There has been much speculation surrounding the value of a Facebook “Like,” and the ROI of a Facebook fan. However, according to a new study by market research company Lab42, liking a brand on Facebook now influences the consumer experience more than ever. In fact, the study found that 50% of consumers think a brand’s Facebook page is more useful than its website.
Of the 1,000 social media users surveyed, 82% of respondents said Facebook is a good platform for interacting with brands, and 50% agreed it’s more useful than a brand’s website. The study also found that the main reason users follow a brand on Facebook is for discounts and coupons.
For more details of the study’s findings, check out Lab42’s infographic below: