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7 Reasons You NEED a Responsive Web Design in 2022

Multiple internet-connected devices with similar layouts on a pink and purple background.

Responsive web designs have become the gold standard in web design in 2022 for a major important reason – and it isn’t just about looks.

Looks do play a major function in the benefits of responsive web design, though.

Many business owners are still in debate about whether they should consider redesigning their exsisting website this late in the game. Afterall, their adaptive web designs have already been created and paid for.

The fact of the matter is…. You can’t put off the inevitable.

The growing need for optimized web pages means that if you don’t jump onboard the responsive web design trend, you’ll most likely be missing out on organic traffic and conversions. Meaning, your business will suffer in the long run.

What is responsive web design?

In the world of website development, there are two types of modern web design.

  1. Adaptive Web Design
  2. Responsive Web Design

With an adaptive web design, the design layout of your website shifts between devices. Web designers choose and designate different layouts for each individual device in hopes to optimize the web page for specific screen sizes.

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The danger of creating these fixed and separate web sites is that not all mobile devices and desktops come in a standard size. In fact, people are now accessing the internet from their TV’s – which we all know come in a variety of sizes.

If you want to optimize your website and increase your traffic, conversions and ROI, there is extreme risk in adaptive web designs. In fact, 8 out of 10 users will leave a website if it doesn’t load properly to fit their screen.

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So, unless your web developer has an infinite amount of time and resources, it is impossible to format individual layouts for each device in a pleasing way, leading your users to leave your website for another one.

This is where responsive web design comes in.

Responsive web design focuses primarily on the HTML and CSS programming languages. This means that the internal coding for your web design will seamlessly adjust to whatever screen format or design it needs to optimize the content on the page.

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Rather than building separate sites for each device, a responsive web design uses a single website that intelligently adjusts its layout and features based on the device being used.

Now, that sounds like some smart web development if you ask me!

Below are 7 key reasons why a responsive web design is essential for your business.

1. Future Proof Your Website

In 2021, there were almost 15 billion mobile devices operating worldwide. By the year 2025, that number is expected to reach well over 18 billion.

That’s a lot of devices! Even more, that’s a lot of people accessing the internet (potentially, your website) in the palm of their hands.

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Considering that the average household has over 10 internet connecting devices, we believe it’s safe to say that as an ecommerce business owner, the success of your business deeply depends on your website’s ability to adapt to these devices.

When using a responsive web design, new technological advancements will not be an obstacle to your business. Whatever size the viewport of a device is, by using a web developer who understands HTML and CSS coding, your website will easily flow from device to device, resizing and reformatting intuitively.

How A Responsive Web Design Works

As new devices are introduced to the world, dimensions and formatting of said devices become more complicated and convoluted.

In order to help web designers keep up with the rapidly changing size and formatting of devices, HTML5 introduced the <meta>tag. This tag enables any CSS coding to automatically resize and scale an entire website to fit any screen.

For those of us who aren’t familiar with website developer coding, this simply means that within the formula that builds your website, there is an updating system that continuously optimizes your device without the trouble of redesigning and recreating new website layouts with every new technological invention.

This also means that Google will continue to recognize your website as contemporary and as an authority because of the relevance of your site… and you want Google on your side.

2. SEO

When a website is not optimized with a responsive web design, a mobile browser will default to desktop dimensions. When this happens, the user will have to zoom in and out and adjust themselves to the screen.

This is not user friendly and has many negative impacts on your website rankings.

In terms of building your SEO, Google recommends using a responsive web design for a multitude of reasons.

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  • It requires less engineering from your website developer
  • Save time and resources when it comes to Googlebots crawling your site (they only need to crawl one site vs multiple individualizes sites)
  • Reduces load time and therefore qualifies as a mobile friendly site
  • Encourages users to stay on the site longer and read your information

Most people don’t look past Google’s first page of search results. With the millions of web pages out there, it takes time for Googlebots to be able to crawl and index each and every page.

Responsive web designs are preferred by Google, and if you design and develop your site according to Google’s needs, the chances of your page being listed on the first page will exponentially increase.

It’s hard to argue with the company that provides most of the search traffic to your site.
The combination of responsive web design and effective SEO will help Google guide your desired targeted traffic to your website.

Speaking of traffic…

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3. Increased Traffic

In today’s technological environment, you could be losing more than half of your organic online traffic by having an unresponsive, fixed website that doesn’t adjust to your user’s device.

40% of people will switch to a different search result if the first one is not mobile friendly. Keep in mind that Google will register this as a bounce rate that could lower your rankings.

Google tends to favor websites that are mobile friendly and ranks them accordingly. The goal with a responsive web design is to optimize your user experience so that google ranks your website first in the search results.

A good Google ranking gets more traffic to your website, more traffic to your website means more conversions, and more conversions mean more money for you. So why not help Google rank your website by using responsive web design preferences?

4. Decreased Bounce Rate

There are many elements of a web design that affect your website bounce rate.

Slow load times are probably the number one way that websites push visitors away. In the digital age, visitors want the information they are looking for right away and waiting for a website to load is not an option.

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When someone visits your website from their device, they want ease of access and consistency throughout their devices. With a responsive web design, you can ensure that your website loads quickly and is user friendly.

Because a responsive web design is already coded to fit the user’s screen, users are more apt to stick around on your site to see the information. If Google sees that people are staying on your website and clicking through instead of quickly leaving (bouncing),it will boost your rankings.

If you are noticing a high bounce rate on your site, consider hiring a professional web design and digital marketing company. They can easily help redesign and reconfigure your website into a responsive web design.

5. User Friendly

Let’s say that a user is accustomed to visiting your website via desktop.

A desktop layout with an adaptive web design will look completely different than the layout built for a mobile device or tablet. If your user is looking for a particular menu item, navigation throughout the website via mobile will feel unfamiliar and could potentially cause that user to leave your site.

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Rather than building separate sites for each device, a responsive web design uses a single website that intelligently adjusts its layout and features based on the device being used.

The content on a page seamlessly reformats to the user’s device and stays consistent and fluid throughout the user experience.

6. Social Media Marketing

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When it comes to social media, businesses are now realizing that times have changed. The old popular opinion about social media marketing was that it was a waste of funds with zero ROI. This is only particularly true.

Social media platforms may not be generating the actual sales, but they are a key component to your marketing strategy.

In 2022, there are now over 4.55 billion active social media users whose daily average time is about 2.5 hours. Most of these users are visiting social media platforms on their mobile device.

People expect a business to have a social media account. Without one, your business could lose credibility with future customers.

When people see your business on social media, the goal is for them to follow your links to your website. Thanks to responsive web design coding, it doesn’t matter what device the user is using- your website will load and automatically format to the user’s device preferences.

This ease of getting traffic to your website through social media can increase your ROI and conversions as long as your web design is developed properly with that responsive coding.

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7. Easily Make Changes

With the old school adaptive format, web designers had to create at least two different websites (one for desktop and one for mobile). This means that when any updates need to be made, there are at least two websites that need to be updated separately.

This is inefficient and leaves many opportunities for mistakes and inconsistencies across devices. With a responsive web design, there is only one website to manage when any changes need to be made- saving you time and increasing your productivity.

Need a small change? The work only needs to be done once and then your web designer can move onto bigger and better things. As we stated in the beginning, if you future proof your website by starting with a responsive web design, the time it takes to make changes will be far less time consuming.

If you need help in restructuring your website, Boise’s top web design and digital marketing company Social Eyes can help you. Our professional web developers can take your current website and optimize it with responsive web design coding- getting you more traffic, more conversions, and an increased ROI.

6 Key Factors of Good Web Design

A computer and monitor on top of a desk. The monitor display says ‘Work hard anywhere’ over a background of mountains.

It’s 2021. In a world full of digital media, it’s no shock that the design, content, and layout of your website is instrumental in defining people’s perception and belief in the credibility of your brand. It only takes 50 milliseconds for users to form a first impression of your website, which can either make or break your marketing efforts. Your website should be designed to make a good impression as well as capture visitor’s attention. Beyond that, here are 6 factors to keep in mind when designing your website.

First Impressions

It takes no time at all for a customer to form a first impression of your company based on your website, but why should you care? First impressions are important because they last well beyond the moment due to the primacy effect, the phenomenon of remembering the first thing in a sequence more than its subsequent items. Your customers are more likely to remember that a homepage wasn’t up to par rather than the other pages that were.
Making sure your website gives a good first impression is done by making sure it is appealing, user-friendly, and highly responsive with a fast-loading speed. You should be sure that making your website appealing is near the top of your “To-Do” list, because 38% of people will stop engaging with a website if the content or layout is unattractive. Make sure you’re not warding off any potential customers with an unattractive or old-fashioned website.

Useability

A good design is key to a good website, but form follows function. That is to say that you need to consider what your customers are looking to see as you go about designing your website. A web usability report stated that 86% of website visitors look for product or service information, 65% search for contact information, and 52% want to see an “About Us” page. If these pages aren’t as easy to find, your users may potentially become frustrated and leave your website in favor of a competitor’s. Standard conventions, like featuring primary services in your main navigation bar and putting your phone number in the upper-right-hand corner of your site can help make the website more easily usable by your customers.
Web design is complex by nature, so consider partnering with a professional design agency when making your website. They’ll be able to utilize insight into what the customer wants and offer up a website that suits their needs.

Ease of Navigation

There is a principle known as Hick’s Law that states that the duration taken to make a decision is directly proportional to the number of choices given. That is, the more choices you are presented with, the longer it will take you to come to a decision. Hick’s Law should be at the front of your brain when going to design your website. Website design should be simplified, and the number of items your visitors can click on should be reduced so they can easily decide where to go and what actions to take. A good rule of thumb is to only have seven options or less on your page.
Having only seven options on your page may be a bit tricky. When narrowing your choices, take a good look into what your categories are. There might be some that are technically duplicates, or others that can be combined into one larger grouping. Simplify your navigation as much as possible so your visitors have an easy time finding exactly what they need.

Conversion

Conversions are any action taken by a website visitor in response to your call to action. This could include making a purchase, signing up for a newsletter, or even clicking through a slideshow. Your website’s visual design should be optimized for conversion, and there are quite a few ways to do this. One way is to utilize the open space on your page to draw visitor’s attention to your call of action, much like how Apple operates. Another way takes a note from Amazon’s book and utilizes contrasting colors and styles to make important information stand out on even the busiest of pages.
Your goal is to have the power over your audience’s eyes to point them in the direction you want them to be in. If you use this skill correctly, you’ll be able to drive traffic anywhere you want on your webpage, enhance the user experience for your visitors, and experience higher conversion rates.

Brand Credibility

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Take a look at these two hallways and think about which one you would rather walk down. If I had to guess, I’d say you picked the one on the right. It is bright and clean, whereas the left choice is dark and scary. Web design is kind of like these hallways, just without the fear of tetanus. Modern, professional designs promote trust and brand legitimacy, while outdated, poorly designed websites make users doubt your credibility.
A Stanford Web Credibility Research study found that 75% of judgements about a company’s credibility are based on the company’s website design. It also found that 46% of consumers base their decisions about the credibility of a website from its visual aesthetics. Knowing this, make sure that your logo, colors, fonts, and general style are all visually appealing to keep your website professional and consistent.

Mobile Friendliness

Google is pushing a mobile-first approach. A report from Hitwise revealed that nearly 60% of all online searches happen on mobile devices. 85% of adults think a mobile website should be just as good if not better than its desktop version. The facts are piling up, it’s extremely important to have a well-designed mobile website.
Don’t get caught up in only designing your website for desktop functionality. In our mobile-friendly world it is more important than ever to have a reliable website that functions no matter what size of screen it lands on.

It’s a good idea to work with a website developer as you go about designing your page. Web Developers like Social Eyes Marketing work with you to turn consumers into customers and create a memorable experience for anyone visiting your website. Put your content directly in front of your target audience and turn your website into a lead generating machine! Go ahead and give us a call to get a quote for our professional design service.

Web Designs of 2020

girl looking at mac

Now that we are a couple of months into this new decade, we can finally see what trends are starting to form in the world of web design. The web is always changing, along with the new modern design trends that people want to see.
Companies are rebranding and completely redesigning their websites to fit in with the new societal trends that we are seeing in 2020. So, what are some of these trends that we are seeing?

Breaking Down The Trends

Modern and simple designs are definitely in right now, but there are some additional trends that we are starting to see in the web design world!

Dark Mode

One of them is dark mode, which is basically just when the background of the website is black or a darker color rather than a bright white. This design is not only modern but also easy on the eyes and overall just a nice change of scenery. It instantly catches people’s attention because it is not the average white background that we are used to seeing when we click on a website.

Layers

Layering different elements on a website is also really in right now. It gives your website a form of individuality and depth. It also provides a very clean and modern look. This creates a shadow effect that gives your webpage a 3D look to it as if it was popping off the screen.

Graphics

Adding graphics to the photos that are already existing on your webpage is really appealing to the eye, always making your website fun and truly bringing it to life. It gives the page life and personality; you can let your creativity run wild with this design. This is very appealing to the younger generation, so if that’s your target market, then this trend is for you.

The “Glow”

As mentioned above, dark mode is popular…which means that the “glow” is also a trend of 2020! Using a glowing effect is unique and different. It also works great with dark mode because it makes the content pop! By pairing glow with soft colors appealing to the eye, it can create a really effective design.

Interaction

Finally, we have interaction. This gives your site a fun look and style that is attractive to viewers. People tend to think that this trend doesn’t necessarily look professional, but it can when it is done right!
There are many ways to use this trend within a website that will please everyone. It also helps keep the attention of the viewer because when they scroll through, they get action on the page instead of just words.

In Conclusion

These trends are just a few of the many that we are starting to see in this new decade. With web design constantly changing and growing, we will start to see some exciting new ideas pop up over the next couple of months. If your design needs an upgrade to keep up with these trends that we are starting to see, then contact a specialist and see what they can do to get in with the new modern designs of society.

Designing A Website: Why DIY Isn’t The Best Option

coding web design

If you’re wondering if your business needs a website, the answer is a resounding YES. It’s a digital world, and we’re all just living in it!
With all the online web builders available today, you’re probably thinking that you could take on this project on your own–and maybe you could!– but self-design isn’t the best option for everyone. Here are a few perks you may not have considered that come when you choose to work with a professional on your website development.

The Value of Your Time

Making a great website takes a bit of a time commitment. There is a lot of work that goes into building and maintaining a website. By choosing a web design professional, you are free to turn that attention onto other projects; whether it’s focusing on other areas of launching your business, or just using that time for yourself and your family, not spending that time glued to a computer screen can significantly benefit your day to day life.
Not only do you save yourself the barebones amount of time that it takes to construct your site; you also save yourself the added headaches that come from heavy research and trying to figure out why things aren’t working the way you want them to. The worst feeling in the world comes when you think you have something perfect, only to discover that some feature of your site isn’t functional!

Finished Site

Online website builders are great, but they do fall short in a few areas when it comes to your finished site. When you work with a web design professional, your site is essentially completely customizable: whatever you want, you get. With most website building applications, that is not the case; they tend to gravitate toward WYSIWYG: or, What You See Is What You Get. They have set templates, and not a whole lot of full body customization options.
Another perk of using a web development professional comes in the overall finish and functionality of your site. When working with a pro, you can trust that your site will not only look amazing but that it can also withstand whatever you may need of it: whether it be high volumes of traffic (something you love to see!) or a considerable amount of content, you don’t need to worry about running into limitations.

Face to Face Connection

When you choose a local company to build your website, you have the added benefit of face to face and hands-on partnership when developing your website. You can build that relationship of trust in person, getting to know your developer, while allowing your developer to really get to know your wants and needs for what you need your website to do for you. This supports full customization of your site and makes it easier to communicate should there be things you want to be adjusted; something that those web builders definitely don’t allow for!

Potential for Future Growth

When you choose a local company for your website design and development, there could be even more perks! If your chosen company is a marketing company, there also is the added benefit of having insight into SEO for your site to drive traffic, and even opens up the door for a future partnership for your advertising needs rather than just basic website construction. Things like ongoing blogs and continual site optimization can help to keep your company ahead of your competitors.

Those Times Things Go Wrong

It happens all the time: some technological glitch happens, a website goes down. What do you do? When you’ve used a website builder, you may be out of luck, but when you work with a professional website developer, you can contact your web team and they can work from the back end to figure out what went wrong, why, and help to ensure the same error doesn’t happen again. This takes the pressure off of you, and encourages your customer base to place their trust in you: no one likes when their chosen source is offline in this mobile world!

When examining the pros and cons, it’s pretty clear that having a professional website team behind you is the best choice when investing in a website. If you’re in the Boise area and looking for a team for your website or digital marketing needs, contact the team at Social Eyes Marketing today!

12 Months of Web Design Trends

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Design that has a search bar with the words Web Design in it and a title of TRENDING: Loading... on the bottom of the picture.
As the year of 2019 comes to an end we look back at all the web design features that were either brought to life or brought back from years ago. Over the 12 months, the world of the web has been booming with new design features and old but improved features. Let’s recap on the creativity that 2019 brought us.

Retro Is BACK

The vibrant retro colors are back and better than before when it comes to web design. Websites are more appealing to viewers when the colors are anything other than boring. Colors that represent the 1980s are back in style. Using neon colors is just one way you can make your profile even more appealing to the eye. But, an overuse of bright colors can be overwhelming so knowing the balance is what we do best here at Social Eyes. Our designers know how to create a personalized color scheme that best represents your company.

Interaction Is Key

Having an interactive home screen is something that makes your companies profile unique and different from others on the web. It creates a form of fun and shows that your company is modernized in the world today. There are multiple different ways to create an interactive website and the designers here at Social Eyes Marketing have creativity running through their veins. Here are a few examples of our work that we have featured on our website.

The Power of the Overlap

Using overlapping words and images is a great way to draw attention to one specific thing. Overlapping the words that are on the website can bring more dimension and attention to a title or even a slogan that you want your viewers to remember. Using the overlapping technique makes it easier for viewers to remember your company and website because it sticks out more. Yet, if this is not done well it can confuse the viewer and become more of a distraction and less of an attraction.

Add Some Curve

Straight lines are a thing of the past. In the world of web design it is all about the curve appeal. The use of circles and other shapes that differ from a basic design can give a web design a whole new appeal. People want something different and unique that stands out to them. Our designers create a fluid design that goes beyond the basic shapes.

A Good Kind of Glitch

Glitch art is the name and movement is the game. Glitch art creates a form of movement on a web page that really keeps the attention of the viewer. Basically it is similar to a video or graphic that plays over and over on the homepage. It immediately keeps the attention of the viewer. It also makes the website interactive for the viewer so they are never bored with your profile.
See you in 2020 to recap the start of the new decade.

What is Web Design?

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Web design is the process of conceptualizing, planning and building a website that delivers a user-friendly experience to your page visitors. Web design and development requires the cohesiveness of many components in order to deliver a high quality website to your visitors. Some of these components include the website layout, graphics, colors, images, text styles and other interactive features.

What is the Role of a Web Design Company?

A web design company serves as an expert in creating web sites that are unique and customizable to the needs of any business. Web design services will utilize their professional expertise to build a website that is distinctive to a particular brand. All the while, the idea is to ensure that your website is easy to navigate; this goal is achieved through the use of a well-designed layout and other interactive features that allow your page visitors to receive all of the relevant information related to your product(s) or service(s).

Why Should You Use a Web Design Company?

Digital marketing is growing every day and it is essential for your company to have an online presence. 97% of business owners said that and online reputation management is important to their business. A web design company will create and maintain a positive reputation for your company. Here are just a few simple ways a web design company can expand your clientele while keeping a positive image of your company:

  • Creating a social media presence for your brand that is unique
  • Creating a customized website built to fit the style of your brand
  • Being added to Google Maps so customers can find information on your business from multiple platforms.
  • Access to SEO which will increase the number of visitors that click on your profile
  • Consistently updating content on your profile

These are just a few examples of what digital marketing can do for a company overall. Web design companies possess all the tools needed to get your company on the map and maintain a positive reputation. Whether you are in the local Boise area or miles away, Social Eyes Marketing can create that unique image that your company needs.

What are the Benefits of a Simple Web Design?

A simple web design allows your page visitors to absorb the information on your website without being overwhelmed by convoluted content. Here are some tips to help maintain a simple web design:

  • Remove large sections of complex terminology (readers tend to skim past large chunks of text).
  • Create navigation menus to allow visitors to easily get around your website.
  • Utilize imagery and color schemes that match your brand.
  • Implement a call-to-action in key places that make sense within your website design (be careful not to overdo it with too many call-to-actions).
  • Don’t be afraid of white space. Visitors don’t want everything crammed into one section. Spread out your information so that your content is visually appealing. Tall pages with one-column layouts help lessen the clutter to allow your visitors to easily take in the information on your website.

What is Responsive Web Design?

Responsive design is when a website is created with the ability to respond or resize itself depending on the type of device that is being used by the page visitor. In today’s world of varying mobile devices, responsive design is a crucial aspect of any organization’s website because it gives the website a flexible layout. No matter what device your visitor uses to access your web site, a responsive design will make sure everything looks and functions perfectly.

How can you Best Promote your Website?

A high-quality website can only serve its purpose if people have easy access to the website. This is where Search Engine Optimization (SEO) comes into play. There are many SEO techniques that will help improve the visibility of a website on search engines. In addition to these SEO techniques, a web design company will also ensure that your web site is coded in a way that search engines can read.

For those who are looking to learn more about SEO, here are some quick how-to SEO tips that can help improve upon your web design and development skills:

Provide links to outside websites with relevant content.
Partner with other businesses that are willing to put your website link on their websites.
Know the right keywords that are relevant to your business. Make sure these keywords are used throughout your website.
Write unique meta descriptions for your website to help set your content apart from the competition.
Assign keywords to your image descriptions.
Publish unique content (start by creating a blog).

How should a Beginner Approach Web Design?

For those who are unfamiliar with the skills and knowledge required to carry out web design, it is best to contact a web design company for professional assistance with your company’s website. Web design services are complete with experienced web designers who understand today’s trends and analytics that affect the design of the modern website. For these reasons, web design services are your safest bet to ensure that your website is SEO enabled, visually appealing, user-friendly, interactive and easy to navigate.

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