If you’re wondering if your business needs a website, the answer is a resounding YES. It’s a digital world, and we’re all just living in it!
With all the online web builders available today, you’re probably thinking that you could take on this project on your own–and maybe you could!– but self-design isn’t the best option for everyone. Here are a few perks you may not have considered that come when you choose to work with a professional on your website development.
The Value of Your Time
Making a great website takes a bit of a time commitment. There is a lot of work that goes into building and maintaining a website. By choosing a web design professional, you are free to turn that attention onto other projects; whether it’s focusing on other areas of launching your business, or just using that time for yourself and your family, not spending that time glued to a computer screen can significantly benefit your day to day life.
Not only do you save yourself the barebones amount of time that it takes to construct your site; you also save yourself the added headaches that come from heavy research and trying to figure out why things aren’t working the way you want them to. The worst feeling in the world comes when you think you have something perfect, only to discover that some feature of your site isn’t functional!
Online website builders are great, but they do fall short in a few areas when it comes to your finished site. When you work with a web design professional, your site is essentially completely customizable: whatever you want, you get. With most website building applications, that is not the case; they tend to gravitate toward WYSIWYG: or, What You See Is What You Get. They have set templates, and not a whole lot of full body customization options.
Another perk of using a web development professional comes in the overall finish and functionality of your site. When working with a pro, you can trust that your site will not only look amazing but that it can also withstand whatever you may need of it: whether it be high volumes of traffic (something you love to see!) or a considerable amount of content, you don’t need to worry about running into limitations.
Face to Face Connection
When you choose a local company to build your website, you have the added benefit of face to face and hands-on partnership when developing your website. You can build that relationship of trust in person, getting to know your developer, while allowing your developer to really get to know your wants and needs for what you need your website to do for you. This supports full customization of your site and makes it easier to communicate should there be things you want to be adjusted; something that those web builders definitely don’t allow for!
Potential for Future Growth
When you choose a local company for your website design and development, there could be even more perks! If your chosen company is a marketing company, there also is the added benefit of having insight into SEO for your site to drive traffic, and even opens up the door for a future partnership for your advertising needs rather than just basic website construction. Things like ongoing blogs and continual site optimization can help to keep your company ahead of your competitors.
Those Times Things Go Wrong
It happens all the time: some technological glitch happens, a website goes down. What do you do? When you’ve used a website builder, you may be out of luck, but when you work with a professional website developer, you can contact your web team and they can work from the back end to figure out what went wrong, why, and help to ensure the same error doesn’t happen again. This takes the pressure off of you, and encourages your customer base to place their trust in you: no one likes when their chosen source is offline in this mobile world!
When examining the pros and cons, it’s pretty clear that having a professional website team behind you is the best choice when investing in a website. If you’re in the Boise area and looking for a team for your website or digital marketing needs, contact the team at Social Eyes Marketing today!