Category

Website Development

Case Study Spotlight: McDowells

a desktop computer displaying the mcdowells specialty repair website.

At Social Eyes Marketing, we love working with local businesses in our community! The team at McDowells Specialty Repair is a great asset to the Treasure Valley. They are highly skilled in so many different areas, and showcasing their diversity on their website is just one of the many things that they have trusted us to do for them!

Services Provided

The Problem

When we built a new website for our friends at McDowells last spring, their existing content was good…but we knew we could make it great. McDowells is known valley-wide for their skills at furniture repair and antique restoration, and we felt that their rankings should reflect that!

Our Solution

Using SEO industry best practices, we conducted extensive keyword research and implemented high-quality content updates. Along with a strong PPC campaign, we wanted to achieve strong organic rankings; we built the web page content, created an ongoing content marketing plan, and then let the algorithm have at it!

The Results

Unlike PPC, SEO doesn’t take effect overnight. As the months passed, our hard work started to pay off and rankings increased. Within a year’s time, McDowells began to dominate the first four positions on the SERPs for the targeted keywords…including holding the number one unpaid spot for furniture repair in Boise!

 

 

In Conclusion

At Social Eyes Marketing, we take our work seriously. We will never make false or unrealistic claims to our clients and use proven strategies to achieve real results. If, like McDowells, you’re ready to go above and beyond paid advertising and get to the real work behind search engine optimization, give us a call today. Our local SEO gurus are ready to help you put your business on page one!

The Importance of a Well Designed Web Page

Social Eyes September Blog 4

When you’re starting to get your business rolling, one of the more important things is to get a good website up and running. Websites are important in getting your business’s information on the internet so anyone looking can access it. But, having a website that doesn’t look good and isn’t well organized can also drive away business. Here are some of the most vital reasons for having a website that looks good and is easy to navigate!

Business Information

Making sure you have a good website is imperative for getting your business’s information out to the public. When consumers look for your company on the internet and stumble across your website, they want to be able to find all the information about your business in one place. Having different pages on your website dedicated to things like contact information, rates, origin stories, and a description of your services are all crucial to getting business. However, it’s important that you have more than one page on your website. Having only one page makes for limited keyword space and limits your options for link building. This brings us to our next point, Digital Ads.

Digital Ads

Having a website that your advertisements can direct interested consumers towards is very important. When you have ads on Facebook, Instagram, etc. you generally want consumers to be able to click on them and be redirected to your website. Without a website, all you have is an ad that can give them a phone number of the business to call. Your goal should be to make it convenient for the consumer to find your business. If another company in your industry has a website but you only offer a phone number to call, nine times out of ten they’ll choose the company with a website because of the convenience.

Keywords

Not only this, but having keywords on your website is essential to digital marketing. Keywords make it so when a consumer searches certain words, your business pops up in the search results. For example, say you own a plumbing business. You would want to have several different keywords all over your website, such as “plumbers in Boise” or “emergency plumbing services in Boise”. Then, when a consumer searches “plumbers in Boise” or even just something basic like “plumbers Boise”, over time your website will be close to the top of the search results if you’ve done due diligence in your keywords.

Link Building

When you have a website that is designed well and has multiple pages, it gives you more opportunities for Link Building. Having more pages on your site makes it more likely that other websites will link back to yours. Many websites will also not want to link to a website that doesn’t offer good information or isn’t well organized, so website design comes into play there as well.

If you are in need of a website that looks amazing and functions just as well, look no further. At Social Eyes Marketing we have a plethora of experience designing websites that look great and function well in the category of SEO. Give us a call today and our Web Design Professionals will help you with any questions you have about your website and Search Engine Optimization!

Why Not To Google Your Own Business

dont google your own business

It can be tempting to Google your business to ensure you are appearing in the search results, check your ranking, and view your ads from a consumer’s perspective. However, making this a habit can hinder your efforts and subsequently create more work for yourself, or your marketing team. Outlined below are a few reasons why you should not Google your own business.

#1: It can wreak havoc on your PPC campaign.

With any small business, budgetary constraints are a real factor when considering your marketing strategy. Google Pay Per Click (PPC) advertising can account for most of your budget and as such, your campaign needs to operate like a well-oiled machine.
One factor that Google takes into consideration when determining your ad quality is something called “click through rate,” or CTR. Each time your business is searched but your ad is not clicked your CTR is reduced, giving Google the impression that your ads are not relevant to the search intent. This will eventually lead to an increase in ad cost and a decrease in position within the search results.

#2: It can skew your perception of performance.

It is more than likely that there are hundreds of keywords, both long and short tail, that are relevant to your business. Assuming you conducted adequate keyword research prior to selecting your chosen words for your paid campaign, it is probable you rank considerably well for those specific keywords.
However, because there are so many, it is nearly impossible to rank for each one. Additionally, your paid ad will only appear for the keyword or keywords you bid on. If you Google your own business using a keyword you think is relevant to your service(s) and do not see your ad, it could lead you to believe your ads are not performing well.
Rather than using Google search to determine your ads performance, check the analytics. There is even an option to view your current ad as it appears in the search results on both desktop and mobile devices.

#3. Search Engine Optimization (SEO) takes time.

SEO is a strategy that primarily focuses on ensuring your business, or services offered, appear near the top of the page within the search results. Google is consistently updating their algorithm and as such, SEO efforts can take quite some time to yield fruitful results. This is precisely why many companies opt to focus efforts on using paid advertising, coupled with SEO techniques.
Producing content and then searching for that content shortly after is likely to lead to disappointment if it does not rank quickly. Revisiting our previous point of skewed perception, you can often feel defeated if you do not see your blog, video, post, etc. ranked highly in the search results. Keep in mind this is a slower process, but completely worthwhile once your content begins ranking. It is a great way to establish your company as an authoritative presence within your field.

At Social Eyes Marketing, we are here to help our customers get the most out of their marketing efforts and strategy. We not only offer expert advice, but we are also here to ensure campaign performance is exceptional. Give us a call today to discuss how we can help!

PPC Case Study: Streamside Assisted Living

Laptop depicting the streamside assisted living site.

The team at Social Eyes Marketing is passionate about giving small local businesses the attention and dedication they deserve. Streamside Assisted Living is a great example of one of our local partners; they have trusted us with all of their digital marketing needs, and soon you will understand why!

 

Services Provided

The Problem

The initial pay per click (PPC) ads campaign was under-performing, creating missed opportunities for Streamside. As soon as our advertising team discovered additional opportunities for improvement, we took action to boost the campaign to success!

Our Solutions

To increase the efficacy of Streamside’s pay per click ads, the advertising team at Social Eyes Marketing integrated new ad types into the advertising campaign. The ads’ click-through-rate (CTR) was given a boost by continually monitoring performance and utilizing ongoing optimization of the ad text until it was fine-tuned to perfection. We also added more local-specific language to aid both CTR and conversion, pointing the campaign towards more regional prospective clients.
Also to increase the campaign’s conversion rate, we implemented new extensions to help searchers navigate to the specific page they were interested in finding, benefitting the overall user experience.
Other optimization steps included adjustments for page speed and keyword specificity, eliminating too broad of terms and narrowing the scope of the audience exposed to the campaign.

The Results

Overall performance has increased across the board for Streamside’s optimized PPC campaign, showing consistent growth over the past six months and indicating that the growth is stable and has the potential for a continued upward trend.

 

As you can see: ad clicks and impressions have nearly doubled, CTR is high, and conversions have jumped considerably since the beginning of our campaign management and optimization efforts!

In Conclusion

The team at Social Eyes Marketing takes a holistic approach to digital marketing that will help you achieve real results with your marketing strategy. If you’d like to join Streamside Assisted Living in advertising and marketing success, contact us today and let’s talk about ongoing search engine optimization and PPC management for your business!

Why Hire A Professional For PPC?

professional ppc advertising

With a computer in the palm of your hand, internet marketing has never been more valuable. Pay per click, also known as PPC, advertising is one of the fastest and most effective ways to get your company’s name in front of your consumer today. PPC ads increase brand awareness by 80%, and 46% of the clicks in a search go to the top three results (the paid advertisements) on the page.
With pay per click advertisements being such a big opportunity for your business, you may be wondering how you can get in on it! While it is true that you could attempt to build your ad campaigns yourself, you may quickly find that hiring a professional is the best option for both you and your business. Read on to learn why hiring a search engine marketing professional is the right choice for you!

Time Commitment

Believe it or not, putting out a successful ad takes more than a few clicks of the mouse; creating a great campaign takes time. First, you have to do extensive market research to determine which keywords will prove most lucrative for your ad investment. You also need to evaluate your consumer base and decide what specific demographics you want to target for your campaign.
Beyond that, there are a few other stepping stones to creating that perfect ad, including:

  • Constructing quality landing pages on your website that are built for conversion
  • Developing and designing display ads
  • Optimizing your campaign with all of that early research in mind
  • Deciding on an initial udget for your ads campaign

All of these things take time and complete attention to detail, requiring you to put your day-to-day responsibilities on hold and doubling your workload.

Unleash Your Inner Digital Designer

Building display ads is an art. There are so many details that can be very complex if you aren’t familiar with them. The basic Google specifications for formatting, including size and attributes, can make your head spin!
Beyond those basic specs, a big part of your ad’s success is in the design itself. You want to build a display ad that will capture your potential customer’s attention as they scroll through whatever page they’ve landed on, and then make sure your message is optimized to urge action; in this case, clicking the ad and then (ideally) converting to a satisfied ongoing client.

Regular Observation And Adapatation

Once you’ve carefully constructed your ads, meticulously optimized your campaign, received approval from Google, and published your pay per click advertisements, the work isn’t over yet!
In order to truly achieve success with your PPC advertising campaign, you need to be able to study analytics from the ads and continue with regular optimization to achieve the best results. This requires having a solid understanding of Google Analytics, as well as knowing what adjustments to make based on your observed data. This also ties into the time commitment you make when you decide to run your own ad campaigns!

Experience Is Key

As with any industry, nothing beats experience. When you need something added on to your home, odds are good you don’t just do it yourself; you call a contractor to make sure that you have all necessary permits and to make sure that it’s done right the first time. So why would building your business ads be any different? You have so much more to gain (literally–your profits will increase!) from a professionally optimized ad campaign.
Another benefit of hiring a professional: when you hire a Google Ads Partner, you know that you are getting the best of the best and that search engines will place more trust and authority in the ads than they would when the ads were built by someone else!

Ask An Ads Professional

If you’re ready to talk about professional search engine marketing, the team at Social Eyes Marketing is ready to help! As a certified Google Partner, we have the authority in our industry as well as the local business acumen to help you achieve your campaign goals. Contact us today for more information!

Creating An SEO Plan For Your Business

social eye july 1

If you are looking to increase traffic to your website, SEO is your solution. Optimizing your business will have many benefits, but it is important to know the right plan to take in order to be resourceful with your time and money.

Step 1: Understand SEO and Its Benefits

The first step in optimizing your website is to understand what exactly SEO is and the benefits it can provide for your business. SEO is an acronym for Search Engine Optimization and is used to drive traffic to your website. So how does optimizing your website drive traffic to it? Did you know that 75% of internet users never scroll past the first page of search results? Optimizing your website will ensure that it comes up at the top of search results on search engines. No matter the size of the company, your website will benefit from using SEO.

Step 2: Set Goals for Your Business

In order to understand how to optimize your website, it is essential that you know exactly what you want to achieve. Are you trying to gain more clients? Are you trying to develop clientele in a wider location range? Or are you trying to reach a wider age range? Identifying your goals will ensure that you can develop an SEO plan specific to your business.

Step 3: Consult with a Marketing Specialist to Determine How Your Goals Can Be Achieved

The last step in creating an SEO plan for your business is to consult with a digital marketing specialist to determine how your goals can be achieved. Marketing pros have extensive experience in identifying what type of optimization will benefit your business the most and achieve your goals.
Consulting with a marketing specialist will help you determine if you need to need to increase links to your website, utilize PPC, incorporate more keywords into your website, or apply a different technique to optimize your website. Your SEO-savvy marketing professional can also help you decide the best route to take since they have experience with all types of companies.
By following each of these steps to create an optimized website, your company can increase traffic to your website and accomplish all of your marketing goals. Social Eyes Marketing is here to help you with this process or any other marketing needs that you may have. Contact us today for more information or with any questions!

Making a Website Your Own When Hiring a Digital Marketing Company

Social eyes june 1

Hiring a digital marketing firm will provide an extensive list of benefits for your business from increasing public relations to creating a professional image. Digital marketing agencies, such as Social Eyes Marketing, often provide website design services as well in order to modernize and increase traffic to your website.
One concern that internet marketing clients may have is that their website will look the same as every other website and not represent their company well. Here are a few ways to assist in making your company’s website dreams a reality.

Goals

Identifying goals for your company can help in creating a better sense of personalization within your website. Are you aiming to modernize your website? Create more traffic? Increase SEO? Contact your digital marketing team in order to identify the areas they specialize in.
Content creation teams have experience creating content to increase traffic, while web design teams have experience in highlighting products or services throughout your site in order to get closer to your company’s goals. Digital marketing professionals can also assist you in identifying these goals, so you have support every step of the way.

Customization

Customization is the key aspect of setting your website apart from others. Varying layouts, colors, fonts, overall designs, etc. create that separation. Communicate your wants and needs with the digital marketing team, and they can take it from there. Web design gurus have the know-how and expertise to project your web development quality well above your competitors. They work to incorporate your company logo, brand, and values to achieve all of your goals.

Try Something New

Do not be afraid to go out of your comfort zone and try new strategies or techniques. Your digital marketing team knows what works and what doesn’t, so you can put your confidence in them and let the team do the hard work. They will track your traffic along the way to ensure your risks are paying off. You can always change it later, so don’t be afraid to take a chance and try something new.
Digital marketing will have many benefits for your company, and hiring an internet marketing agency can profit your business while maintaining the preexisting image. Contact Social Eyes Marketing today for all of your digital marketing needs!
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Why A One Page Website Just Won’t Cut It

a one page web design won t cut it

When you’re a business owner, one of your most important assets is your website. We live in a world where digital marketing is not only the key to survival, but it provides the needed platforms to see your business flourish. Your web presence can often be the first interaction a potential customer will have with your business, so ensuring that you have strong, high-quality web design is essential to the success of your company.
While it may be tempting to save time and cut a few corners by just creating a simple landing page for your customers to find and directly contact your business, a one-page website is not only a web design eyesore…it’s an SEO nightmare!
Read on to learn why you should upgrade to a multi-page design in your web development.

Poor Navigation

You think that nothing is more frustrating than coming across one long web page that you have to scour to find the information you are looking for. And then it gets worse: there’s the option for a navigation menu, and all it does is scroll you down the page!
Poor website navigation can actually significantly hurt your business, so for such an easy fix, why wouldn’t you just make the adjustment? By adding a few extra navigation pages, you make your site more bot (i.e. search engine) friendly, as well as making it easier for your customers to find the information they need when they need it. An added bonus? Those pages will load much faster!

Limited Keyword Space

Keywords are the bread and butter of onsite search engine optimization. When you limit your website to one page, you limit the potential for keywords, which can leave your business in the dust of your competitors. Keywords provide you with searchable terms for potential customers looking for your services, so missing keywords can leave glaring holes in searches, especially in local markets.
When you add extra pages for your SEO guru to work with, you can incorporate those keywords without painfully obvious keyword stuffing…and keep all of your content accessible and relevant for your customers.

Fewer Opportunities for Linkbuilding

Another thing that shrinks with your website’s size? Your opportunity for linking. Linkbuilding is an important SEO tool to use when building your website. When you only have one page, it minimizes the potential for outside sites to link back to you…and also takes away from your own link utilization, as you can’t link relevant content in each section if you only have one URL!
Another tool for linkbuilding that you lose when you have a single-page website? Additional content creation for a blog that would also boost your online presence and can provide a valuable resource for connecting with your customers!

Ask the Web Design Experts

When in doubt, reach out!
If you aren’t sure if you’re utilizing the space of your website to its fullest potential, contacting a professional web development team can give you the confidence you need to make the adjustments; you’ll see your traffic (and profits) skyrocket.
Contact the web design professionals at Social Eyes Marketing and let’s get started on making your website dreams a reality!

Case Study Spotlight: Knight Plumbing

person using the knight plumbing website for their plumbing emergency

Knight Plumbing has trusted Social Eyes Marketing with their digital marketing for quite some time now. When the time came for the company to upgrade to the next level through its website and ads, our team was excited to help!

Services Provided

  • Website Development
  • SEO
  • Google Ads
  • Video Production
  • Reputation Management
  • Professional Photography

The Problems

The old Knight Plumbing site, while still performing well, was a little out-dated by new standards and wasn’t converting to the ability we knew to be possible. SEO can be super tricky for “plumbing” since it is such a competitive field in Boise and the surrounding Treasure Valley area, but we wanted to see if we could also ultimately boost rankings in that department.
Meanwhile, the Pay-Per-Click (PPC) ads for Knight Plumbing were converting pretty well, but we knew that there was potential for even more conversions…as well as an extended reach. So we decided to do something about it!

Our Solutions

When building the new website for Knight Plumbing, we wanted to boost visual appeal and functionality. Our web development team really nailed it: the design is bold and authoritative, drawing attention to professional business photography and local testimonials, emphasizing the company’s community connection. While keeping our goal of a higher conversion rate in the forefront of the design plan, we focused on utilizing clear calls to action (CTA’s) throughout. We also fiercely analyzed existing SEO and used industry best practices to keep content fresh, high quality, and relevant.
When approaching Google Ads, our experts integrated the already existing, successful campaigns into the new website. They also implemented some new types of ads to aid in potential conversions, as well as utilized new tracking technology to better understand user engagement. To expand the brand familiarity of Knight Plumbing, we also implemented new display campaigns to reach a larger audience than had previously been targeted.

The Results

We think it’s pretty obvious that the results speak for themselves. Analytics show that both the number of users and their individual pageviews are consistently higher this year than they were in 2019, and appear to be following an upward trend.

Conversions are also up, with nearly 58% of converted traffic sourced through those new ads! Comparatively, the total conversions generated from direct search has dropped from 33% in 2019 to just under 9% in 2020; showing that we must have done something right to increase that outreach.


And as for those ads themselves? Their performance shows just how well our experts know the industry! The growth and increased frequency of clicks have helped cement Knight Plumbing on the maps for Treasure Valley locals.

In Conclusion

The Team at Social Eyes Marketing are digital marketing masters. From web design and development to ad campaigns, SEO to business photography, there is no finer firm in the Treasure Valley. If you think your website could use a little sprucing up or you are in need of a little PR or reputation management, contact us today and watch the results blossom!

Case Study Spotlight: Upright Chiropractic

laptop depicting the upright chiropractic website

At Social Eyes Marketing, we make a difference for our clients. When Upright Chiropractic came to us in Spring 2019, they were looking for a little bit of help developing their web presence. What they hadn’t expected were the outstanding results they would see after our work!

Services Provided

The Problem

Having just opened in 2018, Upright Chiropractic was facing many of the usual challenges for a new business. Knowing that they needed some kind of web presence, they had already created a website to hold their domain, but they knew it needed a little work…so they called in the experts!

Our Solution

We took the stepping stones they had provided with gratitude, and our web design team gave their site a full-body makeover. While maintaining focus on page speed (the site loads in 2.4 seconds and receives an A grade on GT Metrix) and an appealing aesthetic, some of our points of attention included:

  • Followed existing branding guidelines
  • Used clear calls to action (CTA’s)
  • Focused on incorporating local imagery
  • Utilized family-based imagery to promote whole family healthcare

The Results

When the new site launched May 16, 2019, the impact was astounding. Not only is the site highly responsive, but the mobile capabilities match the desktop, with easy “tap-to-call” buttons to make it convenient for patients to get in touch!

Over time, site traffic has been consistent and strong! By utilizing the best SEO practices in the construction of their site, it is easier and more convenient for their target clients to find them than ever before.
In fact, the team at Upright Chiropractic happily boasts 40+ new contacts each month from Google searches, which is an outstanding number for their industry!

The Testimonial

We believe that the best evidence for our work comes from the satisfaction of our clients. Dr. Erickson had some words he wanted to share to show you how we’ve helped their practice soar!

In Conclusion

The team at Social Eyes Marketing has both the knowledge and the skillset to accommodate any of your digital marketing needs. Whether you need a little work on your website as was the case here, need a boost in your social media management, or need professional video and photography services, contact us today to join Upright Chiropractic in marketing success!