share your website, blog, etc. with others; thus increasing your overall exposure.