Content marketing is one of the most important trends this year. With content marketing you are able portray the exact reason why your customers need your product or service, without being in their face about it. In order to get sales and grow your business, you need to be advertising where your customers are. They are online, reading content their friends posted on Facebook or retweeted on Twitter.
We’ve all heard it before, word of mouth is, ideally, the best form of advertising. It’s cheap, and society tends to trust their friends. If your mom or brother uses a product and swears by it, wouldn’t you want to try it out? Content marketing is essentially the online version of word of mouth advertising when your content is being shared by customers.
Since content is king is the online world, I’ve compiled a list of popular royalty to help you understand exactly why content is important and needs to be a part of your marketing strategy.
1. Content marketing is there to tell your customers why they need your product or service. How will it benefit your customer? Without selling your product or service, your content marketing needs to be truthful, straightforward, and tell it how it really is. Princess Mia Thermopolis Renaldi (The Princess Diaries) is just a normal teenager trying to make her way in the world. Without being in-your-face, Mia subtly shows Genovia why she would be a make a good Princess for their country.
2. Your content will bring in traffic to your site. With links, your article can direct users to other areas of your website, allowing potential customers to see what other products and services you offer. Those links can also connect users to other blog posts that are relevant to the ones they are currently reading, allowing those posts to get more views and your information to continue getting shared and liked. King Joffrey (Game of Thrones) might be selfish, hated by viewers and a total brat, but he does get a lot of attention, which is exactly what you want your content marketing to get.
3. Content marketing is a great way to engage with both new and existing customers. Great content will keep customers coming back and will keep your customers loyal to your brand. Simba (The Lion King) left his pride at a young age but when he returned years later, his pride was waiting for him and ready for Simba to be their king.