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As a small business owner, it can sometimes be difficult to increase your audience organically. You may have thought about advertising on Facebook, but does it actually work? We’re here to tell you yes, it does work, and quite well actually. At Social Eyes Marketing, we have explored some of the reasons that Facebook Ads work so well. Check it out!

Audience Size

One great advantage to have when you’re looking to run a successful ad campaign for your business is the size of the available audience. This helps you to get your advertisements in front of as many people’s faces as possible. Out of all of the social media platforms, Facebook has the largest audience with 2.23 billion monthly active users. The second closest audience size is YouTube, with 1.9 billion monthly active users. This may seem like a small margin, but when talking about numbers in the billions it’s no small difference. Having a larger overall audience helps in increasing the amount of your target audience as well.

Demographic

The demographic of Facebook is very diverse. Unlike many other social media platforms, Facebook is used by both old and young people alike. It’s a worldwide platform, so you are able to geographically target interest areas for the best results. Having a diverse demographic on your social media platform of choice again helps you increase your chances of possible hits on your target audience.

Target Audience Tools

Another main advantage of advertising on Facebook is the tools that are offered through the platform. Facebook offers tools to help you reach your target audience much more efficiently than you would from advertising organically. On Facebook, people can like pages and topics that they’re interested in. Based on this, Facebook can help your advertisements be pushed to people who have similar interests to what your brand does. This increases cost efficiency because the customers in your target audience are more likely to interact with your ad.

If you have any questions about running a Facebook advertising campaign, make sure to give a professional a call. While Facebook ads are efficient and work well, there is still strategy involved on the user end. Give Social Eyes Marketing a call today to get a free estimate on your future advertising campaign!

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