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Mobile Design

Web Designs of 2020

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Now that we are a couple of months into this new decade, we can finally see what trends are starting to form in the world of web design. The web is always changing, along with the new modern design trends that people want to see.
Companies are rebranding and completely redesigning their websites to fit in with the new societal trends that we are seeing in 2020. So, what are some of these trends that we are seeing?

Breaking Down The Trends

Modern and simple designs are definitely in right now, but there are some additional trends that we are starting to see in the web design world!

Dark Mode

One of them is dark mode, which is basically just when the background of the website is black or a darker color rather than a bright white. This design is not only modern but also easy on the eyes and overall just a nice change of scenery. It instantly catches people’s attention because it is not the average white background that we are used to seeing when we click on a website.

Layers

Layering different elements on a website is also really in right now. It gives your website a form of individuality and depth. It also provides a very clean and modern look. This creates a shadow effect that gives your webpage a 3D look to it as if it was popping off the screen.

Graphics

Adding graphics to the photos that are already existing on your webpage is really appealing to the eye, always making your website fun and truly bringing it to life. It gives the page life and personality; you can let your creativity run wild with this design. This is very appealing to the younger generation, so if that’s your target market, then this trend is for you.

The “Glow”

As mentioned above, dark mode is popular…which means that the “glow” is also a trend of 2020! Using a glowing effect is unique and different. It also works great with dark mode because it makes the content pop! By pairing glow with soft colors appealing to the eye, it can create a really effective design.

Interaction

Finally, we have interaction. This gives your site a fun look and style that is attractive to viewers. People tend to think that this trend doesn’t necessarily look professional, but it can when it is done right!
There are many ways to use this trend within a website that will please everyone. It also helps keep the attention of the viewer because when they scroll through, they get action on the page instead of just words.

In Conclusion

These trends are just a few of the many that we are starting to see in this new decade. With web design constantly changing and growing, we will start to see some exciting new ideas pop up over the next couple of months. If your design needs an upgrade to keep up with these trends that we are starting to see, then contact a specialist and see what they can do to get in with the new modern designs of society.

Designing A Website: Why DIY Isn’t The Best Option

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If you’re wondering if your business needs a website, the answer is a resounding YES. It’s a digital world, and we’re all just living in it!
With all the online web builders available today, you’re probably thinking that you could take on this project on your own–and maybe you could!– but self-design isn’t the best option for everyone. Here are a few perks you may not have considered that come when you choose to work with a professional on your website development.

The Value of Your Time

Making a great website takes a bit of a time commitment. There is a lot of work that goes into building and maintaining a website. By choosing a web design professional, you are free to turn that attention onto other projects; whether it’s focusing on other areas of launching your business, or just using that time for yourself and your family, not spending that time glued to a computer screen can significantly benefit your day to day life.
Not only do you save yourself the barebones amount of time that it takes to construct your site; you also save yourself the added headaches that come from heavy research and trying to figure out why things aren’t working the way you want them to. The worst feeling in the world comes when you think you have something perfect, only to discover that some feature of your site isn’t functional!

Finished Site

Online website builders are great, but they do fall short in a few areas when it comes to your finished site. When you work with a web design professional, your site is essentially completely customizable: whatever you want, you get. With most website building applications, that is not the case; they tend to gravitate toward WYSIWYG: or, What You See Is What You Get. They have set templates, and not a whole lot of full body customization options.
Another perk of using a web development professional comes in the overall finish and functionality of your site. When working with a pro, you can trust that your site will not only look amazing but that it can also withstand whatever you may need of it: whether it be high volumes of traffic (something you love to see!) or a considerable amount of content, you don’t need to worry about running into limitations.

Face to Face Connection

When you choose a local company to build your website, you have the added benefit of face to face and hands-on partnership when developing your website. You can build that relationship of trust in person, getting to know your developer, while allowing your developer to really get to know your wants and needs for what you need your website to do for you. This supports full customization of your site and makes it easier to communicate should there be things you want to be adjusted; something that those web builders definitely don’t allow for!

Potential for Future Growth

When you choose a local company for your website design and development, there could be even more perks! If your chosen company is a marketing company, there also is the added benefit of having insight into SEO for your site to drive traffic, and even opens up the door for a future partnership for your advertising needs rather than just basic website construction. Things like ongoing blogs and continual site optimization can help to keep your company ahead of your competitors.

Those Times Things Go Wrong

It happens all the time: some technological glitch happens, a website goes down. What do you do? When you’ve used a website builder, you may be out of luck, but when you work with a professional website developer, you can contact your web team and they can work from the back end to figure out what went wrong, why, and help to ensure the same error doesn’t happen again. This takes the pressure off of you, and encourages your customer base to place their trust in you: no one likes when their chosen source is offline in this mobile world!

When examining the pros and cons, it’s pretty clear that having a professional website team behind you is the best choice when investing in a website. If you’re in the Boise area and looking for a team for your website or digital marketing needs, contact the team at Social Eyes Marketing today!

12 Months of Web Design Trends

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Design that has a search bar with the words Web Design in it and a title of TRENDING: Loading... on the bottom of the picture.
As the year of 2019 comes to an end we look back at all the web design features that were either brought to life or brought back from years ago. Over the 12 months, the world of the web has been booming with new design features and old but improved features. Let’s recap on the creativity that 2019 brought us.

Retro Is BACK

The vibrant retro colors are back and better than before when it comes to web design. Websites are more appealing to viewers when the colors are anything other than boring. Colors that represent the 1980s are back in style. Using neon colors is just one way you can make your profile even more appealing to the eye. But, an overuse of bright colors can be overwhelming so knowing the balance is what we do best here at Social Eyes. Our designers know how to create a personalized color scheme that best represents your company.

Interaction Is Key

Having an interactive home screen is something that makes your companies profile unique and different from others on the web. It creates a form of fun and shows that your company is modernized in the world today. There are multiple different ways to create an interactive website and the designers here at Social Eyes Marketing have creativity running through their veins. Here are a few examples of our work that we have featured on our website.

The Power of the Overlap

Using overlapping words and images is a great way to draw attention to one specific thing. Overlapping the words that are on the website can bring more dimension and attention to a title or even a slogan that you want your viewers to remember. Using the overlapping technique makes it easier for viewers to remember your company and website because it sticks out more. Yet, if this is not done well it can confuse the viewer and become more of a distraction and less of an attraction.

Add Some Curve

Straight lines are a thing of the past. In the world of web design it is all about the curve appeal. The use of circles and other shapes that differ from a basic design can give a web design a whole new appeal. People want something different and unique that stands out to them. Our designers create a fluid design that goes beyond the basic shapes.

A Good Kind of Glitch

Glitch art is the name and movement is the game. Glitch art creates a form of movement on a web page that really keeps the attention of the viewer. Basically it is similar to a video or graphic that plays over and over on the homepage. It immediately keeps the attention of the viewer. It also makes the website interactive for the viewer so they are never bored with your profile.
See you in 2020 to recap the start of the new decade.

Become Anything but Meek with This Trend Report

Social Eyes Marketing

Insights for the Fall from Mary Meeker’s 2019 Internet Trends Report

The summer is a peak season for digital and internet specialists. While we don’t normally associate these warm months and hot sunny days with the technology industry, there is an almost overwhelming amount of conferences, conventions, and information releases that take place. Fortunately, we can spend the beautiful summer days to sift through all of these details for application and practice during the remainder of the year.

One of the biggest names in the world of internet technology is that of venture capitalist, Mary Meeker. She is most known for her annual ‘Internet Trends Report’. Based on its reliable track record in anticipating trends in marketing, stocks, purchasing, and internet usage, It is released every summer.

For those of you who don’t use Meeker’s name on a daily basis, we’ll give you a quick rundown on the “Queen of the Internet”.

Who Is Mary Meeker?

There isn’t a shortlist of Mary Meeker’s career highlights because, arguably, every step of her career has generously impacted the industry. Some of her foremost achievements are:

  • 1981 DePauw University B.S.
  • 1986 Cornell University M.B.A.
  • Merrill Lynch stockbroker
  • Morgan Stanley analyst
  • Annual ‘Internet Trends Report’ beginning in 1995
  • Lead Management Team for Google IPO in 2004
  • Kleiner Perkins Caufield & Byers partner from 2010-2018
  • Executive Board member for Docusign, Square Inc., and Lending Club
  • Released ‘USA Inc.’ government business analysis in 2011
  • Founder and partner of venture capitalist firm, Bond Capital, since 2018

In her Internet Trends Reports, Meeker has also supported the now-proven success of the following stocks: Dell, Microsoft, Intuit, Netscape, AOL, Amazon, Yahoo, eBay, and Google.

2019 Trend Breakdown

While much of Meeker’s analysis is centered around statistics and information, she does release her own educated assumptions and predictions based on the hard facts she gathers. Fortunately, for us, this leaves us with information that can track what will be best for you, your consumers, and your partners.

Based on her research, these are six of the biggest trends within the realm of digital marketing:

  1. 51% of the world was active on the internet in 2018
  2. One-quarter of adults were “almost constantly online”
  3. Images are driving online communications; over half of Twitter impressions involve images
  4. Internet ad spending increased by 22% in 2018
  5. American digital media usage increased 7%, an average of 6.3 hours per day
  6. Advertising is an increasingly expertised area due to a rise in industry regulation

Application within the Industry

With these key insights from Meeker’s 2019 report, the industry cannot only address the needs of the consumers but also improve the market for your business. Understanding user outreach, engagement, and retention to adapt current practices will boost your business’s success and longevity.

New precedents have been set based on the statistics mentioned. Look into the best ways to integrate this information into your strategy, whether that’s through high-quality photos, targeted videos, intentional branding, or another aspect of digital marketing. Operating with the trend application in mind will not only improve profits but can also provide heightened accessibility measures for new and existing market segments.

As Meeker addressed, the marketing industry is becoming more specialized and expert-oriented. Don’t settle for ‘good enough’ when there are digital marketing experts out there with the knowledge and know-how to get you in front of the right audience.

What is Web Design?

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Web design is the process of conceptualizing, planning and building a website that delivers a user-friendly experience to your page visitors. Web design and development requires the cohesiveness of many components in order to deliver a high quality website to your visitors. Some of these components include the website layout, graphics, colors, images, text styles and other interactive features.

What is the Role of a Web Design Company?

A web design company serves as an expert in creating web sites that are unique and customizable to the needs of any business. Web design services will utilize their professional expertise to build a website that is distinctive to a particular brand. All the while, the idea is to ensure that your website is easy to navigate; this goal is achieved through the use of a well-designed layout and other interactive features that allow your page visitors to receive all of the relevant information related to your product(s) or service(s).

Why Should You Use a Web Design Company?

Digital marketing is growing every day and it is essential for your company to have an online presence. 97% of business owners said that and online reputation management is important to their business. A web design company will create and maintain a positive reputation for your company. Here are just a few simple ways a web design company can expand your clientele while keeping a positive image of your company:

  • Creating a social media presence for your brand that is unique
  • Creating a customized website built to fit the style of your brand
  • Being added to Google Maps so customers can find information on your business from multiple platforms.
  • Access to SEO which will increase the number of visitors that click on your profile
  • Consistently updating content on your profile

These are just a few examples of what digital marketing can do for a company overall. Web design companies possess all the tools needed to get your company on the map and maintain a positive reputation. Whether you are in the local Boise area or miles away, Social Eyes Marketing can create that unique image that your company needs.

What are the Benefits of a Simple Web Design?

A simple web design allows your page visitors to absorb the information on your website without being overwhelmed by convoluted content. Here are some tips to help maintain a simple web design:

  • Remove large sections of complex terminology (readers tend to skim past large chunks of text).
  • Create navigation menus to allow visitors to easily get around your website.
  • Utilize imagery and color schemes that match your brand.
  • Implement a call-to-action in key places that make sense within your website design (be careful not to overdo it with too many call-to-actions).
  • Don’t be afraid of white space. Visitors don’t want everything crammed into one section. Spread out your information so that your content is visually appealing. Tall pages with one-column layouts help lessen the clutter to allow your visitors to easily take in the information on your website.

What is Responsive Web Design?

Responsive design is when a website is created with the ability to respond or resize itself depending on the type of device that is being used by the page visitor. In today’s world of varying mobile devices, responsive design is a crucial aspect of any organization’s website because it gives the website a flexible layout. No matter what device your visitor uses to access your web site, a responsive design will make sure everything looks and functions perfectly.

How can you Best Promote your Website?

A high-quality website can only serve its purpose if people have easy access to the website. This is where Search Engine Optimization (SEO) comes into play. There are many SEO techniques that will help improve the visibility of a website on search engines. In addition to these SEO techniques, a web design company will also ensure that your web site is coded in a way that search engines can read.

For those who are looking to learn more about SEO, here are some quick how-to SEO tips that can help improve upon your web design and development skills:

Provide links to outside websites with relevant content.
Partner with other businesses that are willing to put your website link on their websites.
Know the right keywords that are relevant to your business. Make sure these keywords are used throughout your website.
Write unique meta descriptions for your website to help set your content apart from the competition.
Assign keywords to your image descriptions.
Publish unique content (start by creating a blog).

How should a Beginner Approach Web Design?

For those who are unfamiliar with the skills and knowledge required to carry out web design, it is best to contact a web design company for professional assistance with your company’s website. Web design services are complete with experienced web designers who understand today’s trends and analytics that affect the design of the modern website. For these reasons, web design services are your safest bet to ensure that your website is SEO enabled, visually appealing, user-friendly, interactive and easy to navigate.

Web Design Trends For 2019

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The rate of progress in website design has been nothing short of phenomenal in the past few years. With faster, affordable technology now in most households, and businesses recognizing that a well-designed, attractive website is a must, web design agencies are constantly picking up new ideas.

The art of designing a website is one that requires several skills. Of course, a good web designer will be able to keep brand messaging to the forefront, but there is more to it than simply looking good and saying the right things. A website needs to be easy for the user to navigate, and simple to understand. It needs to get its message across quickly and effectively.

What tends to happen is that some new ideas are introduced that users like, and others that they don’t. The latter are soon removed and replaced, and the former expanded upon. This is what we mean when we talk about trends. Let’s have a closer look at the website design trends industry insiders expect to see for 2019.

The Right Typeface

Choosing a typeface for a website is no easy task these days, as there are a great many to choose from. However, some are more suited to certain types of business than others. For example, if you are building a site for a modern business – one firmly in the digital age – you need to use a modern typeface.

There is also a trend that many commentators believe will become more prevalent in 2019 web design for outlined type. This gives a very neat image, and hints at a cleaner and unique style. Plus, it works well with colours.

The trend for stylish, clean type is one that will take hold firmly in 2019; it’s easier to read, and makes a point without too much effort.

Monochrome

Look around at new websites and you’ll begin to see many that are utilising the monochrome look to the full. Black and white can have a very bold impact on the reader, and is also easy to read. It is also easy to translate into both modern and retro styles, so it is surprisingly versatile.

If you are aiming at a younger customer then this could be a good way to go. Black and white imagery has a very striking impact on the reader, and is surprisingly effective. In a world that is mired in colour, the simple effect of monochrome imagery may help the website stand out.

Even More Video

The move towards video imagery in websites is a major force, and is predicted to become even more prevalent into 2019. Video backgrounds may not be favoured by all users – some find they distract from the text and the point – but they are popular with website owners and designers.

A background that shows off your product doing what it does, or your service being carried out, gives the viewer an immediate idea of what you’re all about. It’s a bit like giving the customer engaging content, but in picture form.

The use of a background that is in video form on your home page is going to be one of the main trends in website design, and we expect video to be used throughout the website pages too.

Asymmetric Design

Think of the standard homepage website design. It is centered, with everything equidistant on the page. This is a neat and clean way of getting the main information across. Now, have a browse; you’ll start to see that many websites now feature offset images alongside the text, perhaps with the image occupying two thirds of the screen, and the text just one.

It may sound confusing, but if done well, it can be very effective – and also memorable. Remember that you want a cleanly designed website, so it is certainly worth checking out the various design houses and their past designs in order to get an idea of what they are capable of.

Great Writing

There was a time when the words on your website meant less than your pictures. Those were the days when consumers visited a site and clicked on the product they want, and that was it. Now, in the age of creative, engaging blogs and social media interaction, visitors and consumers want so much more.

They want to be informed, amused, engaged and educated; they want to have something interesting to read during their lunch break or browsing time. They want to know more about you, and about the product.

If you can write a story about how you turned your passion into a business, or how you dedicated your time to a worthwhile cause, or just tell an interesting story, then do it. If you are not a confident writer, it pays to engage a professional to make the words stand out. Great writing is a 2019 website trend without a doubt.

Animation

As if to confirm that moving images are one of the primary trends in website design this year, we are forecasting the rapid rise of integrated animation, used throughout the website to inform and help the user, as the way forward.

Clever, neat and engaging for the user, animation can take a wide range of forms from the amusing to the practical and informative, and always adds something extra when it is done well. Any competent website designer will have experience in incorporating animated images in the design, and it’s going to be massive this year.

The above are just some of the trends that are being forecast within the website design industry, and you may find many more if you look around. The key to great website design lies in keeping things simple yet engaging, and practical yet fun. More than ever, the consumer wants to feel that they are getting something worthwhile from their website interaction. So, why not have a look at your existing site to see how you can utilize the 2019 trends for improvement?

These 3 Things Make or Break your Homepage Header

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Here’s the problem:

You have worked incredibly hard to design this beautiful website. You have gone through the rigorous process of gathering content, shooting photos, and planning out the structure of the website. Once that’s done, you still had to build it. You swore to yourself that business would increase because of the new site. You knew it in your gut. It had to work.

But did it work?

Most businesses build the headers of their websites wrong. They try to be cute and clever. They assume a beautiful image, a well-established logo, and a catchy slogan is enough to seal the deal with the visitor.

But it’s not.

The visitor doesn’t care. They have a problem that needs to be solved and they want to do it as efficiently and effectively as possible. Here’s the deal, every human wants two things; We want to survive and we want to thrive. We all have our own problems that we are trying to solve and we look for external solutions or guides to help us solve those problems. So why not make your website as clear as possible? Stop being cute and clever and be incredibly clear with your visitor. Tell them exactly what you do.

So here are the 3 things that will make or break your homepage header. If you are missing any of the 3, then you are leaving money on the table.

Your website should answer 3 simple questions in the first 5 seconds of the visitor looking at your site.

What do you offer?

Be incredibly clear with as few words as possible. If you are an HVAC company and your service and install heaters and AC units, here is an example of what not to say: “Established in 1972 and serving you for another 50 years”. This is incredibly vague and the visitor has to work very hard to understand what you are saying. Here is a good example to follow: “HVAC Installation and Repair that You Can Count On”. This tells the visitor exactly what you do while speaking to some internal frustration and moves them down the sales process.

How does it make my life better?

The good example above speaks to a better life with “Repair that You Can Count On”. In your headlines, it is important to be crystal clear about how it makes the visitor’s life better. Spell it out for them: “No more unbearable summers,” “No more layering clothing to stay warm”. With this type of imagery, you will paint a picture of how it makes the visitor’s life better.

Where do I click to buy it?

Add 2 call-to-action buttons to the header of your website. The first should be in the top right of the website and the second should be under your main headline. Additionally, your button needs to be a direct call-to-action. Don’t say, “Contact Us”. Use direct phrases like “Call Today” or “Schedule Now”. It might feel pushy to you, but the visitor will never receive it that way. They just want to know what to do next if they are ready to do business with you.

If you look at your website and you are NOT answering these 3 questions, then your website is losing business. Make all of that hard work worth it and double check your header. Your website is too important to be confusing visitors. For a video explanation of this post, watch this video.

BIO

Zach Rinard

Rinard Media

“Most business owners don’t feel confident in their marketing strategies. At Rinard Media, we collaboratively work to build marketing strategies that help them achieve their goals. This frees up business owners to get back to doing what they love. They get more time with their families and ultimately have less stress.”

The Year to be Mobile Friendly!

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Since 1907, millions of people have watched the ball drop in New York City’s Times Square, starting the New Year’s resolutions. Gyms will be packed for another week before the resolutions slowly stop and bad eating habits come back.

January is here. It’s the time for new beginnings with a new year ahead of you. Now that your resolutions have begun – and maybe ended – take time to look at your business and see where it’s at and where you want it to be at the end of 2015.

Here’s a simple resolution that can help build your business throughout the new year: be mobile friendly!

It’s a small way to make a huge impact. 1 billion Facebook users are mobile users. That’s a lot of people using their smart phones to be on Facebook. Don’t you think they are looking at your site too? Only 26% of small businesses have a mobile website. Now is the time to make your website mobile friendly.

The survey, “What Users Want Most From Mobile Sites Today,” was conducted for Google by independent market research firms Sterling Research and SmithGeiger. Let’s see what they had to say.

Infographic about responsive design

Conversion Rate Optimization

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If you want to increase the traffic to your website, there are three major areas to consider. These areas are part of CRO (conversion rate optimization). CRO is the process of optimizing all aspects of your website that draw somebody in. These include the overall design of your website landing pages, and sponsored search ads.
The most important thing to consider when creating these landing pages and ads is the keywords that you use. These keywords will help individuals find your page.

Conversion Rate Optimization Keywords

Here are some important things to remember when choosing your keywords.

  • Make sure that the keywords are relevant, so that your intended audience will be able to think of these words when searching the internet.
  • Remember to group and organize your keywords. Specific keyword groupings of a relevant nature will increase the chances of your website showing up in a search.

Conversion Rate Optimization Landing Page

The next item to consider is the landing page itself. The landing page is an introduction of what is to come if they continue into a website. This is why the overall design and attractiveness is important. Here are some things to consider when designing your landing page.

  •  Landing pages should always be the highest quality.
  •  Headlines should be concise and compelling.
  •  The content of the landing page should be concise and straight to the point.
  •  Make sure that your content will make sense to your intended audience.
  •  Make sure the design is attractive, but also simple and clean. Try out several pages, until you find out what will work best.  AVOID CLUTTER!!!
  •  Do not request too much information, ask for only what is necessary…keep it user friendly.

Conversion Rate Optimization CTA

The other item you need to consider is the CTA (call to action). The CTA is part of both the landing page and the ads. CTA is important, because it asks the individual to take action. Here are some things to remember when considering the CTA.

  •  Keywords are important to creating good ads. These ads need to ask for a CTA, because this brings the customer further into the website.
  •  When creating the CTA for your landing page, remember that it needs to stand out.
  •  CTAs should be a focal point.
  • CTAs need to be visually appealing.
  • Most importantly, make sure that your CTA on your ad ties into the CTA on your landing page.

If you use these optimization tools, you are guaranteed to increase the traffic to your website.

Characteristics of A Successful Website

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    How important is a website for a business? The answer is VERY important! Think about it. A website introduces a business to the world wide web in which we live in. We live in a generation where search engines are our “yellow pages.” We no longer browse our phone books when searching for a place to order pizza or to find a landscaper to mow our lawns.  Nope, those days are behind us. In fact, I can’t even remember the last time I opened a phone book. Do they still print those?

    Yesterday, I was in desperate need of a sprinkler company to fix a leak in my sprinkler system so of course I did what all social media-lites do; I opened Google in my internet browser and I “googled” sprinkler companies in my area. Guess what happened next? Pages of website results appeared at my fingertips, reminding me how much I love technology! However, when browsing company websites, it does not take long to realize that not all websites are created equally. Some are awful, some are just okay, and some make you want to scream, “Nailed it!”

    Inevitably, our experience on a company’s website contributes to the likelihood of us pursuing business with them. This is why it is crucial for companies to take their web design very serious. For most businesses, their websites are the first customer contact they will have. A poorly designed website that is disorganized, confusing, and not easily accessible may lead to your company losing business before any human contact  has even been made.

    There are several characteristics that contribute to a successful company website and they can be categorized into five categories; Appearance, Functionality, Usability, Accessibility, and Content. When a company’s web design executes these characteristics properly, then the business has succeeded in making a great first impression to all those who visit their website.

    Appearance: Obviously, the appearance of a website is crucial to the success of the website! For a company website, it is very important to make a good first impression on the potential customers that visit their site.

    • The design should look professional, polished, and most of all, unique!
    • The font must be easy-to-read
    • There must be variation in the design that includes relevant images, headers, and  links.

    Have you ever visited a website with no variation or  pictures, only pages of wording? I have, and all I have to say about that is if I wanted to read a book, I would have opened my kindle!

    A professional website layout

    Functionality: It is important that the website has a focus and that the visitor knows what that focus is.

    • The purpose of the website should be completely obvious and the website should help guide you toward it.
    • Well-organized, visible headers, and internal or external links help the website function successfully.
    • All external and internal links should work! You would think this would be obvious, but I know we have all clicked on a link at some point and have seen the error message, “The page that you are looking for does not exist!”

    An example of a 404 error - page not found

    Usability: Users, like me, want to be able to actually use a company’s website. How awesome is it when you can actually order a pizza online or set up an appointment right there on their website?!

    • The website should be consistent, organized, and easy to navigate.
    • Visitors should not be confused or have to scroll through the page to find what they are looking for.
    • Of course, the website should also load as quickly as possible!

    An example of a good call to action

    Accessibility: Is it too much to ask that we can access the website from our device of choice? Absolutely not! Sometimes I’m on my laptop, other times I’m using my iPad, and I’m always using my phone! Another side of accessibility is making it easy for all to access despite any hearing and visual impairments.

    • Add text scripts to Podcasts and other forms of audio.
    • Add description to the images in case someone is using a screen-reader.
    • The website must look relatively the same on all major internet browsers.
    • Make it accessible on any device of choice!

    Three sizes of screens to show how responsive design works

    Content: This is the most important part because it showcases the company’s purpose, explains the company’s services, and provides the answers that the visitor is searching the web for!

    • The content should appear right when the website is opened.
    • It should be spelled correctly and be written with the proper grammar. How could anyone take a company seriously if they can’t read the information?
    • Content should be short, sweet, and to the point!
    • Content should also highlight the company’s services and attributes.