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The Importance Of Professional Photography On Your Website

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The Importance Of Professional Photography On Your Website

Behind every great website, there is great photography. The power of photography can mean the difference between an amazing website or an average one. Many may believe the focus should be more about the content, however, if a customer can’t visually see what it is they are reading, it is hard for them to feel confident enough to go through with it. Here at Social Eyes Marketing, we know that it is important to have great photography on your website and we want to share our knowledge with you! 

The Experience

Writing about what your company does and the services you provide helps the customer form a good mental idea of what it is you do. However, to complete the full circle, you need images to make sure the customer is going to understand you completely. Making sure they are getting the full experience is what is going to be the difference between them buying the product or service or leaving your website. Images give them the peace of mind to know what they are getting themselves into and not having to second guess themselves. If the customer has a good experience on the website it will keep them coming back with knowledge of what to expect. 

Story Teller

Having excellent photography on your website tells a better story about what you are trying to sell. Consumers want to see outcomes before they purchase something. Thus, giving them a more emotional attachment to the product which will draw them into being more likely to buy it. You can accomplish making your customers feel what you want them to by utilizing a high-quality photograph. Having an emotional attachment to a product or service is what will win the customer over and have them completing their purchase. 

As you are trying to tell your customer a story about you and your business, sometimes you can’t say what you want in words. That is why having professional photography is another way to get your point across without having to say anything at all. Attention to detail is super important when it comes to selling a product or service. The power of photography can portray the details in the business and allow the customer to see for themselves what the business is trying to achieve. 

Photos Help With SEO

As we all know, SEO is vital to the success of a business’s website. The saying goes, “a picture is worth a thousand words,” and that can actually be quite literal in this case. By linking keywords and phrases to your high-quality photography on your website, you can utilize metadata in your pictures to create more traffic to your website, boosting your SEO.  This can help you reach your goal of having a successful website. Having metadata linked to your photographs can bring in new customers and often great photography will keep users on your website longer as they analyze the pictures. 

Building Trust

Every good relationship in business is built on trust. Creating good relationships with your customers will separate you from the competition. You can’t meet all of your customers in-person to build that connection with them, but having an outstanding website can build the trust to keep them coming back. The backbone to building that trust through a great website is the photography that you use. You want to use photos that stand out, are attention grabbing, and high quality. This will make your audience believe that what you are selling is legitimate and trustworthy. Generic photos are boring and don’t showcase your products well. This may give off the impression that you are less trustworthy. Taking unique, detailed and clear photos will give you the competitive edge to win customers over to your business!

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Here at Social Eyes Marketing, we can do it all for you. One of the many services that we provide for our clients is professional photography. Whatever pictures you would like taken of your business, we can do it. We strongly believe that having great photos on your website is what will help your business get more foot traffic and grow. 

Visit our website today to learn more about our professional photography services!

Check out our Facebook Page to see what the latest and greatest is going on at Social Eyes at the top of the Hoff!

 

SEO and Why It’s Essential

Search engine optimization is essential for growing your business online! If you want to reach the top of Google, read this!5

Search engine optimization (SEO) is the process of driving traffic to your website from search engines through organic search engine results. These search engines, specifically Google, rank your website based on the amount of traffic to your website, how optimized your online presence is, and how established your portfolio is. When marketing through the search engines, it is essential for you and your team of marketers to consistently update your business with marketing strategies to stay on top of Google’s standards. If executed correctly, digital marketing can boost your website to the top of Google’s search results while ultimately driving traffic to your business.

Digital Marketing

Because the world wide web has truly gone global, making sure your business’s online presence is optimized is one of the most important areas to focus on when growing your business. As of quarter two in the United States in 2021, 61% of organic search results came from mobile devices (Statista). Organic search results are the top-ranked URLs that an advertiser does not pay for. Because mobile searching is so prominent today, developing your website to be mobile-friendly is essential when trying to increase your business’s rank to the top of Google. Based on the digital marketing agency you choose, search engine optimization strategies like Google My Business, keyword incorporation, and backlink building are just a few of the strategies used to increase your business.

SEO vs. SEM

The distinct difference between search engine optimization and search engine marketing is that search engine optimization revolves around the organic search – in other words, the free search results. Search engine marketing is promotions to paid advertising, like pay-per-click services, so you can increase your business’s visibility within the advertised section of Google’s search engine. Oftentimes, using advertisements will boost your website to the top of Google’s first page, however, the services can be quite expensive.

Organic Click-Through Rates

An organic click-through rate shows the percentage of searchers that click on a search engine result. In other words, it collects data on how often a person clicks on your search result after it is viewed so adjustments can be made based on click/crawl rates.
There are many techniques that a digital marketing agency can implement that will help improve organic click-through rates. Some of the easiest techniques include:

Digital Marketing Agencies and Their Purpose

Because search engine optimization/marketing is quite difficult to understand without a basic background in marketing, digital marketing agencies often provide services like web design and development, graphic design, search engine optimization, pay-per-click, and much more. It often requires changes to content, images, coding, and other pieces of a website to improve SEO results. Search engine optimization services are executed by Google analytic and algorithm experts who can properly analyze a company website to implement the necessary changes that will improve the visibility of a website.

Google Analytics Reports and Their Purpose

Similar to click-through rate data, Google analytic reports provide businesses with insight on what areas of their online portfolio are beneficial or harmful based on Google’s algorithm. Ultimately, the information gives the business owner an idea of how well the digital marketing agency is performing and how much traffic or clicks your company has gained. If your business is still not accumulating enough traffic, don’t be so quick to blame your digital marketing firm. Your business may need additional services to boost your presence because of poor past strategies, non-updated optimization, and poor reputation management.
There is no reason to stress, however! Digital marketing firms like Social Eyes Marketing have the experience and expertise to bring your digital presence back to life!

Why Online Marketing Is Essential

Marketing your business online requires the use of search engines, social media, videos, email, blogging, and so many other online tools. Fortunately, these efforts allow you to reach a large, targeted audience. While you can certainly focus your marketing efforts locally in the Boise metropolitan area, online marketing makes expanding your products or services to your desired location much easier. For this reason, web marketing is increasingly important to modern businesses and absolutely essential for an e-commerce company. In order to successfully market your business online, it is important to focus on search engine and website optimization. Along with SEO techniques, it is crucial to design your website content in ways that will ensure that it is clear, concise, and relevant to your products or services.

Social Eyes Marketing is a digital marketing agency in Boise, Idaho primarily focused on providing ROI-focused strategies to make an impact in a rapidly changing online environment. We don’t just build websites, we build partnerships. Using the right keyword incorporation, backlinks, and Google My Business strategies, your business will skyrocket to the first page of Google. Don’t believe us? Take a look at our client case studies!

If you are in need of improvements to your website and/or online presence, contact Social Eyes Marketing today to schedule a free 30-minute consultation.
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6 Key Factors of Good Web Design

A computer and monitor on top of a desk. The monitor display says ‘Work hard anywhere’ over a background of mountains.

It’s 2021. In a world full of digital media, it’s no shock that the design, content, and layout of your website is instrumental in defining people’s perception and belief in the credibility of your brand. It only takes 50 milliseconds for users to form a first impression of your website, which can either make or break your marketing efforts. Your website should be designed to make a good impression as well as capture visitor’s attention. Beyond that, here are 6 factors to keep in mind when designing your website.

First Impressions

It takes no time at all for a customer to form a first impression of your company based on your website, but why should you care? First impressions are important because they last well beyond the moment due to the primacy effect, the phenomenon of remembering the first thing in a sequence more than its subsequent items. Your customers are more likely to remember that a homepage wasn’t up to par rather than the other pages that were.
Making sure your website gives a good first impression is done by making sure it is appealing, user-friendly, and highly responsive with a fast-loading speed. You should be sure that making your website appealing is near the top of your “To-Do” list, because 38% of people will stop engaging with a website if the content or layout is unattractive. Make sure you’re not warding off any potential customers with an unattractive or old-fashioned website.

Useability

A good design is key to a good website, but form follows function. That is to say that you need to consider what your customers are looking to see as you go about designing your website. A web usability report stated that 86% of website visitors look for product or service information, 65% search for contact information, and 52% want to see an “About Us” page. If these pages aren’t as easy to find, your users may potentially become frustrated and leave your website in favor of a competitor’s. Standard conventions, like featuring primary services in your main navigation bar and putting your phone number in the upper-right-hand corner of your site can help make the website more easily usable by your customers.
Web design is complex by nature, so consider partnering with a professional design agency when making your website. They’ll be able to utilize insight into what the customer wants and offer up a website that suits their needs.

Ease of Navigation

There is a principle known as Hick’s Law that states that the duration taken to make a decision is directly proportional to the number of choices given. That is, the more choices you are presented with, the longer it will take you to come to a decision. Hick’s Law should be at the front of your brain when going to design your website. Website design should be simplified, and the number of items your visitors can click on should be reduced so they can easily decide where to go and what actions to take. A good rule of thumb is to only have seven options or less on your page.
Having only seven options on your page may be a bit tricky. When narrowing your choices, take a good look into what your categories are. There might be some that are technically duplicates, or others that can be combined into one larger grouping. Simplify your navigation as much as possible so your visitors have an easy time finding exactly what they need.

Conversion

Conversions are any action taken by a website visitor in response to your call to action. This could include making a purchase, signing up for a newsletter, or even clicking through a slideshow. Your website’s visual design should be optimized for conversion, and there are quite a few ways to do this. One way is to utilize the open space on your page to draw visitor’s attention to your call of action, much like how Apple operates. Another way takes a note from Amazon’s book and utilizes contrasting colors and styles to make important information stand out on even the busiest of pages.
Your goal is to have the power over your audience’s eyes to point them in the direction you want them to be in. If you use this skill correctly, you’ll be able to drive traffic anywhere you want on your webpage, enhance the user experience for your visitors, and experience higher conversion rates.

Brand Credibility

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Take a look at these two hallways and think about which one you would rather walk down. If I had to guess, I’d say you picked the one on the right. It is bright and clean, whereas the left choice is dark and scary. Web design is kind of like these hallways, just without the fear of tetanus. Modern, professional designs promote trust and brand legitimacy, while outdated, poorly designed websites make users doubt your credibility.
A Stanford Web Credibility Research study found that 75% of judgements about a company’s credibility are based on the company’s website design. It also found that 46% of consumers base their decisions about the credibility of a website from its visual aesthetics. Knowing this, make sure that your logo, colors, fonts, and general style are all visually appealing to keep your website professional and consistent.

Mobile Friendliness

Google is pushing a mobile-first approach. A report from Hitwise revealed that nearly 60% of all online searches happen on mobile devices. 85% of adults think a mobile website should be just as good if not better than its desktop version. The facts are piling up, it’s extremely important to have a well-designed mobile website.
Don’t get caught up in only designing your website for desktop functionality. In our mobile-friendly world it is more important than ever to have a reliable website that functions no matter what size of screen it lands on.

It’s a good idea to work with a website developer as you go about designing your page. Web Developers like Social Eyes Marketing work with you to turn consumers into customers and create a memorable experience for anyone visiting your website. Put your content directly in front of your target audience and turn your website into a lead generating machine! Go ahead and give us a call to get a quote for our professional design service.

Website Must-Haves

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Things to Remember When Starting Your Website

What is your call to action? What is the purpose of your website? Is it to inform your visitors or get their business? Or both? On each page of your website you should think about your call to action.
Any marketing company will tell you that your website should be optimized for SEO purposes. You need some form of optimization in order for new customers to find your website by typing in related keywords. If you need help learning more about SEO and getting this set up for your website, give us a call.
The visual appearance of your website is also very important. These days everything is about looks – if someone visits your website and the logo is outdated or the colors don’t go together, they won’t bother to read the information on your website. However, if everything on the homepage of your website is clean and well put-together, visitors will continue to search through your website and you will have a better chance of getting their business.
Be ready to market your website on your social media! Once your website is finished, social media is the perfect way to promote the launch of your new website. The share buttons that social media allows will also help your SEO!

Homepage

This is the page most people will see first. People have very short attention spans so you need to catch their attention fast. You need to have all of the information they’re looking for in one small place. The content on your homepage should be intriguing and unique enough to capture the attention of visitors within seconds. Your homepage needs to look professional, aesthetically pleasing, and everything needs to work properly. You should include a short description about what you do, a short list of the services or products that you provide, and a couple of reasons on how you can help your potential customers or clients. Some other things you should consider when building your website:

  • Who is looking for your services? Map out your target audience and figure out how you can reach them
  • Create some kind of call to action and how you will help
  • Try and build a connection with your target audience – make it feel like you’re talking directly to them.
  • Include your motto/values/goals.
  • Include your company logo and have it in a large font on the top left corner of your website.
  • Include your contact information in the footer of the website.
  • Use pictures – people prefer to look at photos over reading text.

About Page

People want to do business or support businesses who are also people. People want to know who is behind the business. In your ‘About Page’ include who is currently working for the company, including photos of each person and short biographies. You should also write a brief summary of the company, the history of the company, and what makes you different from competition. It would also be helpful to list any special achievements the company has received and any goals that may have been met. It is also key to include a name and a phone number and/or email address where potential customers can contact you and learn more. The ‘About You’ page will help you build trust with clients and in case it’s the only page on your website they visit, you need to have contact information.

FAQ Page

The FAQ page is where you answer some of the most frequently asked questions. This will save you time from answering the same questions over and over again. You should provide detailed, honest, and helpful answers to each question. After reviewing the FAQ page on your website, a potential customer should be convinced to take the next step and purchase whatever service or product you are selling. The answers to these questions should remove any doubt they had before and make them feel secure and confident enough to move forward.

Reviews Page

The reviews page is your opportunity to show off positive reviews that your company has received. It is a way to show off how other people have benefited from your business’s services. Effective testimonials should resonate with your potential customers. Great testimonials should tell a story and inspire those who read it. You can use several different kinds of testimonials in your ‘reviews page.’ Some examples include simple quotes and videos. Videos and audio are becoming more and more popular. With almost everyone on the internet and using social media these days, this comes as no surprise.

Contact Page

Your contact page is a place where all potential customers can get in touch with you. You should include your phone number, email address, mailing address, business hours, and all of your social media accounts.

Making an impactful first impression is vital to the success of your business. If you have a beautifully designed website full of useful information you are guaranteed to attract customers and earn their business. If you need help designing your dream website, call us! We have a professional team waiting to help you meet and exceed all of your online marketing goals.
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Build Backlinks for More Business

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One of the more underrated aspects of expanding your business on the web is backlinking. There are several different types of backlinks that can be utilized in different ways to boost your online presence. Whether you are incorporating backlinks for your own business or a client, these tools will help you increase traffic to your desired website. In this blog, Social Eyes Marketing will show you how to develop new backlinks, build broken backlinks, and where to find the best backlinks to give you a competitive edge over your competitors.

About Backlinks

Backlinks are incorporated links from another website that connect to your website. For example, within a website, any link that directs you to another URL is a backlink. Having backlinks in different areas on the web will increase traffic to your page and improve your Google rating so you can reach the first page of Google. According to Hubspot, 75 percent of users do not scroll past the first page of Google. Backlinking is a substantial piece of achieving Google algorithm. Since Google has tweaked its algorithm, choosing relevant backlinks to post consistently is the key to improve your rating. This blog will help you become familiar with the types of backlinks and how they can be beneficial to your business!

Types of Backlinks

Citation Backlinking

Consistency is most important when building your brand through citation and directory listings. Citation and directory listings, also known as name, address, and phone number (NAP) listings boost brand awareness by increasing your presence through SEO. To add your business name into a directory or citation list, conduct a backlink search through a helpful backlinking tool like Ahrefs, UberSuggest, or BuzzSumo. When using these resources, just insert your URL into the search bar. From there, there will be a list of links. Your job is to find universal directories or citation links that are specific to your business niche. The best way to find citation lists within your business is to search a competitor’s URL in the same search bar to see where they are listed! Steal traffic from opposing businesses while boosting your brand is an easy way to get your business to the top!

Guest Post Linking

Hard work pays off! Guest post links, often the toughest but most rewarding link to obtain, are earned by providing quality content for another website or blog. To utilize guest post linking, find a willing reciprocal that will insert your link onto their website. Businesses that accept guest blog posts often get increased traffic, grow their social media presence, and improve their backlink profile, all of which ensure a chance at securing the top spot on Google. An easy way to find willing participants for the guest post is to filter your Google search results to “Blogs That Accept Guest Posts” while using the “Past Week” timeframe.

Internal/External Linking

Internal linking takes place within your own blogs. These are any links that navigate the user to another page within the same website. Incorporating your own links into your own blog not only boosts your Google rating through its algorithm but also increases traffic to your website without any cost. This is one of the easiest ways to improve your backlink score without doing research on competitors’ backlinks or using outside sources.
External linking is the addition of outbound links that are integrated into your business’s blog post. These types of links boost your SEO more than casual people think. By including external links, Google’s algorithm will better understand your business niche so it will appear in more search engines, creating more traffic to your website. Although there is no limit on the number of links you can include, most blogs make sure to have 1-2 external links.

Repair Broken Links

Once a link has been added, website changes or updates can alter that backlink to where is no longer accessible. Broken links can impact your Google algorithm rating so be sure to check on a repeated basis if there are any backlinks that need to be repaired. To repair a broken link, reach out to the website with the broken backlink and ask them to replace the backlinks with a working link that has similar information. Sometimes this may not be possible because the URL has been deleted from the web and the directory or citation list is no longer available. Be sure to delete the link altogether if the website has not gotten back to you as it may be affecting your Google rating.

The Missing Piece of the Puzzle

Because search engine optimization has become a huge part of digital marketing, people often overlook the power of the backlink. While some may see backlinking as the last piece of the puzzle to perfect search engine optimization, some people are still missing the final piece. Make sure to cover all areas of Google’s algorithm by using this forgotten strategy. For more information on search engine optimization and any other aspects of digital marketing, visit Social Eyes Marketing!
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The Purpose Of Google Reviews

Person holding phone displaying the Google Map Pack for butchers.

Although some Google reviews can be taken with a grain of salt, positive reviews are essential for a business to develop and grow. When businesses post a Google review link, it allows clients to publicly post their experiences and rate the company for other customers to see. The quick and easy process allows potential customers to read past client’s reviews so they can make an informed decision for what business fits their needs the best. This process is a repeated cycle of businesses posting the link, clients writing their opinions, and prospective clients reading up on the authentic reviews. This ensures businesses cannot boost their online presence where credit is not due.
Google reviews even the playing field for small businesses and limited liability companies who may not have the numbers to compete with larger, more well-known companies. The need for reviews from a business perspective is quite different from the purpose for customers but they are equally important. The Social Eyes Marketing team has put together a plethora of the main purposes on why they are mutually beneficial for both sides!

The Purposes For Businesses

The core of Google reviews is based around a business. Businesses take these seriously because the analysis exposes the quality of the company to the entire online world. Components within Google’s search engine optimization algorithm can boost or hinder a business’s presence based on the review’s rating and comments. Multiple low-rated reviews can knock a business’s web presence from the top of organic search to the very bottom. This is why it is important to make sure clients are always getting high-quaitly products or services.

Build SEO

Now that the digital era of business is in full swing, building a brand through search engine optimization, or SEO, is essential. At the top of Google’s local searches, lies the map pack. The map pack provides users with a list of businesses that fall into the category of their search. Any qualified business in the area will get ranked based on the searcher’s keywords, reviews, and preferences. Using SEO strategies will help your business reach the top of the map pack, resulting in more exposure. In turn, this will result in more clients and more profit. However, the process is not easy and oftentimes requires professional work. Google is highly complex that a small amount of optimization will not automatically boost your company. Studies show that about 9% of Google’s entire search algorithm is based on signals similar to those of Google’s business reviews. The algorithm analyzes review quantity, velocity, and diversity as the most beneficial characteristics that boost search engine optimization. Because the map pack only offers three to four spots for the best businesses, now is the time to focus on your business’s online presence and Google reviews!

Feedback

A business can gain a competitive advantage by simply paying attention to Google reviews. Google’s review links give feedback to a business, providing them with information on what they could do better to make the product or service a more enjoyable experience. From a business perspective, it is better to respond to the review to keep your online presence up to date. Customers will think highly of this because it provides the client with satisfaction knowing that their issue or praise was recognized. Google also boosts businesses that are active online because it knows that you are still in the competitive mix.

Brand Trust

Loyal and repeat customers are the holy grail to any small business. To have these well-known customers, a business must develop a trusted brand name by having a good review rating and an updated, easy to navigate webpage. A business is much more likely to get repeat customers with high ratings. If their ratings are high, the business should strategically advertise their review ratings through Google My Business or their website. It is not uncommon for a potential customer to research review links before deciding on a purchase. This is why feedback is also an essential part of building brand trust because. It helps potential customers get a sense of how the business reacts before they even visit the storefront.

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By having consistent and effective feedback, reviews will improve click rates on your business’s website. When a potential customer sees nothing but positive reviews in the Google search, not only does it improve click rating, but it can also contribute to pay-per-click services and click-through rate.

The Purposes For Customers

Google review links provide customers with information about the business that may not be available before they purchase a product or service. This could be any circumstance from late or lost shipping to extremely helpful employees. Here, old and new customers can collaborate on their experiences to decide whether or not your business is the right fit for them.

Businesses with superior reviews are easier to find on Google. Customers who want to find the most highly touted business in that specific niche are more likely to find it if Google review ratings are high. The business will often have a plethora of 5-star ratings but a good Google review score is usually between 4.2 to 4.9. Businesses that have a review rating of 4.2 or higher are much more likely to end up in the map pack of nearby businesses that fit best for the customer.

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Insight Of Other Customer’s Experiences

Perhaps the best purpose of Google reviews for a customer is the access they have to hundreds of other assessments. More often than not, customers will decide on their purchase based on the reviews. If a customer sees even one red flag while reading old ratings they are likely to keep exploring their options. Customers will also explore other review sites such as Yelp to gather more information. These details are also important for customers because Yelp reviews are generally more in-depth than those found on Google.

Loyalty

Customers become loyal when they repeatedly have a good experience with a business. Developing trust is a big deal for any company because loyal customers are more susceptible to post about the business. Reviews help the non-loyal or new customers know what they are getting before they get it based on positive feedback the loyal clients give to the company.

More Reviews, More Business

It’s simple! The more reviews a business receives, the higher it will climb on Google. Once your business is in the map pack or at the top of the search results, traffic to your website will consistently increase! If you have unappealing reviews, the consumer will often disregard your product or service. Social Eyes Marketing has search engine optimization experts to help you get more reviews, clicks, and customers. If you’re looking to get your website to the first page of Google, contact us to learn more!

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Get Your Business On The First Page Of Google

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When your business shows up on the first page of Google, not only does it increase your exposure but also your clickthrough rates, website traffic, and generate more leads. How often do you really click to the second page of Google to find what you’re looking for, let alone the third or fourth pages? As great as this is for your business, there is a lot of tedious work and numerous steps that go into trying to reach the front page and some methods are more successful than others. Here are a few secrets to help get your business to appear on the first page of Google!

Identify Keywords

Using keyword-heavy content is one way to get searchers to your website. You essentially want your website to use the same language as your potential customers would be searching for. Identifying what queries and keywords people are using to pull your website up on Google can help you reach more customers. Keyword research is an ongoing process. There are several websites that can help you pull what keywords are getting people to your website and help you create keyword-rich content.

Emphasize Location

Putting your location (whether that be your town, state, or region) is really important for getting your website on the first page of Google. When customers search for your industry and add your city into their search query, your business is more likely to come up if your location is posted in multiple places. Adding your location in content, social media, your website, and your Google listing will boost you to the top of location-based inquiries.

Optimize Your Listing

This can be considered one of the most crucial steps for getting your business to the first page of Google. Ensuring that all of your information is filled into your Google Listing helps your business with visibility and ranking. Complete listings get nearly seven times more clicks than ones that are incomplete. Updating your information is also important for keeping your business at the top of the listings for your category. Google’s algorithm loves when you upload media that encaptures your business services and the atmosphere or culture, so put your professional photography hat on and snap some photos!

Enhance User Experience

If you have a website that is difficult to use and get information from, customers will likely not be happy and neither will Google. If a customer doesn’t find what they are looking for when they click on your website, they will quickly leave your site and go to the next option. Google can tell if customers return to your website and can move you up in the rankings and onto the first page. Happy searchers are one of the biggest keys to getting your business to the first page!

Getting your business to the front page of Google is not for the faint of heart. Frequent adjustments are necessary and lots of background research into the most successful tactics will be ongoing. If you are looking to improve your exposure, website traffic, or any other aspect of your business’s marketing, contact Social Eyes Marketing today to speak with a member of our professional marketing team!

A Guide to Google Analytics and Its Benefits

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Ever since its launch in 2005, Google Analytics has continually grown to become the most used analytics service on the internet. It’s incredibly likely that most of the websites you visit utilize the service. But what is Google Analytics anyways, and are its benefits really worth it? Below, we explore what Google Analytics is and how it could benefit your business. Check it out!

What Is It?

In short, Google Analytics is a set of analytical tools that help you to understand your digital customer base a little better. It’s incredibly easy to install Google Analytics on your website: you just have to sign up for a Google account and from there Google will give you a tracking code to embed into your website.

What Does it Show Me?

After installing the code on your website, you will be able to view a number of metrics related to your website and its traffic. These metrics can be incredibly useful to you if you know how to read them and use the data to develop solutions in order to improve your website or digital advertising campaigns. Below are just a few of the metrics you will be able to track and their benefits.

Audience

This metric is to get a gauge on the demographic of your website traffic. It will break down demographic factors such as age, gender, location and device technology to name a few. This can be used to influence who you cater your website to.

Session Duration

This metric will track how long a user of your website stays on the website on average. This can be important in determining whether or not you need to make your website more eye-catching and engaging.

New vs. Returning Visitors

In this metric, you can see how many of your website visitors are new to the site, and how many have already been there before. This metric can help you determine the effectiveness of your advertising campaigns.

Bounce Rate

This is a metric that will show you how many visitors leave your website without visiting another page besides the landing page. This can help you realize if you need to make the landing page more engaging, make the website easier to navigate, or if there’s a technical error on your site.

If you’re still wondering if Google Analytics could help your business, the short answer is yes! Any business, no matter how big or small, can utilize Google Analytics to improve their business. If you need help getting started with Google Analytics, be sure to contact Social Eyes Marketing. We consider ourselves Google Analytics experts and will make sure you get the most out of your website. Give us a call today!

Showcase your Local Expertise to Increase Conversion Rates

local digital marketing tips

A big challenge for local businesses is contending with large, out-of-state companies with large, out-of-state marketing budgets. It’s easy to fall behind in Google listings or find yourself buried underneath ads from your large competitors. Although local businesses may not have as large of a marketing budget as their out-of-state competitors, they do have one big advantage. Simply being local gives them an edge over non-local competitors.

Local businesses are often highly sought after for a few reasons. Many consumers enjoy investing in their community, and that includes using local businesses as much as possible. It’s much easier to trust a business that has been operating locally because they have far more accountability than a company that’s never set foot in your town. Local businesses also have local knowledge and expertise that improves a customer’s experience.

Although local businesses already have a built-in advantage over out-of-state competition, many owners aren’t capitalizing on it. If you’re a local business owner, there are a few things that you can do to increase conversion rates on your website and bring in more leads.

List a Local Phone Number Prominently on Your Website.

Your phone number should always be prominently listed on your website. At any point, a prospective customer should be able to see a number on your website and call. On mobile, it’s crucial to have a “Click to Call” button floating on the screen. The easier it is to call you, the more calls you will receive.

Displaying your phone number not only makes it easier to call you, but also demonstrates that you are indeed a local business. With this in mind, it’s important for your area code to be the local area code.

Consumers seeking local expertise will shy away from out-of-state or 1(800) numbers. They want to speak to someone with specific knowledge of the area, and a non-local number casts doubt on regional authority.

Let’s use the example of cash home buying in the Treasure Valley. This is a highly competitive business, with both local and out-of-state businesses competing for properties. Selling a home is an emotional transaction, and many sellers prefer to have that transaction with a local buyer. Displaying the (208) area code in this case gives the local business a leg-up immediately from out-of-state competition that will be more difficult to trust.

Your Branding Needs to Appear Local.

Your brand is your identity. It is the first impression consumers have of your business. If you’re local, your branding must reflect that in order to set yourself apart from non-local competition. There are two major aspects to branding: logos and online reviews.

Your logo shouldn’t be generic. Generic looks big and national; you want your brand to look specialized and local. Try to include something easily recognizable to your local consumers within the design of your logo. For example, Action Home Buyers in Boise, Idaho uses the Idaho state shape in their logo (along with prominently displaying a local 208 phone number and using local photos). Check out their website (https://webuyboisehomes.com) to see these examples. The idea here is that you want a logo that differentiates you from your out of area competitors.

Create Specific Pages for Local Cities

The content on your website is a great opportunity to showcase your local knowledge and experience. Create local pages on your website with content specific to cities that you service. The content you put on these pages demonstrates your local knowledge and expertise to both Google’s algorithm and your prospective customers. These pages, along with the rest of your website, should feature local photos. For example, Carlon Heating & Air in based out of Nampa, Idaho, but they serve all of the surrounding cities in the Treasure Valley (Eagle, Meridian, Boise, Caldwell, etc.). So they have created multiple local service area pages for each of those individual cities. Most large, out-of-state competitors only use stock photos, which feel impersonal and staged. By using local photos, you make a subconscious connection will a potential customer, helping to increase your conversion rates.

The three practices above can massively increase conversion rates for local businesses. Local businesses do have an advantage over out-of-state competitors, but you must showcase the fact that you are local to your potential customers, otherwise you risk losing them to you out of state competitors.

Why It’s Important to Redesign Your Website

Person on a laptop on the internet with a coffee and candle on their desk and a pen in hand

As a business in today’s digital age, one of the most important assets you have is your website. It’s crucial to have a well-designed site that includes all the information anyone could need on your business, all the while being easy to navigate and incredibly user-friendly. While those elements are key to initial online success, it’s equally important to continually redesign your website for the reasons listed below; check it out!

Adding Functionality

When you’re first building your website, you may be feeling like you should just get something published as quickly as possible. If you’ve never designed a website before, you may not realize some of the features that could significantly benefit your business. For example, something like an online scheduler for consultation appointments or live stream functionality embedded directly into the site can make your life easier as a business owner and can be equally as convenient for the consumer.

Optimization

With the implementation of Google Analytics you can see tons of data about your website, including where website visitors are clicking the most, how long they stick around on the site for, and much, much more. Analyzing the data can tell you if the content you have on your landing page is doing its job of catching the interest of a website visitor. Website data analytics, if used correctly, can help you optimize your website to achieve your marketing goals and drive more traffic to your business!

Rebranding

Although we don’t recommend rebranding your business often and it would not be considered part of continual redesign, it’s important to revamp your website if you do end up rebranding or taking your company in a different direction. You could keep the general layout of the website, but it would be smart to update your content, the color scheme, and of course the logos if they’ve changed. If you don’t keep your website consistent with your brand, you can miss out on a lot of potential customers or clients.

If you’re looking for help with redesigning your website or optimizing it to bring in more traffic and conversions, give Social Eyes a call! We offer web design services, as well as anything else digital marketing, that will help enhance your business’ online presence. Contact us today for a free 30 minute consultation with one of our experts!

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