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How to Create an Effective Social Media Page

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Are you a business owner looking to increase awareness of your products and services? Or, perhaps, you were put in charge of your company’s social media page but aren’t sure where to start? In this article, we’ll discuss the importance of creating your social media strategy, choosing the right platforms, incorporating your marketing plan, and analyzing your performance.

Define Your Social Media Strategy

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The first step in raising brand awareness is defining your social media strategy. A social media strategy helps you choose a target audience, the type of content you plan to create, and how often you will post on your social media platforms.

Firstly, you will need to select a target audience – remember that “everyone” is not a sufficient target audience. To help choose your target audience, you can consider elements such as:

  • Your potential consumer demographics
  • The type of information you want to publish
  • Your brand’s voice and goals
  • What social media sites you’re active on
  • Your intended posting schedule

In order to create a strong social media presence, you will want to create SMART goals. These are: 

Specific – is unambiguous, well-defined, and clear

Measurable – has specific criteria to measure your overall progress toward reaching your goal(s)

Attainable – not impossible to achieve and realistic

Relevant – within reach and relevant to your industry

Timely – has a clear timeline with a start and end date

Setting SMART goals will help focus your efforts and increase the likelihood of achieving your goal(s). 

With your social media team, think of goals such as how to gain more social media followers, increase brand awareness, and drive traffic.

Not only is it important to identify the type of content you will post, but also how often you will create content for your page(s). Posting often on your social media pages has the power to keep your audience engaged and draw in new followers as well. Will you post professional photography, inspirational quotes, how-to guides, tips and tricks, or memes?

Choosing content that best aligns with your company’s voice and target audience will ensure greater success for your business.

Choose Your Social Media Platforms

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The next step is to choose your social media platforms. In today’s digital world, there are a wide variety of social media channels available to help you increase brand awareness – at minimal cost too! These include Instagram, Facebook, YouTube, Twitter, Pinterest, LinkedIn, and many, many more.

Even though there are many social media platforms, it is important to select the ones where the majority of your target audience are.

Billions of people use Facebook and Instagram, therefore your social media presence on these platforms is a no-brainer. Certain types of content are usually correlated to specific social media platforms. For example, photography is usually associated with Instagram, informational videos are usually associated with YouTube, strong opinions are usually expressed through tweets on Twitter, and silly videos are mostly streamed through TikTok. 

If you are not creating relevant content that your audience can engage with, you are likely subject to wasting time and resources. Furthermore, you probably wouldn’t want to use Facebook to target Gen Z (people born between 1997-2010), as they tend to engage more on Instagram and TikTok.

Looking at current social media trends will help you stay up to date on the type of content you should be posting in order to be the most effective. You can also look at your competitor’s social media platforms to see what is/isn’t working for them.

How to Incorporate Social Media Marketing

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Now that you have selected your social channels, how will you incorporate your social media marketing strategy? 

From your different social media platforms, which will you focus on, and what type of content will you create for each one? Will you create fun videos for your Instagram stories? Educational infographics on Facebook? Or maybe silly memes to create laughter and engagement?

Whichever you choose, it is helpful to use a social media planner to schedule and plan the content and posting date of your posts, even weeks in advance. This will help you stay organized and aware of what you have posted in the past in order to prevent repeated content.

A marketing strategy also includes social media campaigns. Maybe you want to promote a new product or feature that your company just released. Or perhaps you are having a huge winter sale that you want your followers to know about. Your social media team can create a series of social media ads to enhance your digital marketing objectives and hopefully increase brand awareness and engagement.

Whatever your campaign may be, proper social media marketing will help you reach your business goals!

Analyze Your Social Media Marketing Strategy. What Isn’t Working?

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Once you have

  • 1. Developed your social media strategy
  • 2. Created your social media accounts
  • 3. Started to post relative content targeted to your audience

 it is time to analyze the efficiency of each of your social media platforms.

There are a large variety of analytics tools such as Hootsuite, Sprout Social, Zoho Social, Semrush, Meltwater, Brandwatch, Agorapulse, and Dash Hudson that can assist you in analyzing your social media pages.

These social media analytics tools measure your performance and allow you to see whether or not you are receiving new customers, getting positive reviews, reaching your target audience, and receiving engagement and conversions. You may notice that your videos get the most likes, shares, and comments – so you decide to create more videos. Or maybe you observe that your Facebook page isn’t reaching your target audience. From there, you can work with your social media team to determine what needs to change in order to reach your social media goals.

Another way to assist you in deciding what and when to post to better reach your social media goals is to complete a competitive analysis each week. A competitive analysis is an assessment of current and potential competitors in your industry. By taking a look at your competitors’ strengths and weaknesses, you will be able to solidify your social media strategy. 

How Social Eyes Marketing Can Help

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The team at Social Eyes wants to help you reach your social media marketing goals!

Creating an effective social media strategy, finding time to schedule posts, and creating the right content that will bring people to your business pages can be overwhelming. A lot of businesses don’t have the time or resources to effectively manage a social media page. That’s where we step in.

Together, we will develop a digital marketing strategy, select the best social platforms, and produce quality content to bring the most engagement and awareness to your social media site(s). We use the most current social media management tools to bring out the best results from your marketing efforts.

Take the worry and stress off your shoulders by allowing us to help you run your social media accounts. We are here to help with quality content, more engagement, and an increase in revenue!

Breaking Down Common Marketing Acronyms in 2022

A person holding the S in SEO. The graphic states that SEO stands for search engine optimization.

It’s a simple fact that there are a whole lot of acronyms in the business world. And with the industry being ever-evolving, it may seem as though new ones pop up every day.

All of these acronyms can get fairly hard to remember, especially since some of them are so closely related to each other. But don’t let that stress you out too much. Just keep this handy guide as a reference for whenever you need to know some of the most important marketing acronyms.

Digital Marketing

Search Engine Optimization (SEO)

SEO, or search engine optimization, consists of the actions taken to drive more organic traffic to your website. This can be done by improving the load speeds and optimization of your website, including metadata tags in your images, and posting relevant and timely content.

Search Engine Marketing (SEM)

SEM is the promotion of your website through the use of paid advertising. Like SEO, SEM aims to ensure that your website ranks higher on search engines.

Conversion Rate Optimization (CRO)

CRO is the process of increasing the likelihood that the people who visit your website will make the desired action. These actions, called conversions, can be anything from making a purchase to giving your business a call. 

CRO is accomplished by making the desired action easier to accomplish. For example, you may get rid of distractions on the webpage, strengthen your call to action, or implement a pop-up window.

Quick Response Code (QR Code)

QR Codes are machine-readable matrix barcodes made up of black and white squares. They store information such as websites, coupons, or social media profiles, and will take you to these landing pages once scanned.

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User Experience (UX)

UX is defined by the way a user interacts with or experiences the aspects of a system, service, or product. UX looks at whether an experience is enjoyable, accessible, efficient, and usable. 

Customer Relationship Management (CRM)

CRM is the process of managing the interactions between your customers and your business. CRM uses practices and technologies to measure customer behavior so that you can more accurately judge how your company is being perceived.

Businesses use data from their CRM analysis to increase profitability and stay connected to their customers.

Social Media Marketing (SMM)

SMM uses social media platforms to promote a brand’s product or service, drive website traffic, and increase sales. Common platforms include Facebook, Instagram, YouTube, and TikTok.

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Augmented Reality (AR)

AR uses technology to enhance real-world experiences with computer-generated information. This digital marketing trend gives users a unique experience with the product they are researching. 

A prime example of AR is the Home Depot app that allows users to see what different products and paints would look like in their own homes.

Content Management System (CMS)

CMSes are software applications that allow users to create, collaborate on, and publish digital content. Examples of CMSes include WordPress and Wix.

Types of Sales Interactions

Business to Business (B2B)

B2B involves the transaction of a product, information, or service between two businesses. This may occur when a business sources materials for production or seeks out advertising for a new product launch.

B2B companies include Social Eyes Marketing, which sells marketing services, and Boeing, which sells planes.

B2B

Business to Consumer (B2C)

B2C involves the transaction of a product or service between a business and its consumer. This typically occurs when a consumer seeks out a good or service that a company provides.

Amazon and Walmart are examples of B2C companies. The customer is the end user of their product.

Consumer to Consumer (C2C)

C2C transactions take place between two consumers. A person, not a brand or company, sells a product or service to another consumer. Typical examples include paying a neighbor to mow your lawn or purchasing a furniture piece off a classified ad. 

Websites such as Facebook Marketplace and eBay host C2C transactions within the digital landscape.

Key Performance Indicator (KPI)

KPIs evaluate the success of an organization by measuring its performance in various aspects. Common KPIs include revenue growth, client retention rate, profit margin, and acquisition cost. 

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Cost per Click (CPC)/ Pay per Click (PPC)

CPC, also referred to as PPC, is an advertising model in which an advertiser pays a publisher each time their link is clicked. CPC is typically associated with top-tier search engines like Google and Bing. CPC will depend on multiple factors including the advertising platform, ad content, and time of day that the ad is seen.

You can calculate your average CPC by dividing your total amount spent by the number of clicks you received. Your average CPC may be different from your actual CPC due to changes in cost. 

Cost per Acquisition (CPA)

CPA is the average cost that a company must pay in order to get a customer to take a desired action. This may be in the form of a sale, form submission, or email sign-up. 

CPA is calculated by dividing the total cost of all conversions by the total number of conversions achieved. For example, let’s say that you achieved 3 different conversions at different price points; $1, $5, and $6. You would have a CPA of $4. 

Conversion Rate (CR)

CR is the ratio of conversions achieved to the number of interactions received. Let’s say that in a month you get 500 website visitors. Of those 500, 50 of them make a purchase. Your CR would be 10%. 

Click Through Rate (CTR)

CTR can be defined as the number of people that clicked on an advertisement versus the total number of people that saw the advertisement. You should aim for a high CTR, as it is used to measure the effectiveness and success of an online ad.

CTR is calculated by dividing clicks by impressions. So, if 1,000 people see your ad and only 50 of them click and follow the link, you have a CTR of 5%.

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Average Revenue Per Account (ARPA)

ARPA measures the average profitability of a customer account. It is calculated by dividing the total monthly revenue you receive from customer accounts by the total number of customer accounts you have. For example, you may earn $10,000 every month from your 8 customer accounts. The average profitability of each account would be $1,250.

Customer Lifetime Value (CLV)

CLV, also written as CLTV, is the total worth of a customer to a business over the lifetime of their relationship. CLV will differ based on purchase volume, purchase frequency, and product cost. 

CLV can be calculated as average total order amount * average purchases per year * customer retention rate. 

Return on Investment (ROI)

ROI is used to judge how well a specific investment in marketing is performing. It is calculated by net income/cost of investment * 100. 

ROI is based on the money you invest into your business and the income that you see as a result of that investment and the net profit of the business. It is not the same as profit, which is a performance measurement of the business. 

Customer Acquisition Cost (CAC)

CAC is the cost to a business to acquire a new customer. This includes research, marketing, and advertising costs. 

You can calculate CAC by adding together your cost of sales and cost of marketing, then dividing that number by the number of new customers acquired.

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Other Important Acronyms

Completely Automated Turing Test to Tell Computers and Humans Apart (CAPTCHA)

A CAPTCHA is an automated challenge-response test conducted as a way to tell if a user is a human or a computer. Typically used as a security measure, CAPTCHAs act as a protection from spam and computer automated password decryption. 

CAPTCHA security measures are easy for humans to perform, but difficult for computers to get past. Examples include identifying stretched numbers and letters or clicking within a certain area of a given picture. 

Uniform Resource Locator (URL)

URLs can also be referred to as web addresses. They specify the location of a website or other web location on the server that is hosting it. 

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Hypertext Reverence (HREF)

An HREF specifies the URL of the page that a link goes to. It contains both the link, called the URL, and the anchor text, the clickable text that you see on the screen.

Inbound Link (IBL)

An IBL is a link that directs to your website from another website, web page, or web directory on the internet. This may also be referred to as a backlink. 

Outbound Link (OBL)

An OBL is a link directing from your website to another website. These are typically used to add more context to the information being provided.

Minimum Viable Product (MVP)

MVP is a marketing technique that introduces a product with basic features into the market to judge consumer interest. A finalized product will be released once significant consumer feedback has been gathered.

Making it Less Complicated

Keeping up with these ever-evolving acronyms can be a difficult process even for veterans in the industry. It’s easy to overlook or forget important aspects as you try to focus in on building out your business. That’s where Social Eyes Marketing comes in. 

Our team of dedicated content and web design professionals focuses on improving your SEO and UX so you can focus on what really matters, running your business. Don’t get lost in the confusion of acronyms, give Social Eyes Marketing a call today!

How Long Does it Take Until SEO Starts to Work?

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Search engine optimization (SEO) is crucial for increasing awareness and generating leads to establish sales for one’s business. Once you’ve created the best SEO strategy possible based on your business’s mission and the individuals you are trying to reach, it’s time to put it to work.

So, once you’ve implemented your digital marketing strategy, how long does SEO take to generate the best results for your company? The easy way to answer this question is by saying that it depends on multiple factors, but at Social Eyes Marketing, we don’t like taking the easy way out.

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SEO Results Time Frame

It’s accurate to say there is no set answer on the exact time frame for SEO results. However, many experts believe companies start to see organic improvements through their SEO within 4 to 6 months.

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This time frame is not exact. Since search engines are constantly changing and updating their algorithms, we emphasize keyword targeting and the creation of valuable insights to create the most optimal and sustainable SEO results.

Why Does it Take So Long to See Results From SEO?

Due to the complicated and organic nature of SEO, it is very difficult to see results within the first few weeks. SEO takes time to produce results because the algorithms of Google and similar search engines take time to determine specific features such as:

  • The amount of backlinks on your website
  • The relevance of your page based on keyword content
  • The intended audience for your page
  • The images that are posted on your site
  • The viewing optimization of your website
  • How reliable and honest your information is

The Key to Success

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Successful search results within Google are established through the four components of SEO: technical SEO, off-page SEO, on-page SEO, and content. Before we dive into the components of SEO success, it is essential to understand the general idea of search engines and what they do.

In short, search engines are integrated programs that identify items in databases that correspond to keywords researched by a specific user. So, the better your SEO, the more visible you become, which increases your direct traffic and organic traffic. As simple as this sounds, this process requires strategic planning along with experience and knowledge of SEO efforts.

Technical-SEO Efforts

Even though your company may have the best site in terms of the creation of quality content, if your technical SEO is all out of order, you’re not going to rank well within the search engine.

Without putting in the effort for technical SEO efforts, you’re just not going to see results. But the big question here is how does this SEO strategy improve a business’s search ranking?

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Technical SEO enables search engines to identify keywords and phrases that users have entered into the search bar as well as find, crawl, index, and render pages on your website. You should make sure that your site content and definitions are clearly established and consistent. Technical SEO also relies on your page being adapted to both mobile and desktop platforms, as well as its speed being optimized.

Even if you already have an amazing website and have some technical SEO skills, it can still be something of a challenge to see the results. But don’t worry! Implementing technical SEO is not all too difficult.

Establishing and maintaining a good SEO strategy means having all of the items that allow Google to index your content and determine the authority on your web pages and landing pages.

Off-Page SEO Efforts

Also referred to as link building, off-page SEO is a strategy that focuses on increasing website traffic outside of your website. This is oftentimes done through the use of backlinks, a web reference that comes from another website.

Backlinks created through link-building efforts are very important in the aspect of producing effective SEO strategies. Google’s ranking factors are based on numerous efforts, one of the most significant being backlinks. Having just a few links is not enough to increase your search engine ranking, so you should strive to accumulate as many as possible.

The number of backlinks that your company has directly correlates to an increase in your chance of a higher search engine ranking.

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Creating content through social media is another way to generate organic traffic. The specific components of this SEO process are centralized around the idea of building backlinks, increasing awareness on social media through content creation, and guest-created blog posts.

On-Page SEO Efforts

With your technical SEO established and your off-page SEO bringing in clients it’s time to look into the importance of on-page SEO. Any digital marketing manager would understand the importance of a well-built and well-written website in generating potential client traffic.

Companies can create effective elements on their website that increase organic traffic and their overall search engine ranking. However, the important question is whether or not they optimize them correctly.

On-Page SEO refers to the practice of optimizing web pages to improve a website’s search engine ranking. Additionally, it focuses on conversion rate optimization through regularly creating engaging content, creative headlines, HTML tags (title, metadata, header), and images.

This type of SEO effort is centralized around the idea that it helps search engines understand your domain authority by relating it to the relevancy of the users.

Content Marketing Strategy

In the digital marketing world, the creation of high-quality content is a crucial step in increasing your search rankings. Without high-quality content, you cannot fully grasp the full benefit of SEO. The creation of relevant and useful content ensures that your potential clients arrive at the place they have been searching for.

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All things considered, implementing a strong SEO plan that is centered around the creation of high-quality content benefits your company from many different perspectives. Businesses that implement a solid SEO strategy that focuses on the creation of relevant and useful content will see a marked increase in backlinks and, in turn, increase their search rankings.

In addition, the creation of a successful and authoritative website will help your company reach out to the right audience. Establishing your company as the expert will help you generate leads and create a healthy and profitable business.

Typical Timeline of SEO Strategy (Months 1-6)

With all this in mind, SEO takes time and consistent effort between the business and its marketers.
So, how long does SEO take on average?

All things considered, it’s very difficult to pinpoint an exact time; however, the length of time to see organic results is measured based on your competition, the keywords you are trying to rank for, and how easily and efficiently Google can index your website.

Timelines

Keep in mind, that your SEO timeline will be unique based on your specific company and website. The following is a generalization of what your SEO timeline may look like.

Month 1

The key objectives for the first month will be centralized around research, keyword planning, and a website audit.

The idea behind the research is to understand your brand and figure out what keywords and patterns you have compared to your competitors. This helps put together keyword strategies as well as link-building strategies.

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Secondly, a website audit should be conducted to ensure there are no technical errors. More importantly, take a look at the structure of your website and the content you have.

Lastly, keyword planning is going to help increase your search engine ranking. We have all heard that ‘content is king’ and producing content is what allows you to rank within the search engine, but if you are unable to target generic keywords that your audience is searching for then your content is pointless.

It is important to note that the items listed above do not necessarily take a whole month to finish. Depending on your website’s quality of content, your company could move forward with implementing these strategies sooner.

Month 2

The primary objectives that are considered in month 2 are website modification and responsive design.

Website modification is where the technical SEO work begins to ensure that your website is responsive and offers a great experience for users with a range of devices. This means your SEO will enter the back end of your site to start making the necessary changes to increase your search engine ranking.

The responsive design engages the search engines with a website that is optimization friendly, meaning it can take to a large variety of device screens and ensure that the experience is responsive and mobile-friendly.

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When beginning this process, many companies will start with creating a few test pages where they can implement the strategies above. This will ensure that you understand the time it takes for your site to get results. Unfortunately, it will not yet be able to tell you how this affects your rankings or the traffic coming in from the search engines.

Month 3

The third month is where the magic starts to happen and the actual creation of content occurs. The primary objective in the third month is keyword selection and content creation.

Keyword selection is very important when creating and implementing content. Before SEO can be implemented into the content, you must first take a look at the long list of keywords discovered during the first month. You will use this to establish the keywords you would like to target.

As explained earlier, ‘content is king,’ which suggests creating relevant and useful content will increase the number of visitors and the time spent on your website. Throughout the third month, the new SEO strategy will be based around pairing keywords with content that would work best with each topic addressed on your site.

The quicker your content appears on your website, the better. Once the content appears on the site Google can start indexing it and ranking it in the search engine.

Month 4

The period of month four is typically when you start to see success in your SEO campaign. Your newly published pages should have increased site traffic along with improved your overall search rankings. Every month is a new challenge, which is why SEO companies will often shift their focus on more technical issues as well as the improvement of content creation.

As you continually add new content, improve upon the technical optimization of your website, and continue to practice good technical SEO you should expect to see increasingly positive results.

Month 5

At this point in the SEO campaign, you should start to see real results such as significantly more traffic and lead generation coming. From this point, the SEO company will focus its efforts on social media implementation and analysis of your content.

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If you haven’t yet, it’s time to get social media accounts that align with your target audience.
At this point in the optimization process, your marketing manager will start to see increased leads along with some extra sales rolling in through your various social media channels.

Month 6

During month 6 you will be seeing the full benefit of SEO results. Your SEO manager should now begin to focus on A/B testing to test different elements on your website. This test will show you how new elements you are trying on your website perform as compared to existing elements. They will be researching what your preferred SEO method is and how they could implement a different version to see which performs better for specific subject areas or audiences.

At Social Eyes Marketing, we take our digital marketing to the next level. Our SEO strategists focus on creating the best possible campaign for your company to give you the opportunities you deserve in the business world. To learn more about our SEO services, check out our website or give us a call!

Picking the Best Name for Your Company

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So, you have thought up a great idea for your own business, but now you need to come up with a business name. As simple as it may sound, the process of picking a business name for your company can often be very time-consuming or worrying. You have to worry about if potential customers will get what you’re doing from your title, as well as if there are other established business names that are confusingly similar to yours. With entrepreneurship levels growing every day, there is more to think about than ever before.

Choosing how to name your business isn’t just picking a business name you like, it’s picking two. The domain name you choose may end up being different than the actual name of your business, but both names still have to tie together somehow. Together they make up your business entity, but getting to that point requires a fair bit of time and effort.

Picking a Company Name

As a small business owner, developing a business name is more than just choosing a name you like. You need to think about the brand identity that you want to portray to your future clients. Doing this properly can lead to business growth and brand recognition, but it can be a time-consuming process to get there.

Keep it Simple

Before you start brainstorming ideas for potential company names, keep in mind that you should keep it simple. A common mistake that businesses make is creating a name that has too many words or making each word in the title too long. An ideal business name will have one to three words and three to four syllables total. 

Having a shorter name makes your business easier to remember and more ‘brandable.’ Longer company names may be harder to read or recall, which may drive a potential customer to go to a competitor. 

Define What Your Business is About

It’s a smart idea to make sure that your business title is easily understandable by your audience. Because of its audience, a business-to-business company may find it in its best interest to have its name state what it does. We can take Social Eyes Marketing and FedEx as examples. Our company name directly states that we do marketing, and FedEx stands for Federal Express. These company names offer no confusion to the target audience they market towards.

If your product or service is designed for a business-to-consumer market, you should make sure that your name is catchy and easy to remember. The name should go with the product offered, but it doesn’t have to directly state what your company does. For example, Uber’s name does not directly state that it is a ride-sharing app. It’s just a catchy name for a business that has excelled in its marketing. 

In general, you should be creative with your name. Have fun with it, but always keep in mind what your business has at its core. 

Brainstorming

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With all of that in mind, it is time for your first brainstorming session! During this time, write down every name that you can think of no matter how good or bad it might be. Who knows, you may end up mixing two names together to create something perfect!

Friends and family are good resources to use as you come up with names for your business. Be sure to ask them to be as critical as possible. You want them to tell you if your name isn’t the best, and not just be supportive of everything you create. If you are able, try and reach out to other third parties to see what they think of your business names. You can never have too many ideas or too much criticism. 

Picking from Multiple Business Names

Now that you have a large list of business names to work with, it’s time to work on narrowing it down. If possible, we suggest creating a focus group of potential clients to decide on the name. This could either be a formal focus group or something composed of people around you. Again, you want to make sure to tell the members of your group to be as critical as possible. You’re trying to find the best name, and sometimes your favorite name won’t end up being the best. 

If a focus group is not possible we still suggest running your favorite names by a few close friends or family members. Using their input, decide upon the best name for your business. It should be something that takes their suggestions into account, but also be something that you personally like. 

At the end of this process, you will have your desired business name! But you’re not done just yet. It’s time to do some research to finalize your name.

Make Sure that the Name isn’t Taken

During the process of starting your new venture, you will find a name for your business that just makes sense. This means that you are almost good to go, but you still need to make sure that your business name is not taken. To start, do a quick Google search with the name of your business. Do similar businesses pop up? Is your name already being used? If so, it would be a smart idea to change up your name idea.

You should also check the USPTO’s trademark database TESS to see if a similar business name has a trademark that has been registered or applied for. You will not be able to name your business the same name as a business that holds a trademark. You may be able to share the name of your business with a company in a different industry, but your logo, colors, and branding should be designed to avoid confusion.

If there are no other businesses that share your business name or are close enough to cause confusion, it’s time to file the paperwork to turn your idea into a real business! At this time you should file for your own trademark through the USPTO. You can also hire a patent and trademark attorney to help you through the process. This should be done prior to your business launch so your name will be protected throughout the process. 

Be sure to start your trademark process sooner than later, as receiving a trademark can take anywhere from 12 to 18 months.

Picking the Right Domain Name

Once you have successfully decided on your business name it’s time to go to the second step, coming up with a domain name for your website. The quality and clarity of a domain name are essential to a business’s online presence. While many businesses share their domain and company name, this is not always possible for every company. Some names may be too long, some may not translate well to a domain name format, or some may have been taken already.

Your domain name should be crafted so that it is both easy to remember and professional. People pay attention to domain names, and you want to make sure that yours drives traffic toward your website, not away from it.

Do What you Have Done Before

When coming up with ideas for your domain name you will repeat much of the process that you did when picking a business name. Take your chosen name and use it to brainstorm multiple options for a domain name. Having a few options to choose from can help if your business name doesn’t have domain availability.

Do Not be Afraid to Abbreviate

Domain names often contain abbreviations or acronyms of the actual name of the business. This is done in order to lower the number of characters that are needed in order to find the site. A shorter URL also provides less of a chance for users to misspell your domain name.

However, you should avoid creating difficult abbreviations just to make your URL shorter. As easy as they are to remember, they aren’t always foolproof, and having a string of supposedly random letters can make your website look like spam. 

Check the Ending

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As a commercial organization, you should strive to create a domain name ending in .com. This is the most common top-level domain name ending, along with the easiest to remember. While .com is the preferable ending for a URL, it is not the only available option. 

  • .net: Typically for internet networks, but used as a popular generic top-level domain.
  • .org: Often used by non-profits and industry standard groups, this is a popular generic top-level domain.
  • .edu: Only used by academic institutions or organizations that have been institutionally accredited.
  • .co: Used by many startup organizations, a less sought-after domain end.
  • .us: Used by businesses that brand themselves as patriotic.
  • .biz: Used for businesses, a generic top-level domain.
  • shop: Used for online stores, a generic top-level domain.

Depending on the style of business that you have, using a different domain ending could be to your benefit. However, it is still the default to remember domains ending in .com. 

If you can get your business name as a .com URL only after adding hyphens, it may be smart to go a different route. Hyphens in domain names are often associated with spam, and customers may be tempted to leave to find the ‘real’ website if they see this.

Test it Out

Once you have decided upon a few domain names and endings, it’s time to test them out to see if they are available. Domain names will vary in price due to a variety of factors ranging from reputation to availability, but you can typically expect to spend anywhere from $2 to $20 a year.

Check domain availability online using tools such as GoDaddy or Google. These websites will also allow you to buy your domain name, or put in a bid for it if it is up for sale by a third party.

Make Your Website Perfect

After your business is named and your domain is chosen, all that is left is to create a website that your customers will land on. You have to make sure that your website is fast, optimized, and contains all of the information that potential customers may need in order to retain website traffic. If your website can’t do this, then you’ll be losing out on business opportunities.

At Social Eyes Marketing we want to make sure that your website is perfect for your business. Our websites are functional on all browsers, ADA compliant, and extremely responsive. We create websites that convert, so don’t just wait around to get found online. Contact us today to schedule a free consultation with our digital marketing experts!

How to Find Great Keywords for Your Digital Marketing

Scrabble blocks spelling ‘KEYWORDS’

Over the years, digital marketing has become a staple of business and a necessity for every company’s marketing strategy– no matter their field. How close your website is to the top of search engines directly correlates with how many people visit your website. Which means, if you want to get to the top, organic traffic is the key. So, how do you go about getting more organic traffic to your page, thus landing your website at the top of Google’s search engines results? 

One answer is through the use of the targeted keywords! A keyword’s job is to tell the search engine what content is on your webpage. By using the correct combination of keywords, you’ll be able to shoot your business to the top of Google.

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What are Keywords?

Keywords are the words and phrases that people type into their search engine in order to find the information that they need. Sometimes these searches are very broad and lead to a wide variety of results, but other times the searches are very specific– narrowing down results to exactly what is being searched for. Your chosen keywords need to be able to hit both of these types of searches.

When creating content for your website, you’ll want to incorporate keywords that’ll lead searchers to your website. 

Short-Tail Keywords

Let’s say that a person visits Google and searches for ‘pizza.’ Google will search its engine for websites and articles containing the keyword ‘pizza’ in order to generate a list of results for that search. The results will be broad, bringing up everything from pizzerias to definitions of pizza.

This is an example of a short-tail keyword, also called a generic keyword. These keywords are made up of one to three words and cover a very broad range of topics. They have a very large search volume due to being so broad, and many companies spend large amounts of money to get their website to the top of these keyword lists.

Don’t let this discourage you from using short-tailed keywords though. Their high-volume of searches attract people to your website, even if they don’t cause you to rank first every time.

Long-Tail Keywords

Now, let’s say that same person goes back to Google and searches ‘best home-made pizza.’ The search engine will use this more specific keyword cluster to narrow down the search results. Instead of getting a wide variety of results that aren’t necessarily what they want, they would just receive recipes. 

This is a long-tail keyword, also called a specific keyword. Potential clients will use these when they are closer to knowing exactly what they want, which means they’re closer to their point of purchase. By using these long-tail keywords strategically, you’ll be able to rank in the top results of Google. 

If you are looking to sell a product or service then you should use buyer keywords that pull people into your site. Be sure to make note that keywords are not the only thing affecting if your product is sold or not. It takes a combination of keywords, SEO, and good old-fashioned hard work to be able to rank above your competitors consistently.

Keywords do not always relate solely to the product or service that you are selling. Many companies find location or question keywords to be just as important as their product keywords. Some keywords revolve around general information that people are doing research on. Going back to our pizza example, a few good keywords may be ‘pizza near me’ or ‘calories in pizza.’

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Search Engine Optimization (SEO)

For those who don’t know, SEO is the enhancement of your website quality to entice more traffic to come through it. A perfectly optimized website is the goal of all webpages, and a massive step in achieving that goal is implementing keywords into your content. 

If your business is small or just starting out, focusing on long-tail keywords will typically offer you a higher return on investment. Making sure the wording on your pages are specific and detailed helps to encourage more search engine traffic, especially because you won’t be fighting the larger companies who have ‘monopolies’ over the short-tail keywords.

This does not mean that you should avoid short-tail keywords though! Having a good mix of the two will help increase the likelihood that your website will be seen. You’ll just be playing the long game with your short-tail keywords. 

Finding the Right SEO Keywords for Digital Marketing

A good starting point for finding the best SEO keywords is to use the words that your product or service is generally about. Try to generalize your product to create short-tailed keywords. Brainstorm specific phrases that your target audience would search to create long-tailed keywords. You want to make sure that you can capture the many niche searches that people have, as it can put you over the top. Sometimes a single keyword makes all the difference.

It is also a good idea to to keep a close eye on competitor keywords when you are picking the words you are going to use. If they are using them and those keywords are actively driving traffic to their site, you should probably be using them as well. 

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Keyword Research Tools

Sometimes it can be hard to think up keywords and phrases that your target audience may use. Luckily, there are multiple tools out there that make this step extremely easy! Keyword research tools enable you to find keywords that you may not have previously thought of, as well as other, related keywords.

Tools like Ahrefs allow you to track keyword performance alongside their general use of finding keywords. You can find your domain ranking, explore keywords for various medias, track your position on Google, and do much more!

Other tools like Surfer SEO help to make sure that you are on track with your content and keywords to make sure that you do rank on Google. Using the power of AI, Surfer will create the perfect content strategy and generate keywords that you should be using! It’s as easy as simply clicking a button.

Creating your Digital Marketing Strategy

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You’ve found your keywords, so now it’s time to decide upon your strategy. You should define your target market that you will be trying to reach in order to make sure that you keep yourself focused and on track at all times. Your keywords will revolve around this demographic, but so will your website content. Your copywriting, graphic design, and layout should all reflect the wants and ideas of your target audience. Use their demographics and information to decide how often you should market to them, as well as how you should go about doing it.

When going through the process of creating a strategy it is important to remember that what worked for one company will not necessarily work for you. Take inspiration from other brands, but put your own spin on the marketing strategy. Be willing to try something different or new because, who knows, it may just be the trick to getting your name out there.

Bringing it all Together

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Once your strategy, keywords, and targets have been defined, it is important to actually put them into production. Make sure that you are sticking to using your existing keywords, as well as new ones you may create, in order to get the attention of the search engine. Staying consistent with your keywords will help with SEO, and lead to a gradual increase in site traffic. 

We recommend a combination of organic keywords, increased social media presence, and PPC to make sure that your site receives your desired amount of traffic.

Here at Social Eyes Marketing, we are experts in crafting keywords that convert. We know that keywords for social media, blogs, website content, photos, and other digital marketing content can be very different, and we know the strategies for making sure that your keywords work. To learn more about our digital marketing services, check out our website!

Making the Most of a Small PPC Budget

A jar of pennies tipped over.

As a business, your ultimate goal is to find the most effective and efficient way to put yourself in front of your audience. Very often, the most effective way to accomplish this goal is through the use of a paid advertising campaign.

Otherwise known as Pay-Per-Click.

Pay-per-click advertising is a powerful way to ensure that your target audience sees your campaign, but, as the name suggests, it requires money. 

Navigating cost-per-click advertising campaigns on a small PPC budget can be a challenge. But,don’t be discouraged! 

Whether you’re a larger or a smaller business, it is entirely possible to make sure your ads are seen even on a small PPC budget!

Check out these tips for creating a successful campaign on an ad budget that won’t break the bank.

Determine Your Budget

Determining your PPC budget isn’t as easy as simply choosing a lower-cost amount. The success of paid advertising depends on how much you pay for your ads. There are many moving parts that determine the correct budge.

It’s All About Expected Traffic

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The key to determining the expected budget for your PPC campaigns is to decide how much traffic you wish to gain. Decide on that number first then research the average cost per click of your chosen PPC platform. Once you have those two variables, you can perform this simple math problem to determine how much you should expect to spend.

CPC x Desired Website Traffic = Monthly Budget

For example, let’s say that you want to drive 300 people to your website and the average CPC on Google Ads is about $2. You would simply multiply the 300 people by the $2 CPC to get an approximate $600 monthly budget.

Of course, you can definitely dedicate more or less money to your ads. The amount you actually end up spending on your ad will depend on your goals, the volume of searches, and how competitive your business industry is.

Remember, the equation above is used to calculate your expected budget. Your actual budget must take into account both your website and lead-to-customer conversion rates, which could raise your price.

Choosing the Right PPC Platform

You may be tempted to believe that Google Ads is the best PPC platform, and you’d probably be right. Not only is Google the most popular search engine, but Google Ads is the most popular platform for PPC ads.

However, Google may not be the exact match for your business. Depending on your business model and goals, these other channels may be a better fit:

  • Microsoft Ads: Bing, Yahoo!, and DuckDuckGo
  • YouTube
  • Facebook/Meta
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

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You can operate a single ad account on any of these platforms on a limited budget, but we suggest utilizing multiple platforms to see further benefits. For instance, combining both YouTube and Facebook ads may be the perfect way to reach your desired target.

Identify Your Target Audience

The most important digital marketing strategy tip we can give you is to know who you’re marketing to. This is called identifying your target audience, and it’s the cornerstone of creating PPC ads that work.

Your target audience’s demographics and psychographics are going to determine how you create your ads. Let’s say you’re marketing towards a group of seniors. Based on their demographics you shouldn’t opt for bright colors and curvy fonts traditionally associated with school children. You should also tailor your advertising copy and landing pages to suit the seniors you are marketing towards.

You will also need to determine why these potential customers in your target audience would buy from you. What needs of theirs does your business satisfy and why is your business different from your competitors? PPC marketing is competitive, and identifying your points of difference will give you a leg up in creating a successful campaign.

Geotargeting

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One demographic point that is important to take note of is location. Local PPC ads enable you to provide a more relevant experience for your target audience by providing content based on geographic area. For example, let’s say that you want to advertise an upcoming in-store sale. You can target ads to make sure people in relevant zip codes see them.

Utilizing geotargeting means that you won’t be spending excess money to pay for ads that won’t reach your target audience. Using a strategy like this is the key to keeping PPC budget-friendly!

Using Keywords

There are multiple different types of specific keywords that you can use in order to determine where your PPC ads should appear.

  • Branded Keywords are company names. Eg. ‘Social Eyes’
  • Generic Keywords are used to cover ambiguous ideas and search terms. Eg. ‘cars’ or ‘website.’
  • Transactional Keywords must include some sort of purchase intent. Eg. ‘car wash’ or ‘website designer’
  • Locational Keywords cover location. Eg. ‘car wash Eagle’ or ‘web designer Boise’
  • Long-tail Keywords are made up of more than 3-4 words and are highly transactional. Eg. ‘ car wash and seat clean’ or ‘website design for attorneys’
  • Informational Keywords contain information. Eg. ‘car wash directions’ or ‘how to design a website’

Of course, the above keyword types are not all or nothing; for example, you can have a keyword that is both locational and informational at the same time. 

Just keep in mind that to best utilize your account, you should have more than one core keyword. If every keyword you have includes the word ‘car,’ you’re essentially just targeting that one word. Try utilizing other keywords like ‘vehicle’, ‘wheel’, ‘cleaning’, and ‘hand wash’.

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Along with these keywords and Google search terms above you also need to pay attention to two other keyword types.

  • Competitive Keywords are keywords that your competitors are using to try and increase their own traffic. Target these as well to boost your ranking and appear alongside your competitors.
  • Negative Keywords prevent ads from being displayed for a certain word or phrase. Be aware of these so as not to use them.

Set Goals

Your PPC campaigns will enable you to rank on the first page of Google’s search engine, but simply having your ads out there doesn’t mean you’re guaranteed to drive traffic to your landing pages. This is where goals come in.

Like every marketing campaign, an important part of creating PPC campaigns is setting goals that you want to accomplish. Each ad should exist to accomplish a specific goal, and when you’re working with a smaller budget, this is even more important. Having a well-defined goal enables you to create ads that resonate with your audience. 

Reaching your target audience is half the battle, and if you can do that on a small budget, then you’re golden.

Keep Your Campaign Focused

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To fully make the most out of your daily budget for your display campaign, each ad should focus on a specific goal. You may want to promote a contest, drive website traffic, generate leads, or widen your brand exposure. 

Pick the best goal for your current business situation, and design a campaign that plays to that goal.

You should keep your campaigns focused on the goals you have chosen for them. Doing this is the best way to drive leads, build awareness, and generate revenue!

Prioritize Scheduling

When you’re working with a small daily budget, every dollar counts! Make the most of your small budget by taking advantage of ad scheduling.

Within your ad account, you will have the option to schedule ads at different times of the day. If you use this to zero in on the times when your target audience is most likely to be active, you’ll be more successful in getting them to click on your PPC ad. You can turn your ads off when no one is looking, and turn them back on when traffic kicks up. Don’t waste your money on zero eyes, use ad scheduling to increase your likelihood of conversions.

Please note that you should not use your intuition when deciding which times of the day your targets are most active. Use real-world data to best determine your ideal ad times.

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Check Out Your Data

Once you’ve spent the money to get your PPC ads running, you should be checking your data to see just how well those ads have been performing. In order to make the most of your small ad budget, you need to be looking at the following metrics.

  • Impressions: How many times your ad has been shown
  • Clicks: How many times your ad has been clicked on
  • Click-through-rate: The rate that your ads are clicked on
  • Return on advertising spend: Measures the overall efficacy of your PPC ad spend
  • Cost-per-click: The amount you are charged when your ad is clicked
  • Conversion rate: The percent of users on your site that completed the desired step, which could be signing up for email alerts or completing a purchase
  • Cost-per-conversion: The cost of a PPC ad compared to its success

By paying attention to your data metrics you can better allocate spending and make beneficial changes. For example, if Google Analytics is reporting that your conversion rate is below optimal but your click rate is great, you know that you need to change something on your webpage itself.
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Remember, It Takes Time

Once you implement a pay-per-click campaign we know that you want results as quickly as possible. After all, you’re creating paid advertising, and no one wants to wait months to receive results. We’re sad to say that we have bad news on that front.

On average, a PPC campaign will take around three months before you start to see any significant action. Yes, PPC puts your ads in front of your audience fast, but it’s going to take a fair bit of time to see any data rolling it. 

PPC is a marathon, not a sprint. Just let your budget do its thing, work with your data to make necessary changes, and remember that you’re in it for the long haul.

 

If you’re ready to start utilizing PPC strategy to rank on the first page of Google then give your local digital marketing experts a call. Social Eyes Marketing will drive business to your website through paid placements. Grow your business and client base with us!

 

Improve Your Online Conversion Rates With These Simple Steps

Internet web connecting elements of digital marketing.

If you have a website for your business, you’re probably interested in two things: increasing targeted traffic and increasing online conversion rates.

We know that targeted traffic is the desired demographic of people visiting your website, but what is a Conversion Rate?

In the context of a website, your conversion rate measures the number of customers that visit your website that end up purchasing your service or product- in other words, SALES.

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For many business owners, a problem arises when you get traffic on your website but for some reason that traffic does not lead to a conversion.

Why is that?

Chances are, your website is not optimized for conversions the way it needs to be.

There are several factors that play into the success of your conversions that are obvious, and there are even more factors that are not so obvious.

The most common first steps would be the addition of the following items to your website.

  1. “Call to Action” button: Someone clicks on it and hopefully they move through the sales process.
  2. Contact (or Lead) Capture Forms: Collect their information and get back to them at a later date.
  3. Phone Number: Get your phone ringing through Digital Media Marketing
  4. Email/ Newsletters: Sign-ups can be very beneficial to keep people updated on your services and current events if they aren’t ready for an immediate purchase.

These are the most common “beginner” essentials for conversion, but there may be more that’s keeping your viewers from purchasing your goods.

A deeper look into the following website elements may be the key to your success.

Web Design

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A major mistake that many business owners make is focusing too much on targeted traffic without any attention to optimizing their web design. They think that as long as people are visiting the website, potential customers are bound to buy their product.
Web design is much more than just creating a page that looks cool. A page can be as aesthetically pleasing as you want, but if it doesn’t inform visitors about your brand, or is difficult to navigate, there will be major problems when it comes to conversion rates.
Ideally, you want your web design to

  • Give a Good First Impression
  • Represent Your Brand
  • Be Easy to Navigate
  • Be Optimized for SEO

First Impressions

First impressions matter. If you have a social media account for your business, make sure that your website has a similar design that is easily identifiable as your brand – this builds trust.

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If your website looks nothing like your social media outposts, people may get confused and leave your page thinking it’s not your website.

In terms of the look and feel of your website, be sure to make your web design aesthetically pleasing to the customer while also staying on brand. The website should be simple yet professional, and the transitions from page to page should be uniform and easy to maneuver throughout.

Which leads us to….

Your Landing Page

Your website’s landing page serves as an introduction to what your company is all about. It should be clear and informative right off the bat but also, include elements that draw visitors in. This is the first page they see- which is why the overall design and attractiveness is important.

When designing your landing page, some significant things to consider include:

  • Landing pages should always be the highest quality.
  • Headlines should be compelling and include your Keywords
  • The content of the landing page should be straight and to the point.
  • Make sure that your content makes sense to your intended audience.
  • Make sure the design is attractive, simple and clean. AVOID CLUTTER!!!

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Design Continuity Amongst Web Pages

It may be tempting to construct each page with a different color scheme, but this is extremely harmful to your website’s trustworthiness. Professional websites stick with a theme that is easily translatable with recognizable patterns.

If you can keep the redirection and changing templates on each page to a minimum, more people will likely stay longer on your website.

Your website should give visitors the feeling that you are a reputable, trustworthy company. Color schemes that are consistent throughout your site, along with any fonts and other styling details, help establish that professionalism.

Let’s say you are incredibly happy with your web design, yet you are still not generating conversions. This may be because your website is not optimized with the keywords targeting your desired purchasing clients.

You may be getting traffic, but maybe Google is sending you the wrong traffic.

Optimized Keywords

If you want to increase the traffic to your website, the most important thing to consider when creating content for your pages are the keywords that you use.

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Here are some important things to remember when choosing your keywords.

  • Make sure that the keywords are relevant, so that your intended audience will be able to think of these words when searching the internet.
  • Remember to group and organize your keywords. Specific keyword groupings of a relevant nature will increase the chances of your website showing up in a search.

If you are an ecommerce business, a great way to both build trust and utilize keyword optimization is through your product pages and lets be honest, this is where you want most visitors to land anyway. Product pages mean possible conversions.

Building Trust for eCommerce

People want to see what they are purchasing, and they want as many details as possible. Social media platforms usually provide an opportunity for you to post photos of your products, but these photos also need to be displayed on your website.

Use High- Quality Images

Your product image is an advertisement. The image needs to be eye-catching yet tell the truth about your product. Make sure that the picture is a high- quality image that appeals to the eye.

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Images that have different colors and angles can really boost your conversion rate. For some, they relate more and interpret more visually as opposed to reading text. Especially in a page dominated primarily by text, an image or two is a great way to break up content and keep visitors engaged.

You want to please both types of people by using quality images and clear text.

Detailed Product Descriptions

Product description is a crucial part in the customer’s decision making process, so don’t just fill the description pages of your site with useless information. Use these sections to highlight the features of your product in an easy-to-understand way.

Be Honest

Do not try to trick your customers. Display the prices and extra charges clearly for the customer to see. If a customer goes to pay for their item and realizes that shipping is way too much, then most likely they will leave that item in the shopping cart and go look somewhere else for the product.

If you take all of these techniques and apply them to your website, then there is no doubt that you will see a positive increase in your web conversions.

Consistency is Key

We’ve said it before, but we’ll say it again. Consistency is crucial to increasing conversions. Visually, consistency is comforting and reassuring- but sometimes visuals are not enough.
Sometimes, the visitors on your website are not ready to make a purchase. They say it takes between 10 and 12 tries before sales are made. And this is why adding a call to action newsletter is essential to your conversion.

Email

You may be asking, how does email marketing help with conversion? It may be a small component, but it has potential to be huge.

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People go to your website for information first, the purchasing part happens after they’ve learned about your product. They may not be in a position to make a purchasing decision immediately, so it’s important you find ways to stay in front of them.

By offering an opportunity to join a newsletter or email list, you stay relevant to the visitor, while also not pressuring them. Get people to opt in to email newsletters and send emails to stay in front of them.

Social Media

Another powerful way to stay in front of people is through social media.
Put social media widgets on your homepage, and get people to connect with you. Getting that connection is much more powerful than just getting another page view on your website.

You want to bring people from social media websites to your own site. However, with Facebook it is different, in that studies have found that people don’t want to leave Facebook. Therefore, utilize the Facebook apps for closing sales. Include an enticing graphic on the app, or run ads that lead directly to the app and use those custom tabs to create conversions within Facebook.

An added bonus to social media is that it will improve the quality of inbound traffic. Your social media traffic consists of people who already know your brand, trust it and have confidence built up with you.

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Leading people from social media outposts to your website requires using the right bait. In the book “How To Win Friends and Influence People”, author Dale Carnegie talks about how he loves strawberries and cream, but for some reason fish love worms. So when he goes fishing, instead of baiting his hook with strawberries and cream he would bait it with worms.

Basically, don’t be focused on what you want, think about what’s in it for your audience. What’s the incentive? What will get your ideal customer excited? Are they looking for discounts? Free webinars? Local providers? Figure out the right incentive that gets someone to move down the sales funnel.
Create compelling offers for your audience. A few ways of doing this are by incorporating the following tactics: scarcity, limited time availability, and consequences. Use an alarm-based marketing formula and your conversions will definitely go up.

Add a Call to Action

The other item you need to consider is the CTA (call to action). The CTA is part of both the landing page and the ads. CTA is important, because it asks the individual to take action. Here are some things to remember when considering the CTA.

  • Keywords are important to creating good ads. These ads need to ask for a CTA, because this brings the customer further into the website.
  • When creating the CTA for your landing page, remember that it needs to stand out.
  • CTAs should be a focal point.
  • CTAs need to be visually appealing.
  • Most importantly, make sure that your CTA on your ad ties into the CTA on your landing page.

Have Easy to Find Contact Information

Questions and concerns often arise during the decision making process of conversion. Your contact information should be easy to access and find. That way, if the customer has a specific question that gets answered by a customer service representative they are more likely to purchase from that website.
Try putting your contact form at the bottom of every page and see how it improves your conversion rates.

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By incorporating and evaluating all of these steps, you’ll see that your conversion rates are easy to increase. At Social Eyes, we can help you with your

  • Web Design
  • Identifying Keywords for SEO Optimization
  • Landing Pages
  • Social Media Presence

Give us a call or fill out a form on our website for a free consultation on how we can get your conversions up!

7 Reasons You NEED a Responsive Web Design in 2022

Multiple internet-connected devices with similar layouts on a pink and purple background.

Responsive web designs have become the gold standard in web design in 2022 for a major important reason – and it isn’t just about looks.

Looks do play a major function in the benefits of responsive web design, though.

Many business owners are still in debate about whether they should consider redesigning their exsisting website this late in the game. Afterall, their adaptive web designs have already been created and paid for.

The fact of the matter is…. You can’t put off the inevitable.

The growing need for optimized web pages means that if you don’t jump onboard the responsive web design trend, you’ll most likely be missing out on organic traffic and conversions. Meaning, your business will suffer in the long run.

What is responsive web design?

In the world of website development, there are two types of modern web design.

  1. Adaptive Web Design
  2. Responsive Web Design

With an adaptive web design, the design layout of your website shifts between devices. Web designers choose and designate different layouts for each individual device in hopes to optimize the web page for specific screen sizes.

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The danger of creating these fixed and separate web sites is that not all mobile devices and desktops come in a standard size. In fact, people are now accessing the internet from their TV’s – which we all know come in a variety of sizes.

If you want to optimize your website and increase your traffic, conversions and ROI, there is extreme risk in adaptive web designs. In fact, 8 out of 10 users will leave a website if it doesn’t load properly to fit their screen.

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So, unless your web developer has an infinite amount of time and resources, it is impossible to format individual layouts for each device in a pleasing way, leading your users to leave your website for another one.

This is where responsive web design comes in.

Responsive web design focuses primarily on the HTML and CSS programming languages. This means that the internal coding for your web design will seamlessly adjust to whatever screen format or design it needs to optimize the content on the page.

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Rather than building separate sites for each device, a responsive web design uses a single website that intelligently adjusts its layout and features based on the device being used.

Now, that sounds like some smart web development if you ask me!

Below are 7 key reasons why a responsive web design is essential for your business.

1. Future Proof Your Website

In 2021, there were almost 15 billion mobile devices operating worldwide. By the year 2025, that number is expected to reach well over 18 billion.

That’s a lot of devices! Even more, that’s a lot of people accessing the internet (potentially, your website) in the palm of their hands.

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Considering that the average household has over 10 internet connecting devices, we believe it’s safe to say that as an ecommerce business owner, the success of your business deeply depends on your website’s ability to adapt to these devices.

When using a responsive web design, new technological advancements will not be an obstacle to your business. Whatever size the viewport of a device is, by using a web developer who understands HTML and CSS coding, your website will easily flow from device to device, resizing and reformatting intuitively.

How A Responsive Web Design Works

As new devices are introduced to the world, dimensions and formatting of said devices become more complicated and convoluted.

In order to help web designers keep up with the rapidly changing size and formatting of devices, HTML5 introduced the <meta>tag. This tag enables any CSS coding to automatically resize and scale an entire website to fit any screen.

For those of us who aren’t familiar with website developer coding, this simply means that within the formula that builds your website, there is an updating system that continuously optimizes your device without the trouble of redesigning and recreating new website layouts with every new technological invention.

This also means that Google will continue to recognize your website as contemporary and as an authority because of the relevance of your site… and you want Google on your side.

2. SEO

When a website is not optimized with a responsive web design, a mobile browser will default to desktop dimensions. When this happens, the user will have to zoom in and out and adjust themselves to the screen.

This is not user friendly and has many negative impacts on your website rankings.

In terms of building your SEO, Google recommends using a responsive web design for a multitude of reasons.

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  • It requires less engineering from your website developer
  • Save time and resources when it comes to Googlebots crawling your site (they only need to crawl one site vs multiple individualizes sites)
  • Reduces load time and therefore qualifies as a mobile friendly site
  • Encourages users to stay on the site longer and read your information

Most people don’t look past Google’s first page of search results. With the millions of web pages out there, it takes time for Googlebots to be able to crawl and index each and every page.

Responsive web designs are preferred by Google, and if you design and develop your site according to Google’s needs, the chances of your page being listed on the first page will exponentially increase.

It’s hard to argue with the company that provides most of the search traffic to your site.
The combination of responsive web design and effective SEO will help Google guide your desired targeted traffic to your website.

Speaking of traffic…

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3. Increased Traffic

In today’s technological environment, you could be losing more than half of your organic online traffic by having an unresponsive, fixed website that doesn’t adjust to your user’s device.

40% of people will switch to a different search result if the first one is not mobile friendly. Keep in mind that Google will register this as a bounce rate that could lower your rankings.

Google tends to favor websites that are mobile friendly and ranks them accordingly. The goal with a responsive web design is to optimize your user experience so that google ranks your website first in the search results.

A good Google ranking gets more traffic to your website, more traffic to your website means more conversions, and more conversions mean more money for you. So why not help Google rank your website by using responsive web design preferences?

4. Decreased Bounce Rate

There are many elements of a web design that affect your website bounce rate.

Slow load times are probably the number one way that websites push visitors away. In the digital age, visitors want the information they are looking for right away and waiting for a website to load is not an option.

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When someone visits your website from their device, they want ease of access and consistency throughout their devices. With a responsive web design, you can ensure that your website loads quickly and is user friendly.

Because a responsive web design is already coded to fit the user’s screen, users are more apt to stick around on your site to see the information. If Google sees that people are staying on your website and clicking through instead of quickly leaving (bouncing),it will boost your rankings.

If you are noticing a high bounce rate on your site, consider hiring a professional web design and digital marketing company. They can easily help redesign and reconfigure your website into a responsive web design.

5. User Friendly

Let’s say that a user is accustomed to visiting your website via desktop.

A desktop layout with an adaptive web design will look completely different than the layout built for a mobile device or tablet. If your user is looking for a particular menu item, navigation throughout the website via mobile will feel unfamiliar and could potentially cause that user to leave your site.

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Rather than building separate sites for each device, a responsive web design uses a single website that intelligently adjusts its layout and features based on the device being used.

The content on a page seamlessly reformats to the user’s device and stays consistent and fluid throughout the user experience.

6. Social Media Marketing

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When it comes to social media, businesses are now realizing that times have changed. The old popular opinion about social media marketing was that it was a waste of funds with zero ROI. This is only particularly true.

Social media platforms may not be generating the actual sales, but they are a key component to your marketing strategy.

In 2022, there are now over 4.55 billion active social media users whose daily average time is about 2.5 hours. Most of these users are visiting social media platforms on their mobile device.

People expect a business to have a social media account. Without one, your business could lose credibility with future customers.

When people see your business on social media, the goal is for them to follow your links to your website. Thanks to responsive web design coding, it doesn’t matter what device the user is using- your website will load and automatically format to the user’s device preferences.

This ease of getting traffic to your website through social media can increase your ROI and conversions as long as your web design is developed properly with that responsive coding.

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7. Easily Make Changes

With the old school adaptive format, web designers had to create at least two different websites (one for desktop and one for mobile). This means that when any updates need to be made, there are at least two websites that need to be updated separately.

This is inefficient and leaves many opportunities for mistakes and inconsistencies across devices. With a responsive web design, there is only one website to manage when any changes need to be made- saving you time and increasing your productivity.

Need a small change? The work only needs to be done once and then your web designer can move onto bigger and better things. As we stated in the beginning, if you future proof your website by starting with a responsive web design, the time it takes to make changes will be far less time consuming.

If you need help in restructuring your website, Boise’s top web design and digital marketing company Social Eyes can help you. Our professional web developers can take your current website and optimize it with responsive web design coding- getting you more traffic, more conversions, and an increased ROI.

Social Eyes Marketing Receives Four 2021 Best of Awards by UpCity!

Social Eyes Marketing

This year marks the inaugural UpCity “Best of” awards honoring the top providers around the world in specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to those businesses seeking services. 

We are thrilled to announce that Social Eyes Marketing has been recognized as a Best of Creative & Design, Development, Marketing & Advertising, and Video Production award winner by UpCity!

UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists and many more—nearly 2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs.

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Heidi Sullivan, SVP of Product & Marketing at UpCity, had this to say about Social Eyes Marketing:

“A huge congratulations! The team at Social Eyes Marketing are true experts at achieving significant ROI for their clients. They prove time after time that they have what it takes to compete to be one of the best agencies in the nation.”

—Heidi Sullivan, SVP of Product & Marketing, UpCity

This honor has been driven in large part by our 5-star review rating on UpCity. Here are some of our favorite pieces of feedback we’ve received from our incredible customers:

“I absolutely love working with Social Eyes Marketing. They always take things to the next level for us. We hired them to host and manage our website, and in the first month, they came to us with improvements that not only increase the speed and security– but they also increased the user experience for my staff and clients that use our website…I can’t recommend them enough.”
Amber Lee Henning, Customer

“Working with Social Eyes Marketing was so easy and rewarding. They were super helpful in redesigning my website and getting more traffic to it. I communicated all of my goals and they have done an excellent job in fulfilling them. I’ve seen a huge difference since working with Social Eyes and I would recommend it to anyone trying to improve their business.”
Zoe Werner, Customer

We’re honored to receive these awards and thank UpCity for recognizing our work. We’re also incredibly grateful to our clients who helped make this possible. We’re so grateful to everyone who has worked with us and been a part of our success. After all, your success is our success.

SEO and Why It’s Essential

Search engine optimization is essential for growing your business online! If you want to reach the top of Google, read this!5

Search engine optimization (SEO) is the process of driving traffic to your website from search engines through organic search engine results. These search engines, specifically Google, rank your website based on the amount of traffic to your website, how optimized your online presence is, and how established your portfolio is. When marketing through the search engines, it is essential for you and your team of marketers to consistently update your business with marketing strategies to stay on top of Google’s standards. If executed correctly, digital marketing can boost your website to the top of Google’s search results while ultimately driving traffic to your business.

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Because the world wide web has truly gone global, making sure your business’s online presence is optimized is one of the most important areas to focus on when growing your business. As of quarter two in the United States in 2021, 61% of organic search results came from mobile devices (Statista). Organic search results are the top-ranked URLs that an advertiser does not pay for. Because mobile searching is so prominent today, developing your website to be mobile-friendly is essential when trying to increase your business’s rank to the top of Google. Based on the digital marketing agency you choose, search engine optimization strategies like Google My Business, keyword incorporation, and backlink building are just a few of the strategies used to increase your business.

SEO vs. SEM

The distinct difference between search engine optimization and search engine marketing is that search engine optimization revolves around the organic search – in other words, the free search results. Search engine marketing is promotions to paid advertising, like pay-per-click services, so you can increase your business’s visibility within the advertised section of Google’s search engine. Oftentimes, using advertisements will boost your website to the top of Google’s first page, however, the services can be quite expensive.

Organic Click-Through Rates

An organic click-through rate shows the percentage of searchers that click on a search engine result. In other words, it collects data on how often a person clicks on your search result after it is viewed so adjustments can be made based on click/crawl rates.
There are many techniques that a digital marketing agency can implement that will help improve organic click-through rates. Some of the easiest techniques include:

Digital Marketing Agencies and Their Purpose

Because search engine optimization/marketing is quite difficult to understand without a basic background in marketing, digital marketing agencies often provide services like web design and development, graphic design, search engine optimization, pay-per-click, and much more. It often requires changes to content, images, coding, and other pieces of a website to improve SEO results. Search engine optimization services are executed by Google analytic and algorithm experts who can properly analyze a company website to implement the necessary changes that will improve the visibility of a website.

Google Analytics Reports and Their Purpose

Similar to click-through rate data, Google analytic reports provide businesses with insight on what areas of their online portfolio are beneficial or harmful based on Google’s algorithm. Ultimately, the information gives the business owner an idea of how well the digital marketing agency is performing and how much traffic or clicks your company has gained. If your business is still not accumulating enough traffic, don’t be so quick to blame your digital marketing firm. Your business may need additional services to boost your presence because of poor past strategies, non-updated optimization, and poor reputation management.
There is no reason to stress, however! Digital marketing firms like Social Eyes Marketing have the experience and expertise to bring your digital presence back to life!

Why Online Marketing Is Essential

Marketing your business online requires the use of search engines, social media, videos, email, blogging, and so many other online tools. Fortunately, these efforts allow you to reach a large, targeted audience. While you can certainly focus your marketing efforts locally in the Boise metropolitan area, online marketing makes expanding your products or services to your desired location much easier. For this reason, web marketing is increasingly important to modern businesses and absolutely essential for an e-commerce company. In order to successfully market your business online, it is important to focus on search engine and website optimization. Along with SEO techniques, it is crucial to design your website content in ways that will ensure that it is clear, concise, and relevant to your products or services.

Social Eyes Marketing is a digital marketing agency in Boise, Idaho primarily focused on providing ROI-focused strategies to make an impact in a rapidly changing online environment. We don’t just build websites, we build partnerships. Using the right keyword incorporation, backlinks, and Google My Business strategies, your business will skyrocket to the first page of Google. Don’t believe us? Take a look at our client case studies!

If you are in need of improvements to your website and/or online presence, contact Social Eyes Marketing today to schedule a free 30-minute consultation.
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